Quantitative, Qualitative, Comparative, and Historical Methodologies Commons^™

Improving Data Quality And Avoiding Pitfalls Of Online Text-Based Focus Groups: A Practical Guide, Lilla Vicsek

The Qualitative Report

Despite the fact that there are several practical advantages of online typed focus groups, this type of group questioning has not spread as widely as had been expected when it appeared as a new research option. One of the reasons for that might be that a major risk of these text-based focus groups is inadequate data quality. Unless certain measures are taken to prevent this, an analysis can face the problem of not being rich enough and not digging deep enough – which are often important criteria for good qualitative analysis. This article discusses how to deal with the problem …