Quantitative, Qualitative, Comparative, and Historical Methodologies Commons^™

Within-Household Selection In Mail Surveys: Explicit Questions Are Better Than Cover Letter Instructions, Kristen Olson, Jolene Smyth

Department of Sociology: Faculty Publications

Randomly selecting a single adult within a household is one of the biggest challenges facing mail surveys. Yet obtaining a probability sample of adults within households is critical to having a probability sample of the US adult population. In this paper, we experimentally test three alternative placements of the within-household selection instructions in the National Health, Wellbeing, and Perspectives study (sample n = 6,000; respondent n = 998): (1) a standard cover letter informing the household to ask the person with the next birthday to complete the survey (control); (2) the control cover letter plus an instruction on the front …