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Full-Text Articles in Quantitative, Qualitative, Comparative, and Historical Methodologies
Comparing Survey Ranking Question Formats In Mail Surveys, Jolene Smyth, Kristen Olson, Allison Burke
Comparing Survey Ranking Question Formats In Mail Surveys, Jolene Smyth, Kristen Olson, Allison Burke
Department of Sociology: Faculty Publications
Although questions that ask respondents to rank-order a list of items can be analytically valuable, responding to ranking questions typically requires a good deal of cognitive effort. This is especially true in mail questionnaires where the advantages of electronic response formats available in web surveys are inaccessible. In this article, we examine two alternative formats for ranking questions in mail surveys. Using a nationally representative mail survey of U.S. adults, this article experimentally compares ranking formats in which respondents write numbers in boxes versus selecting items for the most and second most important issues using a grid layout. Respondents to …
The Effects Of Mismatches Between Survey Question Stems And Response Options On Data Quality And Responses, Jolene Smyth, Kristen Olson
The Effects Of Mismatches Between Survey Question Stems And Response Options On Data Quality And Responses, Jolene Smyth, Kristen Olson
Department of Sociology: Faculty Publications
Several questionnaire design texts emphasize a dual role of question wording: the wording needs to express what is being measured and tell respondents how to answer. Researchers tend to focus heavily on the first of these goals, but sometimes overlook the second, resulting in question wording that does not match the response options provided (i.e., mismatches). Common examples are yes/no questions with ordinal or nominal response options, open-ended questions with closed-ended response options, and check-all-that apply questions with forced-choice response options. A slightly different type of mismatch utilizes a question stem that can be read as asking for two different …