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Family, Life Course, and Society

Department of Sociology: Faculty Publications

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Full-Text Articles in Quantitative, Qualitative, Comparative, and Historical Methodologies

Are Self-Description Scales Better Than Agree/Disagree Scales?, Jerry Timbrook, Jolene Smyth, Kristen M. Olson Jan 2020

Are Self-Description Scales Better Than Agree/Disagree Scales?, Jerry Timbrook, Jolene Smyth, Kristen M. Olson

Department of Sociology: Faculty Publications

Questions using agree/disagree (A/D) scales are ubiquitous in survey research because they save time and space on questionnaires through display in grids, but they have also been criticized for being prone to acquiescent reports. Alternatively, questions using self-description (SD) scales (asking respondents how well a statement describes them from Completely to Not at All) can also be presented in grids or with a common question stem, and by omitting the word agree, SD scales may reduce acquiescence. However, no research has examined how response patterns may differ across A/D and SD scales. In this article, we compare survey …


Comparing Survey Ranking Question Formats In Mail Surveys, Jolene Smyth, Kristen Olson, Allison Burke Jan 2018

Comparing Survey Ranking Question Formats In Mail Surveys, Jolene Smyth, Kristen Olson, Allison Burke

Department of Sociology: Faculty Publications

Although questions that ask respondents to rank-order a list of items can be analytically valuable, responding to ranking questions typically requires a good deal of cognitive effort. This is especially true in mail questionnaires where the advantages of electronic response formats available in web surveys are inaccessible. In this article, we examine two alternative formats for ranking questions in mail surveys. Using a nationally representative mail survey of U.S. adults, this article experimentally compares ranking formats in which respondents write numbers in boxes versus selecting items for the most and second most important issues using a grid layout. Respondents to …