Quantitative, Qualitative, Comparative, and Historical Methodologies Commons^™

The Effect Of Question Characteristics On Question Reading Behaviors In Telephone Surveys, Kristen M. Olson, Jolene Smyth, Antje Kirchner

Department of Sociology: Faculty Publications

Asking questions fluently, exactly as worded, and at a reasonable pace is a fundamental part of a survey interviewer’s role. Doing so allows the question to be asked as intended by the researcher and may decrease the risk of measurement error and contribute to rapport. Despite the central importance placed on reading questions exactly as worded, interviewers commonly misread questions, and it is not always clear why. Thus, understanding the risk of measurement error requires understanding how different interviewers, respondents, and question features may trigger question reading problems. In this article, we evaluate the effects of question features on question …