Quantitative, Qualitative, Comparative, and Historical Methodologies Commons^™

Developing And Implementing A Lgbt Family Studies Course: A Pre-Post Evaluation, Kathryn Alexandra Conrad

Doctoral Dissertations

This study explores the pre- and post-course knowledge and attitudes regarding lesbian, gay, bisexual, and transgender (LGBT) individuals and families. An upper-level, Child and Family Studies undergraduate course, Modern Families, was constructed and piloted during the Spring 2016 semester to provide students with empirically-based information on contemporary families with a heavy emphasis on LGBT individuals and families. Participants (N = 19), who were enrolled in the course, participated in a series of open- and close-ended surveys at the beginning (Time 1 [T1]) and end (Time 2 [T2]) of the semester that assessed their knowledge and attitudes towards diverse …

Exploring And Explaining Consumer Competition: A Mixed-Methods Approach To Understanding The Phenomenon, Bridget M Satinover Nichols

Doctoral Dissertations

The purpose of this dissertation is to examine the phenomenon of “consumer competition.” The overarching objective is to help researchers and marketing practitioners understand how the phenomenon is created, how consumers experience competition, and to begin to inspect its effects. Consumer competition is defined as the active processes of striving against others for the acquisition of a consumption object. To date, this phenomenon has been under-researched, despite its prevalence in many marketing and consumer-related domains.

An extensive literature synthesis provides the foundation for understanding competition and competitiveness in general from a multi-disciplinary perspective. Based on the synthesis of literature and …