Gender and Sexuality Commons^™

Madonnas And Whores: The Dichotomy Of Women's Roles As Portrayed In Women's Magazine Advertisements, Karen Celeste Kimbell

Theses & Dissertations

Advertising has played a vital role in the increase of the number and circulation of magazines. Women's magazines, in particular, are saturated with ads to the point where often the copy text and the advertisements are indistinguishable. Early in the history of women's magazines, advertisements focused on women's domestic role as mother and wife, offering products to improve the home and help with caring for the family. Soon, products for beauty enhancement began showing up in advertisements as well, and beauty products continue to be heavily marketed in women's magazines. With the women's sexual revolution, the notion of beauty changed …