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Gender and Sexuality Commons

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Sociology of Culture

Selected Works

Selected Works

2014

Gender identity

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Full-Text Articles in Gender and Sexuality

The Discursive Construction And Performance Of Gendered Identity On Social Media, Julia Cook, Reza Hasmath Dec 2013

The Discursive Construction And Performance Of Gendered Identity On Social Media, Julia Cook, Reza Hasmath

Reza Hasmath

This article looks at the construction and performance of gendered identity through a sub-section of Facebook web pages belonging to the Slut Walk movement. Our analysis suggests that gender is constructed through the subjects’ participation in the ‘post-feminist masquerade’ through which their gendered identity is defined in relation to a hegemonic masculine ideal. This situates the web pages within a space characterized through the ambivalent and appropriative treatment of feminism and further, coiled within an acute tension between feminist and post-feminist discourses. Acts of resistance are framed as individual, momentary ruptures of Judith Butler’s heterosexual matrix of ‘cultural intelligibility.’ The …