Demography, Population, and Ecology Commons^™

Marketing Vermont As A Multicultural Brand, Shambulia Gadsden Sams

Capstone Collection

Considered one of the most ethnically diverse countries, race diversity is at its highest and most rapid growth in the United States due to the increase in the minority population. Vermont has long been the U.S.’s least diverse state, being the 2^nd whitest state in the U.S., yet, according to the 2010 census, the racial and ethnic population has increased. However, the visibility of that growth amongst the minority population in Vermont is stagnating in only marketing to a Caucasian-centric base. This capstone paper will examine the Marketing of Vermont as a Multicultural Brand and how it has and …