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Assessing A Combined Theories Approach To Climate Change Communication, Ted Greenhalgh Aug 2011

Assessing A Combined Theories Approach To Climate Change Communication, Ted Greenhalgh

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research examines the complexities of communicating climate change risk information and the underlying individual attitudes and message content that affect message reception. Using climate change messages incorporating fear appeals and normative information subject's reactions to the messages were evaluated using the Theory of Planned Behavior model. The study found that fear appeals did increase behavioral intention to adopt a lower carbon lifestyle among test group subjects. The Theory of Planned Behavior model showed that attitudes and self-efficacy were significant predictors of the behavioral intent to adopt a lower carbon lifestyle, while community norms were only marginally predictive. However, not …


The Effect Of Working Memory And Math Ability On Decision Making, Jeremy A. Krause May 2011

The Effect Of Working Memory And Math Ability On Decision Making, Jeremy A. Krause

UNLV Theses, Dissertations, Professional Papers, and Capstones

Previous research has indicated that people use various strategies when making decisions. A majority of the research has involved the idea that people use a heuristic when making decisions. Kahneman and Tversky have illustrated that there are instances that people respond with an answer that appears to be indicative of usage of the representativeness heuristic. One of the purposes of the current paper is to gain insight into the actual strategies that are used in these instances. Another purpose of the current experiment is to see if math ability and working memory capacity influence the strategy that a person selects …