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Inequality and Stratification

University of Richmond

Black women

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“Nails Done, Hair Done, Everything Did!”: Consumption And The Creation Of Black Feminine Selves, Simone Reid Apr 2023

“Nails Done, Hair Done, Everything Did!”: Consumption And The Creation Of Black Feminine Selves, Simone Reid

Honors Theses

This thesis examines how race and gender shape the meaning that Black women associate with their beauty consumption practices and spending. Much of the existing feminist scholarship on beauty has been postfeminist, privileging the concept of agency and empowerment over structural realities. However, the materialist feminist frame has more utility to address how beauty operates within the lives of Black women as a form of distinct gendered racial oppression. The concept of aesthetic capital emerges from the materialist feminist perspective and suggests that beauty demands the investment of considerable economic resources and can deliver economic returns. Despite this, aesthetic capital …