Demography, Population, and Ecology Commons^™

Assessing A Combined Theories Approach To Climate Change Communication, Ted Greenhalgh

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research examines the complexities of communicating climate change risk information and the underlying individual attitudes and message content that affect message reception. Using climate change messages incorporating fear appeals and normative information subject's reactions to the messages were evaluated using the Theory of Planned Behavior model. The study found that fear appeals did increase behavioral intention to adopt a lower carbon lifestyle among test group subjects. The Theory of Planned Behavior model showed that attitudes and self-efficacy were significant predictors of the behavioral intent to adopt a lower carbon lifestyle, while community norms were only marginally predictive. However, not …