Community-Based Research Commons^™

Clues To Rural Community Survival, Milan Wall

Heartland Center for Leadership Development Materials

Myths about the future of small towns:

- Towns that are "too small" have no future

- A community's location is key to its survival

- Industrial recruitment is the best strategy for economic development

- Small towns can't compete in the global economy

- The "best people" leave small towns as soon as they can

- The rural and urban economies are not independent

Onaga, Kansas, Heartland Center For Leadership Development

Heartland Center for Leadership Development Materials

Leadership, entrepreneurship, wealth retention and youth development are all pieces of the recent successes of Onaga, Kansas, a very rural community of 704 people. Driving down Kansas Highway 16 and seeing the sign “Onaga, next five exits” would make you think it’s a large town. Indeed, it isn’t. But it’s the brainstorm of community developers who propose that adding such a series of signs would encourage more travelers to stop in.

“Onaga has a lot of assets that other communities would die for!” That is the sentiment of the part-time community development specialist for Onaga. This kind of sentiment is …

St. Paris, Ohio, Heartland Center For Leadership Development

Heartland Center for Leadership Development Materials

On the surface, St. Paris, Ohio, (population about 2,000) looks like hundreds of other small Midwestern farm towns—quiet and pleasant—a nice town to drive through on a Sunday afternoon. Like many communities, the town has enjoyed a “gentle growth” of about 4 % over the past ten years.

But underneath that traditional exterior, a persistent entrepreneurial spirit breeds new business with an aggressiveness that can be felt from the coffee shop to the farms that surround the town. Like many small towns in west-central Ohio, St. Paris enjoys a very diverse economic base that would be the envy of other …

Flathead Reservation, Montana, Heartland Center For Leadership Development

Heartland Center for Leadership Development Materials

Looking out the window of a crowded office in Polson, Montana, one can picture a tipi village where the employee parking lot is now—a combination tourist attraction and outdoor sales show room for the traditional Plains-style tipis made by a local company that markets them throughout the nation. The company owner, and the person with the idea for selling the tipis, is a Native American who is a “serial” entrepreneur—someone who has started several businesses over time, then sells them off and starts another.

The Flathead Indian Reservation, which occupies more than one million acres from Montana’s scenic Flathead Lake …

Small Places, Big Successes: Rural Towns Revitalizing Themselves, Milan Wall

Heartland Center for Leadership Development Materials

Key Indicators of Transformative Change

Income Taxes 2000-2016

- Federal Adjusted Gross Income 20%

- State Adjusted Gross Income 56%

Property Tax Valuations 2000 2018

- Ord 131%

- Valley County 280%

Community Strengths And Opportunities, Heartland Center For Leadership Development

Heartland Center for Leadership Development Materials

Community Strengths and Opportunities

The following is a list of twenty characteristics found among thriving communities, based on research conducted by the Heartland Center for Leadership Development. The Heartland Center found that thriving communities will tend to possess a variety of these characteristics, but not all twenty characteristics. Review these characteristics. Based on your community, rate each characteristic as a (1) agree, (2) neutral or (3), disagree.

Wind River Reservation, Wyoming, Heartland Center For Leadership Development

Heartland Center for Leadership Development Materials

The people of the Wind River Reservation in Wyoming view entrepreneurship as the key to future survival. Entrepreneurship, they say, will encourage more people to shop locally, while attracting more outside dollars into the community. Locally owned businesses are important for a community that faces such challenges as a 54% unemployment rate, 28% living on per-capita payments to tribal members, and 62% living below the poverty level. While there are many opportunities for economic development, the twist is finding the right strategy and maintaining traditional cultural and tribal values that are important to the two tribes that share this reservation.

Bringing About Community Change, Connie Loden, Sharon Gulick, Norm Walzer

Heartland Center for Leadership Development Materials

Community Change Initiative

• A Community Change Network was formed in 2010 to understand ways to help small communities bring about effective change. It incorporates past experiences of mainly university outreach programs with histories of successful outcomes plus a survey of thirty-five programs with documented outcomes.

• CCN held sessions in annual CDS and IACD Conferences in New Orleans, Louisiana, Boise, Idaho, Cincinnati, Ohio, Charleston, South Carolina, Dubuque, Iowa, and Glasgow, Scotland.

• Several special issues of Community Development, Journal of the Community Development Society and articles focused on innovative approaches to change and related topics. Edited volume in the …

Measuring The Impact Of Youth Leadership Development: An Evaluation Of Impacts, Heartland Center For Leadership Development

Heartland Center for Leadership Development Materials

Introduction

The research purpose of this collaborative study is to develop a psychometrically sound measure of youth leadership and examine its relationship to community outcomes such as retention, civic engagement, entrepreneurial activity and community attachment. This program, entitled the Rural Civic Action Program (RCAP), is designed to engage undergraduate “fellows” with rural middle or high schools to facilitate a service learning project intended to address locally identified needs.

Rural Civic Action Project Poster, Heartland Center For Leadership Development

Heartland Center for Leadership Development Materials

The final project for the Rural Civic Action Project is to create a poster that includes the Community Capital Mapping activity (CCMA; Keith & Kinsey, 2013). The Community Capital Maps provide an opportunity to evaluate the impact of the projects from the participants’ perspective. Fellows should include one map on their poster: the center of the map should be “Engaging in the Rural Civic Action Program. Also included on the poster is a narrative describing the map.

Rural Civic Action Project Poster, Heartland Center For Leadership Development

Heartland Center for Leadership Development Materials

The final project for the Rural Civic Action Project is to create a poster that includes the Community Capital Mapping activity (CCMA; Keith & Kinsey, 2013). The Community Capital Maps provide an opportunity to evaluate the impact of the projects from the participants’ perspective. Fellows should include 2 maps on their poster: the map that was created through facilitating the CCMA, the map created by the fellows evaluating the impact of their service project (the work the fellows are doing in the schools). Also included on the poster is a narrative describing the maps.

6 Myths About The Future Of Small Towns, Heartland Center For Leadership Development

Heartland Center for Leadership Development Materials

Covered myths about the future of small towns.

Featured:

Nenzel, Nebraska • Located in the Sandhills • Population 13 (2014) • Competed for a grant to build a new community center and heritage museum • Public buildings are supposed to last 50 years

Wray, Colorado • Located on Highway 34 across the Nebraska border • Once a major thoroughfare but today only local traffic • New hospital, modern K 12 school, raised money for a recreation center • Won a National Civic League All America City Award, the first rural community to be honored

Reversing The Brain Drain, Milan Wall

Heartland Center for Leadership Development Materials

Reversing the Brain Drain, presentation slides.

Includes a summary of demographic research conducted by Ben Winchester of the University of Minnesota, including information about the "newcomer trend." Also covers Buffalo Commons research conducted by Randy Cantrell or the University of Nebraska.

Southwest Nebraska Community Builders, Graduate Reunion Meeting, May 1, 2012, Craig Schroeder

Heartland Center for Leadership Development Materials

Introduction:

2012 marks 20 years since Dr. Bob Manley brought Community Builder to Southwest Nebraska, as the region emerged from the devastation of the 1980's Ag Crisis. On May 1st, a group of former participants from communities through out the region came together to reflect on the impact Community Builders had on them personally, and on their communities and the region overall. Based upon this reflection it was unanimously determine that a new generation of emerging leaders would greatly benefit from Community Builders. The group then went through the process of evaluating what had been most valuable in the original …

20 Clues To Community Survival: An Annotated List, Heartland Center For Leadership Development

Heartland Center for Leadership Development Materials

The Heartland Center for Leadership Development is an independent, non-profit organization developing local leadership that responds to the challenges of the future.

The 20 clues are taken from the Heartland Center’s Clues to Rural Community Survival, a landmark study profiling thriving small towns and reservations. The list of vital characteristics provides an “ideal” benchmark against which people can measure their own community. It moves people naturally from theory, to strategy, to action.

Seward Casa Board Development Workshop, Heartland Center For Leadership Development

Heartland Center for Leadership Development Materials

Agenda from the Seward CASA Board Development Workshop, February 21, 2009, presented by the Heartland Center for Leadership Development.

Branding Your Community, Milan Wall

Heartland Center for Leadership Development Materials

Connections: Using a Brand Creation Approach to Community Identity

Origins of the Branding Concept

Even far back in the middle ages when artists and artisans began to form guilds or associations together, many hallmarks or identifying symbols were used as a signatures by artisans to lay claim to the result of his or her work. Another important, and American reference, comes from the days before fences divided up the frontier and cattle owners found a way to mark and identify their own cattle by branding them with a personalized symbol. Even today, many purebred horses are carefully inspected and only …

Branding Your Community, Milan Wall

Heartland Center for Leadership Development Materials

Branding Your Community

Table of Contents:

Connections: Using a Brand Creation Approach to Community Identity

Case Study: Superior, Nebraska

Mapping Community Assets: An Overview

SOAR Analysis

About Appreciative Inquiry

The Marketing Process: Attention, Attraction and Action

Marketing Your Community

Back Home Ideas

Tips for Creating Community Brands

Workshop Evaluation

Housing As A Community Asset, Milan Wall

Heartland Center for Leadership Development Materials

Slides of a presentation, Housing as a Community Asset, presented by Milan Wall, Co-Director of the Heartland Center for Leadership Development, Lincoln, Nebraska, USA, created December 19, 2007.

How Would You Describe Housing in Your Community?

Board Of Directors Training, Heartland Center For Leadership Development

Heartland Center for Leadership Development Materials

Board of Directors Development

Roles and Responsibilities

Time Devoted to Six Basic Elements

Obstacles

Strategies

Ethics

Recruitment

Building A Better Board: Springboard Into Action, Milan Wall

Heartland Center for Leadership Development Materials

Building a Better Board: Springboard into Action

Roles and responsibilities

Time devoted to six basic elements

Obstacles

Strategies

Ethics

Recruitment

Kellogg Foundation Chooses Nebraska Initiative For National Grant: Hometown Competitiveness, Jeff Yost

Heartland Center for Leadership Development Materials

Lincoln, Nebraska, USA—HomeTown Competitiveness, a Nebraska initiative currently working in seven counties and communities in Nebraska, has been chosen as one of six recipients of grants provided through the W. K. Kellogg Foundation’s 75^th Anniversary Entrepreneurship Development Systems for Rural America.

The $2 million award, over three years, was approved by the Kellogg Foundation Board of Directors meeting at Battle Creek, MI last month. More than 180 applications were received for the grants to develop six national models in rural entrepreneurship.

HomeTown Competitiveness (HTC) provides a framework for rural communities to help them identify reachable goals and strategies focused …

Board Of Directors Training, Heartland Center For Leadership Development

Heartland Center for Leadership Development Materials

Board of Directors Training

Roles and Responsibilities

Time Devoted to Six Basic Elements

Obstacles

Strategies

Ethics

Recruitment