Sociology Commons^™

Defining Marketing In The Digital Age: An Opportunity To Advance Marketing Thought And Practice, Norman Mafuratidze, Marius Wait, Ilse Struweg

The Qualitative Report

Our study consolidates and refines diverse marketing definitions that have emerged over six decades to formulate a contemporary definition encapsulating the discipline’s current practices and theoretical advancements. We investigate how diverse conceptualizations of marketing can be synthesized into a modern definition that accurately reflects current practices and theoretical advancements while providing practical guidance. Using qualitative document analysis methodology, we conducted first- and second-cycle coding on existing marketing definitions from academic literature and industry publications, identifying recurring themes through thematic analysis. Our findings reveal that marketing can be effectively conceptualized through the DIVE framework (Dynamism, Interconnectivity, Value co-creation, and Exchange), positioning …

A Not-Quite-Assessment Of Assessing Autoethnography: Ekphrastic Compositions On Quality, Clarity, And (Un)Certainty In Autoethnography, Aaron Hoy

The Qualitative Report

Taking an ekphrastic approach, this essay responds to and reflects on my reading of Assessing Autoethnography: Notes on Analysis, Evaluation, and Craft by Andrew F. Herrmann and Tony E. Adams. It has three parts. First, I summarize the book’s central chapters and discuss their practical uses, especially as prompts for in-progress autoethnographies. Second, using clarity as a point of entry, I explore a tension I felt while reading the book—between the comforting utility of specific criteria and the marginalizing power of criteria themselves. Finally, I share a found poem composed in response to the book and reflect on the impermanent …

Emotion Labor As A Catalyst For Language Teacher Identity Renewal And Well-Being: An Autoethnography, Yasser Aminifard

The Qualitative Report

In this autoethnographic study, I explore how my temporary engagement in emotion labor, triggered by teaching and assessment demands imposed by my university, prompted a renewal of my teaching style and enhanced my well-being. Personal journals supplemented by semi-structured interviews with the university’s vice-chancellor, whose expectations precipitated my emotion labor, served as the primary data sources. Drawing on Engeström’s (2015) activity theory, I analyze the contradictions within my university’s activity system that gave rise to my emotion labor, understood here as the management of the negative emotions and tensions arising from discrepancies between teachers’ professional beliefs and workplace demands (Benesch, …

Open Science Is Coming To Theory Construction: The Case Of Document Analysis, Sarah R. Bostrom, Gina L. Levalley, Katrina Cooley, Richard E. Niemeyer

The Qualitative Report

Growing concerns about the reproducibility of scientific findings have led to efforts to enhance the transparency and rigor of social science research. Improving the accuracy and precision of theory development and adopting Open Science practices, such as open data, are widely considered effective means to achieve these ends. However, current Open Science practices primarily target quantitative methodologies and tend to ignore qualitative methods, like document analysis, due to perceived insurmountable obstacles. Since document analysis is often crucial for constructing accurate and precise theories, the inability to integrate Open Science practices with qualitative research methods undermines the effectiveness of these solutions …

Exploring Technology-Enhanced Learning: A Comparative Study Of Online And Offline Interactive Practices In The Iranian Higher Education System, Naser Rashidi, Mohamad Reza Farangi, Ali Hosseini

The Qualitative Report

This study explored how interactive teaching and learning are enacted through technology-enhanced methods in Iran’s higher education system. Using an exploratory qualitative design, it investigated the pedagogical strategies employed by instructors and examined whether these practices align with the principles of Technology-Enhanced Learning (TEL) across online and in-person contexts. Data were collected through the analysis of 263 class reports and 37 semi-structured interviews with university instructors. Thematic analysis using MAXQDA revealed six cohesive and interpretive themes: fostering human connection, empowering student voices, learning as dialogue, adaptive teaching, multimodal engagement, and feedback as dialogue. These themes reflect a holistic view of …

Learning How To Interview For Qualitative Research, Kathryn Roulston, Brigette A. Herron, Caprial Farrington

The Qualitative Report

A key component of qualitative methods coursework has been the interview assignment, which typically prepares scholars to conduct in-person, individual, and open-ended interviews. This study examined what novice researchers did and learned during an interview assignment in an introductory qualitative methods course. Interview transcripts and reflections from 12 graduate students who enrolled in an online or face-to-face section of the course were analyzed. Findings review students’ reflections on the process of conducting the interview project, beginning with the preparation phase, what they discussed concerning how the interviews transpired and their experiences of the transcription process. The article reports on how …

Institutionalized Bullying In Tertiary Institutions In Nigeria And Perceived Mental Health Impacts: A Phenomenological Qualitative Study, Chika Bosah, Casey Mace Firebaugh, Tara R. Zolnikov

The Qualitative Report

Institutionalized bullying is when bullying moves beyond individual instances of bullying and is culturally embedded in an institution, such as a school or workplace. This type of bullying has not been thoroughly examined in tertiary school settings in Nigeria. This phenomenological qualitative study examined the experiences of tertiary students (from four different institutions in Nigeria) and their experiences of institutionalized bullying to determine if and to what extent this practice is occurring. There were (n=48) tertiary students engaged in open-ended, semi-structured interviews in Nigeria in 2022. Interviews were transcribed, coded, and thematically analyzed. Overall, this study found that institutionalized bullying …

Preparation, Development, And Refinement Of The Interview Protocol In Qualitative Research, David C. Coker, Adebowale Akande

The Qualitative Report

Interview protocols are by far the most common method utilized in qualitative research data collection. Novice and experienced researchers, from working on dissertations to grant proposals or other publications, often lack detailed interview design methods, as many educational programs do not require specific coursework on interview protocols and question development. To improve qualitative research, we make a proposal to incorporate an interdisciplinary approach that operationalizes three stages: preparation, development, and refinement. Preparation involves mapping the extant literature to define broad, narrow, and focused topics to write actionable standards, goals, and objectives. Development uses instructional design and educational psychology to construct …

Facilitation Of Focus Groups Towards Conflict Resolution Among Pastoralists And Farmers In Northern Uganda: An Indigenous Relational Approach, Francis Akena Adyanga Dr., Norma Ra Romm Prof., Ambrose Dbins Toolit

The Qualitative Report

In this article we discuss how we explored with participants in a district of Northern Uganda certain land-related conflicts between pastoralists (herdsmen) and farmers. Following the end of the conflict in the civil war in Northern Uganda (1986-2006/7), many pastoralists moved from Central and Western Uganda to Northern Uganda in search for pastures for their animals. This has resulted in tension with the host community of farmers. In recognition of these long-standing conflicts and wishing to contribute to their addressal, in 2021 we set up four focus groups drawing on Indigenous relational practices of conflict resolution. We invoked storytelling and …

Enhancing Cataract Surgery Outcomes: Optimal Use Of Pre- And Post-Operative Eye Drops, Keith Skolnick M.D., Anu Valiaveedu

Mako: NSU Undergraduate Student Journal

Many preoperative and postoperative cataract patients struggle with comprehending the use of prescription medication as directed. Language barriers and low health literacy levels are major factors contributing to improper use of prescriptions. To increase patients comprehension, the Fort Lauderdale Eye Institute employed an educational intervention consisting of a live presentation and an instructional video. Results found that 44% of patients were hesitant to ask questions to clinical staff, 32% felt overwhelmed, and nearly 70% lacked confidence in using their prescribed eye drops. Following the intervention, 91% of patients reported increased confidence in their medications, and most indicated that the video …

Shark Wildlife Tourism’S Influence On Conservation Efforts, Elizabeth C. Saraf

All HCAS Student Capstones, Theses, and Dissertations

Shark wildlife tourism has the potential to shape pro-environmental values and attitudes, fostering meaningful conservation behaviors. Understanding the influence of participating in shark tourism activities provides valuable insights into its effectiveness as a conservation tool. This study compared different intervention types related to wildlife tourism, including both direct (i.e., swimming with sharks) and indirect (i.e., viewing a related documentary) interactions with sharks. To evaluate the impact of these intervention events, participants were surveyed at three time intervals: before, immediately afterwards, and one month after the event. The surveys assessed respondents’ psychological constructs related to the environment, specifically their value orientations, …

Itinerarios Y Vicisitudes De Blogueras Colombianas De Lo Materno: Una Etnografía Digital, Catalina Echeverri Gallo

The Qualitative Report

Los escenarios digitales se han convertido en espacios relacionales significativos para mujeres y madres en la contemporaneidad, integrándose en sus interacciones cotidianas. Sin embargo, la forma en que estas plataformas se utilizan en contextos latinoamericanos para compartir experiencias, emociones, aprendizajes y malestares sobre las maternidades aún no ha sido suficientemente explorada. A partir de una etnografía digital, esta investigación ofrece conocimientos contextualizados sobre cómo siete blogueras colombianas comparten sus maternidades en entornos digitales y crean comunidades que se sirven de sus saberes y trayectorias.

Los hallazgos muestran que las madres blogueras utilizan sus relatos digitales para desafiar los mandatos históricos …

Strengthening Qualitative Research With Visualization: A Review Of Visual Displays In Qualitative And Mixed Method Research: A Comprehensive Guide, Dian Permatasari

The Qualitative Report

Visual Displays in Qualitative and Mixed Method Research: A Comprehensive Guide by Elizabeth G. Creamer (2025) offers a new perspective on the use of visualization to enhance qualitative and mixed methods research. This review examines the book’s content, which includes a variety of examples of visual displays (tables, diagrams, models) at various stages of research, from study design to reporting results. The book demonstrates how visual displays can be used not only to report results but also to enrich the research process from planning to analysis. With real-world examples from a variety of studies, the book is a valuable resource …

Exploring Giftedness And The Gifted Learner In Education And Beyond: An Autoethnographic Study With Critical Friends, Katrina Reynen-Woodward, Penny N. Round Dr, Pearl Subban, Edwin Creely

The Qualitative Report

The concept of giftedness is complex, contested and evolving and may be thus frustratingly challenging to apply in practice. One area of emerging research is understanding the personal experiences of those who identify as gifted in order to better represent the myriad culturally diverse conceptions of giftedness that evolve over a lifetime. In this article, I employ an autoethnographic approach to explore aspects of my adult identity as an atypical learner. This journey unfolds in crafted vignettes that reveal the complexities and multi-dimensionality of my learning and are analysed using Gagné’s Differentiated Model of Giftedness and Talent (DMGT). As I …

Participant Empowerment, Inclusivity, And Social Justice: A Review Of Meng Tian’S Arts-Based Research Methods For Educational Researchers, Niway Ayalew Adimasu

The Qualitative Report

In reviewing Arts-Based Research Methods for Educational Researchers by Meng Tian (2023), I found a priceless resource for contemporary scholars wishing to add cutting-edge arts-based techniques to their qualitative research inquiries. This book offers a thorough examination of how artistic mediums like poetry, theater, and visual arts can be used to investigate the emotional, psychological, and cultural aspects of education that conventional research frequently ignores. It does this by fusing theoretical understanding with helpful advice. The book focuses on participant empowerment, inclusivity, and ethical considerations when working with vulnerable populations highlights the book’s commitment to social justice, making it especially …

Digital Technology Usage In Tajikistan, Siyovush Bobokhonov Dr., Pedro Quelhas Brito Dr., Umesh Ramchandra Raut Dr., Prafulla Arjun Pawar Dr.

The Qualitative Report

The rapid development of digital technologies is significantly changing how people live, and these changes have a particular impact on the younger generation in Tajikistan. Our study therefore aims to analyze the factors influencing young Tajiks' opinions as users of digital technology and to examine digital technology usage in Tajikistan. We conducted a qualitative analysis of the opinions of young Tajik individuals aged 18 to 30 and found that they generally consider digital technology to be an integral part of their daily lives. Data collection was carried out through focus group discussions (FGDs) and the data analysis was performed using …

Navigating Uncertainty In Doctoral Education, Megan K. Mitchell, Audra Skukauskaitė, Lakelyn E. Taylor, Kathryn Babb, Nicole Narkiewicz, Joseph E. Lloyd

The Qualitative Report

The shift to more virtual learning during and since the COVID-19 pandemic has disrupted in-person doctoral education by limiting opportunities for face-to-face academic socialization, networking, and collaborative learning, prompting questions about how graduate students could sustain their scholarly development through online spaces. This study examines how graduate students who joined the Qualitative Research Club, a virtual interdisciplinary student organization, co-constructed a shared academic culture, or languaculture, through their interactions. Using an Interactional Ethnographic approach, we analyzed video and audio recordings, meeting artifacts, and discourse from club meetings to trace members' participation, identity development, co-construction of knowledge, and development of …

Qualitative Research Methods In English Medium Instruction For Emerging Researchers: A Book Review, Dewi Bernike Tampubolon

The Qualitative Report

This review discusses the book Qualitative Research Methods in English Medium Instruction for Emerging Researchers, edited by Samantha M. Curle and Jack K. H. Pun, published in 2023. In this review, I provide a summary of the book's content as well as an overview of each chapter that includes theory and case studies from different countries. I also discuss the structure and organization of the book, including its strengths and weaknesses. The review concludes with an evaluation that the book is a very useful resource and practical guide for early career researchers, supervisors, EMI practitioners and scholars in the …

Interviewing Refugees And Asylum Seekers: Study Guidelines For Forced Migration Researchers, Ahmad Al Ajlan

The Qualitative Report

This study develops guidelines for conducting qualitative research with refugees and asylum seekers in Western host countries by examining how participants' vulnerabilities should inform research practices. The guidelines are derived from a critical review of literature on qualitative research with vulnerable groups, particularly refugees, and the author's experience as a forced migration researcher with a displacement background. The study underscores how asylum seekers' vulnerabilities, shaped by acculturation challenges and exposure to trauma in their countries-of-origin, during their asylum journeys, and in host societies, influence both the interview process and the dissemination of findings. Key recommendations emphasize the need to account …

Analyzing Focus Groups Through Poetic Dialogues: Enhancing Participant Engagement And Representation In Program Evaluation, Catherine E. Sanders, Alexa J. Lamm, Jori N. Hall, Abigail Borron, Maria Navarro, James C. Anderson Ii

The Qualitative Report

Evaluating programs in rural communities can present challenges when large, observable successes, such as infrastructure additions, are limited due to resource challenges. These successes are often quantifiable and easily identified by external stakeholders. However, there are often intangible and social impacts that should be captured as successes of rural community-focused programs that may not fit the more quantitative methodology. Arts-based methodologies, like poetic analysis, can help capture the diverse impacts of a program, while also centering the voices of program participants in the evaluation itself. This study examined the use of poetic dialogues, an application of poetic transcriptions for focus …

Navigating Identity Tensions And Emotional Struggles: Indonesian Pre-Service Teachers In The Teaching Practicum, Afrianto Daud, Minh Hue Nguyen, Raqib Chowdhury

The Qualitative Report

Despite the critical role of teaching practicums in teacher education, little is known about how pre-service teachers navigate emotional tensions in Indonesia. In this study, we aim to explore the nature of tensions and emotional struggles pre-service teachers face and their coping mechanisms. Seven pre-service teachers from the English Education department at an Indonesian public university were purposefully selected. Data was collected through semi-structured interviews before the practicum and a focused group discussion after the program. Semi-structured interviews and focus group discussions were used to capture rich, in-depth accounts of participants’ experiences, while thematic analysis provided a structured approach to …

A Teacher, A Supervisor, An Undefined Self, Alexa Muse

The Qualitative Report

This article follows the experiences and reflections of an American high school English teacher while evolving a single tenth grade memoir and grammar unit into a published student-led research project over the span of 3 years. As a partner piece, this article supplements my students’ published project, titled “A Teacher, a Tutor, a Friend,” that explores ChatGPT and student perspectives through a thematic discourse analysis under the framework of Figured Worlds (Holland et al., 1998); as their teacher-turned-supervisor, I found that preparing 10th grade students—now called the Lexington Student Research and Publication Collaborative—to grapple with such complex material was a …

Navigating Crisis: A Qualitative Exploration Of Parents' Journeys With Suicidal Adolescents In Australian Emergency Departments, Demee Rheinberger, Lauren Mcgillivray, Fiona Shand, Sally Ann Pollard, Susanne Oliver Armstrong, Julia Lessing, Katherine Boydell

The Qualitative Report

Rates of emergency department (ED) presentations for suicide crisis (thoughts, feelings, plans and behaviours) in adolescents are increasing. Parents play a key role in supporting adolescents during and after the ED presentation, however little is known about parental experiences in the ED. Interviews with 20 parents from across Australia were undertaken to help understand this experience. A reflexive thematic analysis was conducted, resulting in three themes which explore the impact of the suicide crisis and ED presentation on the parents’ sense of identity. First, parents’ identity was threatened as they were faced with the juxtaposition between the role of protector …

Teachers' Knowledge And Understanding Of Physical Literacy In Physical Education Learning: A Phenomenological Approach, Johan Irmansyah, Maulidin Maulidin, Herman Syah, Edi Kurniawan

The Qualitative Report

This study explores the knowledge and understanding of elementary school physical education (PE) teachers regarding the concept of physical literacy (PL) through a phenomenological approach. PL encompasses fundamental movement skills, as well as the knowledge, motivation, and confidence necessary for lifelong participation in physical activities. Ten PE teachers with over 10 years of teaching experience were selected through purposive sampling. Data were collected via in-depth interviews, observations, and documentation, and analyzed using inductive content analysis with the aid of ATLAS.ti software. The findings reveal that many teachers hold misconceptions about PL, often prioritizing the mastery of physical abilities while overlooking …

A Qualitative Study On The Barriers And Facilitators Of Integrating Women Into The Firefighting Workforce: Perspectives Of Men And Women, Helen Frazer Ph.D. Candidate, Ellie Lawrence-Wood Ph.D., Miranda Van Hooff Ph.D., Amelia Searle Ph.D.

The Qualitative Report

This study explores the barriers and facilitators of integrating women into the firefighting workforce, with insights drawn from both women and men firefighters in South Australia. The research focuses on challenges and supports encountered during recruitment and long-term retention of women in this male-dominated field. Data were gathered through semi-structured interviews with paid (career) firefighters, with a thematic analysis applied to transcriptions. Key themes identified included occupational challenges (barriers) such as lack of diversity, perception of women as “diversity hires,” ill-fitting uniforms and equipment, unconscious bias, and the hypermasculine culture of the workplace. Women also tended to cope with workplace …

Anita’S Plight: Challenging Low Expectations For A Black Girl In A Montreal High School, Lerona Dana Lewis Dr.

The Qualitative Report

In this paper, I examine how a Black adolescent girl in a Montreal high school contests low teacher expectations that resulted in her being directed to a vocational program (Formation à un métier semi-spécialisé, FMS) in her high school. The FMS program prepares children for entry-level careers, defined in the Quebec curriculum as semi-skilled jobs. I (re)present her account in the form of a narrative found poem that explores how the use of found poetry as a heuristic device improves understanding of the school practices impacting the student’s placement in the FMS program. The found poem offers a critical reading …

A Teacher, A Tutor, A Friend: Chatgpt And The High School Experience, Saisha Gupta, Vivek Mehta, Rebecca Kam, Caroline Ehmann, Alma Orgad, Emily Kuang, Alejandro Castro Barrantes, Matthew Posada, Samay Shah, Nikhita Prasad, Tara Pai, Eileen Ho, Shirley Xi, Tianyi Zhou, Elaina Li, Stephanie Wan, Shreya Paranjape, Zoe Dearling, Siqi (Grace) Peng, Aanya Kaveti, Gwendolyn Lowrance, Angela Ziyi Xie, Mira Xu, Adhiti Hariram, Alexa Muse

The Qualitative Report

Given the increasing emergence of artificial intelligence (AI) in education, high school students' perspectives on ChatGPT are underrepresented in current research literature. As high school student researchers in an English Language Arts course, we approached this gap in literature by asking the question: In what ways do pressures within high school communities influence students’ perspectives on justifying or rejecting the use of ChatGPT? We interviewed 24 secondary students and conducted a thematic and discourse analysis, coding the interviews through the lenses of social goods (Gee, 2014), Figured Worlds (Holland et al., 1998), and positioning theory (Holland et al., 1998; Ingram …

Transnational Methodological Engagements With Artistic Narratives: Challenging Hierarchies And Building Community, Lauren Stetz

The Qualitative Report

Through the analysis Violence Against Women Art Map Project, a publicly accessible online platform that utilizes data visualization to understand the contextual complexities of violence against women (VAW), this article explores how comics and narrative artworks can be utilized to provide voice on sensitive or controversial subject matter, challenge accepted societal hierarchies and norms and build community. Considering social media as a transnational dialogic space, graphic works within online spaces can provide qualitative researchers with the potential to expose the multilayered and entangled experiences of individuals across cultures and to interrupt frequently silenced issues that often go unwitnessed and unspoken. …

Comics And Photography: The New Frontiers Of The "Reverse Translation", Emanuela Abbatecola, Mariella Popolla

The Qualitative Report

Anyone who was trained in Italy in the last decades of the 20th century will recall how central the debate around "quali(tative)" and "quanti(tative)" was at that time, when quantitative methods seemed to offer reassurance regarding the scientific credentials of a discipline still young and insecure in terms of its identity. The supremacy of the quantitative even though it is already from the 1970s that we witness a slow, and often contested, "revival of qualitative research linked to profound epistemological changes [...], to the crisis of the objectivist paradigm [...] and the recognition of the centrality of language [...] (Frisina, …

Reasons For Divorce, Ryan Bennett, Lisa K. Lashley, Charles J. Golden

Essays in Developmental Psychology

Today, divorce is a common result for many couples regarding marital conflict and discord. The impacts of divorce have been linked to increased psychological distress, increased risk of substance abuse, depression, and poorer overall health when compared to non-divorced individuals (Amato, 2000; Hughes and Waite, 2009). Per Shelby Scott and colleagues, there are ten likely reasons for a couple to get divorced (Scott et al., 2013). By understanding these ten reasons, one may better conceptualize the overall factors that contribute to divorce.