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Articles 781 - 810 of 5727
Full-Text Articles in Sociology
How Companies Heal And Maintain Health: A Unique Function Of Corporate Museums In Japan, Aki Kinjo
How Companies Heal And Maintain Health: A Unique Function Of Corporate Museums In Japan, Aki Kinjo
Comparative Civilizations Review
Capitalism is embedded in our civilization. Despite its faults, weaknesses, and sins, modern civilization cannot prosper without capitalism. Companies are the engine of capitalism. Yet, just like humans, companies make mistakes, sometimes gross. How do companies overcome unforgivable mistakes? This paper argues that corporate museums in Japan play an important role in helping companies heal from their sufferings, recover, and maintain organizational health.
I deploy a cultural approach to management, analyzing corporate museums as a platform for conveying explicit and hidden narratives. A cultural approach to Japanese management helps us understand why Japan has so many corporate museums, well …
How The State Replaces Civilization: The Japanese Exception, Robert Bedeski
How The State Replaces Civilization: The Japanese Exception, Robert Bedeski
Comparative Civilizations Review
By conceptualizing civilization and state as integrated systems consisting of interacting subsystems, their similarities and differences can be analyzed. The central hypothesis is that civilization consists of three material subsystems — economy, government, and knowledge — and one non-material subsystem, transcendence. When the transcendent subsystem is diminished or destroyed by decree or overwhelming rational and scientific evidence, the emergence of the state occurs as in the cases of the Mongol Empire, the Soviet Union, and communist China.
The apparent universality of this observation is countered by an examination of the Japanese civilization and state, where imperial transcendence dominated and reinforced …
The Rise Of China And The Concept Of Civilization: Constructing A Conceptual Apparatus For Cross-Civilizational Comparisons, Liah Greenfeld
The Rise Of China And The Concept Of Civilization: Constructing A Conceptual Apparatus For Cross-Civilizational Comparisons, Liah Greenfeld
Comparative Civilizations Review
The Rise of China and the Concept of Civilization: Constructing a Conceptual Apparatus for Cross-Civilizational Comparisons
The paper examines the deficiencies of the current understanding of “civilization” in the social science literature, among others exemplified by “civilizational analysis,” and proposes a new concept that adds to the conceptual apparatus of sociological theory — a new, fully independent of others, variant of the cultural process. This independence makes distinctions between civilizations as the root cause of socio-cultural diversity.
Combined with the idea of humanity as a culturally constituted reality sui generis, this concept allows the construction of the theoretical scaffolding …
Civilization, Civilizations, Civilizational State: Untangling Civilizational Discontents In International Relations Theory, Vlad Alalykin-Izvekov
Civilization, Civilizations, Civilizational State: Untangling Civilizational Discontents In International Relations Theory, Vlad Alalykin-Izvekov
Comparative Civilizations Review
Recently, a herd of terminological hybrids have trampled onto the field of International Relations Theory. These include civilizational state, civilization-state, state-civilization, civilizational nation-state, civilizational privilege, and geopolitical civilizational narrative. What do those notions tell us about global tendencies and trends today?
This paper explores the origin, evolution, and meaning of these terms; it also proposes solutions for problems of a nascent, multi-polar, and multi-civilizational world within the framework of an Integralistic Paradigm in IR Theory.
Books Of Interest Spring 2025, Stephen T. Satkiewicz
Books Of Interest Spring 2025, Stephen T. Satkiewicz
Comparative Civilizations Review
Books that may be of interest to scholars of the comparative study of civilizations and may add significantly to the body of scholarship in the civilizational field are highlighted in this new regular feature. These books are also available for book reviews in future editions of Comparative Civilizations Review. Any suggestions for books to be added to this list may be emailed to Book Review Editor Stephen T. Satkiewicz: [email protected].
The Germanic Legends Of The Gold Of The Rhine And Their Āryan Sources, Alexander Jacob
The Germanic Legends Of The Gold Of The Rhine And Their Āryan Sources, Alexander Jacob
Comparative Civilizations Review
Medieval German legends regarding the gold of the Rhine have both a mythological source, as the gold of the Nibelung dwarf Andvari, and a historical Burgundian one, as a hoard possessed by the Burgundian princes. Here we point to more ancient sources of these legends, ones that are to be found in the cosmological myths and rituals of the Āryans.
Civilizational States And Nation States: A Few Preliminary Thoughts, Stephen Satkiewicz
Civilizational States And Nation States: A Few Preliminary Thoughts, Stephen Satkiewicz
Comparative Civilizations Review
Over the first two decades of the 21st century, the older certainties that shaped how we looked at the world have been shaken to their core. Most conceptions of how the world works were the byproduct of the postwar order that governed during the Cold War (1945-1991) and were expanded in the immediate post-Cold War era of the 1990s and early 2000s.
Deuce Redemption: Grindhouse Cinema, Moral Panic, And Urban Renewal, Robert Brenner
Deuce Redemption: Grindhouse Cinema, Moral Panic, And Urban Renewal, Robert Brenner
Dissertations, Theses, and Capstone Projects
If you consult standard histories of the “redevelopment” of 42nd Street between Seventh and Eighth Avenue, AKA “the Deuce,” you will read that it was filled with nothing but criminals and pornographers, that decent people avoided it at all costs, and the only way the block could be “saved” was by seizing it via eminent domain, evicting all the current tenants, and replacing them with Disney and its fellow entertainment corporations.
The purpose of this thesis is to offer a more nuanced alternative to these standard histories. I will argue that the Deuce was a lower-class, multiracial, queer entertainment …
Constructing Women Who Do Not Reproduce In Global Neoliberalism: Critical Approach To The Abolition Of Legal Ban On Abortion And The Struggle In South Korea, Yumi Kwon
Dissertations, Theses, and Capstone Projects
This study historically examines the abolition of the legal ban on abortion and the struggle in South Korea, focusing on the construction of the status of “women who do not reproduce”, and accordingly aims to critically analyze how neoliberal reproductive crisis in South Korea has been reorganized into the new order through the constitutive role of the struggle.
The results of the analysis are as follows: First, by examining Fraser’s theory, I explain that when the “boundary” dividing the realms of production and reproduction is a place of contradiction and struggle, the phenomenon of women not reproducing is centrally located …
Repositioning North Atlantic Treaty Organization (Nato): The New Security Dilemma On Trans–Atlantic Relations Amid Shifting Global Geopolitics, Daniel C. George, Indra Alverdian
Repositioning North Atlantic Treaty Organization (Nato): The New Security Dilemma On Trans–Atlantic Relations Amid Shifting Global Geopolitics, Daniel C. George, Indra Alverdian
Journal of Strategic and Global Studies
The shifting global geopolitics have led to a new security dilemma in Europe, especially in trans–Atlantic relations. NATO as the vanguard of the trans–Atlantic defense pact is faced with transitional conditions of non-conventional threats that return to conventional threats. Due to the shift in the new global order, these threats require a repositioning for NATO to counter the new security dilemma amidst shifting global geopolitics. By referring to the three asserted pillars–the return of conventional warfare on the European continent; a more assertive Russia in the European continent under Vladimir Putin; and the geopolitical of China's rise impacted trans–-Atlantic …
The History And Manifestations Of The Metaverse In Contemporary Literature, Marlon Semuel Contantin Kansil, Wanting Sun
The History And Manifestations Of The Metaverse In Contemporary Literature, Marlon Semuel Contantin Kansil, Wanting Sun
Journal of Strategic and Global Studies
The metaverse, an interactive and immersive virtual world, has emerged as a critical theme in contemporary literature, significantly impacting narratives and character development. This paper explores the history and literary manifestations of the metaverse, investigating its influence on identity, space, and social interactions. We find that the metaverse supports flexible and individualistic identities, reshaping how characters and readers understand themselves. The digital space of the metaverse provides a dynamic setting for moral and emotional conflicts, enriching the literary aesthetics of space. Furthermore, literature plays a crucial role in both shaping and reflecting the concept of the metaverse, employing symbolism and …
Cerrando La Brecha: Difusión Virtual De La Cultura Maya Para La Conciencia Pública Y La Preservación, Ana María Vera Arias, Dr. Lilia Lucia Lizama Aranda, Brenda Marin, José Montesino
Cerrando La Brecha: Difusión Virtual De La Cultura Maya Para La Conciencia Pública Y La Preservación, Ana María Vera Arias, Dr. Lilia Lucia Lizama Aranda, Brenda Marin, José Montesino
Journal of Maya Heritage
En este artículo se aborda el origen, los métodos y el resultado del ciclo de conferencias de divulgación virtual organizado por el Centro del Patrimonio Maya en colaboración con Arqueólogos sin Fronteras del Mundo Maya, esto con el objetivo de compartir conocimientos y generar conciencia sobre diversas facetas de la cultura maya. La pregunta central gira en torno a cómo se pueden comunicar efectivamente las complejidades y la rica herencia de la cultura maya a una audiencia no especializada. Como resultado, encontró que las conferencias de divulgación virtual fueron un método adecuado para ampliar el interés sobre la cultura maya …
“K-Pop In Public”: Vietnamese Youth Using Dance To Queer The Public Space, Ha Bich Dong, Thuy Bich Dong
“K-Pop In Public”: Vietnamese Youth Using Dance To Queer The Public Space, Ha Bich Dong, Thuy Bich Dong
Peace and Conflict Studies Journal Conference
In Vietnam, where public protests are criminalized (Kerkvliet, 2022), young people continue finding creative ways to advocate for their rights through different venues, particularly the arts. This research combines digital ethnography and duoethnography to examine K-pop dance covers in Vietnamese public spaces as a platform for youth to explore their gender identities, connect, and visibilize queerness.
K-pop is a music genre, pop culture, and cultural phenomenon that emerged in South Korea and has gained significant popularity and influence around the world (Aini, 2020). We, two researchers (one is a K-pop dancer), began the research by using digital ethnography (Zorn, & …
Exploring The Contribution Of Transformational Leadership In Non-Formal Peace Education Initiatives In Sri Lanka, Janith Prabashwara Perera
Exploring The Contribution Of Transformational Leadership In Non-Formal Peace Education Initiatives In Sri Lanka, Janith Prabashwara Perera
Peace and Conflict Studies Journal Conference
The transformative power of Peace Education cannot be undermined in the volatile era in which we live. Through cultivating knowledge, skills, attitudes, and values, Peace Education aims to shift the mindsets and behaviours of individuals and groups away from violence toward peace. In recent times, many youth have stepped up to lead Peace Education programmes, particularly targeting youth in their local communities. Their leadership often aligns with the 'Transformational Leadership' model, which fosters change in followers and society.
This research examines youth leaders in Non-Formal Peace Education in Post-War Sri Lanka, focusing on their adoption of the Transformational Leadership Model …
How To Become A Soldier In The Black Liberation Army: Sixteen Tomes, Tony Gaskew
How To Become A Soldier In The Black Liberation Army: Sixteen Tomes, Tony Gaskew
Peace and Conflict Studies Journal Conference
From 1970 to 1983, it is estimated that the Black Liberation Army (BLA), by way of armed resistance in the name of revolutionary justice, was responsible for expropriating the lives of dozens of police officers across the United States of America. Yes, as unbelievable, and as extra-terrestrial as it might sound today, there was a very brief period in U.S. history when there were consequences for indiscriminate acts of police violence against the Black community. However, in the fields of conflict resolution and peace studies, the BLA is invisible. As a Black man who was born and raised in the …
The Police State Legacy, Security Sector Governance And Reform (Ssg&R) Within A P/Cve* Framing In Tunisia: Local Ownership At A Critical Juncture, Fatma Jabbari
Peace and Conflict Studies Journal Conference
No abstract provided.
Introduction To Applied Conflict Management: A Living Legacy Text, Landon E. Hancock, Ashley E. Nickels, Molly Merryman, Amanda D. Clark, Camille Tinnin
Introduction To Applied Conflict Management: A Living Legacy Text, Landon E. Hancock, Ashley E. Nickels, Molly Merryman, Amanda D. Clark, Camille Tinnin
Peace and Conflict Studies Journal Conference
TITLE: Navigating Peace - Transforming Conflict: An Introduction to Peace and Conflict Studies
CONVENERS: Landon Hancock, Kent State University; Ashley E. Nickels, Kent State University
ABSTRACT:
The proposed conference panel aims to showcase the development and practical application of the interdisciplinary fields of Peace and Conflict Studies (PCS) and Conflict Resolution (CR) through the lens of our forthcoming textbook, "Navigating Peace - Transforming Conflict: An Introduction to Peace and Conflict Studies." This comprehensive textbook, authored by a diverse group of scholars and practitioners, offers an in-depth examination of the historical evolution, theoretical underpinnings, practical methodologies, and contemporary challenges within the …
The Role Of U.S. Leadership In Resolving Indo-Pak Ensuring Rivalry, Abdul Sadiq Khan
The Role Of U.S. Leadership In Resolving Indo-Pak Ensuring Rivalry, Abdul Sadiq Khan
Peace and Conflict Studies Journal Conference
The partition of British India in 1947 and the subsequent events caused a great deal of mutual mistrust that has persisted in the bilateral ties between Pakistan and India for seven decades. Post-Partition India inherited the state infrastructure of the British. Pakistan, on the other hand, has to build its state apparatus from the ground up. Indian leadership was certain that the nascent state of Pakistan would not survive and eventually reunify with India. The two countries are marked by the history of wars like in 1948, 1965, and 1999 over Jammu and Kashmir. Pakistan and India appear to be …
A Study Of The Intra-Government Conflictual Approach In The Management Of The Herdsmen-Farmers Conflict-Induced Internal Displacement In Benue State, Nigeria, Rita Iorbo
Peace and Conflict Studies Journal Conference
Abstract
The management of the herdsmen-farmers conflict-induced internal displacement in Benue State, Nigeria was characterized by the conflictual approach of the Benue State government and disagreement over displacement data by humanitarian agencies. The study explored the inter-connected relationship among stakeholders within the humanitarian eco-system and its effects on protection measures and durable solutions for the conflict-induced displacement crisis. The qualitative study was conducted among twenty-three adult females and males comprising internally displaced persons (IDPs), and humanitarian workers in the government and non-governmental humanitarian sectors. The study findings show that though the herdsmen-farmers conflict accounts for mass population displacement, loss of …
The United States Of America V. Darren Seals, Tony Gaskew
The United States Of America V. Darren Seals, Tony Gaskew
Peace and Conflict Studies Journal Conference
The United States of America has an insatiable appetite for the corpses of Black men. Although only a silent whisper in the field of conflict resolution, Black men and boys face unprecedented levels of state-sponsored direct, structural, and metaphysical violence. Empirical evidence regarding disparities within the nuanced constructs of police killings, stop-and-frisk searches, educational attainment, unemployment, mortality rates, mass incarceration, and all forms of covert counterinsurgency (COIN) operations shows that Black men are without question, enemies of the state and what Leonard Harris calls the ultimate “necro-being.” You see, on September 6, 2016, 29-year-old Black male anti-police activist Darren Seals …
Not My Daughter: The Symbolic American Child And Cinematic Potential, Jacob Campbell
Not My Daughter: The Symbolic American Child And Cinematic Potential, Jacob Campbell
CLAMANTIS: The MALS Journal
No abstract provided.
Urban Security And The Crisis Of Values In A Risk Society: Elements For Reflection And Research, Bahamou Abdelilah, Abdelghani Chafik
Urban Security And The Crisis Of Values In A Risk Society: Elements For Reflection And Research, Bahamou Abdelilah, Abdelghani Chafik
Journal of Maya Heritage
Abstract: Urban security has become one of the most pressing challenges of the 21st century, shaped by the complexities of modern urban life. As cities grow and evolve, they face unprecedented security challenges that transcend traditional notions of crime prevention. These challenges encompass social, cultural, economic, and psychological dimensions, deeply intertwined with societal transformations.
In the context of what sociologist Ulrich Beck refers to as the "risk society," rapid globalization, technological advancement, and cultural diffusion have disrupted traditional social values. This disruption has created environments of uncertainty and fear, where mutual trust and social cohesion are eroded. As Émile Durkheim …
Living Networks: Reimagining Social Capital Beyond Institutions, Meghna Pamula
Living Networks: Reimagining Social Capital Beyond Institutions, Meghna Pamula
CMC Senior Theses
This thesis investigates the decline of social capital in the United States and explores how community connection can be rebuilt outside of traditional government institutions. Motivated by the question of whether social capital can be rebuilt within bureaucratic structures, the research evaluates the role of alternative, agile models such as local volunteer organizations, mutual aid networks, third spaces, and NGOs. Using a comparative case study approach and qualitative analysis, I examine initiatives across different cultures that foster social trust and connection beyond the limitations of formal systems. The findings illustrate that adaptive models of social capital that are not based …
Church Attendance, Gender Roles, And Human Sexuality, Derek D. Goodrich
Church Attendance, Gender Roles, And Human Sexuality, Derek D. Goodrich
2025 Fall Honors Capstones Projects - Archive
This research examines how the frequency of religious attendance impacts views on gender roles and sexuality in Christian subgroups in the United States. Prior research on the varying worldviews of American Christians has revealed a diverse group of opinions that cannot be explained solely by denominational affiliation. Based on social identity theory, this study explores whether the frequency of attendance at religious services influences congregants’ beliefs on six issues: legalization of gay marriage, the acceptance of homosexuality in society, the acceptance of transgender people, whether a parent should stay home with the children, which parent should stay home, and women …
Critical Approaches To Climate-Induced Migration Research And Solutions, Rosalyn Negrón, David Hernández, Hossein Ayazi, Pablo Shiladitaya Bose, Nyingilanyeofori Brown, Elora Chowdhury, Janelle Knox-Hayes, Rajini Srikanth, Banu Subramaniam, Farhana Sultana, Patrick Sylvain, Carlos Vargas-Ramos, Charles Venator-Santiago
Critical Approaches To Climate-Induced Migration Research And Solutions, Rosalyn Negrón, David Hernández, Hossein Ayazi, Pablo Shiladitaya Bose, Nyingilanyeofori Brown, Elora Chowdhury, Janelle Knox-Hayes, Rajini Srikanth, Banu Subramaniam, Farhana Sultana, Patrick Sylvain, Carlos Vargas-Ramos, Charles Venator-Santiago
Sustainable Solutions Lab
In this commentary we explore the confluence of factors shaping climate-induced migration and the need for comprehensive solutions grounded in historical and systemic understandings. We argue that climate change, colonial legacies, and geopolitical policies significantly influence migration patterns, particularly for historically marginalised communities. We call for scholars to develop holistic frameworks that consider environmental, political, historical, and economic factors while advocating for the legal recognition and protection of migrants and people displaced by climate impacts. Drawing on examples of internal migration and displacement in the United States and refugee camps globally, we highlight the complexities of resettlement. We propose integrated …
I Love You, But I’Ve Got To Cancel You: Psychological Determinants And Consequences Of Cancel Culture Participation, Rebecca Tukachinsky Forster, Daniel H. Spitz
I Love You, But I’Ve Got To Cancel You: Psychological Determinants And Consequences Of Cancel Culture Participation, Rebecca Tukachinsky Forster, Daniel H. Spitz
Communication Faculty Articles and Research
This study explores how individuals react to celebrities who take a political stance that contradicts and threatens their social identity. An online experiment examines these questions in the context of the Israeli war against Hamas in the wake of the October 7 terror attack. Israeli Jewish participants who were led to believe that a beloved celebrity fully embraced the Palestinian’s narrative and condemned Israel experienced more negative and less positive emotions and had a greater intention to cancel the celebrity. However, writing a comment or a social media post (particularly if the comment bashed the celebrity) partially buffered these emotional …
An Analysis Of The Media’S Coverage Of The Kenyan 2022 Electoral Tallying Process: A Case Of Nation Media Group, Wanjiku Ruth Munyi
An Analysis Of The Media’S Coverage Of The Kenyan 2022 Electoral Tallying Process: A Case Of Nation Media Group, Wanjiku Ruth Munyi
Master of Arts in Digital Journalism
In Kenya, the electorate has always turned to the media for information and clarity, especially in political processes such as elections. This is more vital for the citizenry when they feel their democratic rights are being suppressed. This study was limited to the 2022 presidential election tallying process and gathered information from the relevant stakeholders involved, including the NMG, the IEBC, political coalitions, and media and communication scholars. As a case study, the research was also limited to the case of NMG and used a variety of sources of information through triangulation of both methods and sources. To this end, …
Identifying Intangible And Biocultural Heritage Elements Toward Environmental Understanding: Engaging Stakeholders Through Art, Martha B. Lerski
Identifying Intangible And Biocultural Heritage Elements Toward Environmental Understanding: Engaging Stakeholders Through Art, Martha B. Lerski
Publications and Research
Grounded in a case study in Barbuda in the Caribbean, this research examines sustainability from the perspective of what arts and heritage can contribute to community engagement and local and broader understandings about the environment. This article documents a growing body of literature recognizing the role of arts and culture, including local knowledge and traditional ecological knowledge (TEK), in climate change endeavors. Art and TEK present expansive world views. Contextual information situates research done on the island of Barbuda pre- and post-Hurricane Irma. Visual arts workshops engaged community members in mixed methods research. Results documented cultural elements, particularly intangible and …
สำนักงบประมาณ ของรัฐสภา (Pbo) กับการปรับดุลอำนาจงบประมาณในประเทศไทย, จรัส สุวรรณมาลา, วีระศักดิ์ เครือเทพ, อุมาพร บึงมุม
สำนักงบประมาณ ของรัฐสภา (Pbo) กับการปรับดุลอำนาจงบประมาณในประเทศไทย, จรัส สุวรรณมาลา, วีระศักดิ์ เครือเทพ, อุมาพร บึงมุม
Journal of Social Sciences
ประเทศประชาธิปไตยทั้งหลายถือว่า บทบาทของรัฐสภาในการจัดทำและควบคุมงบประมาณของรัฐเป็นเรื่องสำคัญและไม่อาจทดแทนด้วยกลไกอื่นได้ แต่ในช่วงกว่าหนึ่งศตวรรษที่ผ่านมา ฝ่ายบริหารมีบทบาทนำในการจัดทำงบประมาณของรัฐ เมื่อไม่นานมานี้เองที่รัฐสภาในประเทศต่าง ๆ รวมทั้งรัฐสภาไทย เริ่มตื่นตัว และปรับปรุงกระบวนการงบประมาณของรัฐสภา เพื่อกระชับอำนาจของรัฐสภาในการควบคุมงบประมาณให้มากขึ้น หนึ่งในเครื่องมือที่ฝ่ายนิติบัญญัติในประเทศต่าง ๆ นำมาใช้ในการเสริมสร้างความเข้มแข็งในทำหน้าที่ควบคุมงบประมาณของรัฐ คือ การจัดตั้งสำนักงบประมาณของรัฐสภาขึ้น บทความวิจัยนี้ต้องการศึกษาบทบาทของสำนักงบประมาณของรัฐสภาไทย ตลอดจนถึงผลสืบเนื่องที่เกิดจากการจัดตั้งสำนักงบประมาณของรัฐสภาต่อการกระชับอำนาจในการควบคุมงบประมาณของรัฐสภา ผู้วิจัยได้สำรวจเอกสารสัมภาษณ์ บุคลากรของสำนักงบประมาณของรัฐสภา สมาชิกสภาผู้แทนราษฎร ข้าราชการฝ่ายบริหาร และจัดประชุมเชิงปฏิบัติการและการสัมมนา เพื่อสอบทานข้อมูลและแปลความหมายข้อมูลร่วมกับผู้ให้ข้อมูลหลักที่เกี่ยวข้องกับกระบวนการงบประมาณของรัฐสภา บทความวิจัยนี้บ่งชี้ว่า สำนักงบประมาณของรัฐสภามีส่วนสนับสนุนให้กระบวนการงบประมาณของฝ่ายนิติบัญญัติมีความเข้มแข็งมากขึ้น และมีส่วนช่วยให้รัฐสภาควบคุมงบประมาณของรัฐได้เพิ่มขึ้นระดับหนึ่ง น่าสังเกตว่า สำนักงบประมาณของรัฐสภาได้ใช้ความสามารถของหน่วยงานในการทำหน้าที่จนถึงขีดจำกัดสูงสุดที่สามารถทำได้ แต่ก็ยังไม่สามารถทำหน้าที่ที่ได้รับมอบหมายได้ครอบคลุมครบถ้วนทุกด้าน รัฐสภาจึงควรแสวงหาแนวทางในการพัฒนาขีดความสามารถของสำนักงบประมาณของรัฐสภาให้เพิ่มขึ้น
การศึกษาภาพลักษณ์ของประเทศจีนผ่านอีสปอร์ต : การสื่อสาร กลยุทธ์การทูต และการตลาดเชิงเนื้อหา ผ่าน Honor Of Kings และ Arena Of Valor, ธีรติร์ บรรเทิง, พร้อมพรรณ แจ้งการดี
การศึกษาภาพลักษณ์ของประเทศจีนผ่านอีสปอร์ต : การสื่อสาร กลยุทธ์การทูต และการตลาดเชิงเนื้อหา ผ่าน Honor Of Kings และ Arena Of Valor, ธีรติร์ บรรเทิง, พร้อมพรรณ แจ้งการดี
Journal of Social Sciences
การศึกษานี้มีวัตถุประสงค์เพื่อ (1) ศึกษาภาพลักษณ์รูปแบบการสื่อสารกลยุทธ์การทูตของจีน และศึกษาการตลาดเชิงเนื้อหาผ่านเกม Arena of Valor และ Honor of Kings (2) เปรียบเทียบความสอดคล้อง และความแตกต่างของทั้ง 2 เกม และ (3) เสนอแนะแนวทางในการพัฒนาเนื้อหา รูปแบบการสื่อสาร และกลยุทธ์การทูตผ่านอีสปอร์ตให้หน่วยงานที่เกี่ยวข้องทั้งภาครัฐและเอกชน ด้วยระเบียบวิธีการวิจัยเชิงคุณภาพโดย การวิจัยเอกสาร (documentary research) และการวิเคราะห์เนื้อหาที่ถูกนำเสนอบนเฟซบุ๊ก 4 เพจ ได้แก่ Honor of Kings, HoK Global Esports, Garena RoV Thailand, และ KingSauce Legends รวบรวมได้ ทั้งหมด 5,300 โพสต์ ผลการศึกษาพบว่า (1) รูปแบบการสื่อสารและการนำเสนอเนื้อหาของเกม Honor of Kings และ Arena of Valor มีความแตกต่างกันตามวัตถุประสงค์ของแต่ละเพจเกม Honor of Kings เน้นการนำเสนอให้เห็นถึงรูปแบบการเล่น การประกาศเปิดให้บริการในต่างประเทศ โดยใช้ตัวละครภายในเกมเป็นตัวนำเสนอผ่านรูปแบบวิดีโอความยาวประมาณ 1-3 นาที ด้านกิจกรรมการแข่งขันอีสปอร์ตและเงื่อนไขการแข่งขันของเกม Honor of Kings นำเสนอโดยการใช้ภาพนิ่งของนักกีฬาและภาพอินโฟกราฟิก (Infographic) ในขณะที่เกม Arena of Valor เน้นการนำเสนอเพื่อโฆษณาสินค้าและบริการของเกม รวมถึงการสร้างชุมชนผู้เล่น (communities) ผ่านการใช้ภาพนิ่งและผู้ทรงอิทธิพลออนไลน์ (influencer) (2) การนำเสนอเกม Honor of Kings สามารถสะท้อนภาพของวัฒนธรรมและความสร้างสรรค์ (creativity) เนื่องจากผู้ให้บริการเกมเป็นบริษัทภายในประเทศจีนที่ดำเนินนโยบายของบริษัทตามนโยบายของกระทรวงวัฒนธรรม (Ministry of Cultural) ของประเทศจีน ในขณะที่การนำเสนอเนื้อหาของเกม Arena of Valor ดำเนินการจากผู้ให้บริการภายนอกประเทศจีน จึงไม่ได้ดำเนินนโยบายของบริษัทตามทิศทางของกระทรวงวัฒนธรรม (Ministry of Cultural) …