Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- Western Kentucky University (4170)
- St. Mary's University (1409)
- Lindenwood University (497)
- Wilfrid Laurier University (294)
- University of Nebraska - Lincoln (255)
-
- SIT Graduate Institute/SIT Study Abroad (199)
- Purdue University (152)
- University of Central Florida (139)
- Universitas Indonesia (137)
- City University of New York (CUNY) (121)
- California Polytechnic State University, San Luis Obispo (114)
- University of Nevada, Las Vegas (94)
- Old Dominion University (93)
- California Institute of Integral Studies (87)
- University of North Florida (83)
- Clark University (77)
- Rhode Island School of Design (66)
- University of the Pacific (65)
- Nova Southeastern University (64)
- Providence College (55)
- University of Arkansas, Fayetteville (55)
- Chapman University (54)
- University of Rhode Island (50)
- Loyola Marymount University and Loyola Law School (48)
- San Jose State University (45)
- University of Kentucky (43)
- Portland State University (37)
- Population Council (35)
- Liberty University (34)
- Eastern Illinois University (33)
- Keyword
-
- Western Kentucky University (3923)
- African Americans (1787)
- Blacks (1762)
- Athletics (1689)
- Alumni (1489)
-
- Events (1460)
- Faculty (1426)
- Athletics (WKU) (1416)
- Staff (1301)
- Student Government Association (WKU) (1039)
- Fraternities & Sororities (1034)
- Student Organizations (399)
- Entertainment (371)
- Student Government Association (299)
- Students (280)
- Class of 2004 (WKU) (246)
- Class of 2005 (WKU) (245)
- Class of 2003 (WKU) (240)
- Clubs (237)
- Class of 1977 (235)
- Class of 2002 (WKU) (233)
- Class of 1976 (229)
- Class of 2001 (WKU) (229)
- Class of 1993 (WKU) (226)
- Class of 1994 (WKU) (225)
- Class of 1992 (WKU) (223)
- Class of 1995 (WKU) (223)
- Class of 1975 (222)
- Class of 1973 (219)
- Class of 1990 (WKU) (205)
- Publication Year
- Publication
-
- WKU Administration Documents (4062)
- The Rattler (Previous issues) (1404)
- Journal of International and Global Studies (497)
- The Goose (281)
- Independent Study Project (ISP) Collection (163)
-
- Dismantling Bias Conference Series (145)
- Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy (127)
- Masyarakat: Jurnal Sosiologi (105)
- UCF Forum (101)
- Journal of Conscious Evolution (87)
- sprinkle: an undergraduate journal of feminist and queer studies (86)
- Saffy Collection - All Textual Materials (76)
- School of Professional Studies (71)
- Masters Theses (53)
- The Heritage Journal (52)
- Electronic Theses and Dissertations (48)
- The Qualitative Report (47)
- All Student Newspapers (46)
- Graduate Theses and Dissertations (44)
- Reconstruction: Studies in Contemporary Culture (44)
- Dissertations, Theses, and Capstone Projects (37)
- Faculty Publications (36)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (36)
- Capstone Collection (33)
- Student Organizations (32)
- Center for LGBTQ Studies (CLAGS) (31)
- First-Gen Voices: Creative and Critical Narratives on the First-Generation College Experience (31)
- Publications and Research (31)
- Theses and Dissertations (29)
- Communication Faculty Articles and Research (28)
- Publication Type
- File Type
Articles 271 - 300 of 9957
Full-Text Articles in Sociology
Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations
Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases and game statistics for WKU baseball team in spring 2025.
Attachment And Culture: Exploring Relationship Satisfaction, Lizbeth Carbajal
Attachment And Culture: Exploring Relationship Satisfaction, Lizbeth Carbajal
Posters - 2025
- Suggests that communication patterns related to attachment impact relationship satisfaction (Domingue & Mollen, 2009). -Latinx cultural values influence attachment-related conflict behaviors and relationship satisfaction (Guerrido, 2017). -Secure attachment leads to healthier conflict resolution and greater satisfaction (Pistole, 1989). The purpose is to analyze existing research on how attachment styles impact conflict resolution strategies in romantic relationships and determine whether cultural background (Latinx vs. non-Latinx) and relationship length influence these behaviors. Hypotheses H1: The quality of a relationship is mentioned more frequently than other themes when examining previous literature. H2: Cultural influences are discussed more frequently than relationship length in …
Holding Ground In The Cerulean Tide: Minority Party Legislators' Strategies For Advancing Climate Policies In Landslide States, Sukjae Lee
Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–
This dissertation addresses a key puzzle: Why do states sometimes adopt nationally polarized policies, such as climate change legislation, even when doing so does not align with strict partisan interests? The analysis focuses on “landslide states,” where a single party overwhelmingly dominates, and the minority party cannot realistically expect to gain a majority. In these environments, reduced partisan conflict allows minority party legislators to break from traditional partisan paths. As a result, I argue that electoral motivations drive them to signal moderation by advancing liberal policy agendas or incorporating provisions that minimize backlash from their core constituents in landslide states. …
Giving Voice To Student Grief: Using Community-Based Participatory Research To Develop And Pilot A Translational Storytelling Intervention For Bereaved College Students, Cassidy Rae Taladay-Carter
Giving Voice To Student Grief: Using Community-Based Participatory Research To Develop And Pilot A Translational Storytelling Intervention For Bereaved College Students, Cassidy Rae Taladay-Carter
Department of Communication Studies: Dissertations, Theses, and Student Research
The purpose of this dissertation was to employ community-based participatory research (CBPR, Wallerstein et al., 2018) methods to attend to a pressing issue in the community. In partnership with one local grief center, we identified the need for enhanced grief support for current emerging adult undergraduate students in our area. Nearly 50% of U.S. emerging adults enrolled in four-year residential universities experience the death of an important figure (Cox et al., 2015; Cupit et al., 2021), at a time when they are developing important facets of their narrative identity. Without the coherence and meaning structures provided by narrative identity, students …
Cultivating Community And Commerce: A Summary Of The Statewide Social And Economic Impacts Of Utah Farmers Markets, Jaclyn Pace, Bryn Watkins, Roslynn Mccann, Steven Price
Cultivating Community And Commerce: A Summary Of The Statewide Social And Economic Impacts Of Utah Farmers Markets, Jaclyn Pace, Bryn Watkins, Roslynn Mccann, Steven Price
Outcomes and Impact Quarterly
Data collected from six markets throughout the market seasons between 2023 and 2024 highlights the transformative impact of Utah’s farmers’ markets on the state’s economy, health, and sense of community. According to market patrons, Utah’s farmers' markets are vital economic and social hubs supporting local agriculture, small businesses, and community well-being.
2nd Place Contest Entry: Aquí Y Ahora: The Role Of Us Spanish-Language Tv News In Financial Vulnerability, Cintya Felix
2nd Place Contest Entry: Aquí Y Ahora: The Role Of Us Spanish-Language Tv News In Financial Vulnerability, Cintya Felix
Kevin and Tam Ross Undergraduate Research Prize
This is Cintya Felix's submission for the 2025 Kevin and Tam Ross Undergraduate Research Prize, which won second place. It contains their essay on using library resources, their bibliography, and a summary of their research project on Spanish-language media’s impact on financial attitudes.
Cintya is a third-year student at Chapman University, majoring in Political Science and Spanish. Their faculty mentor is Dr. Ann Gordon.
2nd Place Research Paper: Aquí Y Ahora: The Role Of Us Spanish-Language Tv News In Financial Vulnerability, Cintya Felix
2nd Place Research Paper: Aquí Y Ahora: The Role Of Us Spanish-Language Tv News In Financial Vulnerability, Cintya Felix
Kevin and Tam Ross Undergraduate Research Prize
In today’s world, the news we watch often does more than inform us; it shapes our perceptions of security and the future. In this paper, I examine the extent to which an individual’s consumption of particular Spanish-speaking TV news channels contribute to their sense of financial vulnerability. Using an original data set of responses to the questions in the 2020 American National Election Studies (ANES), I find a moderately strong relationship between the television news channel Aquí y Ahora, and the degree to which they are worried about their financial situation. While it is true that various factors such …
Ethical Ai Use And Classroom Integration Training Modules, Daniel Boudon
Ethical Ai Use And Classroom Integration Training Modules, Daniel Boudon
Open Educational Resources
This project focuses on developing comprehensive training modules to equip students and faculty with the knowledge and skills necessary to ethically and effectively use AI tools in academic settings. The training consists of interconnected modules that cover a wide range of topics, including the ethical use of AI, evaluating AI-generated content, integrating AI tools into curriculum design, and creating AI-enhanced classroom activities. Additional modules emphasize fostering digital literacy, staying updated with AI advancements, and collaborating on best practices for AI in education.
Designed for flexibility, the modules cater to diverse academic disciplines, making them suitable for undergraduate and graduate courses, …
The Role Of Affordable Housing In Enhancing Tenants' Economic Stability In Connecticut: A Focus On Income, Employment, And Housing Stability, Osaid Zubi
Dissertations
This study examined the role of affordable housing in promoting economic stability among low- and moderate-income households in Connecticut. Focusing on income security, employment opportunities, and housing retention, this research highlighted the significance of affordable housing as a means to alleviate financial strain, support job retention, and foster community resilience. Utilizing a phenomenological approach, the study gathered insights from tenants, policymakers, and developers through conducting interviews and a focus group. Connecticut was chosen as the study site due to its high cost of living and affordable housing shortage, exacerbated by its proximity to New York City. Findings underscore the economic …
Giving Voice To Student Grief: Using Community-Based Participatory Research To Develop And Pilot A Translational Storytelling Intervention For Bereaved College Students, Cassidy Rae Taladay-Carter
Giving Voice To Student Grief: Using Community-Based Participatory Research To Develop And Pilot A Translational Storytelling Intervention For Bereaved College Students, Cassidy Rae Taladay-Carter
Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–
The purpose of this dissertation was to employ community-based participatory research (CBPR, Wallerstein et al., 2018) methods to attend to a pressing issue in the community. In partnership with one local grief center, we identified the need for enhanced grief support for current emerging adult undergraduate students in our area. Nearly 50% of U.S. emerging adults enrolled in four-year residential universities experience the death of an important figure (Cox et al., 2015; Cupit et al., 2021), at a time when they are developing important facets of their narrative identity. Without the coherence and meaning structures provided by narrative identity, students …
Controlling The Narrative: How The United Daughters Of The Confederacy Shaped Collective Memory Through Romance Novels, Karie L. Cobb
Controlling The Narrative: How The United Daughters Of The Confederacy Shaped Collective Memory Through Romance Novels, Karie L. Cobb
Department of English: Dissertations, Theses, and Student Research
While existing scholarship on the United Daughters of the Confederacy (UDC) reveals the immense influence the organization wielded in the nineteenth and twentieth centuries, I assert that their legacy has had a broader and more insidious reach than previously believed. Through close analysis of two foundational romance novelists’ works published during the rapid escalation of the genre’s popularity, I contend that the rhetoric of the UDC shaped generations of Southerners as demonstrated through repetitions and parallels of the Lost Cause ideology found in UDC publications and sponsored materials within romance novels written by white Southern women who came of age …
Empowering The Future: The Role Of Women Landowner Networks In Succession Planning, Charlotte Brockman, Andrea Basche Dr., Brooke Mcwherter Dr.
Empowering The Future: The Role Of Women Landowner Networks In Succession Planning, Charlotte Brockman, Andrea Basche Dr., Brooke Mcwherter Dr.
Honors Program: Senior Projects (Public)
Women non-operating landowners play a critical yet often overlooked role in agricultural land management and decision-making. This study examines the intersection of emotional, economic, and social factors influencing their land tenure decisions, particularly in the context of succession planning and tenant relationships. Through qualitative analysis, findings reveal that women landowners navigate unique challenges, including limited access to tailored resources, legal and financial barriers, and gendered dynamics in agricultural advising. Participants expressed strong emotional attachments to their land, influencing their stewardship goals and interest in conservation practices. Additionally, the study highlights the need for increased support structures, such as legal guidance, …
Review Of Algorithms Of Resistance: The Everyday Fight Against Platform Power, John G. Mcnutt
Review Of Algorithms Of Resistance: The Everyday Fight Against Platform Power, John G. Mcnutt
The Journal of Social Encounters
No abstract provided.
Fratelli Tutti And Social Media: Solidarity And Social Networks Among Locals And Urban Refugees In Kampala, Uganda, Augustine Bahemuka
Fratelli Tutti And Social Media: Solidarity And Social Networks Among Locals And Urban Refugees In Kampala, Uganda, Augustine Bahemuka
The Journal of Social Encounters
Fratelli Tutti, Pope Francis’ social encyclical, exhorts all Christians and people of good will to cultivate a spirit of fraternity and solidarity with all people in need, regardless of socio-cultural or creedal or racial differences. He challenges us to broaden our perception of “neighbour” to even include those people whose plight we encounter via social media – our digital neighbours. This paper shows how the Association of Refugee Women in Uganda (AORW- U) has used social media to amplify the voices of urban refugees living in Kampala, thereby raising public awareness; attracting global and local partnerships; and creating healthy social …
Review Of Sudan, Remember Us, Esther Sprague
Review Of Sudan, Remember Us, Esther Sprague
The Journal of Social Encounters
No abstract provided.
Inside A Youth Participatory Action Research (Ypar) Process: A Practitioner’S Communicative Experience Navigating Processual And Relational Power Dynamics Within Ypar, Lacey Nicole Stein
Inside A Youth Participatory Action Research (Ypar) Process: A Practitioner’S Communicative Experience Navigating Processual And Relational Power Dynamics Within Ypar, Lacey Nicole Stein
Electronic Theses and Dissertations
This dissertation examines the communicative dimensions of Youth Participatory Action Research (YPAR), with particular attention to the power dynamics embedded in the processual and relational aspects of the research process. Through a meta-level examination of a nearly two-year YPAR project, this study illuminates how communication can function for YPAR practitioners as they navigate YPAR's complex power structures, thereby addressing a significant gap in existing literature. The study employs Braun and Clarke's thematic analysis to reveal nuanced findings in two key areas. First, it identifies the communicative complexities of enacting multiple adult roles within YPAR, including those of "superior" adult, facilitator, …
Short Duration Relationship And Marriage Education (Rme) During Covid-19: Outcomes And Future Directions, Pamela B. Payne, Naomi Brower, Melanie Jewkes
Short Duration Relationship And Marriage Education (Rme) During Covid-19: Outcomes And Future Directions, Pamela B. Payne, Naomi Brower, Melanie Jewkes
Transforming Communities
Abstract
COVID-19 reshaped short duration relationship marriage education (RME), requiring that previously in person programs, including the Utah Marriage Celebration (UMC) move to remote formats. It is critical that outcomes of such transitions are evaluated and assessed. Marriage Celebration 2021 included 348 participants who responded after participating in the virtual event and 148 participants who responded to a one month follow up. Results indicate that like prior Marriage Celebration events, participants indicated their perceived relationship knowledge increased. Commitment to change was evaluated for the first time and showed significant results related to age and issues being covered. Implications for RME …
Digital Inequalities And U.S. Undergraduate Outcomes Over The First Two Years Of The Covid-19 Pandemic, Vikki Katz, Amy B. Jordan, Katherine Ognyanova
Digital Inequalities And U.S. Undergraduate Outcomes Over The First Two Years Of The Covid-19 Pandemic, Vikki Katz, Amy B. Jordan, Katherine Ognyanova
Communication Faculty Articles and Research
The COVID-19 pandemic necessitated major and rapid changes to undergraduate student learning conditions, but the longer-term consequences of those changes have yet to be fully understood. We assess how digital inequality—defined as challenges in accessing or maintaining a broadband internet connection and functional digital devices—affected undergraduates’ advancement toward on-time graduation over the first two years of the pandemic (2020-2022). We utilize survey data from a representative sample of 1,106 undergraduates at Rutgers University-New Brunswick, a public, 4-year university located in New Jersey, USA. Respondents were undergraduates who had been enrolled in full-time student status throughout the first two years …
Accessibility Disclosure Statements: Best Practices For Documenting Inclusive And Accessible Web-Based Research Design, Alicia Mason, Elizabeth Spencer, Pan Liu, Kristen Livingston, Sakshi Bhati, Angela Ashmore, Tristan A. Spencer, Lauren Shepard
Accessibility Disclosure Statements: Best Practices For Documenting Inclusive And Accessible Web-Based Research Design, Alicia Mason, Elizabeth Spencer, Pan Liu, Kristen Livingston, Sakshi Bhati, Angela Ashmore, Tristan A. Spencer, Lauren Shepard
Faculty Submissions
Accessibility disclosure is a core principle of the Project IRIS Best Practice Framework. This instructional resource-- Accessibility Disclosure Statements: Best Practices for Documenting Inclusive Web-Based Research Design-introduces options for reporting accessible web-based research design efforts in scholarly and professional publications. The three forms of accessibility disclosure statements are introduced: summary statements, reports of analysis--both general and specific-, and detailed process descriptions. Each of these strategies including terms, conceptual definitions, and examples are provided. The instructional resource may be of interest to undergraduate and graduate course instructors teaching research methods courses in a variety of social science disciplines.
2025 Diversity Climate Survey Report, Illinois Math And Science Academy
2025 Diversity Climate Survey Report, Illinois Math And Science Academy
Diversity, Equity, and Inclusion: Resources
No abstract provided.
Exploring The Role Of Body Neutrality Perspectives In Feminist Pedagogy, Sydney E. Brammer
Exploring The Role Of Body Neutrality Perspectives In Feminist Pedagogy, Sydney E. Brammer
Feminist Pedagogy
No abstract provided.
Queering ‘Common Sense’: Using Critical Discourse Analysis Of Lgbtq+ Book Bans In Florida Public Schools To Unmask Heteronormativity, Talia Zito, Nicole E. Morse
Queering ‘Common Sense’: Using Critical Discourse Analysis Of Lgbtq+ Book Bans In Florida Public Schools To Unmask Heteronormativity, Talia Zito, Nicole E. Morse
Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy
Historically, censorship of LGBTQ+ content in education has been rooted in socio-political efforts to marginalize non-heteronormative identities. However, even those who oppose censorship tend to frame their arguments around concepts like “age-appropriateness” and “protecting children.” Our Critical Discourse Analysis examines formal challenges to And Tango Makes Three in one Florida school district in 2022 to show how these concepts are deployed on both sides of the debate. The book, depicting a same-sex penguin couple raising a chick, faced objections under Florida’s HB 1557, a law designed to restrict discussions of sexual orientation and gender identity in schools. Ultimately, the picture …
Podcasting Towards Togetherness: Utilizing Podcasts To Improve Departmental Camaraderie And Well-Being, Michael Petrauskis, Colleen Gutman, Rosemarie Fernandez
Podcasting Towards Togetherness: Utilizing Podcasts To Improve Departmental Camaraderie And Well-Being, Michael Petrauskis, Colleen Gutman, Rosemarie Fernandez
Journal of Wellness
Introduction: Physician burnout is on the rise, and this is of particular concern in emergency medicine. Burnout is associated with medical errors, adverse events, poor professionalism, and litigation. A sense of community can build engagement and mitigate workplace stressors on well-being. Emergency physicians may have trouble connecting due to the nature of shift-work and various practice settings. Communication technology, and particularly podcasting, has the potential to help overcome these barriers and positively impact relatedness and well-being.
Approach: We developed an inward-facing podcast, “The ER Break Room” within the Department of Emergency Medicine at the University of Florida. Through the …
The Rattler (Volume 113, Issue 5), St. Mary's University
The Rattler (Volume 113, Issue 5), St. Mary's University
The Rattler (Previous issues)
Founded in 1919, The Rattler is the student voice of St. Mary’s University in San Antonio, Texas. The newspaper documents campus life, academic and social issues, student opinion, and local and national events as they relate to the University community. Content typically includes news articles, editorial commentary, arts and culture coverage, sports reporting, and advertisements.
Racial Powers, Talhah Mustafa
Racial Powers, Talhah Mustafa
Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–
This dissertation will be divided into three papers that in some way considers the concept of racial powers. The concept of racial power is under-researched and presupposed in the Philosophy of Race literature. Many arguments in this field seem premature without a general understanding of racial powers. The first paper fills that gap by introducing and defending the view that racial powers are possessed in virtue of one’s race or perceived race.
In the second paper, I consider Chike Jeffers’ cultural constructionist account of race. The nature of race is complex, requiring nuanced consideration. Chike Jeffers’ cultural constructionist may seem …
Access, Community Capacity, And Socio-Economic Impacts On The Implementation Of Social Forestry Programs In The Perum Perhutani Kph Telawa Working Area, Esa Jati Manunggal Sukma Adhi, Trisni Utami
Access, Community Capacity, And Socio-Economic Impacts On The Implementation Of Social Forestry Programs In The Perum Perhutani Kph Telawa Working Area, Esa Jati Manunggal Sukma Adhi, Trisni Utami
Masyarakat: Jurnal Sosiologi
Despite increasing interest in social forestry, limited research has explored the interplay between community capacity and access within Indonesia’s Social Forestry Utilization Permit (IPHPS) scheme. This study examines the relationship between community capacity, access, and socio-economic impacts to inform effective policy implementation. Employing a qualitative case study approach, it focuses on a community granted an IPHPS Decree within the Perum Perhutani Forest Management Unit (KPH) Telawa. The findings identify three key dimensions of community capacity: technical capacity (local knowledge and skills), networking capacity (social capital and relationships), and cultural capacity (local wisdom and practices). While legal access to forest permits …
Celebrating Achievements As Digital Rituals Among Indonesian Youth On Social Media, B.J. Sujibto, Malikatun Natiqoh, Kafhaya Nuzulanisa, Saras Wati Widodo
Celebrating Achievements As Digital Rituals Among Indonesian Youth On Social Media, B.J. Sujibto, Malikatun Natiqoh, Kafhaya Nuzulanisa, Saras Wati Widodo
Masyarakat: Jurnal Sosiologi
Youth and social media are increasingly intertwined, as their socio-cultural trajectories accelerate digital connectedness and intensify the contestation of diverse identities. Posting on social media has thus become a ritualized practice. This article explores how Indonesian university students construct identities by sharing achievement stories and success narratives on Instagram. Using qualitative data, it examines the experiences of students who have excelled in academic competitions. The study identifies two key typologies behind such posts. Firstly, personal determinism, aimed at self- reward and self-branding. Secondly, social motivation, focused on inspiring peers and building supportive networks to achieve academic success. These typologies reflect …
Expectations Versus Reality In New Cairo's Gated Communities: An Interdisciplinary Analysis Of Socio-Spatial Features, Ala'a Marwan
Expectations Versus Reality In New Cairo's Gated Communities: An Interdisciplinary Analysis Of Socio-Spatial Features, Ala'a Marwan
Theses and Dissertations
This research aims to introduce a new framework to identify the disparities between gated community residents’ experiences and real estate developers' visions towards the development. As New Cairo experiences significant growth, many residents are increasingly relocating to gated communities. It has become crucial to assess users’ expectations before moving and their lived experience post-moving to allocate the gaps between their expectations and reality, otherwise, the GC developments will grow apart from users’ updated preferences. The research focuses on the socio-spatial qualities such as accessibility to services and facilities, community interaction, and vast green areas between buildings for privacy, all of …
Pesan Atau Advokasi Miss Earth Dalam Menyampaikan Pesan Cinta Lingkungan Hidup, Dony Hermawan, Egia Etha, Barra P. Pradja
Pesan Atau Advokasi Miss Earth Dalam Menyampaikan Pesan Cinta Lingkungan Hidup, Dony Hermawan, Egia Etha, Barra P. Pradja
Jurnal Sosial Humaniora Terapan
This article delves into the role of Miss Earth in advocating messages of environmental love through their advocacy efforts. Using a qualitative approach and relying on internet-sourced data, this research examines Miss Earth's contributions to raising awareness and prompting concrete actions for environmental preservation. The study analyzes online-available content, including promotional materials and public statements from Miss Earth winners, to understand their impact and strategies in influencing public opinion and environmental policies. The research concludes that Miss Earth is not merely a beauty pageant but also a significant platform effectively disseminating environmental messages to a global audience. Contestants and winners …
A Socioeconomic Analysis Of Fashion Entrepreneurs And The Use Of Self-Branding To Influence Consumer Behavior, Jasmine Gibbs-Stepter
A Socioeconomic Analysis Of Fashion Entrepreneurs And The Use Of Self-Branding To Influence Consumer Behavior, Jasmine Gibbs-Stepter
LSU Doctoral Dissertations
The fashion industry is widely recognized as a significant sector within the global economy, crucially driving trends, creating jobs, and shaping culture. Despite its prominence, entrepreneurs from marginalized socioeconomic backgrounds often encounter considerable hurdles in establishing their businesses and sustaining them over time. These challenges manifest in various forms, including access to vital financial resources, insufficient networking opportunities, and restricted entry into lucrative markets, making it difficult for these entrepreneurs to compete in a dynamic and competitive landscape.
The rise of social media, with platforms like Instagram leading the charge, has ushered in a new era for fashion entrepreneurs. As …