Recreation, Parks and Tourism Administration Commons^™

Domestic Business Event Tourism Marketing Strategy, Aditya Putra Desharyanto, Retno Wulandari

Journal of Indonesian Tourism and Policy Studies

This paper discusses the application of the 6P marketing mix (Product, Price, Place/Distribution, Promotion, Politics, and Public Opinion) by Jakarta Tourism and Creative Economy Office through The Office of Tourism and Creative Economy in order to organize domestic MICE activities ( Meeting, Incentive, Convention, and Exhibition) in 2019 until 2020. This research uses the type of qualitative research and descriptive research with data collection techniques of observation, interviews, and literature studies. The results of the study are suggested and recommended to The Jakarta Tourism and Creative Economy Office to open new jobs, actively holding MICE events, especially business to customers …

Marketing And Promotion Strategies In Increasing Thenumber Of Foreign Tourists To A Thousand Islands, Enggar Panggalih Masaji, Priyanto Priyanto

Journal of Indonesian Tourism and Policy Studies

This paper discusses the strategy carried out by the Tourism Office in promoting the Thousand Islands to foreign countries increase the number of foreign tourists' visit to the Thousand Islands. The Thousand Islands as one of the leading tourism object in Jakarta must be promoted and marketed to foreign countries. This study uses qualitative research and descriptive research with data collection techniques interviews and observations. The results of this study are to suggest and recommend other ways to promote the Thousand Islands to foreign countries and to see how the Thousand Islands itself in welcoming foreign tourists who visit the …

Marketing Strategy Of Betawi Setu Cultural Village Through Social Media, Dennis Feriano, Budiman Mahmud Mustofa, Prihatni Wuryatmini

Journal of Indonesian Tourism and Policy Studies

This paper discusses how the Setu Babakan Betawi Cultural Village in marketing tourist attractions through social media. This research uses qualitative research supported by quantitative data. The data collection techniques in this final project are observation, interviews, literature study, and questionnaire. The results of this study suggest that Setu Babakan Betawi Cultural Village Activities Unit to further improve marketing especially through social media, multiply activities that are inviting many visitors, overcome negative responses that still exist in the community regarding Setu Babakan Betawi Cultural Village, and improve hospitality and conduct training for tour guides which will be provided in the …

Analysis Of Tourism Product Marketing Strategy In Pt. Almin Ahsan Travel, Aisha Qonitah, D.K.S Nugraha

Journal of Indonesian Tourism and Policy Studies

This study discusses the marketing strategy of tourism products that happened at PT. Experience Ahsan Travel. Nowadays, the development of Umrah Hajj travel in Indonesia is increasing. With the increase in Hajj and Umrah travel make the competition between travel even tighter. Marketing strategy is one of the most important things in how to sell a product to the public large. Marketing can be done in two ways, namely conventional and digital marketing. PT. Alamin Ahsan Travel carries out various marketing strategies, such as providing information about the products they own, and by growing pilgrims' confidence in travel which is …

Pose Strategy As A Media For Tourism Destination, Rahmi Setiawati

Journal of Indonesian Tourism and Policy Studies

Batu City is one of the tourist cities in Indonesia that has many tourist destinations, so a POSE strategy is needed to promote Batu City tourist destinations. The management of promotional activities is carried out by stakeholders and the Batu City Tourism Office as direct actors who develop and promote tourist destinations. The concepts used are tourism, strategy, marketing, and promotional media. The method used in this research is qualitative, supported by data sources from observations, interviews and literature study. The results of this study indicate that the POSE strategy is carried out through P (paid media), namely, Agropolitan TV …

Marine Tourism Marketing Strategy Thousand Islands, Ananda Princess Feliza Adly, Priyanto Priyanto

Journal of Indonesian Tourism and Policy Studies

This task of the final work consists of analysis of Indonesia tourism marketing process for the Thousand Islands, started from the planning step up till the actuating step. In this task of final work IS ALSO Described the obstacles in the tourism marketing process has been done and roomates Also describes the right steps of tourism marketing to increase of the number of tourist. This task of the final work is arranged by counting the data analysis. The result of analysis shows that Indonesia tourism marketing for the Thousand Islands has not been done well cause of the lackness of …

Bintan Island Tourism Marketing Strategy By Tour De Bintan, Ariobimo Enggartiasto, Karin Amelia Safitri

Journal of Indonesian Tourism and Policy Studies

This Journal discusses the analysis of the implementation of marketing strategies carried out in Bintan Island. In this Journal also explained the obstacles that occur in marketing tourism in Bintan Island. This Journal was compiled using data collection and interview research. The results of the research and interviews explained that the strategy carried out to market tourism destinations in Bintan Island was good but there were still obstacles in the marketing process.

Role Of Call Sales In Improving Levelsroom Days In The Saler Salak The Heritagehotel, Laras Paramitha, Priyanto Priyanto

Journal of Indonesian Tourism and Policy Studies

The focus of this journal is about Role Sales Call to increase occupancy Hotel Salak The Heritage. The Purpose of this study is to know role sales call to increase occupancy and to describe obstacles of increase occupancy. This research is qualitative descriptive. The concept of this study is Tourism, Hotel, Marketing, Sales Call, SWOT analysis, Marketing Mix, Market Segmentation, Positioning, Deferensation. Stratgegy Marketing Hotel Salak The Heritage is Referring to Promotion. Marketing Strategy Salak The Heritage Hotel is important to increase occupancy every year.

Indonesia Tourism Marketing In South Korea, Bella Sophia, Karin Amelia Safitri

Journal of Indonesian Tourism and Policy Studies

This paper describes the analysis of Indonesian tourism marketing process in the Repubic of Korea. The analysis started from the preparation process up till the implementation process; such as product instrument, instrument distribution, promotion instrument, public relations, and evaluation. It is revealed the obstacles of tourism marketing process the which has been done. Those are the lack of human resources, lack of marketing funds, and closed Korea Busan Indonesia Center. It also Explains the strategy of tourism marketing to increase of the number of Korean tourists to visit the country. Qualitative research was conducted in this final paper. The result …

A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good

Andy R. Dotterweich

The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …

A Case Study Of Cal Poly Arts’ Outreach Practices To The Latinx Population, Joanne Nicole Lodato

Recreation, Parks, and Tourism Administration

Cal Poly Arts in San Luis Obispo, California is dedicated to being more inclusive of the Latinx population in their community. This study conducted a survey to examine the most effective way for Cal Poly Arts to be more inclusive to the Latinx community in San Luis Obispo County. Results indicated that for the Latinx population in San Luis Obispo county the Internet is the best way to advertise upcoming performances, dance companies are what they most often want to see, ticket prices tend to be a barrier for performance attendance, distance is a deterrent from attendance but not a …

Manajemen Pemasaran Produk Wisata Kapal Pesiar Pt. Avs Indonesia, Nanda Tasya, Dkn Nugraha

Journal of Indonesian Tourism and Policy Studies

Cruises become a new option for travelers to travel with ease, with diverse destinations and lot’s of activities to do. Ships used exclusively for recreational purposes. Such as Costa Cruises, Princess Cruises, Royal Caribbean International, Oceania Cruises, and many others. With diverse of facilities that can be enjoyed on board, cruise ship tours become one of the best choice for tourists who want to relax and enjoy the beauty of the sea. Each brand has different products, facilities, and destinations according to their individual characteristics. Similarly, the marketing and sales strategies implemented. Each brand releases it’s products with a variety …

The Impact Of Casino Revenue-Sharing On Tourism Efforts In Niagara Falls Usa: 2006-2016, Anthony L. Astran

Public Administration Master’s Projects

This qualitative case study examines the intersection of a Native-owned casino, revenue-sharing with its host community, and the impact of tourism marketing efforts vis-à-vis funds provided to the community’s tourism agency. Specifically, this report studies downtown Niagara Falls USA from the time period between 2006 and 2016, and seeks to determine whether and how funds from Seneca Niagara Resort & Casino boosted tourism marketing efforts by Niagara Tourism & Convention Corporation (NTCC). Background research and a series of elite interviews with city officials and tourism agency leaders uncovered overall positivity in terms of growth in Niagara Falls USA’s tourism efforts …

A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good

ETSU Faculty Works

The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …

Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana. Finally, the zip codes of vacationers who spent at least one night in a selected travel region or CVB county were chosen for further analysis.

Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana while the third subset explores visitors who indicated that at least one reason for their trip to Montana was to either purchase property or visit a second home or condo. Finally, the zip codes of vacationers who spent at least one night in …

Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana as well as all visitors to each of the six Montana travel regions into the 211 Designated Marketing Areas of the United States. An analysis of successful existing markets and opportunity markets is provided.

Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Gold West Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Missouri River Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Custer Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Russell Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Glacier Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Yellowstone Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Japanese, U.S Tourists: Hotel Selections, Minho Cho

Hospitality Review

The author reports the results of an exploratory study concerning the importance placed on attributes of hotel selection by Japanese and American guests and cultural differences between these two groups, which represent the largest market for Korean international tourist hotels. The findings suggest that Hofstede's (1960) four dimensions of cultural values can be used to help marketers better understand their guest's hotel selection criteria.

Marketing Western Massachusetts As A Tourism Destination For International Travelers, Center For Economic Development

Center for Economic Development Technical Reports

In the Spring of 1991, a three phase project was begun at the University of Massachusetts at Amherst in which the overall goal of the project was to design and implement an economic development program which would assist the information dominated service industries located in Western Massachusetts. The research for the first phase of the project was undertaken by Regional Planning M.A. candidate Maureen Moriarty under the guidance of adjunct Professor Robert Hopley, School of Business Administration, and Professor Meir Gross, Department of Regional Planning. This initial step in the research "entailed the creation of a pilot program in which …

Gigantic Malls Bring Downtown To Suburbia, Chester Smolski

Smolski Texts

"The recent opening of the Mall of America in Bloomington, Minn., has probably received more publicity than any other shopping center in the nation. This behemoth of shopping malls is certainly something to experience, but the real question is whether this $650 million investment has a future."

Agenda: Boundaries And Water: Allocation And Use Of A Shared Resource, University Of Colorado Boulder. Natural Resources Law Center

Boundaries and Water: Allocation and Use of a Shared Resource (Summer Conference, June 5-7)

Conference organizers and/or faculty included University of Colorado School of Law professors David H. Getches, Lawrence J. MacDonnell and Charles F. Wilkinson.

Boundaries and Water: Allocation and Use of a Shared Resource is the topic of the Center's annual summer program on water this June. Most of the major rivers in the western United States are shared between two or more states. Often tribal governments play an important role in water allocation and use decisions. International considerations also may be involved in some cases. These interjurisdictional issues extend to groundwater as well as surface water.

This conference will provide the …

Hitting The Untapped International Tourist Market, Chester Smolski

Smolski Texts

"It is the third-largest retailing operation in the nation with approximately five million employees. In New England it generates more than $620 million of state and local taxes annually. And in Rhode Island in 1986, it is estimated that $800 million was spent in this 'invisible industry.'"

Beating The Drum For Tourists: Hartford Leads By A Mile, Chester Smolski

Smolski Texts

"This capital city of the Nutmeg state is remarkably similar to Rhode Island's capital city both in terms of historical development and present day status. Bu there is one striking difference: the ability and commitment to 'sell' itself."