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Recreation, Parks and Tourism Administration Commons™
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Full-Text Articles in Recreation, Parks and Tourism Administration
Domestic Business Event Tourism Marketing Strategy, Aditya Putra Desharyanto, Retno Wulandari
Domestic Business Event Tourism Marketing Strategy, Aditya Putra Desharyanto, Retno Wulandari
Journal of Indonesian Tourism and Policy Studies
This paper discusses the application of the 6P marketing mix (Product, Price, Place/Distribution, Promotion, Politics, and Public Opinion) by Jakarta Tourism and Creative Economy Office through The Office of Tourism and Creative Economy in order to organize domestic MICE activities ( Meeting, Incentive, Convention, and Exhibition) in 2019 until 2020. This research uses the type of qualitative research and descriptive research with data collection techniques of observation, interviews, and literature studies. The results of the study are suggested and recommended to The Jakarta Tourism and Creative Economy Office to open new jobs, actively holding MICE events, especially business to customers …
Marketing And Promotion Strategies In Increasing Thenumber Of Foreign Tourists To A Thousand Islands, Enggar Panggalih Masaji, Priyanto Priyanto
Marketing And Promotion Strategies In Increasing Thenumber Of Foreign Tourists To A Thousand Islands, Enggar Panggalih Masaji, Priyanto Priyanto
Journal of Indonesian Tourism and Policy Studies
This paper discusses the strategy carried out by the Tourism Office in promoting the Thousand Islands to foreign countries increase the number of foreign tourists' visit to the Thousand Islands. The Thousand Islands as one of the leading tourism object in Jakarta must be promoted and marketed to foreign countries. This study uses qualitative research and descriptive research with data collection techniques interviews and observations. The results of this study are to suggest and recommend other ways to promote the Thousand Islands to foreign countries and to see how the Thousand Islands itself in welcoming foreign tourists who visit the …
Marketing Strategy Of Betawi Setu Cultural Village Through Social Media, Dennis Feriano, Budiman Mahmud Mustofa, Prihatni Wuryatmini
Marketing Strategy Of Betawi Setu Cultural Village Through Social Media, Dennis Feriano, Budiman Mahmud Mustofa, Prihatni Wuryatmini
Journal of Indonesian Tourism and Policy Studies
This paper discusses how the Setu Babakan Betawi Cultural Village in marketing tourist attractions through social media. This research uses qualitative research supported by quantitative data. The data collection techniques in this final project are observation, interviews, literature study, and questionnaire. The results of this study suggest that Setu Babakan Betawi Cultural Village Activities Unit to further improve marketing especially through social media, multiply activities that are inviting many visitors, overcome negative responses that still exist in the community regarding Setu Babakan Betawi Cultural Village, and improve hospitality and conduct training for tour guides which will be provided in the …
Analysis Of Tourism Product Marketing Strategy In Pt. Almin Ahsan Travel, Aisha Qonitah, D.K.S Nugraha
Analysis Of Tourism Product Marketing Strategy In Pt. Almin Ahsan Travel, Aisha Qonitah, D.K.S Nugraha
Journal of Indonesian Tourism and Policy Studies
This study discusses the marketing strategy of tourism products that happened at PT. Experience Ahsan Travel. Nowadays, the development of Umrah Hajj travel in Indonesia is increasing. With the increase in Hajj and Umrah travel make the competition between travel even tighter. Marketing strategy is one of the most important things in how to sell a product to the public large. Marketing can be done in two ways, namely conventional and digital marketing. PT. Alamin Ahsan Travel carries out various marketing strategies, such as providing information about the products they own, and by growing pilgrims' confidence in travel which is …