Recreation, Parks and Tourism Administration Commons^™

A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good

ETSU Faculty Works

The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …

Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana. Finally, the zip codes of vacationers who spent at least one night in a selected travel region or CVB county were chosen for further analysis.

Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana while the third subset explores visitors who indicated that at least one reason for their trip to Montana was to either purchase property or visit a second home or condo. Finally, the zip codes of vacationers who spent at least one night in …

Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

This report converts zip codes of nonresident visitors to Montana as well as all visitors to each of the six Montana travel regions into the 211 Designated Marketing Areas of the United States. An analysis of successful existing markets and opportunity markets is provided.

Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Missouri River Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Custer Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Gold West Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Russell Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Glacier Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Yellowstone Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Agenda: Boundaries And Water: Allocation And Use Of A Shared Resource, University Of Colorado Boulder. Natural Resources Law Center

Boundaries and Water: Allocation and Use of a Shared Resource (Summer Conference, June 5-7)

Conference organizers and/or faculty included University of Colorado School of Law professors David H. Getches, Lawrence J. MacDonnell and Charles F. Wilkinson.

Boundaries and Water: Allocation and Use of a Shared Resource is the topic of the Center's annual summer program on water this June. Most of the major rivers in the western United States are shared between two or more states. Often tribal governments play an important role in water allocation and use decisions. International considerations also may be involved in some cases. These interjurisdictional issues extend to groundwater as well as surface water.

This conference will provide the …