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Institute for Tourism and Recreation Research Publications

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Full-Text Articles in Recreation, Parks and Tourism Administration

Regional Analysis Of Pleasure Travel By Montana Residents, Kim Mcmahon Oct 2000

Regional Analysis Of Pleasure Travel By Montana Residents, Kim Mcmahon

Institute for Tourism and Recreation Research Publications

This report includes analysis of resident travel on a tourism region basis. Provides discussion on pleasure travel engaged in by residents of each of Montana's six tourism regions as well as pleasure travel characteristics for Montanans traveling to destinations within each region. Also provides figures on spending in Montana for pleasure travel by residents of each tourism region and visitors to each tourism region.

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Employment And Wages: The Travel Industry In Montana, Thale Dillon Jul 2000

Employment And Wages: The Travel Industry In Montana, Thale Dillon

Institute for Tourism and Recreation Research Publications

This reports provides up-to-date information in order to explain some of the concerns regarding issues of employment and wages in Montana's travel industry as well as to serve as an update for ITRR's Research Note 22, Jobs & Wages: The Tourism Industry Dilemma, published in 1995.

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The Economic Review Of The Travel Industry In Montana: 2000 Biennial Edition, Thale Dillon, Norma Nickerson Jun 2000

The Economic Review Of The Travel Industry In Montana: 2000 Biennial Edition, Thale Dillon, Norma Nickerson

Institute for Tourism and Recreation Research Publications

This review provides current and historical data of nonresident travel and tourism in Montana, and offers the industry's economic contributions to the state.

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The Lewis & Clark Interest And Awareness Study, Plog Research May 2000

The Lewis & Clark Interest And Awareness Study, Plog Research

Institute for Tourism and Recreation Research Publications

The second of three Lewis and Clark related studies funded by Montana's Tourism Advisory Council in fiscal year 2000, this report examines interest and awareness of the Lewis & Clark Expedition and the upcoming Bicentennial Commemoration in 2003-2006. The study included 1,400 household mail panel surveys in the United States represents the travel population of U.S adults. See the "presentation" section of this web site to download the accompanying presentation.

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Lewis & Clark National Estimation And Awareness Study, Issues & Answers Network, Inc. May 2000

Lewis & Clark National Estimation And Awareness Study, Issues & Answers Network, Inc.

Institute for Tourism and Recreation Research Publications

The first of three Lewis and Clark related studies funded by Montana's Tourism Advisory Council in fiscal year 2000, this report provides visitor projections for the Lewis & Clark Bicentennial in 2003-2006 as well as profiles of those visitors. The study included over 2,000 telephone surveys in the contiguous United States less Montana and is a nationally representative cross-section of the U.S. population. In addition, the report examines interest in and awareness of the Lewis & Clark Expedition and the Bicentennial.

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1999 Missouri-Madison Recreation Survey: Analysis Of Lewis And Clark Enthusiasts In The Missouri-Madison Corridor, Kim Mcmahon Apr 2000

1999 Missouri-Madison Recreation Survey: Analysis Of Lewis And Clark Enthusiasts In The Missouri-Madison Corridor, Kim Mcmahon

Institute for Tourism and Recreation Research Publications

Four reports were produced following the 1999 Missouri-Madison Recreation Survey administered by ITRR for PPL Montana from May 1999 through September 1999. The primary purpose of the study is to provide an update to the information from the 1994-95 study which was used for development of the comprehensive recreation management plan for the corridor.This report provides an analysis of Lewis & Clark Enthusiasts compared to other, Non-Enthusiast visitors at recreation sites along the Missouri River during the study period.

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1999 Missouri-Madison Recreation Survey: Results Of The Study, Brian Glaspell, Norma P. Nickerson, Thale Dillon, Kim Mcmahon Apr 2000

1999 Missouri-Madison Recreation Survey: Results Of The Study, Brian Glaspell, Norma P. Nickerson, Thale Dillon, Kim Mcmahon

Institute for Tourism and Recreation Research Publications

Four reports were produced following the 1999 Missouri-Madison Recreation Survey administered by ITRR for PPL Montana from May 1999 through September 1999. The primary purpose of the study is to provide an update to the information from the 1994-95 study which was used for development of the comprehensive recreation management plan for the corridor. This report presents the results of the study.

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1999 Missouri-Madison Recreation Survey: Visitor Comments By Recreation Site, Brian Glaspell, Kim Mcmahon Mar 2000

1999 Missouri-Madison Recreation Survey: Visitor Comments By Recreation Site, Brian Glaspell, Kim Mcmahon

Institute for Tourism and Recreation Research Publications

Four reports were produced following the 1999 Missouri-Madison Recreation Survey administered by ITRR for PPL Montana from May 1999 through September 1999. The primary purpose of the study is to provide an update to the information from the 1994-95 study which was used for development of the comprehensive recreation management plan for the corridor. Presents comments regarding management of and satisfaction with recreation sites in the corridor. Presented by site in verbatim and categorized format.

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Regional Nonresident Spending In Montana, Kim Mcmahon Mar 2000

Regional Nonresident Spending In Montana, Kim Mcmahon

Institute for Tourism and Recreation Research Publications

Analysis of 1998 nonresident travel spending in Montana for the counties of Cascade, Custer, Flathead, Gallatin, Lewis and Clark, Missoula, Richland, Silver Bow and Yellowstone. Also includes analysis of spending in Great Falls, Miles City, Kalispell, Bozeman, Helena, Missoula, Sidney, Butte, and Billings. Data includes total spending, distribution of spending by sector, length of stay in Montana, per capita spending, and summer trip characteristics of visitor age, travel group type, accommodations used, and visitor origin for each geographical location.

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Montana Poll: Resident Attitudes Toward Tourism 1992-1999, Kim Mcmahon Mar 2000

Montana Poll: Resident Attitudes Toward Tourism 1992-1999, Kim Mcmahon

Institute for Tourism and Recreation Research Publications

Presents results of three questions pertaining to resident attitudes toward tourism included in annual surveys since 1992.

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1999 Canyon Ferry Recreation Survey, Brian Glaspell, Norma P. Nickerson Mar 2000

1999 Canyon Ferry Recreation Survey, Brian Glaspell, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Results of a recreation study conducted for the Bureau of Reclamation in conjuction with PPL Montana on recreation areas adjacent to the Missouri and Madison Rivers, Montana. Provides basis for current BOR recreation management plan for the Canyon Ferry Reservoir.

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Exploring Tourism Potential: Resident Attitudes In Missouri River Country, Montana, Thale Dillon Mar 2000

Exploring Tourism Potential: Resident Attitudes In Missouri River Country, Montana, Thale Dillon

Institute for Tourism and Recreation Research Publications

Results from a Resident Attitude survey conducted in Missouri River Country, Montana. Residents of the eight counties comprising the tourism country were surveyed to determine opinions toward tourism development in their community/county. The results are compared to a sample of statewide attitudes toward tourism. Includes current nonresident visitor profiles.

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Characteristics And Estimates Of Visitors To Montana's Historic Virginia And Nevada Cities, Kim Mcmahon, Norma P. Nickerson Feb 2000

Characteristics And Estimates Of Visitors To Montana's Historic Virginia And Nevada Cities, Kim Mcmahon, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Provides estimates of visitation to the historic properties of Virginia and Nevada City, Montana. Results include characteristics of visitors to the cities and provides planning and managment implications.

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Montana Residents Define Tourism's Role In The State, Thale Dillon Feb 2000

Montana Residents Define Tourism's Role In The State, Thale Dillon

Institute for Tourism and Recreation Research Publications

Statewide resident attitude results from the 1999 Community Tourism Assessment Program (CTAP) survey. Residents were surveyed to determine opinions toward tourism in Montana. Includes a discussion of priorities for bed tax funding as well as responses based on residents' community size.

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Montana Vision Travel Research: 2000, Norma P. Nickerson, Kim Mcmahon Feb 2000

Montana Vision Travel Research: 2000, Norma P. Nickerson, Kim Mcmahon

Institute for Tourism and Recreation Research Publications

Outlook for 2000 and Review of 1999.

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Valley County Explores Tourism Potential, Thale Dillon Jan 2000

Valley County Explores Tourism Potential, Thale Dillon

Institute for Tourism and Recreation Research Publications

Results from the 1999 Community Tourism Assessment Program (CTAP). Residents of Valley County were surveyed to determine opinions toward tourism development in their community/county. The results are compared to a sample of statewide attitudes toward tourism. Includes current nonresident visitor profiles.

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1999 Missouri-Madison Recreation Survey: Tables Of Visitor Characterisitics By Recreation Site, Brian Glaspell Jan 2000

1999 Missouri-Madison Recreation Survey: Tables Of Visitor Characterisitics By Recreation Site, Brian Glaspell

Institute for Tourism and Recreation Research Publications

Four reports were produced following the 1999 Missouri-Madison Recreation Survey administered by ITRR for PPL Montana from May 1999 through September 1999. The primary purpose of the study is to provide an update to the information from the 1994-95 study which was used for development of the comprehensive recreation management plan for the corridor.This report presents tables of results from the study organized by recreation site.

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Montana Resident Pleasure Travel, Kim Mcmahon, Norma P. Nickerson, J. Allen Ellard Nov 1999

Montana Resident Pleasure Travel, Kim Mcmahon, Norma P. Nickerson, J. Allen Ellard

Institute for Tourism and Recreation Research Publications

This report describes annual frequency of travel engaged in by Montana residents. Includes detailed descriptions of resident travel patterns for pleasure including pleasure travel spending, contribution to Montana's Lodging Facility Use Tax, trip characteristics in terms of frequency, timing, and destination of travel. Also includes group and household characteristics.

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Rock 'N Roll Daze 1999: Visitor Characteristics And Expenditure Study, Michael A. Hamley, Norma P. Nickerson Sep 1999

Rock 'N Roll Daze 1999: Visitor Characteristics And Expenditure Study, Michael A. Hamley, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Provides expenditure characteristics, economic impacts, and visitor characteristics of attendees to the 1999 Rock 'n Roll Daze event in Missoula, Montana. Areas of examination include demographics, satisfaction levels, reasons for attending, and expenditures by attendees to Rock 'n Roll Daze 1999, a music and cultural festival celebrating the 1950s and 1960s.

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Recreation Participation Patterns By Montana Residents, J. Allen Ellard, Norma P. Nickerson, Kim Mcmahon Sep 1999

Recreation Participation Patterns By Montana Residents, J. Allen Ellard, Norma P. Nickerson, Kim Mcmahon

Institute for Tourism and Recreation Research Publications

Results of a year-long study of resident travel and recreation in Montana. This report describes typical resident recreation patterns as well as annual, seasonal, and monthly participation. It also compares recreation participation of residents with different income levels, household type (with vs. without children), and discusses the value of Montana's natural resources for recreational purposes.

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Recreation Participation Patterns By Montana Residents, J. Allen Ellard, Norma P. Nickerson, Kim Mcmahon Sep 1999

Recreation Participation Patterns By Montana Residents, J. Allen Ellard, Norma P. Nickerson, Kim Mcmahon

Institute for Tourism and Recreation Research Publications

Results of a year-long study of resident travel and recreation in Montana. This report describes typical resident recreation patterns as well as annual, seasonal, and monthly participation. It also compares recreation participation of residents with different income levels, household type (with vs. without children), and discusses the value of Montana's natural resources for recreational purposes.

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Our Lady Of The Rockies Tram: Marketing Plan And Ridership Estimates, Sarah Harris, Norma P. Nickerson, Al Ellard Jul 1999

Our Lady Of The Rockies Tram: Marketing Plan And Ridership Estimates, Sarah Harris, Norma P. Nickerson, Al Ellard

Institute for Tourism and Recreation Research Publications

This marketing plan and ridership estimation address the proposed project of constructing a tram up the front of the Continental Divide to the Our Lady of the Rockies statue near Butte, Montana. This report estimates and projects the potential number of riders for this tram over a ten-year period, while providing a five-year marketing plan.

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Montana Resident Attitudes Toward Tourism - Update: 1991-1998 , Kim Mcmahon Jun 1999

Montana Resident Attitudes Toward Tourism - Update: 1991-1998 , Kim Mcmahon

Institute for Tourism and Recreation Research Publications

Presents results of three questions pertaining to resident attitudes toward tourism included in annual surveys since 1991.

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Montana Vision Travel Research: 1999, Norma P. Nickerson, Kim Mcmahon May 1999

Montana Vision Travel Research: 1999, Norma P. Nickerson, Kim Mcmahon

Institute for Tourism and Recreation Research Publications

Outook for 1999 and Review of 1998.

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Missoula Case Study: Direct Impact Of Visitor Spending On A Local Economy, Al Ellard, Kristin Aldred Cheek, Norma P. Nickerson Apr 1999

Missoula Case Study: Direct Impact Of Visitor Spending On A Local Economy, Al Ellard, Kristin Aldred Cheek, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Examines the direct impact of visitor spending on Missoula County, Montana. The methodology explores the application of the Travel and Tourism Satellite Accounts (TTSA's) to county level economic information in an attempt to develop a simplified method of estimating visitor spending at the local level. For this study, visitor spending reflects both Montana residents who reside outside of Missoula County as well as nonresident visitors to Montana.

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Tourism And The Montana Resident, Kim Mcmahon, Norma P. Nickerson, J. Allen Ellard Feb 1999

Tourism And The Montana Resident, Kim Mcmahon, Norma P. Nickerson, J. Allen Ellard

Institute for Tourism and Recreation Research Publications

Statewide resident attitude results from the 1998 Community Tourism Assessment Program (CTAP) survey. Residents were surveyed to determine opinions toward tourism in Montana. Includes a discussion of priorities for bed tax funding as well as responses based on residents' community size.

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Beaverhead County Explores Tourism Potential, J. Allen Ellard, Kim Mcmahon, Rita J. Black, Norma P. Nickerson Jan 1999

Beaverhead County Explores Tourism Potential, J. Allen Ellard, Kim Mcmahon, Rita J. Black, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Results from the 1998 Community Tourism Assessment Program (CTAP). Residents of Beaverhead County were surveyed to determine opinions toward tourism development in their community/county. The results are compared to a sample of statewide respondents attitudes. Includes current nonresident visitor profiles.

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Deer Lodge County Residents Explore Tourism Potential, J. Allen Ellard, Kim Mcmahon, Rita J. Black, Norma P. Nickerson Jan 1999

Deer Lodge County Residents Explore Tourism Potential, J. Allen Ellard, Kim Mcmahon, Rita J. Black, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Results from the 1998 Community Tourism Assessment Program (CTAP). Residents of Deer Lodge County were surveyed to determine opinions toward tourism development in their community/county. The results are compared to a sample of statewide attitudes toward tourism. Includes current nonresident visitor profiles.

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Residents Speak Out About Tourism Potential Of Big Horn County, J. Allen Ellard, Kim Mcmahon, Rita J. Black, Norma P. Nickerson Jan 1999

Residents Speak Out About Tourism Potential Of Big Horn County, J. Allen Ellard, Kim Mcmahon, Rita J. Black, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Results from the 1998 Community Tourism Assessment Program (CTAP). Residents of Big Horn County were surveyed to determine opinions toward tourism development in their community/county. The results are compared to a sample of statewide attitudes toward tourism. Includes current nonresident visitor profiles.

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Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek Sep 1998

Expenditure Profiles And Marketing Responsiveness Of Nonresident Visitor Groups To Montana, Kim Mcmahon, Kristin Aldred Cheek

Institute for Tourism and Recreation Research Publications

Provides expenditure characteristics of nonresident visitors in Montana during the summer, winter, and shoulder seasons. Examines total expenditures by groups as well as distribution of expenditures by sector of spending. Travel groups are characterized by season of visit, primary reason for trip to Montana, area of travel groups residence, and primary recreation attraction to Montana. Also explores the issue of marketing responsiveness and provides a discussion on which groups are most likely to respond to promotional marketing and why.

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