Open Access. Powered by Scholars. Published by Universities.®
Recreation, Parks and Tourism Administration Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
Articles 1 - 11 of 11
Full-Text Articles in Recreation, Parks and Tourism Administration
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Designated Market Areas: Using Zip Codes As A Marketing Tool: 2008, Melissa Bruns-Dubois
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana while the third subset explores visitors who indicated that at least one reason for their trip to Montana was to either purchase property or visit a second home or condo. Finally, the zip codes of vacationers who spent at least one night in …
Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson
Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana as well as all visitors to each of the six Montana travel regions into the 211 Designated Marketing Areas of the United States. An analysis of successful existing markets and opportunity markets is provided.
Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Missouri River Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Gold West Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Custer Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton
Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Russell Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton
Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Glacier Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton
Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Yellowstone Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Marketing Western Massachusetts As A Tourism Destination For International Travelers, Center For Economic Development
Marketing Western Massachusetts As A Tourism Destination For International Travelers, Center For Economic Development
Center for Economic Development Technical Reports
In the Spring of 1991, a three phase project was begun at the University of Massachusetts at Amherst in which the overall goal of the project was to design and implement an economic development program which would assist the information dominated service industries located in Western Massachusetts. The research for the first phase of the project was undertaken by Regional Planning M.A. candidate Maureen Moriarty under the guidance of adjunct Professor Robert Hopley, School of Business Administration, and Professor Meir Gross, Department of Regional Planning. This initial step in the research "entailed the creation of a pilot program in which …
Gigantic Malls Bring Downtown To Suburbia, Chester Smolski
Gigantic Malls Bring Downtown To Suburbia, Chester Smolski
Smolski Texts
"The recent opening of the Mall of America in Bloomington, Minn., has probably received more publicity than any other shopping center in the nation. This behemoth of shopping malls is certainly something to experience, but the real question is whether this $650 million investment has a future."
Hitting The Untapped International Tourist Market, Chester Smolski
Hitting The Untapped International Tourist Market, Chester Smolski
Smolski Texts
"It is the third-largest retailing operation in the nation with approximately five million employees. In New England it generates more than $620 million of state and local taxes annually. And in Rhode Island in 1986, it is estimated that $800 million was spent in this 'invisible industry.'"