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Full-Text Articles in Social Psychology

Gender Role Conflict In Women, Candyletta Lewis Aug 2025

Gender Role Conflict In Women, Candyletta Lewis

All-Inclusive List of Electronic Theses and Dissertations

This study examines gender role conflict (GRC) in women within the context of feminine norms, with a focus on developing a scale designed to measure GRC derived from feminine ideology that may contribute to gender related stress. The primary research questions address the factor structure, reliability, and validity of the Gender Role Conflict Scale for Women (GRCS-W). Additional research questions examine the relationship between feminine gender role conflict and psychological well-being, and whether any racial differences exist in self-reported GRC. Participants include 132 women aged 18–70 from diverse educational backgrounds. Findings revealed a three-component solution for the GRCS-W. The internal …


A Phenomenological Study Of Rural Immigrants And Their Experiences Of Community Leadership, Jian Ju Yeo Aug 2025

A Phenomenological Study Of Rural Immigrants And Their Experiences Of Community Leadership, Jian Ju Yeo

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

The turn of the 21st century has seen a new settlement pattern of immigrants bypassing traditional urban gateways and locating to rural spaces instead. Rural immigration presents a unique opportunity to advance the vitality of small towns as the development of communities is best served by a fully networked and integrated community. The purpose of this transcendental phenomenological study was to examine the experiences of rural immigrants with community leadership. Research questions focused on how rural immigrants perceive, identify with, and access their local community leadership. Through one-on-one interviews, 10 participants provided rich qualitative data that were analyzed to yield …


Mexican Americans’ Attitudes Toward Mexican Immigrants In The United States, Sandra Daisy Espinoza Montes Aug 2025

Mexican Americans’ Attitudes Toward Mexican Immigrants In The United States, Sandra Daisy Espinoza Montes

Dissertations

The United States (U.S.) has often been described as a nation of immigrants. Among the 40 million immigrants in the U.S., Mexican-descent individuals comprise 25% of the overall immigrant population, positioning them as the largest immigrant group in the country. Additionally, Mexican Americans constitute 63% of the Latinx population, making them the largest minoritized ethnic group in the U.S. Considering that Mexican immigrants and Mexican Americans have a significant presence in the country, scholars have called for additional research on attitudes towards Mexican immigrants (Byrne & Dixon, 2016; Flores et al., 2022). However, much of the existing literature on attitudes …


Rebounds Reconsidered: Exploring Perceived Causes And Consequences Of People's Beliefs About Rebound Relationships, Hunter Krampe Aug 2025

Rebounds Reconsidered: Exploring Perceived Causes And Consequences Of People's Beliefs About Rebound Relationships, Hunter Krampe

All-Inclusive List of Electronic Theses and Dissertations

Romantic breakups are common and can significantly impact emotional well-being. Many individuals enter rebound relationships despite the prevailing belief that these relationships are disingenuous or unhealthy. While limited empirical research exists, some studies suggest rebound relationships may have positive effects, contradicting common advice. This study examined perceptions of rebound relationships, assessing whether individuals who entered a new relationship shortly after a breakup (3 weeks) were perceived more negatively than those who waited longer (3 months). Using a 2x2 experimental design, participants rated targets on emotional state, personality traits, and expected relationship stability. Results indicated that rebounders were not perceived as …


The Impact Of Previous Police Contact And Attitudes Toward Police On Firearm Carriage In A College Student Population, Amanda Kroll Aug 2025

The Impact Of Previous Police Contact And Attitudes Toward Police On Firearm Carriage In A College Student Population, Amanda Kroll

All-Inclusive List of Electronic Theses and Dissertations

This study examines whether an association exists between police contact and firearm carriage. Additionally, the present study examines whether the intrusiveness of police contact has an association with firearm carriage. Questionnaires measuring participant demographics, perceptions of the police, contact with the police, and firearm carriage were administered to 222 participants recruited through undergraduate psychology courses at a state university in the Midwest. Results indicated that participants with a history of contact with the police were more likely to carry a firearm than participants with no contact with the police. Regarding frequency of firearm carriage, participants with a history of police …


Mental Health In Prisons: Examining Variations In Disorders Across Custody Levels, Ariel Bysiek Jul 2025

Mental Health In Prisons: Examining Variations In Disorders Across Custody Levels, Ariel Bysiek

Dissertations and Theses

The United States has a significantly large prison population with the number of people currently in a correctional facility being 1.9 million. Concern has been increasingly growing related to treatment of individuals in prison, particularly when it comes to solitary confinement. Many people believe that solitary confinement is unnecessarily cruel and debilitating to AIC's mental health. Studies have found contradicting information as to whether solitary impacts mental health. Part of the reason for this contradiction stems from the lack of measurement systems that are appropriate for AICs. The measures used in studies are meant for the general population, not individuals …


Can Mere Possession Of A Consumer Product Boast Your Self-Efficacy? : A Cultural Perspective, Yixuan Gao Jul 2025

Can Mere Possession Of A Consumer Product Boast Your Self-Efficacy? : A Cultural Perspective, Yixuan Gao

Lingnan Theses (MPhil & PhD)

Beggan (1992) introduced the mere ownership effect, suggesting that people evaluate owned objects more positively. Beggan argued that ownership fosters a psychological bond between people and their possessions, driven by self-enhancement motives (e.g., “I am good, thus my object must be good”). Yeung et al. (2017, 2020) extended the mere ownership effect, showing that ownership influences self-evaluations (e.g., I own a book so I am knowledgeable). Previous studies on the “person-based” mere ownership effect have primarily focused on East Asian participants. This thesis aims to compare cross-cultural differences, if any, in the “person-based” mere ownership effect (Study 1), and systematically …


Moral Judgment Toward Individuals In Consensually Non-Monogamous Relationships As A Function Of Moral Foundations And Disgust Sensitivity, Dylan Selterman, Jeff Bowen, Ria Datwani, Amy C. Moors Jul 2025

Moral Judgment Toward Individuals In Consensually Non-Monogamous Relationships As A Function Of Moral Foundations And Disgust Sensitivity, Dylan Selterman, Jeff Bowen, Ria Datwani, Amy C. Moors

Psychology Faculty Articles and Research

In two experiments we demonstrate how participants perceive individuals in consensually non-monogamous relationships (e.g., polyamory) more negatively compared to those in monogamous relationships, as a function of moral foundation variables and trait-level disgust sensitivity. In Study 1, we experimentally presented participants with vignettes depicting characters in one of two relationship types (monogamous or non-monogamous), after which participants completed character judgments (ethics) and relationship impressions. Participants viewed the characters in a monogamous relationship as more ethical and having higher relationship quality, and these associations were fully mediated by perceptions of the characters as pure, loyal, caring, fair, and honest. Participants high …


The Experience Of Codependency In Young Adult Romantic Relationships, Amanda S. Soares Jul 2025

The Experience Of Codependency In Young Adult Romantic Relationships, Amanda S. Soares

Undergraduate Theses and Capstone Projects

This qualitative study used Interpretative Phenomenological Analysis (IPA) to explore the lived experiences of codependency among four young adults (ages 21–24) who had recently exited a codependent romantic relationship. Through in-depth interviews, themes around emotional enmeshment, identity loss, boundary erosion, emotional suppression, and healing were found. Findings indicate that early attachment patterns, trauma, and socialization intersect with emotional vulnerability and self-worth to create conditions ripe for codependent dynamics. Participants describe both the psychological toll of these relationships and the personal growth that followed. These insights contribute to the limited literature on young adult codependency and may inform prevention and intervention …


Finding Meaning In Loss: The Role Of Attachment Styles, Coping Strategies, And Resilience, Salma Seyam Jun 2025

Finding Meaning In Loss: The Role Of Attachment Styles, Coping Strategies, And Resilience, Salma Seyam

Theses and Dissertations

Grief is a deeply personal yet universal experience impacted by personal, social, and cultural factors. The present study examines how attachment styles, coping mechanisms, and resilience impact both grief intensity and the ability to find meaning after a loss, within an Egyptian sample. While previous studies have explored the experience of grief, few have looked at these factors within a Middle Eastern cultural context. A total of 140 bereaved Egyptians who experienced the loss of a loved one within the past three years completed standardized measures assessing grief intensity (Prolonged Grief Disorder-Revised; PG-13-R), coping strategies (Brief COPE), meaning-making (Grief and …


Nepaliness As Assemblage: Diasporic Belonging, Colorism, And Caste In The Associational Life Of Nepali Migrants In Florida, Shuvechha Ghimire Sharma Jun 2025

Nepaliness As Assemblage: Diasporic Belonging, Colorism, And Caste In The Associational Life Of Nepali Migrants In Florida, Shuvechha Ghimire Sharma

USF Tampa Graduate Theses and Dissertations

The research fundamentally challenges romanticized ideas of migration—shedding older inequalities, idealizing “leveling up,” and being a part of “unified diasporic communities”—and unmasks a rather uneasy, far more intricate reality: the preexisting sociocultural and political structures and identities are not shed, rather actively reproduced and rigorously, often consciously, reconfigured within the transnational diasporic spaces. As such, the research reveals that Nepali diasporic associations in Florida play a vital role in perpetuating and reshaping social inequalities and contested national identities, significantly impacting transnational dynamics. The work contends that caste hierarchies persist in structuring associational life, influencing participation and resource distribution. Concurrently, colorism …


Who Gets To Be A Child And When? The Pervasive Yet Contextually Shaped Nature Of Racialized Adultification Across Perceivers And Contexts, Kevin M. Summers Jun 2025

Who Gets To Be A Child And When? The Pervasive Yet Contextually Shaped Nature Of Racialized Adultification Across Perceivers And Contexts, Kevin M. Summers

Electronic Theses and Dissertations

Racialized adultification is a pervasive bias in which individuals tend to judge Black children as older and more adult-like than White children of the same age. This racial bias is discussed across many scientific domains in addition to popular media, yet there is relatively little empirical work documenting its existence, consequences, and boundary conditions. In the current work, I aim to develop an empirical foundation that advances scientific understanding of racialized adultification and in turn contributes to a growing model that elucidates the conditions under which individuals are disproportionately likely to express this pernicious bias. In the current work, I …


Not Meant To Be Read: The Stories They Silence, The Resistance That Speaks, Cristina Onea Jun 2025

Not Meant To Be Read: The Stories They Silence, The Resistance That Speaks, Cristina Onea

Dissertations, Theses, and Capstone Projects

In this dissertation, I trace the evolution of surveillance from overt state violence to the more insidious forms of ideological policing embedded in everyday life. Through lived experience, oral history, and critical autoethnography, I explore how surveillance moves through bodies, families, institutions, and memory—not simply as external control, but as internalized rhythms of fear, vigilance, and self-surveillance. I move between my father's life under Romanian dictatorship, my own embodied inheritance, and the contemporary struggles of librarians facing ideological suppression to reveal surveillance as a structure that persists through generations, mutates across contexts, and demands new forms of resistance.

I argue …


Do People Judge Sexual Harassment Differently Based On The Type Of Job A Victim Has?, Carolyne Georgiana Halfon, Destiny Mccray, Danica Kulibert Jun 2025

Do People Judge Sexual Harassment Differently Based On The Type Of Job A Victim Has?, Carolyne Georgiana Halfon, Destiny Mccray, Danica Kulibert

Faculty Articles

Victims of sexual harassment report facing barriers and retaliation for reporting their sexual harassment. The current study assessed one potential reason for these issues: perceptions of sexual harassment events. Participants (N = 427) read about different sexual harassment events and were told that the woman in the event worked with a masculine (e.g., EMT, school police officer, plumber) or feminine job (e.g., nurse, teacher, cleaning staff). Across three different sexual harassment claims (e.g., unwanted romantic attention, physical groping, being shown sexually explicit images), participants reported that women in masculine jobs were less prototypical women than women in feminine jobs. Furthermore, …


Welcome To My Mind Palace: The Power Of Fantastical Thinking, Sadie Levine May 2025

Welcome To My Mind Palace: The Power Of Fantastical Thinking, Sadie Levine

Masters Theses

What follows is a record of my efforts to make the magic and horrors of my internal world tangible and shareable. The brain constructs hyper-specific fictional realities from childhood to adulthood, yet the scientific study of the mind often forgoes the subjective and the visual. I offer a complementary exploration of the mind - one that is highly visual and based on my own experiences, yet still contextualized in psychological research. Finding the magic in everyday life, and by extension, retreating into alternate realities, is a conscious choice I make, but I have not always had the option to choose. …


Piloting Trauma-Informed Workshops To Enhance Life Skills In Housing Transitions: Action Research, Negar Ghaderi May 2025

Piloting Trauma-Informed Workshops To Enhance Life Skills In Housing Transitions: Action Research, Negar Ghaderi

Critical and Creative Thinking Capstones Collection

This action research pilot project explores how trauma-informed, life skills workshops grounded in critical and creative thinking methods can support Housing First (HF) residents transitioning from homelessness to permanent housing. The study is based on the understanding that addressing homelessness requires more than housing provision—it demands attention to the cognitive and emotional impacts of trauma through co-created, resident-centered interventions. Using iterative cycles of planning, acting, observing, and reflecting, the project engages a small, fluctuating group of 4–5 participants from a diverse community of 60 HF residents. The pilot program includes six workshops, one focus group discussion, and individual interviews over …


A Teacher, A Tutor, A Friend: Chatgpt And The High School Experience, Saisha Gupta, Vivek Mehta, Rebecca Kam, Caroline Ehmann, Alma Orgad, Emily Kuang, Alejandro Castro Barrantes, Matthew Posada, Samay Shah, Nikhita Prasad, Tara Pai, Eileen Ho, Shirley Xi, Tianyi Zhou, Elaina Li, Stephanie Wan, Shreya Paranjape, Zoe Dearling, Siqi (Grace) Peng, Aanya Kaveti, Gwendolyn Lowrance, Angela Ziyi Xie, Mira Xu, Adhiti Hariram, Alexa Muse May 2025

A Teacher, A Tutor, A Friend: Chatgpt And The High School Experience, Saisha Gupta, Vivek Mehta, Rebecca Kam, Caroline Ehmann, Alma Orgad, Emily Kuang, Alejandro Castro Barrantes, Matthew Posada, Samay Shah, Nikhita Prasad, Tara Pai, Eileen Ho, Shirley Xi, Tianyi Zhou, Elaina Li, Stephanie Wan, Shreya Paranjape, Zoe Dearling, Siqi (Grace) Peng, Aanya Kaveti, Gwendolyn Lowrance, Angela Ziyi Xie, Mira Xu, Adhiti Hariram, Alexa Muse

The Qualitative Report

Given the increasing emergence of artificial intelligence (AI) in education, high school students' perspectives on ChatGPT are underrepresented in current research literature. As high school student researchers in an English Language Arts course, we approached this gap in literature by asking the question: In what ways do pressures within high school communities influence students’ perspectives on justifying or rejecting the use of ChatGPT? We interviewed 24 secondary students and conducted a thematic and discourse analysis, coding the interviews through the lenses of social goods (Gee, 2014), Figured Worlds (Holland et al., 1998), and positioning theory (Holland et al., 1998; Ingram …


Mapping Our Tears: Risd Cry, Yimiao Wang May 2025

Mapping Our Tears: Risd Cry, Yimiao Wang

Masters Theses

RISD CRY is a participatory project empowering the RISD community to share their experiences of emotional vulnerability. The project includes physical sign-in forms in campus facilities, a Google Doc sign-in form, illustrations of participants’ comments, and an online campus map where individuals can mark where they have cried. This multi-format engagement fosters community connection, challenges the stigma surrounding emotional expression, and provides a platform for solidarity among individuals facing stress and burnout.

Beyond its tactical goals, RISD CRY also interrogates the cultural frameworks through which emotional struggle is perceived and processed. It critiques the institutional impulse to measure, diagnose, and …


The Red Thread: Objects As Medium, Hsin-Ning Alin Yang May 2025

The Red Thread: Objects As Medium, Hsin-Ning Alin Yang

Masters Theses

There are moments when people hesitate to speak their emotions or needs
—whether it’s love that feels too shy to articulate, needs that risk sounding too forceful, or feelings too vague to verbalize. By shifting the priority of emotion and communication factor ahead of pure functionality, this thesis posits that objects can serve as an alternative medium of communication.

This thesis begins by examining the root causes of communication difficulties and the coping strategies people use, ultimately identifying five situations in which objects can effectively substitute for verbal interaction. Building on these categories, the thesis explores how an object’s features, …


Embodying Altruistic Love: The Role Of Emotions In Teaching Black Students With Disabilities Within An Inclusive Elementary School, Joshua Armentrout May 2025

Embodying Altruistic Love: The Role Of Emotions In Teaching Black Students With Disabilities Within An Inclusive Elementary School, Joshua Armentrout

Graduate Doctoral Dissertations

Teacher emotions play a pivotal yet understudied role in shaping the educational experiences of Black students with disabilities (SWDs). This study examines how five special educators in a fully inclusive elementary school understand, experience, and navigate their emotions in relation to Black SWDs. Using a qualitative approach grounded in portraiture, this study explores the intersection of race, disability, and emotion, revealing how teachers internalize, resist, and negotiate dominant ideologies within the broader educational system.

Guided by a three-dimensional space framework from the field of narrative inquiry—temporality, sociality, and spatiality—this study traces how educators’ emotions are shaped by past experiences, social …


Grief As Slip: (How Little I Show) An Exploration In Clay, When Words Are Not Enough, Michelle A. Smith May 2025

Grief As Slip: (How Little I Show) An Exploration In Clay, When Words Are Not Enough, Michelle A. Smith

Masters Theses, 2020-current

Grief as Slip (how little I show) implies that even as we acknowledge our mortality and the fleeting nature of life, we still only reveal a fraction of our true selves or our deeper realities. The ceramic artwork in this exhibition carries and conveys a journey through the present and remembered emotions of the artists’ personal narrative. By juxtaposing the tactile nature of clay with the ethereal quality of human experience, Smith contemplates the profound interplay between material transformation and emotional resilience. The exhibition’s intent is to translate the essence of complex emotional states into abstracted forms so they can …


Tackling Social Stigma: An Ethical Obligation In Healthcare Intervention To Involuntary Childlessness, Persis Naumann May 2025

Tackling Social Stigma: An Ethical Obligation In Healthcare Intervention To Involuntary Childlessness, Persis Naumann

Electronic Theses and Dissertations

The stigma associated with involuntary childlessness has negatively affected health and well-being for several decades. This situation is particularly exacerbated for women within the Tamil socio-cultural context, resulting in feelings of shame, neglect, denial, isolation, and constituting a significant barrier to long-term access to healthcare services. Although advancements have been made in the provision of biomedical care, the psychosocial support remains inadequately addressed. Moreover, there are currently no healthcare interventions that specifically target the stigma associated with this issue, which hinders open communication with healthcare providers, delays necessary treatments, and adversely impacts overall health outcomes. The central thesis of this …


When 'Weird' Means 'Dangerous': Viruses And Firewalls In Affective Polarization, Nathan J. Locke May 2025

When 'Weird' Means 'Dangerous': Viruses And Firewalls In Affective Polarization, Nathan J. Locke

All Theses

As traditional sources of epistemic authority face declining trust, alternative narratives have gained prominence - often leveraging the emotional and cultural resonance of seemingly simple terms. In the 2024 election cycle, the term “weird” emerged as a potent meme in American political discourse. Using a memetic perspective that incorporates elements of framing theory and Social Judgment Theory, this thesis investigates the use and reaction to “weird” and its role in shaping perception of Donald Trump, his political allies, his followers, and his opposition during and immediately after the 2024 Presidential election. The memetic perspective, which views ideas as units of …


Environmental Influences Of Zero-Sum Thinking And Its Outcome, Edison Sora Tan May 2025

Environmental Influences Of Zero-Sum Thinking And Its Outcome, Edison Sora Tan

Dissertations and Theses Collection (Open Access)

Zero-sum thinking refers to a generalized mentality or a belief that one person’s gain can only come at the expense of another person’s loss. In this research, I argue that people’s zero-sum thinking is, at least in part, influenced by the interacting characteristics of the environment, namely, resource scarcity and population density. This is because resource scarcity highlights people’s resource insecurity, particularly when population density accentuates potential competition for finite resources. Consequently, zero-sum thinking reduces trust and cooperation as people reduce their commitment to potentially risky social investments. Analysis with data from a large-scale field study and ecological data provided …


More Than Meets The Eye: Misaligned Expectations In Social Interactions For Individuals With Chronic Illness, Janice Patricia May 2025

More Than Meets The Eye: Misaligned Expectations In Social Interactions For Individuals With Chronic Illness, Janice Patricia

Dissertations and Theses Collection (Open Access)

Despite the importance of social relationships for well-being, individuals with chronic illness often face barriers that deter them from initiating meaningful connections, such as perceived stigma, fear of rejection, or strained relationships upon a disclosure of their illness. These challenges reveal two key misalignments: overestimated negative (or underestimated positive) expectations of social interactions held by individuals with chronic illness, as well as perceptions held by potential acquaintances. The present study examined how these misalignments hinder social interactions and relationship initiation. Study 1 involved individuals with chronic illness and revealed that participants overestimated the likelihood of awkwardness, disrespect, and rejection, while …


Political Socialization In Generation Z, Audrey E. Seibel May 2025

Political Socialization In Generation Z, Audrey E. Seibel

Honors Theses

This thesis examines the political socialization experienced by Generation Z. With the twenty-first century of American politics characterized by intensely negative emotions, affective polarization, and the augmentation of social media as a means to communicate and engage politically, this thesis argues that the modern political environment has led to a “hot” political socialization. The primary objective of this research was to measure political socialization, and explore the effects of this on current engagement, emotions, trust, and polarization within Generation Z, as well as how the cohort potentially differs from previous generations. The research for this thesis was conducted through the …


Evaluation Of The Implementation Of Foster Youth Independent Living Programs In The State Of California, Ingrid Flores May 2025

Evaluation Of The Implementation Of Foster Youth Independent Living Programs In The State Of California, Ingrid Flores

Electronic Theses, Projects, and Dissertations

Foster youth transitioning into adulthood often confront a myriad of challenges stemming from limited social capital and unstable support systems. The transition out of foster care, particularly for Transitional Age Youth (TAY), is fraught with barriers including disconnection from familial ties, inadequate knowledge regarding higher education, financial instability, unemployment, and housing insecurity. In 2021, approximately 4,920 foster children aged out of the system, facing the option to participate in extended care programs designed to facilitate their transition into independent living. Despite these programs, many youths struggle to achieve self-sufficiency. Key legislation, including the Child Abuse Prevention and Treatment Act, and …


A Systematic Review Of Effective School-Based Interventions Against Bullying In The United States, Jessica Lopez Lopez May 2025

A Systematic Review Of Effective School-Based Interventions Against Bullying In The United States, Jessica Lopez Lopez

Electronic Theses, Projects, and Dissertations

Bullying remains a persistent issue within the United States (U.S.) educational system, affecting–among other things–students’ well-being, academic performance, and mental health. This mixed-methods systematic review was purported to address gaps in previous literature by identifying effective school-based interventions against bullying implemented between 2017 and 2024 in the U.S. Using a purposive sampling method, this review screened three electronic databases: APA PsycNET, ERIC, and JSTOR to garner relevant studies. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines were employed to ensure rigorous selection and analysis of relevant articles. There were four studies in this systematic review (n=4). The …


#Toomuchcontent: A Quantitative Analysis On Social Media Time Usage And Its Impact On Young Adult Anxiety And/Or Depression In The United States, Sarah Juarez May 2025

#Toomuchcontent: A Quantitative Analysis On Social Media Time Usage And Its Impact On Young Adult Anxiety And/Or Depression In The United States, Sarah Juarez

Electronic Theses, Projects, and Dissertations

As technology continues to advance and grow, society has seen a surge in popularity of various social media sites. Social media has become increasingly popular among young adults, with some spending over 10 hours each day on social media. Social media can be utilized for community building, fostering relationships, providing safe spaces, inspiration, creative expression, and may even provide users with acceptance, validation, and a sense of belonging. Considering these factors, social media may also affect individuals negatively— specifically mental health-wise, in terms of anxiety and depression. This study aimed to identify whether a correlation exists between time spent on …


Buyer Perceptions Of Single- And Mixed-Gender Dyadic Sales Teams: Should I Have A Wingman Or A Wingwoman?, Eric Kushins, Melissa Clark May 2025

Buyer Perceptions Of Single- And Mixed-Gender Dyadic Sales Teams: Should I Have A Wingman Or A Wingwoman?, Eric Kushins, Melissa Clark

Journal of Applied Marketing Theory

Prior research suggests that the gender composition of sales teams may impact team performance. However, research at the intersection of sales, gender, and teams is limited. In this study, we collect survey data from hypothetical buyers who viewed one of six sales pitch videos, including solo salesmen and saleswomen, single-gender dyadic sales teams, and mixed-gender sales teams. The hypothetical buyers were asked to rate each of the salespeople on important traits that have proven to lead to successful sales interactions, including customer orientation, understanding, trustworthiness, awareness of others’ feelings, competence, knowledge, and if the hypothetical buyer would take advice from …