Social Psychology Commons^™

To Tip Or Not To Tip: An Analysis Into Prompted Tipping, Jared Dingman

Theses/Capstones/Creative Projects

Giving tips (or gratuities) in restaurants in the United States has been and is currently a hotly debated and discussed topic. Concerns regarding proper compensation have been raised, but there is a need for empirical evidence to investigate and solve potential issues of compensation. This honors thesis aimed to answer two questions: Whether restaurant patrons tip more when prompted with tipping percentages, and whether those who have worked in the tipping industry tip more than those who have not. I administered a brief survey with tipping scenarios to gauge prompted and unprompted tipping behaviors. With these scenarios, demographic information was …

Understanding Young Adult Consumers’ Attitudes And Intentions Towards Showrooming Behavior, Juliana Marconi

Graduate Theses and Dissertations

With the rapid advancement in information technologies, retailers integrate omnichannel marketing strategies to provide consumers with low prices, good products, and unique shopping experiences. Omnichannel retailing brings changes to consumer decision-making processes. Consumers use all channels (online and offline) simultaneously at the same time during the product search, purchase, and aftersales stages. Some consumers prefer to check out a product in a brick-and-mortar store, but purchase it online. This is referred to as showrooming. Since the COVID-19 pandemic has increased the use of mobile devices and smartphones in shopping, consumers search e-commerce sites using mobile devices while they shop in …

Impact Of Emotional Intelligence On Client Satisfaction In Project Management, Mousami Berawala

Harrisburg University Dissertations and Theses

This study investigates the correlation between emotional intelligence (EI) and client satisfaction in project management. It is guided by the central research question: Is emotional intelligence linked to client satisfaction? To explore this, the research is structured around Practice of EI on Leadership and Junior level and impact on client satisfaction, the impact of varying work environments, including remote, hybrid, office-based, and site-based settings, on project outcomes post-pandemic; differences in EI practices across countries and the effect of diverse work cultures; the comparison of EI application across different fields, with a focus on work-life balance and industry-specific practices in banking, …

Building Trust Through Allyship: Moderating Roles Of Motivation And Perspective, John Michael Savage

Psychology Theses & Dissertations

Previous research has indicated demographic differences between employees may influence relational development. To address this concern the current study examined the interpersonal influence that racial allyship has on trustworthiness. The first hypothesis was formed using social exchange theory to predict that allyship behaviors would increase perceptions of trustworthiness. Additionally, relational signaling theory was integrated to inform the second hypothesis, which predicted that self-interest motivations would attenuate the relationship between allyship and trustworthiness. To account for differences in perspective the third hypothesis predicted that race would moderate the conditional effect of self-interest motivation. Employees were recruited online to complete a questionnaire …

First-Generation College Students And Sense Of Belonging At School: The Moderating Effect Of Remote Learning, Christina Su Ju

Psychology Theses & Dissertations

This study examines the effect of first-generation college student status on students’ sense of belonging, and whether remote learning moderates this effect. Specifically, this study examines whether first-generation college students’ sense of belonging at university differs from their continuing-generation college student counterpart, and whether taking remote courses impacts that relationship. It was hypothesized that first-generation college students would report lower sense of belonging than continuing-generation college students, and that remote learning would moderate the relationship such that the negative effect of first-generation student status on sense of belonging is strengthened when the student takes more remote courses. Survey data from …

Voices Unheard, Stories Untold: An In-Depth Phenomenological Exploration Of Workplace Bullying Among Indian Primary School Teachers, Mridul M, Aditi Sharma

The Qualitative Report

Workplace bullying adds significantly to toxicity in workplaces. The present phenomenological study aims to unravel the experiences of primary school teachers who have faced bullying at work. Such studies in India are still sparse, and in-depth qualitative examination of the target’s experiences provides deeper insight into their view regarding anomalous behaviours and bullies. Semi-structured interviews of seven teachers were conducted and analyzed using Interpretative Phenomenological Analysis. The analysis resulted in three themes: “Workplace dynamics,” “I can tell what their problem is,” and “Coping with the problem.” The identified acts were linked to the extant model (Duluth model) describing the …

Empowering Voices: Exploring The Career Trajectories Of Women Of Color Hr Professionals Amid Disruptive Change, Brandi R. Muñoz

Electronic Theses and Dissertations

This study investigated strategies to enhance diversity, equity, inclusion, and belonging initiatives in organizational leadership, focusing on supporting women of color in the workplace. The specific problem addressed was the underrepresentation and barriers faced by women of color in leadership positions despite their potential contributions to organizational success. The study employed a qualitative approach, combining qualitative interviews with socioeconomic data analysis. Data collection methods included semistructured interviews with women of color and a survey to gather demographic and employment information. The sample consisted of 16 women of color human resource professionals working in various industries and organizational settings across the …

Developing An Instrument To Measure Group Dynamics Awareness: A Mixed Methods Study, John Weng

Dissertations

In a world that is increasingly volatile, uncertain, complex, and ambiguous, adaptive leaders are needed more than ever. Based on group relations programs developed by the Tavistock Institute, a pedagogy known as case-in-point has recently been brought to prominence and incorporated into leadership development programs. These methods claim to develop systems thinking and individuals’ leadership capacity with little prior empirical research.

This mixed methods exploratory study explored individual awareness of group dynamics, a key outcome in case-in-point programs, and adaptive leadership theory. The goal was to create an instrument to measure awareness of group dynamics: the Group Dynamics Awareness Questionnaire …

Tools To Persevere Towards A Challenging Goal: Lessons Learned About Grit Along The Way Of St. James, Ana Rita Nunes, Tânia Moreira, Armanda Pereira, Cleia Zanatta, Luísa Mota Ribeiro, Pedro Rosário

International Journal of Religious Tourism and Pilgrimage

Understanding the factors contributing to increased perseverance and passion toward long-term goals is an ongoing research challenge. The present study explores the inner drive of individuals to achieve meaningful goals over time, despite setbacks and challenges. The scenario chosen to uncover grit processes was the Way of St. James, a long pilgrimage demanding participants’ perseverance and passion for achieving their goals, despite hardship. Semi-structured interviews were conducted with thirty-one individuals completing the Way of St. James. Thematic analysis indicated three key themes contributing to improve the participants’ perseverance along the walk: behavioural tools (e.g., setting behavioural and time management goals), …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Awakening To The Politics Of Consumption: A Qualitative Study Of Politicized Consumerism As Social Identity, Julia Belmiro

West Chester University Master’s Theses

This qualitative study examines the influence of politicized consumerism on individual social identity through a social psychological perspective. Drawing from Tajfel and Turner’s Social Identity Model (1979) and Cross’s model of Black Identity (1991), we explored politicized consumption as a form of identity through the voices of consumers. Using thematic analysis (Braun & Clarke, 2006), we analyzed thirty-seven survey respondents’ descriptions of their types of politicized consumption choices, factors contributing to their “awakening” to consumer politicization, the integration of these choices into their identity, and whether they viewed politicized consumption as a mechanism for social change. Participants in our sample …

Objectification And Meaning Transference: Does Showing More Skin Mean Less Perceived Agency For Brands?, Zachariah Schlichting

CMC Senior Theses

The purpose of this study is to explore the effects of sexual imagery in advertisements on consumers’ perceptions of brand competence and agency. The effect of a brand’s expected agency was also manipulated between two groups, high expected agency (e.g., tech companies) vs low expected agency (e.g., alcohol companies). 167 participants (M=22.48, 54% women) were recruited through Sona Systems and social media to partake in an online survey conducted through Qualtrics. Participants were randomly assigned to one of four experimental groups and shown seven fictional advertisements; four target advertisements and three deception advertisements. They were then asked to rate their …

Coping With Social Media Envy In Luxury Consumption: The Role Of Social Networking Site Actions, Murong Miao, Chuanyi Tang, Lin Guo, Kiran Karande

Marketing Faculty Publications

Because social networking sites (SNS) facilitate social comparison, consumer envy becomes inevitable among social media users. Drawing on social comparison and coping theories, this study examines how different types of envy lead to consumers? distinct behaviors on SNS, some of which are self-directed and focus on self-enhancement, and others are either positive or negative interactions with the envied person. Employing both the contexts of luxury product and service sharing experiences on Instagram, our four studies consistently found that while consumers who experience benign envy are more likely to interact with the envied positively, such as liking the envied? posts, those …

Understanding The Effects Of Organizational And Individual Level Motivations On Impression Formation For Persons With Disabilities In The Workplace, Lauren Francesca Luchetti

Graduate Research Theses & Dissertations

In recent years, organizations have begun paying more attention to hiring people with disabilities because of evidence supporting direct and indirect benefits to the organization. The business case for disability outlines the economic benefits for hiring those with disabilities, such as lower rates of turnover and absenteeism. Despite the motivations to hire those with disabilities, this population continues to suffer from higher rates of unemployment and underemployment. The current project attempts to shed light on the mechanisms that can improve the effectiveness of hiring motivations and disability hiring rates. In two experimental studies, the effect of the business case on …

Parasocial Relationships In Variety Live Streaming: How It Can Affect Attitudes And Buying Intention Toward Sponsors, Megan Burroughs, Deborah Diazgranados

UROP Posters

Online streaming and video platforms have become a popular form of entertainment as opposed to traditional media like movies and TV shows. Similar to traditional media, viewers often relate to and form one-sided relationships with actors/creators, known as parasocial relationships. Actors and creators can then leverage that relationship to advertise and market products to their audience. The primary objective of this study was to understand if perceived credibility and loyalty towards a streamer fuel parasocial relationships and how perceived credibility and parasocial relationships with an online live streamer influence attitude towards a sponsored brand and purchasing intention. It was predicted …

Refereed Research - Breaking The Shackles Of Poverty: How Bridging Ties Enable Subsistence Entrepreneurs To Upgrade Their Businesses To A Prosperous Level, Asifa Ilyas, Ralf Wagner

Subsistence Marketplaces

Subsistence entrepreneurs establish and run their business ventures under harsh economic and social conditions. These survival-driven businesses are impoverished and generate insufficient income for entrepreneurs and their families. Subsistence entrepreneurs can break this vicious poverty cycle by upscaling their ventures into more sustainable and profitable businesses. However, it is not clear what prevents these entrepreneurs from developing more prosperous and sustainable business ventures.

This study fills the gap by investigating the effect of bridging social ties on subsistence businesses' performance. Further, the study examines the impact of group identity, jealousy, gender, and power on subsistence entrepreneurs' efforts to build bridging …

Effects Of Framing, Nomenclature, And Aversion To Tampering With Nature On Consumer Acceptance Of Cultivated Meat In Singapore, Mark Chong, Angela K. Y. Leung, Tricia M. Fernandez, Shu Tian Ng

Research Collection Lee Kong Chian School Of Business

This paper comprises a qualitative (Study 1) and a quantitative phase (Study 2). Study 1 aimed to find out what frames and nomenclature would appeal most to meat eaters – including consumers who have eaten cultivated chicken – in Singapore. It also aimed to discover whether perceptions of cultivated meat's naturalness varied across different age groups. Study 2 assessed which message frame and nomenclature were most effective in fostering consumer acceptance of cultivated meat. In addition, it investigated if age was related to the perception of cultivated meat's naturalness and acceptance, and whether aversion to tampering with nature was negatively …

Third-Party Reactions To Performance Feedback, Daroon Mohammed Jalil

Psychology Theses & Dissertations

Although the provision of feedback has traditionally been treated as a dyadic event, I argue for the existence of a neglected third-party - the witness. Drawing from the dual process model of vicarious mistreatment and feedback intervention theory, I hypothesize that 1) third parties experience negative [positive] affect when witnessing an unjust [just] feedback event, 2) negative [positive] affect is stronger when feedback cues are self-referenced [task-referenced], and 3) negative [positive] affect is related to a subsequent decrease [increase] in feedback seeking intentions. Results from a 2x2 between-subjects experiment with 470 participants provide partial support for the hypotheses. Third-parties experienced …

Utilizing New Technologies To Measure Therapy Effectiveness For Mental And Physical Health, Jonathan Ossie

Dissertations

Mental health is quickly becoming a major policy concern, with recent data reporting increasing and disproportionately worse mental health outcomes, including anxiety, depression, increased substance abuse, and elevated suicidal ideation. One specific population that is especially high risk for these issues is the military community because military conflict, deployment stressors, and combat exposure contribute to the risk of mental health problems.

Although several pharmacological approaches have been employed to combat this epidemic, their efficacy is mixed at best, which has led to novel nonpharmacological approaches. One such approach is Operation Surf, a nonprofit that provides nature-based programs advocating the restorative …

Using Drama Therapy To Foster Peer Support Among Nurse Leaders, Chyela Rowe

Expressive Therapies Dissertations

This study explored the use of drama therapy to support the social-emotional experiences of nurse leaders at a mid-sized regional hospital system in the Southeastern United States. Nurse leaders have experienced profound changes to their work environments in recent years and burnout has been at an all-time high among healthcare workers globally. Organizational supports for nurses and nurse leaders are both inadequate to meet the needs and under-resourced. The research questions explored 1) whether the drama therapy peer support initiative improved outcomes and 2) whether there was a significant relationship between measures, and 3) what nurse leaders described as facilitators …

An Overview Of Organizational Citizenship Behavior: Searching For Balance Between The Positive And Negative Effects, Courtney K. Fusting

Senior Honors Projects, 2020-current

Organizational Citizenship Behavior (OCB) is the behavior of taking on extra roles in the workplace outside of one’s explicit duties. There are many reasons why one may be motivated to aid his/her organization in this way. Motivation may come through one’s personal values towards volunteerism, desire to build social capital, increase in self-esteem and flow, or even due to the commonality of organizational citizenship behavior among the workplace culture. Contributing to one’s workplace through OCB has the potential to positively impact an individual. However, taking on too many extra roles in the workplace can become detrimental. Role overload, stress, and …

Professional Shame As Experienced By Pre-Professional Accountants, Grant R. Countess

Honors Theses

While the role of shame in professions is an emerging area of research, it has not been thoroughly studied in accounting’s professional or educational settings. Shame has been explored in engineering and nursing education with powerful implications regarding well-being and learning. This study is primarily driven by the research question, “How do pre-professional accountants experience professional shame?” Using interpretative phenomenological analysis (IPA), I interviewed three pre-professional accountants to further understand the lived experiences of shame as accounting interns. I demonstrate the insights from the analysis of these transcripts, which characterize the experience of locating identity as pre-professionals, navigating expectations, experiencing …

Smells Like Team Spirit: How To Foster Psychological Safety And Enhance Team Creativity, Shannon S. Burrows

Creativity and Change Leadership Graduate Student Master's Projects

Creativity is one of the most sought-after skills of the 21^st century, yet team members may be reticent to contribute to creative problem-solving out of fear of ridicule, retribution, or because of rigid hierarchical team structures. However, psychological safety is the underpinning of creativity; without it a culture of silence prevails, mistakes go unreported, and team creativity languishes. But how do leaders cultivate psychological safety in their teams? This project seeks to answer that question. Although the term “psychological safety” has become common in the corporate lexicon, misconceptions abound. Through the creation of a short, animated video, this project …

Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin

AMTP Proceedings 2023

ABSTRACT

The current generation of undergraduate students in the classroom (Gen Z) is the loneliest generation in the U.S. (Twenge, 2017), and they know it. What are they spending time on? Their phones. What are they not spending time on? Time with friends (Twenge, 2017). Gen Z has more of a life online versus offline, yet Gen Z yearns for in-person interaction, and the pandemic has only made it worse. The authors’ advice? Tell a joke. By combining theories from psychology, management, and marketing, this conceptual paper explores the relationship between humor, trust, and persuasion.

Virtual Reality Influence On Moral Reasoning Through Compassion, Dennis W. Dunivan

Electronic Theses and Dissertations

This study investigates quantifiable links between virtual reality, moral reasoning, and compassion, contributing to the development of improved pedagogy for moral leadership development through experiential learning. It is the first empirical study to determine how specific virtual reality experiences potentially influence moral reasoning as measured by the DIT-2 (Rest et al., 1999), as well as the possible mediation effects of compassion on this relationship as measured by the Compassion Scale (Pommier et al., 2019). Although pedagogical implications are discussed, including the integration of virtual reality experiences into curriculum, the boundaries of this study are controlled to measure the direct influence …

The Psychology Behind The Marketing Of Alcohol And Tobacco: How We Convince People To Do Things That Are Bad For Them, Sophie Dvorkin

CMC Senior Theses

The marketing tactics of the alcohol and tobacco industry are inextricably linked through the psychological basis upon which these companies target their customers. Through the principles of reciprocity, social proof, scarcity, commitment and consistency, unity, and authority featured in Robert Cialdini’s book Influence: The Psychology of Persuasion (2021). The principle of reciprocity explains how companies get customers to buy in, social proof explains our dependence on our peers’ validation, and scarcity explains why we want what we can’t have. The principles of commitment and consistency explain how companies garner long-term customers that see themselves as an extension of a brand, …

Consumers’ Responses To New Technologies In The Marketplace, Umair Usman

Theses and Dissertations--Marketing and Supply Chain

Chapter 1. This research examines whether the use of blockchain technology to back a brand’s claims (i.e., blockchain augmented claims) influences consumer preference for sustainable products. Consumers are demanding higher levels of transparency from brands and are also showing keen interest in consuming sustainable products, which includes products that promote social, environmental and economic sustainability. Recent advancement in digital technology, specifically blockchain, is offering an opportunity for brands to meet both these consumer demands. In five laboratory studies, I demonstrate that blockchain augmented claims, as compared to traditional industry practices (i.e., use of third-party labels and brand’s self-made claims), increases …

Workplace Satisfaction On Inclusion And Turnover Intentions Of Minority Women In Science, Technology, Engineering, And Mathematics, Tameka Whitten

Walden Dissertations and Doctoral Studies

Women of color are diminishing from the STEM workforce in spite of organizational efforts to increase diverse representation. A diverse workforce is a key competitive advantage for many STEM innovations, making this a topic of interest amongst workplace scholars. Researchers have pointed to relative contributors, such as barriers to inclusion and social identity threats for minority women in STEM. However, scholars have not yet uncovered the effect of global satisfaction on inclusion and turnover intentions for minority women within these workplaces. The purpose of this study was to evaluate organizational inclusion differences by sex and minority status, review organizational inclusion …

Is Task Conflict Truly Good For Everyone? Examining The Interaction Between Task Conflict And Gender On Individual Outcomes, Samantha Hancock

Theses and Dissertations (Comprehensive)

This dissertation examines perceptions of task conflict instigators. Task conflict is a core process that teams need to engage in to solve complex problems, however we know little about how the individual who instigates the task conflict is perceived, and what effects these perceptions have on important workplace outcomes like co-worker interaction intentions, promotion potential, and leadership potential. I propose that women who instigate task conflict may be perceived differently on the two fundamental dimensions of person perception: agency and communion. These perceptions, in turn, go on to influence important workplace outcomes that could provide additional insight into why there …

Adaptive And Maladaptive Coping As Mediators Of The Relationship Between Impostor Phenomenon And Help Seeking Intention, Victor Mosconi

Walden Dissertations and Doctoral Studies

The modern workplace and public media have reported on the influence of the impostor phenomenon (IP) on leadership mental health and workplace effectiveness. The choice of coping strategy may influence leaders’ intentions to seek psychological help. Guided by the impostor cycle model, the purpose of this quantitative study was to examine the extent to which adaptive and maladaptive coping mediates the relationship between IP and help-seeking intention in a convenience sample of 162 participants in leadership positions. The Clance Impostor Phenomenon Scale assessed strength of IP, the Brief COPE measure assessed adaptive and maladaptive coping, and the Beliefs About Psychological …