Social Psychology Commons^™

What The Complainant Expects : A Study Of Car Users, D P S Verma, Gunjeet Kaur

IIMB Management Review

No abstract provided.

Handbook Of Marketing Scales : Multi-Item Measures For Marketing And Consumer Behavior Research (2nd Ed.) By William O Bearden And Richard G Netemeyer, 1998., Mithileshwar Jha

IIMB Management Review

No abstract provided.

Humor And Leadership: A Gender-Based Investigation Of The Correlation Between The Attribute Of Humor And Effective Leadership, Bonnie S. Bolinger

All-Inclusive List of Electronic Theses and Dissertations

The purpose of this study was lo dclcnnine if 1hcrc is a correlation between the atlribute of humorous and effective leadership as perceived by subordinates and supervisors and whether it differs by gender. Eleven attributes, including humorous, were identified by a review of the titerature as being those most often associated with effective leaders. Department of Management chai1versons within American Assembly of Collegiate Schools of Business accredited schools within the United Stales were selected as subjects of the study. Both faculty members reporting to these individuals and the deans of the schools who oversee their work were surveyed. These people …

How Does The Retail Clerk Make Sense Of His Environment, Tyler L. Watson

All-Inclusive List of Electronic Theses and Dissertations

The retail clerk is a common feature of today's society. However, the role of the retail clerk has been largely overlooked from the sociological perspective. More precisely from the ethnomethodological perspective. Currently most of the body of research on the retail clerk is from the business perspective and sheds little light on what it is like to be a retail clerk. This study was designed to gain access to the other side of the retail scene, that is, the side of the retail clerk. Most Americans are already familiar with the store but do not know how things are experienced …

Advertising Appeal And The New Woman, Santosh Dhar, Prashant Mishra, Upinder Dhar

IIMB Management Review

The study of the act reinforces the view clearly reinforces the view that while targetting customers, their psycho-social status as reflected by their employment and marital status, cannot be ignored. Women in today's market cannot be considered as a homogeneous group. Their diversity in terms of psycho-social status must be accepted and taken into consideration while making any segmentation and target decision. The present and previous researches suggest that increasing resources of women and an emerging social shift towards egalitarianism are producing more joint and independent decision-making in product service categories of high perceived risk. The increased importance of feminine …

Harmonized Yet In Tune With The Local Conditions: An Investigation Of Global Advertising And The Inherent Challenges Of Reaching Broad Audiences Without Compromise, Alison Dye

MA TESOL Collection

In the field of advertising communications on a global scale seems to be largely driven and pulled by current trends of thought. And often times pushed through the pipelines of transnational, networked agencies in search of speedy, cost-efficient and unified solutions. Certainly, reaching a broad audience with the most economical route is a real concern of companies today and will continue to be the case. I beckon brand bearers, concept developers and advertisers to merely dare to consider a more nuanced set of factors prior to spinning out global campaigns. Those elements include: inquiry into the true existence of a …

Sanctions And Nonproliferation Behavior: Missing On Missiles, Ibpp Editor

International Bulletin of Political Psychology

This article describes political psychologies supporting United States (US) sanctions-related behavior towards the People's Republic of China's (PRC) exporting of missiles, missile components, and missile technology.

Trends. Psychologies Of Personnel Security And Counterintelligence Failure: Racism, Satisficing, And Wen Ho Lee, Ibpp Editor

International Bulletin of Political Psychology

This article discusses issues surrounding the actions of Mr. Wen Ho Lee in the context of espionage, treason, and national security as well as racial profiling and the problems with conducting counterintelligence.

Nationalism In The People's Republic Of China: A Consequential Chameleon, Ibpp Editor

International Bulletin of Political Psychology

This article describes how nationalism among political leaders in the People's Republic of China (PRC) can be the linchpin of divergent views on the desirability of the PRC's future in a globalized economy.

Power And Influence In Organizations: Edited By Roderick M Kramer And Margaret A Neale, New Delhi: Sage Publications, 1998., Abhoy K Ojha

IIMB Management Review

Power and Influence in Organizations examines the role of social influence in organisations. It is a compilation of edited versions of papers presented at a conference at Stanford University. Unlike some other collections of essays from conferences that are subsequently released as books, the articles in this volume display a very high degree of academic depth and rigour. Most, if not all, articles could easily meet the requirements of the refereeing process of a premier journal in the field of organisational studies.

Individuals And Groups In Organizations; By Bobbie Turniansky And A Paul Hare, New Delhi: Sage Publications, 1998, Lakshmanan Prasad

IIMB Management Review

No abstract provided.

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

School of Marketing, Tourism and Leisure Publications

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

Research outputs pre 2011

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …

The Application Of Role Theory To The Sexual Harassment Paradigm: A Policy Capturing Approach, Lora L. Jacobi

Psychology Theses & Dissertations

This research utilized policy capturing techniques to analyze the different factors individuals use when determining sexual harassment. The importance of level of power, verbal behavior, and invasiveness of touch were examined. Additionally, role theory was applied to the sexual harassment paradigm in order to understand how context factors within an organization affect the perception of sexual harassment. Profile analysis was used to determine how the perception of what constitutes harassing behavior is mitigated by one's role in the organization.

Participants were one hundred and five males and one hundred and fifteen females who were either currently employed or employed within …

Military Members Responses To Sexually Harassing Behavior: Response Types And Efficacies, Michael W. Braucher

Theses and Dissertations

This thesis uses four sexual harassment response constructs and evaluates the efficacy of the responses. The constructs are built based on individual or joint/collaboratory responses and whether or not the harasser is confronted with his or her behavior(s) perceived as harassing by the victim. The constructs are applied to the 1995 Department of Defense survey of Harassment. Results include each response's effect on the harassing behavior, whether the behavior is ceased or not. A second result is the victim's perception of improvement or worsening of the situation based on the response type used. Tests for proportional differences were used to …

Auditor Judgment Confidence: Direct Evidence For The Process View, Marshall A. Geiger, A.C. Lloyd Spurrell

Accounting Faculty Publications

Although there has been considerable research on audit judgment processes and structures, one area that has received little attention is auditor judgment confidence. Determining the nature of confidence attainment has direct implications for audit practice, particularly regarding the timing of evidence evaluation leading to final judgments. The present study extends the early work of Pincus (1991) and is the first to provide direct evidence in support of the process view of audit judgment confidence.

Causal Models Of Work-Family Conflict From Family And Organizational Perspectives, Lyse Guttau Wells

Psychology Theses & Dissertations

More women are entering the workforce and the number of dual career couples has increased and will probably continue to do so. As women's tasks and responsibilities outside of the home have increased, those within the home have not diminished resulting in higher work-family conflict (Greenglass, Pantony, & Burke, 1988). This research examined a woman's work-family conflict from both work and family perspectives. Two models were described and tested. One model included individual and family antecedents and consequences of work-family conflict. The antecedents included sex-role attitudes, role salience, and perfectionism in the wife. The consequences were quality of family life …

Extreme Response Style, Irvine Clarke Iii

Theses and Dissertations in Business Administration

The objective of this research was to understand the effect of culture on Extreme Response Style (ERS) for cross-cultural marketing efforts employing Likert type scales. Growth in quantitative cross-cultural marketing research has brought alternative methodological considerations, like ERS, to the forefront of attention, since, traditional inferential statistics used in group comparisons become confounded by this systematic bias. Marketers comparing groups with differing degrees of response style may incorrectly make claims based on observed differences that are strictly attributable to cultural ERS. Therefore, the specific objective of this dissertation was to relate ERS to culture, Likert response formats and to demonstrate …

Graduate Bulletin, 1996-1998 (1996), Moorhead State University

Graduate Bulletins (Catalogs)

No abstract provided.

The Effects Of Training On Women's And Men's Perceptions Of Sexual Harassment, Isabel M. Rivera Ledoux

All-Inclusive List of Electronic Theses and Dissertations

Sexual harassment is a continual problem in the workplace; however, most sexual harassment research focuses on problems associated with sexual harassment rather than evaluating the potential for training programs to resolve such problems. This study examined two training programs to evaluate the potential effects of training on the differences between the perspectives of women and men on sexually harassing behaviors. The first training program served as a control group, and the second emphasized the discrepancies between female and male experiences of sexually harassing behaviors. It was predicted that women and men who become aware of the psychological pain experienced by …

Materialism And The Self, Kathleen Shirley Micken

Theses and Dissertations in Business Administration

Materialism has been called the most significant macro development in modern consumer behavior. Despite its importance, research about the construct is rather new. Two scales have been developed to measure materialism, one proposed by Belk, the other by Richins and Dawson.

The purpose of this dissertation is threefold. First, it extends the materialism research program by investigating the relationship between materialism and one's self concept. Hypotheses which drive the research posit that people who are more materialistic have lower self-esteem, are less likely to be self-actualized, are extrinsically rather than intrinsically motivated, and are likely to be high self-monitors. The …

Training Program Content Validation: A Practical Application Of Educative Techniques, Julia A. Howard-Johnson

Masters Theses & Specialist Projects

A McDonald’s training program for the positions of grill and counter was evaluated in order to identify recommendations for curriculum refinement or enhancements. The methodological approaches developed by Ford and Wroten (1984) and Bownas, Bosshardt, and Donnelly (1985) were applied. Three evaluation assessment inventories were developed: The Job task Inventory, The training Emphasis Inventory, and The Training Effectiveness Inventory. These inventories were constructed with the assistance of 49 managers, trainers, and employees with six or more months of service. Four managers, seven trainers, and 22 recent training graduates responded to the appropriate inventory and these ratings were used in the …

Graduate Bulletin, 1993-1995, Moorhead State University

Graduate Bulletins (Catalogs)

No abstract provided.

Career Achievement Of Employed Adult Women As A Function Of Family Variables, Kimberly Sue Wright

All-Inclusive List of Electronic Theses and Dissertations

While women's career development is beginning to be addressed in the literature, little is known about the variables which influence women's career achievement. The purpose of this study was to identify a subset of family variables which would predict career achievement for women. This study investigated the differences between high and low achievement women with respect to the following variables: marital/relationship status, number of children, parental education levels, parental occupation levels, birth order, relationship with parents (support, rejection, overinvolvement) and general family functioning. iii The participants were 140 women between the ages of 25 and 45 who were employed full …

The Sex Stereotype Of A Job As A Moderator Of Sex Bias In Performance Evaluations, Sandra B. Crooks

Masters Theses & Specialist Projects

In accordance with the stereotype-fit model of discrimination (Dipboye, 1985), the results of past research indicate that the extent to which jobs are sex stereotyped dictates whether or not a main effect for rate sex is present in performance evaluations. The purpose of this study was to further examine the relationship between the sex stereotype of the job and the presence of sex bias in evaluation. Two hundred and five undergraduate psychology students viewed one of eight videotapes of a confederate job applicant performing a work sample task and evaluated the observed performance. A 2 x 2 x 2 between …

The Traditional Sex-Stereotype Of A Job As A Moderator Variable For The Directionality Of Sex Biases In Performance Evaluation, Bernard Bena

Masters Theses & Specialist Projects

Accurate and objective performance appraisals are absolutely necessary due to their utility in important personnel decisions such as promotion, demotion and training. This study examines the contaminating effects of sex bias on performance evaluations and it's relationship to the sex-stereotype of the job and levels of performance. Unlike previous studies, this study not only examines these effects at the extremes of performance, but at average levels as well. Also, unlike previous studies, the subjects empirically determined the sex-typed nature of the jobs and the levels of performance within those jobs rather than the experimenter having made a priori decisions. Hypothetical …