Cognitive Psychology Commons^™

It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow

Honors Projects

In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).

525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …

A Survey Of Addictive Software Design, Chauncey J. Neyman

Computer Science and Software Engineering

The average smartphone owner checks their phone more than 150 times per day. As of 2015, 62% of smartphone users had used their phone to look up information about a health condition, while 57% had used their phone to do online banking. Mobile platforms have become the dominant medium of human-computer interaction. So how have these devices established themselves as our go to connection to the Internet? The answer lies in addictive design. Software designers have become well versed in creating software that captivates us at a primal level. In this article, we survey addictive software design strategies, their bases …

Behavioral Finance And Its Impact On Investing, Jordan Fieger

Senior Honors Theses

The field of behavioral finance has seen incredible growth over the past half century as it has explored the effect that cognitive psychological biases can have on investors’ financial decisions. Behavioral finance stands in stark contrast to the efficient market hypothesis, as it attributes market inefficiencies to investors who are not perfectly rational human beings. It offers a solution to the observed 3.5% gap that active equity investors miss out on in the market compared to passive index funds, which it attributes to their emotions and psychological biases. These common human biases can be grouped into five major categories: heuristics, …

Creativity In Organizations: Antecedents And Outcomes Of Individual Creativity, Goran Calic

Open Access Dissertations

In this dissertation I set out to expand our collective understanding of creativity in organizations. I accomplish this through three related studies, each organized into independent chapters of this dissertation.

The first study explores how demands of organizations, particularly strategic contradictions faced by decision makers, affect creative processes and products. In this chapter I develop the theory of paradoxical creativity, which posits that creative discovery is a function of how strategic contradictions are perceived by decision-makers. The key insight of the theory of paradoxical creativity is that strategic contradictions have independent effects on the two stages of creative discovery (generation …

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices. It was …

Customer Envy At Service Encounters, Gerardo Anaya

Open Access Theses

Envy has been regarded as a complex emotion which can produce both positive and negative outcomes for consumers. This study explored the subjective experience of customer envy at service encounters in order to better understand how customers respond to unflattering comparisons with an envied customer. A questionnaire was designed to measure the cognitive appraisals, emotional responses, and consequences of customer envy. Study participants were also asked to share their envy incidents in the survey. A sample of 300 participants was collected and used for analysis. The findings illustrate that distinctively different patterns of cognitive appraisals such as preferential treatment, are …

Explaining Implicit And Explicit Affective Linkages In It Teams: Facial Recognition, Emotional Intelligence, And Affective Tone, Mary M. Dunaway

Graduate Theses and Dissertations

Over 80 percent of task work in organizations is performed by teams. Most teams operate in a more fluid, dynamic, and complex environment than in the past. As a result, a growing body of research is beginning to focus on how teams’ emotional well-being can benefit the effectiveness of workplace team efforts. These teams are required to be adaptive, to operate in ill-structured environments, and to rely on technology more than ever before. However, teams have become so ubiquitous that many organizations and managers take them for granted and assume they will be effective and productive. Because of the increased …

May I Help You? How Stereotypes And Innuendoes Influence Service Encounters, Lauren Michelle Brewer

Doctoral Dissertations

"You only get one chance to make a good first impression." The dissertation focuses on marketing agents; among the most visible is the "service provider." Previous research establishes the important role of cognitive social schemata in determining the way consumers react to different types of marketing agents, including service providers. In the literature review, a classification schema is developed for service provider stereotypes derived from theory using social stereotypes. The development of the Service Provider Perception Framework (SPPF) creates a classification for the individual service provider along two main dimensions: competence and affect.

In services design (particularly situations involving a …

Development And Implementation Of It-Enabled Business Processes: A Knowledge Structure View, Rick Brattin

Graduate Theses and Dissertations

As competitive pressures mount, organizations must continue to evolve their business processes in order to survive. Increasingly, firms are developing new IT-enabled business processes in response to rising competition, greater customer expectations, and challenging economic conditions. The success rate of these projects remains low despite much industry experience and extensive academic study. Managerial and organizational cognition represents a potentially fruitful lens for studying the design and implementation of IT-enabled business processes. This view assumes that individuals are information workers who spend their days absorbing, processing, and disseminating information as they pursue their goals and objectives. Individuals develop cognitive representations, called …