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Articles 31 - 60 of 149

Full-Text Articles in Cognitive Psychology

A Laboratory Evaluation Of The Effects Of Empathy Training On Racial Bias, Victoria D. Suarez, Adel C. Najdowski, Angela Persicke, Jonathan Tarbox Sep 2024

A Laboratory Evaluation Of The Effects Of Empathy Training On Racial Bias, Victoria D. Suarez, Adel C. Najdowski, Angela Persicke, Jonathan Tarbox

Psychology Division Scholarship

The purpose of the current study was to evaluate the efects of behavioral procedures, including relational training and multiple exemplar training on empathic responding of individuals who display racial bias. In particular, this study used a multielement design with fve adult participants to evaluate whether the presentation of relational frames of coordination and distinction between the participants’ values and the values of a person belonging to a group for which a bias existed altered empathic responses toward people belonging to such groups. The results showed empathic responding was higher when relational frames of coordination were presented and lower when relational …


Archetypal Energies And Global Mental Health, Carroy U. Ferguson Aug 2024

Archetypal Energies And Global Mental Health, Carroy U. Ferguson

Psychology Faculty Publication Series

As a keynote speaker at the Global Mental Health Conference 2024, held at Sophia University, Costa Mesa, CA, in-person and virtually, August 16-18, 2024, my topic was "Archetypal Energies As A Framework for Self-Empowerment and Well Being". The theme of this 2024 global conference was: Enlightened Minds, Compassionate Hearts, and Embodied Wisdom. To supplement my keynote address, I wrote this blog article titled "Archetypal Energies and Global Mental Health".


Policy, Practice, And Perceptions Of K-12 Social-Emotional Learning, Janice Filer, Ebony C. Cain, Della Thompson-Bell Aug 2024

Policy, Practice, And Perceptions Of K-12 Social-Emotional Learning, Janice Filer, Ebony C. Cain, Della Thompson-Bell

Education Division Scholarship

The purpose of this study was to investigate the perceptions of K-12 school staff who participate in social-emotional learning (SEL). Since the global pandemic, several school districts have included SEL as part of the school curriculum. Teachers, counselors, social workers, school psychologists, and school administrators participate in SEL instruction and/or practices. Classroom teachers instruct students in SEL instruction and other school staff practice the SEL components of self-awareness, self-management, decision-making, social awareness, and relationship skills through their daily interactions with students. This study was conducted in various schools throughout the Los Angeles area using open-ended interview questions that utilized focus …


The Effect Of Workload On Trust Repair: Testing A New Model Of Trust Repair, Jada Lester May 2024

The Effect Of Workload On Trust Repair: Testing A New Model Of Trust Repair, Jada Lester

All Theses

Given the importance of trust in human-automation interaction, there has been intense activity in understanding trust repair (Esterwood & Robert, 2021). However, despite the numerous trust repair studies, there is no coherent understanding of when and why trust repair works. A recently proposed theoretical model identified two unique categories of trust repair (central and peripheral) and the factors that might affect their success (Pak & Rovira, 2023). The current study tested a specific hypothesis arising from the theoretical model: variations in workload will affect central trust repair efficacy, but peripheral trust repair will be unaffected by workload. Participants engaged in …


Religion And Spirituality In Psychotherapy: A Personal Bedrock Of Faith, Edward Shafranske Feb 2024

Religion And Spirituality In Psychotherapy: A Personal Bedrock Of Faith, Edward Shafranske

Psychology Division Scholarship

Personal beliefs and values conjoin with professional training to influence clinical practice. This article examines the role of religion and spirituality (R/S) through the lens of the author’s personal experiences and illustrates the confluence of faith, belief, identity, and practice in professional life. An autobiographical “glimpse” introduces the author’s formative experiences as a Roman Catholic and illustrates how religious narratives furnished conceptions of suffering, forgiveness, and transcendence that contributed to authentic hope for the client. Although often seemingly silent, R/S may influence psychotherapy practice. Clinical supervision provides a context to examine these personal factors.


Proteomic Profiles Of Cytokines And Chemokines In Moderate To Severe Depression: Implications For Comorbidities And Biomarker Discovery, Kathleen T. Watson, Jennifer Keller, Caleb M. Spiro, Isaac B. Satz, Samantha V. Goncalves, Heather Pankow, Idit Kosti, Benoit Lehallier, Adolfo Sequeira, William E. Bunney, Natalie L. Rasgon, Alan F. Schatzberg Jan 2024

Proteomic Profiles Of Cytokines And Chemokines In Moderate To Severe Depression: Implications For Comorbidities And Biomarker Discovery, Kathleen T. Watson, Jennifer Keller, Caleb M. Spiro, Isaac B. Satz, Samantha V. Goncalves, Heather Pankow, Idit Kosti, Benoit Lehallier, Adolfo Sequeira, William E. Bunney, Natalie L. Rasgon, Alan F. Schatzberg

Psychology Division Scholarship

Objective: This study assessed the proteomic profiles of cytokines and chemokines in individuals with moderate to severe depression, with or without comorbid medical disorders, compared to healthy controls. Two proteomic multiplex platforms were employed for this purpose. Metods: An immunofluorescent multiplex platform and an aptamer-based method were used to evaluate 32 protein analytes from 153 individuals with moderate to severe major depressive disorder (MDD) and healthy controls (HCs). The study focused on determining the level of agreement between the two platforms and evaluating the ability of individual analytes and principal components (PCs) to differentiate between the MDD and HC groups. …


Non-Technical Skills Proficiency In Aviation Pilots: A Systematic Review, Seda Ceken Jan 2024

Non-Technical Skills Proficiency In Aviation Pilots: A Systematic Review, Seda Ceken

International Journal of Aviation, Aeronautics, and Aerospace

This systematic review aims to examine the role of non-technical competencies in pilot selection and flight operations, and explore the methods used for their assessment. It has been discerned that relying solely on technical flying skills is insufficient for a pilot; there is a growing understanding that a pilot candidate must possess and adeptly employ non-technical skills, commonly referred to as Crew Resource Management (CRM) skills. This systematic review was designed according to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. For this review, a systematic search was conducted across seven databases. Seventeen publications were included in …


Designing A Personalization Intervention To Reduce Churn In Exercise Mobile Apps: A Research Proposal, Chris Li Jan 2024

Designing A Personalization Intervention To Reduce Churn In Exercise Mobile Apps: A Research Proposal, Chris Li

CMC Senior Theses

Sports and fitness mHealth app development has rapidly increased since the COVID-19 pandemic due to changes in living situations that increased the demand for exercising remotely. App developers struggle to understand the various strategies in reducing the amount of users that churn as time progresses. This research proposal will primarily focus on the effect that personalization has on churn, seeing the increased development of mobile health apps, strong desire for curated experiences, and the recent relevance of AI. To fully understand the relationship between personalization and churn, moderator effects of perceived ease of use, perceived usefulness, and user engagement will …


Oh No, We're Moving, Devina Parker Nov 2023

Oh No, We're Moving, Devina Parker

Psychology Division Scholarship

This wonderful book helps children identify and express their feelings, face the challenges that come with moving to a new place, and ease difficult emotions such as worry and fear. Devina's compassionate storytelling and insightful guidance provide invaluable support to young readers and their families during times of transition.


Operational Hazard Anticipation: Examination Of Overt Anticipatory Behaviors In Latent Hazard Scenarios Using A High-Fidelity Driving Simulator, Sarah Elizabeth Yahoodik Aug 2023

Operational Hazard Anticipation: Examination Of Overt Anticipatory Behaviors In Latent Hazard Scenarios Using A High-Fidelity Driving Simulator, Sarah Elizabeth Yahoodik

Psychology Theses & Dissertations

Young drivers are more likely to be involved in fatal crashes compared to more experienced drivers. Perceptual-cognitive skills such as anticipating and mitigating hazards may contribute to this risk. However, the connection between anticipating a hazard and successfully mitigating said hazard is not clear. One novel concept that may bridge hazard anticipation and mitigation is operational hazard anticipation. Operational hazard anticipation is the act of engaging in anticipatory actions in preparation for the possibility of eventual hazard mitigation. This study examined a possible measure of operational hazard anticipation, hovering one’s foot over the brake and accelerator, and the relationship between …


The Combination Of Cooling Techniques In A Tropical Environment Improves Precision Performance In Young International Fencers, Aurélie Collado, Nicolas Robin, Stéphane Sinnapah, Elisabeth Rosnet, Olivier Hue, Guillaume R. Coudevylle Jun 2023

The Combination Of Cooling Techniques In A Tropical Environment Improves Precision Performance In Young International Fencers, Aurélie Collado, Nicolas Robin, Stéphane Sinnapah, Elisabeth Rosnet, Olivier Hue, Guillaume R. Coudevylle

Journal of Human Performance in Extreme Environments

The performance of intense exercise in a tropical climate is associated with limited exercise capacity due to thermal strain. This limitation is exacerbated in sports requiring full protective equipment. Research evidence suggests disturbances in cognitive function due to thermal discomfort and/or protective equipment (e.g., helmets), and thus sports that require skills in decision-making, fast reaction times, precision, and/or inhibition can be greatly affected. The objective of this study was to investigate the effects of countermeasures on the psychological and physiological responses in young international fencers wearing full protective equipment during an ecological fencing task. Nine young international fencers performed an …


Using An Approach-Avoidance Framework To Understand The Relationship Between Non-Lethal Weapons And Performance, Andrew J. Mojica, Christopher P. Bartak, Joseph N. Mitchell, Alan Ashworth Jun 2023

Using An Approach-Avoidance Framework To Understand The Relationship Between Non-Lethal Weapons And Performance, Andrew J. Mojica, Christopher P. Bartak, Joseph N. Mitchell, Alan Ashworth

Journal of Human Performance in Extreme Environments

It is proposed that performance degradation from exposure to non-lethal technology is mediated by impulsive and reflective approachavoidance motivation. An approach-avoidance motivational framework was used to specify a four-stage information processing model that predicts performance degradation. The first stage is Evaluation: it processes physiological, sensory, perceptual, and cognitive information. The second stage is Comparison: it processes the content of the Evaluation into avoidance and approach motivational indices. The third stage is Probability: it processes information from previous stages into a probability of choosing to continue or abandon goal-directed behavior. Finally, the fourth stage is Performance: it processes performance accuracy on …


Addressing Vaccine Hesitancy Through A Trust In Science Training Intervention, Nathan Dumessa May 2023

Addressing Vaccine Hesitancy Through A Trust In Science Training Intervention, Nathan Dumessa

All Dissertations

Vaccine hesitancy is an ongoing public health issue that has been underscored by the COVID-19 pandemic and has implications for future pandemics and other vaccines. This research aimed to understand and address the factors associated with hesitancy. Study 1 was a correlational study that measured several factors that could predict vaccine hesitancy among Black and White participants recruited online (n = 364). Findings suggest that trust in science was the strongest predictor of attitudes towards the vaccine’s safety and effectiveness, which in turn strongly predicted vaccine hesitancy. Study 1 established the direct and indirect relationships between several predictors of …


The Big Five And Dark Triad: The Role Of Personality In The Development Of Passion, Hannah Behar Apr 2023

The Big Five And Dark Triad: The Role Of Personality In The Development Of Passion, Hannah Behar

Honors Theses

The present work explored the connection between personality and the Dualistic Model of Passion (DMP) and weather psychological safety moderated this relationship. The first study comprised 109 Introduction to Psychology students at the University of Richmond, and the second study measured 128 MTurk participants. The web-based survey administered to both samples consisted of measures assessing Harmonious Passion (HP), Obsessive Passion (OP), the Big Five traits, the Dark Triad traits, and Psychological Safety (PS). Due to reliability concerns, only OP and the Dark Triad traits could be used to assess the MTurk sample. Results from regression analysis showed that among MTurk …


Perceiving The Poster: How Suspicion Of Motives May Impact Perceptions Of Potential Allies Engaging In Online Activism, Kathrina Z. Durante Apr 2023

Perceiving The Poster: How Suspicion Of Motives May Impact Perceptions Of Potential Allies Engaging In Online Activism, Kathrina Z. Durante

Honors Theses

Social media posts signaling support for various social and racial justice movements have emerged as an important aspect of social media use. However, little research has investigated how these posts and the social media users behind them are perceived by members of disadvantaged groups﹘those the messages are presumably intended to “help.” Though the post’s content and poster’s identity are likely important, the primary aim of this study is to investigate an individual difference variable in the perceiver, specifically disadvantaged group members’ Suspicion of Motives Index (SOMI) scores, which measure a general tendency to perceive White individuals’ attempts at non-prejudice to …


Why Diversity Is Not Enough: Perceptions Of University Diversity, Equity, And Inclusion Initiatives Predict Institutional Belonging, Mckennah Lauber Apr 2023

Why Diversity Is Not Enough: Perceptions Of University Diversity, Equity, And Inclusion Initiatives Predict Institutional Belonging, Mckennah Lauber

Honors Theses

Belonging, including feelings of being valued in a larger institutional space, is important to student overall well-being. For students of color attending Primarily White Institutions (PWIs) (and other historically marginalized group members), institutional belonging maybe partially dependent on how they perceive diversity, equity, and inclusion (DEI) initiatives. This study aims to assess individual differences in how DEI initiatives are experienced by students at PWIs in order to better understand how experiences of DEI initiatives on campuses may differentially impact students of color compared to White students. Belonging for students of color was found to be contingent on their perceptions of …


An Exploration Of The Social And Economic Factors That Influence The Mental Health Of Lgbtq College Students, Alexandria Mh Fossum Apr 2023

An Exploration Of The Social And Economic Factors That Influence The Mental Health Of Lgbtq College Students, Alexandria Mh Fossum

Senior Theses

LGBTQ individuals face a much higher prevalence of psychiatric disorders and mental health issues than their heterosexual, cisgender counterparts. The added academic pressures of college introduce a unique set of challenges that LGBTQ students face. This thesis includes a review of academic literature and data examining the intersections between social isolation, institutional discrimination, and financial insecurity and the effects they have on the mental health outcomes of LGBTQ college students. The paper is accompanied by a documentary consisting of a set of interviews of LGBTQ college students, giving a more personal insight into the multitude of factors that affect their …


Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian) Mar 2023

Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian)

Library Philosophy and Practice (e-journal)

Abstract

Purpose: The purpose of this research paper is to explore ChatGPT’s potential as an innovative designer tool for the future development of artificial intelligence. Specifically, this conceptual investigation aims to analyze ChatGPT’s capabilities as a tool for designing and developing near about human intelligent systems for futuristic used and developed in the field of Artificial Intelligence (AI). Also with the helps of this paper, researchers are analyzed the strengths and weaknesses of ChatGPT as a tool, and identify possible areas for improvement in its development and implementation. This investigation focused on the various features and functions of ChatGPT that …


Exploring How Student Athletes Balance Athletic, Academic, And Personal Needs Through Learned Needs Theory., Michael E. Rutledge Ii Feb 2023

Exploring How Student Athletes Balance Athletic, Academic, And Personal Needs Through Learned Needs Theory., Michael E. Rutledge Ii

Journal of Research Initiatives

The attempt to balance the requirements of athletic and academic demands prompts extensive research agendas from higher education and athletic stakeholders to examine how extrinsic and socio-environmental factors affect the desired outcomes of student athletes. Reputable motivation literature describes needs as the starting point of motivation and influences behaviors embedded within cultural and systematic structures. Thus, the purpose of this study is to understand how sport participation influences athletic and academic performance through Learned Needs Theory (LNT). This study provides insight to processes of motivation that contribute to knowledge, practical implications, and research that translates to research-based approaches to increase …


Authentic Mindfulness Within Mindfulness-Based Interventions: A Qualitative Study Of Participants' Experiences, Supakyada Sapthiang, Edo Shonin, Paul Barrows, William Van Gordon Jan 2023

Authentic Mindfulness Within Mindfulness-Based Interventions: A Qualitative Study Of Participants' Experiences, Supakyada Sapthiang, Edo Shonin, Paul Barrows, William Van Gordon

International Journal of Transpersonal Studies Advance Publication Archive

There are concerns that participants of some modern mindfulness-based interventions (MBIs) are receiving a superficial form of mindfulness training. However, empirical investigation of this issue according to participants’ first-hand experiences has been limited. Thus, this qualitative study aimed to capture the first-hand perspectives relating to authentic mindfulness of participants who had recently attended an MBI in the UK. Ten adults completed a recorded, online semistructured interview. Based on a thematic analysis, the following four master themes were identified: (a) authentic mindfulness as a construct, (b) positive aspects of the training, (c) something missing, and (d) recommendations for authenticity. Although all …


Cognitive Illusion, Lucid Dreaming, And The Psychology Of Metaphor In Tibetan Buddhist Dzogchen Contemplative Practices, Michael R. Sheehy Jan 2023

Cognitive Illusion, Lucid Dreaming, And The Psychology Of Metaphor In Tibetan Buddhist Dzogchen Contemplative Practices, Michael R. Sheehy

International Journal of Transpersonal Studies Advance Publication Archive

A classic set of eight similes of illusion (sgyu ma’i dpe brgyad) are employed recurrently throughout Indian and Tibetan Buddhist literature to illustrate the operations of cognition, its correlative perceptions, and experiences that emerge. To illustrate a Buddhist psychology of metaphor, the fourteenth century Tibetan scholar and synthesizer of the Dzogchen (rdzogs chen) or Great Perfection system, Longchen Rabjam Drimé Ödzer (1308-1363), composed his poetic text, Being at Ease with Illusion. This work on illusion is the third volume in Longchenpa’s Trilogy of Being at Ease (Ngal gso skor gsum) in which he presents a series of Dzogchen instructions on …


Tools For Collective Thought: Augmenting Collaborative Sensemaking, Jacob Zimmerman Jan 2023

Tools For Collective Thought: Augmenting Collaborative Sensemaking, Jacob Zimmerman

Pomona Senior Theses

As some pioneers of personal computing argue, we have yet to reach the potential that computing offers to enhance our cognition. Some modern scholars of tools for thought give a prerogative to develop transformative tools for thought (Matuschak & Nielsen, 2019), recognizing that the tools we may use enable new thought patterns and thus new cognitive abilities. As cognition is mediated both by our tools and by the minds of others, I evaluate the current state of literature on tools built to support collaborative sensemaking, a domain of collective cognition characterized by various interdependent cognitive processes. To apply and test …


Neural Dynamics Of Categorical Representations Used For Visual Search, Ashley Phelps Jan 2023

Neural Dynamics Of Categorical Representations Used For Visual Search, Ashley Phelps

Electronic Theses and Dissertations, 2020-2023

Decades of visual attention research have predominantly used pictorial search paradigms that cue participants with the exact perceptual details of the target. However, in everyday life, people often search for categories rather than specific items (i.e., any pen rather than a specific pen). To study visual attention in a more realistic context, researchers can use categorical search paradigms that cue participants with text indicating the target category. In these instances, one must rely on long-term memory to retrieve categorical features of the target. Both experiments in this study were a reanalysis of experiments previously designed and collected by Schmidt and …


Working Memory Performance: Is Subjective Measurement A Better Predictor Than Cognitive Load?, Megan Mccray Jan 2023

Working Memory Performance: Is Subjective Measurement A Better Predictor Than Cognitive Load?, Megan Mccray

Dissertations and Theses

We rely on our capacity for rapid attention switching to conduct multiple tasks simultaneously. Leading working memory models assume that memory maintenance and attention-demanding secondary task processing cannot coincide. Any reduction in memory maintenance activities occurring due to secondary task processing leads to impaired recall. This temporal relationship is typically characterized through the proportion of time spent attending to the concurrent processing task, also called cognitive load. Although the primary determinant of forgetting in leading models, recent findings show limitations to cognitive load effects in multitasking. We investigated whether the effects of cognitive load are a byproduct of subjective task …


Explicit Rule Learning: A Cognitive Tutorial Method To Train Users Of Artificial Intelligence/Machine Learning Systems, Anne Linja Jan 2023

Explicit Rule Learning: A Cognitive Tutorial Method To Train Users Of Artificial Intelligence/Machine Learning Systems, Anne Linja

Dissertations, Master's Theses and Master's Reports

Today’s intelligent software systems, such as Artificial Intelligence/Machine Learning systems, are sophisticated, complicated, sometimes complex systems. In order to effectively interact with these systems, novice users need to have a certain level of understanding. An awareness of a system’s underlying principles, rationale, logic, and goals can enhance the synergistic human-machine interaction. It also benefits the user to know when they can trust the systems’ output, and to discern boundary conditions that might change the output. The purpose of this research is to empirically test the viability of a Cognitive Tutorial approach, called Explicit Rule Learning. Several approaches have been used …


The Impact Of Pre-Experiment Walking On Distance Perception In Vr, Soheil Sepahyar Jan 2023

The Impact Of Pre-Experiment Walking On Distance Perception In Vr, Soheil Sepahyar

Dissertations, Master's Theses and Master's Reports

While individuals can accurately estimate distances in the real world, this ability is often diminished in virtual reality (VR) simulations, hampering performance across training, entertainment, prototyping, and education domains. To assess distance judgments, the direct blind walking method—having participants walk blindfolded to targets—is frequently used. Typically, direct blind walking measurements are performed after an initial practice phase, where people become comfortable with walking while blindfolded. Surprisingly, little research has explored how such pre-experiment walking impacts subsequent VR distance judgments. Our initial investigation revealed increased pre-experiment blind walking reduced distance underestimations, underscoring the importance of detailing these preparatory procedures in research—details …


Locating The Attentional Template Using Theta-Gamma Coupling, Michael Miuccio Jan 2023

Locating The Attentional Template Using Theta-Gamma Coupling, Michael Miuccio

Electronic Theses and Dissertations, 2020-2023

A significant amount of research has investigated the underlying neural mechanisms that enable the direction of attention throughout a search array. The biased competition model (Desimone & Duncan, 1995) proposes that an attentional template (the neural instantiation of the search target) is created when the target representation in visual working memory (VWM) is communicated to frontal regions which then bias early visual areas to attend to target features. Despite this, much of the current work focuses solely on the target representation in VWM, which is only one small part of the attentional template according to biased competition. Thus, I used …


Mental Health Aviation Students, Keren Natha, Priyangaa Rajendran, Sundareswar Selvaganesan Jan 2023

Mental Health Aviation Students, Keren Natha, Priyangaa Rajendran, Sundareswar Selvaganesan

Student Works

According to a study done by the American College Health Association, 24% of students in 2021 met the criteria for severe psychological distress and 51% of students met the criteria for moderate psychological distress. University can take a toll on students and cause mental health challenges. Aviation students are of no exception. The mental health challenges, if not dealt with properly, can further deteriorate and cause issues such as depression. This could risk students’ career, and could be a threat to not only their safety, but the safety of potential passengers and other individuals. Thus, this study will allow better …


Validated Question Bank For Assessing Pilot Knowledge Of Aviation Weather Appendix: Weather Product Interpretation Questions, Robert Thomas, Cassandra Dommingo, John Kleber, Jackie Mcsorely, Amber Cole, Thomas Guinn, Elizabeth Blickensderfer Aug 2022

Validated Question Bank For Assessing Pilot Knowledge Of Aviation Weather Appendix: Weather Product Interpretation Questions, Robert Thomas, Cassandra Dommingo, John Kleber, Jackie Mcsorely, Amber Cole, Thomas Guinn, Elizabeth Blickensderfer

General Aviation Weather Display Interpretation

This appendix supplements the Thomas et al. (2022) paper titled “Validated Question Bank for Assessing Pilot Knowledge of Aviation Weather ” which validates a set of weather product interpretation questions that can be used to measure a pilot’s understanding of weather. The assessment consists of 15 weather product interpretation topics which can be administered as a single 65-question survey or, as in the Thomas et al. (2022) study, two assessments of 33 and 32 questions each separated by topic. The set of 65 questions can be found in this appendix along with a table which demonstrates how to separate the …


The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina May 2022

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …