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Typological Linguistics and Linguistic Diversity Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Typological Linguistics and Linguistic Diversity
Visual Communication & Typography: Study In The History Of Hebrew Letterforms And The Work Of Israeli Designer, Yaakov Stark, Shayna Tova Blum
Visual Communication & Typography: Study In The History Of Hebrew Letterforms And The Work Of Israeli Designer, Yaakov Stark, Shayna Tova Blum
Faculty and Staff Publications
The article reviews the history of letterforms and typographic design by discussing inventions in scripts, tools, and technology which impact the evolution of visual language and writing systems. Principles and elements of typography are analyzed using the Hebrew alphabet as an example in letterform design by exploring the work of Israeli designer, Yaakov Stark, who as an Israeli immigrant from Eastern Europe projects centered on Hebrew typography and the hybridization of Ashkenazi and Mizrahi scripts. Through an archive of work produced while a student at the Bezalel Academy of Art, Jerusalem in 1906, Stark has influenced generations of Israeli designers, …
Rhetoric Of Typography: Cross-Cultural Perceptions Of Typefaces For Technical And Visual Communication, Michael Peterson
Rhetoric Of Typography: Cross-Cultural Perceptions Of Typefaces For Technical And Visual Communication, Michael Peterson
All Graduate Theses, Dissertations, and Other Capstone Projects
Since the early 2000s, scholars have been conducting research to determine whether typefaces influence a reader's response to a document. Some areas of research have included the role of gender, age, or other demographics on typeface perception. However, the role of culture in academic discourse on the rhetoric of typography has been largely underexplored, and this is concerning given the ease with which technical documents can be delivered to cultures around the world with a couple of clicks on a computer.
I developed my research topic to explore whether Koreans perceive typefaces differently from non-Koreans and to discover what typefaces …
Design Research: Typography Within The Israeli Linguistic Landscape, Shayna Tova Blum
Design Research: Typography Within The Israeli Linguistic Landscape, Shayna Tova Blum
Faculty and Staff Publications
A linguistic landscape signifies language used within a physical or virtual public space, in which communication is presented in typographic form, portraying a message to an audience. Within the state of Israel, the linguistic landscape presents a unique situation in which it is common to view municipal and commercial multilingual signs that are designed using Hebrew, English, and Arabic letterforms. By studying the diverse linguistic landscape within Israeli urban environments, the article offers perspectives on the use of multilingual visual language, based on discussions with five Israeli designers in the summer of 2015.