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The Roles And Functions Of Metaphors In The Malaysian Education Blueprint, Linggatharani Kesavan
The Roles And Functions Of Metaphors In The Malaysian Education Blueprint, Linggatharani Kesavan
Student Works (2020-2029)
Abstract: The Malaysian Education Blueprint (2013 - 2025) seeks to revamp the entire education system in Malaysia, targeting institutions of learning and the stakeholders via a series of radical changes in policy and governance. Upon scrutiny, it was also found to contain several metaphors that are carefully constructed and layered to deliver the contents to the readers. Metaphors have been identified as an effective linguistic tool that can be used to achieve cognitive, semantic and pragmatic goals effectively. More importantly, they are also found to create or alter realities and evoke powerful emotions. This research applies the Conceptual Metaphor Theory …
A Multimodal Analysis Of Bangladeshi Fairness Product Advertisements, Shushmita Hossain Khan
A Multimodal Analysis Of Bangladeshi Fairness Product Advertisements, Shushmita Hossain Khan
Student Works (2020-2029)
The notion of beauty is associated with fair skin tone in Bangladesh. Bangladeshis have varied skin tones although generally most of the people have a dark complexion. Fairness product advertisements tend to suggest that fair complexion is essential for marriage, successful career and promote that using their products can help women to achieve the perfect face, partner, and expected behavior from the society as well as acceptance from the opposite sex. This indicates that fair skin means superiority and beauty in Bangladeshi context. Although these advertisements have gone through some changes in last five years, within these, the advertisements still …
An Instrumental Study Of Front Oral Monophthongs In Kensiu, Azizan Adilah
An Instrumental Study Of Front Oral Monophthongs In Kensiu, Azizan Adilah
Student Works (2020-2029)
This paper acoustically examines the front oral vowels of Kensiu, a highly endangered Austroasiatic language spoken in Peninsular Malaysia. Although there have been initial studies on the phonology of Kensiu, (Bishop, 1996; Burenhult, 2001), these are mainly on the variety spoken in Thailand. This far, there is a lack of studies especially those based on the acoustic analysis. The changes in the sounds of Kensiu are likely to have taken place with increasing contact with the local Malay community in Kedah where the only Kensiu village is located. This paper aims to fill the gap by examining the acoustic properties …