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Full-Text Articles in Language Description and Documentation

The Roles And Functions Of Metaphors In The Malaysian Education Blueprint, Linggatharani Kesavan Jan 2021

The Roles And Functions Of Metaphors In The Malaysian Education Blueprint, Linggatharani Kesavan

Student Works (2020-2029)

Abstract: The Malaysian Education Blueprint (2013 - 2025) seeks to revamp the entire education system in Malaysia, targeting institutions of learning and the stakeholders via a series of radical changes in policy and governance. Upon scrutiny, it was also found to contain several metaphors that are carefully constructed and layered to deliver the contents to the readers. Metaphors have been identified as an effective linguistic tool that can be used to achieve cognitive, semantic and pragmatic goals effectively. More importantly, they are also found to create or alter realities and evoke powerful emotions. This research applies the Conceptual Metaphor Theory …


A Multimodal Analysis Of Bangladeshi Fairness Product Advertisements, Shushmita Hossain Khan Dec 2020

A Multimodal Analysis Of Bangladeshi Fairness Product Advertisements, Shushmita Hossain Khan

Student Works (2020-2029)

The notion of beauty is associated with fair skin tone in Bangladesh. Bangladeshis have varied skin tones although generally most of the people have a dark complexion. Fairness product advertisements tend to suggest that fair complexion is essential for marriage, successful career and promote that using their products can help women to achieve the perfect face, partner, and expected behavior from the society as well as acceptance from the opposite sex. This indicates that fair skin means superiority and beauty in Bangladeshi context. Although these advertisements have gone through some changes in last five years, within these, the advertisements still …


An Instrumental Study Of Front Oral Monophthongs In Kensiu, Azizan Adilah May 2020

An Instrumental Study Of Front Oral Monophthongs In Kensiu, Azizan Adilah

Student Works (2020-2029)

This paper acoustically examines the front oral vowels of Kensiu, a highly endangered Austroasiatic language spoken in Peninsular Malaysia. Although there have been initial studies on the phonology of Kensiu, (Bishop, 1996; Burenhult, 2001), these are mainly on the variety spoken in Thailand. This far, there is a lack of studies especially those based on the acoustic analysis. The changes in the sounds of Kensiu are likely to have taken place with increasing contact with the local Malay community in Kedah where the only Kensiu village is located. This paper aims to fill the gap by examining the acoustic properties …


Language Choice Of Bidayuh Graduates In Kuching-Samarahan Division., Norazuna Norahim Apr 2010

Language Choice Of Bidayuh Graduates In Kuching-Samarahan Division., Norazuna Norahim

Student Works (2010-2019)

This dissertation describes the language choice patterns of Bidayuh graduates in an urban setting. It demonstrates the interaction between macro-sociological modifications with changes in language choice patterns of the Bidayuh community, an ethnic minority located in East Malaysia. The motivation for the study is driven by the need to ascertain the direction of the changing language choice patterns of its community members, and the extent to which it is threatening the position of the mother tongue. Despite having a population of approximately 170,000 speakers, the Bidayuh language displays characteristics of a “threatened” language. The proximity of the Bidayuh speech community …


Perbandingan Pengujaran Kata-Kata Dua Subdialek Terengganu., Rusidah Abdul Wahab Mar 2010

Perbandingan Pengujaran Kata-Kata Dua Subdialek Terengganu., Rusidah Abdul Wahab

Student Works (2010-2019)

This is a study on the variation at utterances of residents in Kampung Surau Panjang and Kampung Atas Tol in Mukim Pengadang Buluh, located in Daerah Kuala Terengganu, Terengganu, and effects of social interaction on the sound change of their utterances using comparative approach. It is found that final vowel phoneme /a/ in Terengganu dialect (or /au/ in Standard Malay) corresponds with /ɔ/ in Kampung Surau Panjang and /a/ in Kampung Atas Tol. The difference can be attributed to social interaction from the aspects of age, education and economic status of respondents. Sound shift was observed to be predominant in …


Sistem Fonetik Bahasa Mandarin : Satu Kajian Ke Atas Konsonan Initial Yang Dituturkan Di Kuching, Sarawak, Sheau Ping Wee Jan 2002

Sistem Fonetik Bahasa Mandarin : Satu Kajian Ke Atas Konsonan Initial Yang Dituturkan Di Kuching, Sarawak, Sheau Ping Wee

Student Works (2000-2009)

This study attempts to investigate the variety of Huayu which exists in a certain group of Chinese speakers in Kuching, Sarawak. In this study, the researcher examined the production of some initial consonants in a variety of Huayu which are different from the initial consonants in Standard Huayu. The present data was obtained through questionnaires, reading tests and literature references. Utterances were recorded in the fonn of continuous text and single syllables in order to identify the pronunciation consistency of the subjects between the two fonns. In this study, a substantial number of utterances were found to differ from that …


Penguasaan Tulisan Jawi Di Kalangan Pelajar Melayu : Suatu Kajian Khusus Di Uitm Cawangan Kelantan, Shahrizal Mahpol Jan 2002

Penguasaan Tulisan Jawi Di Kalangan Pelajar Melayu : Suatu Kajian Khusus Di Uitm Cawangan Kelantan, Shahrizal Mahpol

Student Works (2000-2009)

This academic study attempts to measure the level of achievement of Jawi among student's of UiTM Kelantan Campus. It also remains a question mark or the level of understanding among Malay students in general. Jawi originates from the Arabic alphabets . Its legacy was brought down to Malaya when Islam was first introduced. Its roofs was initially Arabic which was later customized to adapt the Malay culture and tradition. Jawi was not only used for literature purposes, more so it was practiced in the fine arts such as Khat which adorn mosques and decorate prayer halls (musalla). In this study …