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Communicating Vision : A Linguistic Analysis Of Leadership Speeches, Debrah J. Martin

Dissertations

Leadership literature contains ample recommendations that leaders need to have a vision and be competent in visioning. A small subset of that literature recommends that leaders communicate their visions. There are few resources, however, that guide leaders how to communicate their visions. This study consists of an application of Systemic Functional Linguistics (SFL), including Genre Theory, and an extension of SFL, Appraisal Theory, on four visionary speeches in the field of political discourse—Lincoln‘s Gettysburg Address, Churchill‘s ―We Shall Fight on the Beaches,‖ Kennedy‘s inaugural, and Martin Luther King Jr.‘s ―I Have a Dream‖—to discover how these leaders were able to …