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Full-Text Articles in Information Literacy
Bringing The Library To The Student Using An Online Marketing Tool., Sarah-Anne Kennedy
Bringing The Library To The Student Using An Online Marketing Tool., Sarah-Anne Kennedy
Conference Papers
Technological University Dublin Library (DIT), Aungier Street are using the online marketing tool MailChimp to engage first year undergraduates, enhance the first year experience and support their transition into third level education. We have developed a digital library information pack called Library Learning, aimed at first-year undergraduates to lend support as they enter their first year within DIT. The idea of the pack is to lend timely, tailored and subject oriented mailouts to students to assist their successful transition into first year. The pack is also intended as a support to the face-to-face Information and Digital Literacy sessions delivered to …
Bringing The Library To The Student Using An Online Marketing Tool., Sarah-Anne Kennedy
Bringing The Library To The Student Using An Online Marketing Tool., Sarah-Anne Kennedy
Conference Papers
DIT Library Aungier St. are using Mailchimp to engage first-year undergraduates with their Information Literacy (IL) programme and also to market and promote Library staff and services. Library staff have developed Library Learning which consists of 10 scheduled, tailored and branded mailouts sent throughout the first academic year. Mailouts are authored by library staff in collaboration with academic staff, the academic calendar, and course content. Student supports such as the Academic Writing Centre are also promoted. Library Learning came about as DIT looked at the overall first-year experience. Student induction is moving from a once off event to a yearlong …