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Be Media Smart: A Collaborative Media Literacy Initiative For Ireland, Philip Russell
Be Media Smart: A Collaborative Media Literacy Initiative For Ireland, Philip Russell
Conference Papers
This paper presents Ireland’s public awareness campaign – ‘Be Media Smart’- which was launched in Spring 2019 to combat misinformation and fake news and encourage people of all ages to stop, think, and check that information they see, read or hear across any media platform is reliable. Be Media Smart is an initiative of Media Literacy Ireland (MLI), an independent group facilitated by the Broadcasting Authority of Ireland (BAI) to enhance Irish people’s understanding of, and engagement with, media. Group members include large media and social media companies, Government bodies, libraries, academia and voluntary sector organisations.
The paper will provide …