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The Marketing Of The Information Products And Services In The Libraries, Chibueze Norbert Onwuekwe

Library Philosophy and Practice (e-journal)

ABSTRACT This work, study the marketing of the information products and services in the libraries, with aim of finding out the prospect and challenge of marketing of the information products and services in the libraries. Literature review method was adopted to collect and analyse related findings of researches with views to marketing of the information products and services in the libraries. Various promotional tools use in marketing of information product and services in the library were identified by the study in. Library resources and services that are available for marketing was also identified. The prospect of marketing information product and …