Industrial Organization Commons^™

All-Units Discounts As A Partial Foreclosure Device, Yong Chao, Guofu Tan

Yong Chao

All-units discounts (AUD) are pricing schemes that lower a buyer’s marginal price on every unit purchased when the buyer’s purchase exceeds or is equal to a pre-specified threshold. The AUD and related conditional rebates are commonly used in both final-goods and intermediate-goods markets. Although the existing literature has thus far focused on interpreting the AUD as a price discrimination tool, investment incentive program, or rent-shifting instrument, the antitrust concerns on the AUD and related conditional rebates are often their plausible exclusionary effects.

In this article, we investigate strategic effects of volume-threshold based AUD used by a dominant firm in the …

Pay-What-You-Want Pricing: Can It Be Profitable?, Yong Chao, Jose Fernandez, Babu Nahata

Yong Chao

Using a game theoretic framework, we show that not only can pay-what-you-want (PWYW) pricing generate positive profits, but it can also be more profitable than charging a fixed price to all consumers. Further, whenever it is more profitable, it is also Pareto-improving. We derive conditions in terms of two parameters, namely the marginal cost of production and the psychological cost of the consumer for paying too little compared to her reference price.

The paper makes the following contributions to the existing literature. First, we endogenize the choice of pricing strategies—PWYW vs. fixed price. Thus rather than solely focusing on the …

Nonlinear Pricing With Asymmetric Competition, Yong Chao, Guofu Tan, Adam Chi Leung Wong

Yong Chao

No abstract provided.

Vertical Probabilistic Selling: The Role Of Consumer Anticipated Regret, Yong Chao, Lin Liu, Dongyuan Zhan

Yong Chao

This paper studies vertical probabilistic selling (mixing products with different qualities) when firms compete, and consumers have different abilities to anticipate the potential post-purchase regret raised by the possibility of obtaining the inferior products. We show that, when consumers have either no or full ability to anticipate the regret, probabilistic selling emerges only when the product differentiation between firms is intermediate. However, when consumers have partial ability to anticipate the regret, probabilistic selling will arise more often and yield higher profit compared with the previous two cases. This is due to the “reverse quality discrimination”: the perceived quality of the …

Tick Size Constraints, Two-Sided Markets, And Competition Between Stock Exchanges, Yong Chao, Chen Yao, Mao Ye

Yong Chao

We investigate competition between stock exchanges that choose the number of trading platforms to establish and the fee structure on each platform. U.S. exchanges compete for order flow by setting “make” fees for limit orders and “take” fees for market orders. When traders can quote continuous prices, the manner in which exchanges divide the total fee between makers and takers is irrelevant, because traders can choose prices that perfectly counteract any division of the fee. In such a case, order flow will simply consolidate to the platform with the lowest total fee. The one-cent minimum tick size constraints imposed by …

The Degree Of Distortions Under Second-Degree Price Discrimination, Yong Chao, Babu Nahata

Yong Chao

We consider second-degree price discrimination for two types of consumers. When the net-of-cost valuation functions cross at least once at some positive quantity, it is always optimal to serve both types of consumers. Moreover, the type with the higher valuation peak always gets the socially efficient quantity. The sufficient and necessary condition for the overall efficiency is the peak of each type's net-of-cost valuation is above the other type's net-of-cost valuation at that peak quantity. For two general linear demands, we quantify the degree of efficiency, upward and downward distortions.

Strategic Effects Of Three-Part Tariffs Under Oligopoly, Yong Chao

Yong Chao

The distinct element of a three-part tariff, compared with linear pricing or a two-part tariff, is its quantity target within which the marginal price is zero. This quantity target instrument enriches the firm's strategy set in dictating the competition to a specific level, even in the absence of usual price discrimination motive. With general differentiated linear demand system, the competitive effect of a three-part tariff in contrast to linear pricing depends on the degree of substitutability between products: competition is intensified when two products are more differentiated, yet softened when two products are more substitutable.

Pay-What-You-Want Pricing And Competition: Breaking The Bertand Trap, Yong Chao, Jose Fernandez, Babu Nahata

Yong Chao

Pay-What-You-Want (PWYW) pricing is a recent participative pricing strategy where a seller offers a good or service for any price consumers want to pay, including zero or some minimum payment. This paper provides a theoretical framework to study strategic effects of the PWYW pricing under duopoly by incorporating behavioral considerations of consumers in making voluntary payments when they could be freeloaders. Without identifying any particular behavioral factor, we assume that consumers feel a sense of guilt when they pay less than their reference points. It is shown that the PWYW pricing can be a profitable marketing strategy than the conventional …