Econometrics Commons^™

The Effect Of Female Representation On Revenue: A Study Of Gender Within The Film Industry, Riley Pranian

Honors College Theses

The art of film has captivated the world for generations — a central component of the captivation is the actors showcased on-screen. But unfortunately, the film industry is male-dominated. Since 1970, the consumption of media by adults and adolescents has increased (Vogel, 2020). This study will determine the relationship between a cast's female-to-male ratio and a film's revenue. The initial hypothesis is that the more women present in the cast, the higher the revenue - this relationship is assumed through increased demand for movies and the need for role models among women. This study’s foundation is the presence of a …