Econometrics Commons^™

H. Keith Hunt On Consumer Behavior: Understanding His Contribution, Laura Egan, David Aron

Librarian Publications

This study uses an ego-centric bibliometric analysis of H. Keith Hunt to elucidate his connection to researchers in the consumer behavior field and his impact on the field. We identified publications written or edited by Hunt using Web of Science, Google Scholar, and the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior; analyzed Hunt’s co-authors and citations in those works; and tabulated Hunt’s co-cited authors for top consumer behavior journals in Web of Science. Based on the analysis and quotes from his works and others about Hunt, we also identify and discuss dimensions related to Hunt’s impact on the …