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Behavioral Economics Commons™

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Consumer behavior

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Articles 1 - 12 of 12

Full-Text Articles in Behavioral Economics

Shrinkflation And Consumer Demand, Aljoscha Janssen, Johannes Kasinger Jan 2026

Shrinkflation And Consumer Demand, Aljoscha Janssen, Johannes Kasinger

Research Collection School Of Economics

This study investigates shrinkflation—the practice of reducing product size while maintaining or slightly changing prices—in the U.S. retail grocery market. We analyze a decade of retail scanner data to assess the prevalence and patterns of product size changes across various product categories. Our findings show that approximately 1.92% of products have been downsized. When comparing total sales, product downsizing is more than five times as prevalent as upsizing. Product downsizing typically occurs without a corresponding decrease in price and is widespread across product categories. Consequently, consumers end up paying more per unit volume. We further find that consumers are more …


Exploring The Motivations And Determinants Of Farmer’S Market Consumers And Organic Specialty Crop Producers, Jane Arnold Aug 2024

Exploring The Motivations And Determinants Of Farmer’S Market Consumers And Organic Specialty Crop Producers, Jane Arnold

All Theses

This two-chapter thesis evaluates the motivations and determinants of the central figures in farmers’ markets and organic markets. The first chapter explores the rise of farmers’ markets popularity through an in-person survey that was designed and distributed to 274 farmers' market consumers. Logit and ordered logit regressions were used to identify the motivations and characteristics that affect the likelihood of being a frequent farmers’ market customer (visiting 5 times or more per season) and spending over $50. The second chapter investigates the organic markets for cucumber and kale, which are dominant specialty crops on today’s grocery shelves. To identify the …


Measuring Changes In Pork Demand, Welfare Effects, And The Role Of Information Sources In The Event Of An African Swine Fever Outbreak In The United States, Pratyoosh Kashyap, Jordan F. Suter, Sophie C. Mckee Jan 2024

Measuring Changes In Pork Demand, Welfare Effects, And The Role Of Information Sources In The Event Of An African Swine Fever Outbreak In The United States, Pratyoosh Kashyap, Jordan F. Suter, Sophie C. Mckee

United States Department of Agriculture Wildlife Services: Staff Publications

African swine fever (ASF) has never been detected in the United States, but the current global outbreak threatens to change that. Although ASF poses no known risk to human health and is not a food safety concern, little is known about the response in U.S. consumer demand in case of an outbreak. We use an online survey experiment, following the one-and-one-half-bound dichotomous choice contingent valuation approach to estimate changes in consumers’ willingness to pay for pork in case of an ASF outbreak. Using these estimates, we find that demand for unprocessed pork (processed pork) products in the U.S. is predicted …


An Exploration Of Influences On Consumers' Behaviors/Decisions In Relation To Animal Agriculture, Abigail Durheim May 2023

An Exploration Of Influences On Consumers' Behaviors/Decisions In Relation To Animal Agriculture, Abigail Durheim

Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research

Animal agriculture provides many daily resources for consumers around the globe. While the average American is at least three generations removed from agriculture, they still hold power to influence the industry with the dollar and their vote. The purpose of this study was to identify influences on consumer behaviors/decisions in relation to animal agriculture. Seven hundred four complete and usable responses were collected via a researcher-developed online survey. Using branding concepts as a framework, the first study evaluated how visual stimuli influenced consumers' intention to purchase Nebraska beef products. Researchers found that visual stimuli did influence respondents to choose Nebraska …


Can The Circular Economy Concretize Sustainability? A Construal Level Approach To Encourage Sustainable Consumption., Jolie Gutentag Jan 2021

Can The Circular Economy Concretize Sustainability? A Construal Level Approach To Encourage Sustainable Consumption., Jolie Gutentag

Theses and Dissertations

Despite a growing awareness and understanding of the impact our lifestyles have on the environment, most people have not adequately changed their consumption patterns. One possibility for the disconnect is the perceived abstractness of sustainability. Drawing on construal level theory, this research proposes that framing environmental sustainability as circularity, using the principles of the circular economy, reduces the perceived abstractness of sustainability. Four studies investigate the effects of circular framing on sustainable consumption behavior, including the moderating role of consumers’ chronic level of construal, an innate mindset reflecting a tendency to view information more concretely or abstractly. Findings provide initial …


Economic Analysis Of Green Marketing: The Correlation Between Consumers And Firms Through Environmental Incentives, Naomi Joyce Jan 2020

Economic Analysis Of Green Marketing: The Correlation Between Consumers And Firms Through Environmental Incentives, Naomi Joyce

University Honors Theses

This thesis will seek to explore and analyze incentives in the market with relation to consumers and firms interacting in the current economic and environmental situation of the United States. These incentives are crucial to understanding the relationship between green consumerism and firm positions in the market. By analyzing the characteristics of green consumers and their reactions of firms, a better understanding of the economic relationship of firms and consumers for the future will become more apparent. The green consumer exhibits personal patterns in their purchasing habits which firms can utilize to attract the green consumer while increasing profits. When …


Expenditure, Confidence, And Uncertainty: Identifying Shocks To Consumer Confidence Using Daily Data, Marta Lachowska Jun 2013

Expenditure, Confidence, And Uncertainty: Identifying Shocks To Consumer Confidence Using Daily Data, Marta Lachowska

Upjohn Institute Working Papers

The importance of consumer confidence in stimulating economic activity is a disputed issue in macroeconomics. Do changes in confidence represent autonomous fluctuations in optimism, independent of information on economic fundamentals, or are they a reflection of economic news? I study this question by using high-frequency microdata on spending and consumer confidence, and I find that consumer confidence contains information relevant to predicting spending, independent from other indicators. The exogenous movements in consumer confidence lead to very short fluctuations in consumer spending, consistent with the hypothesis that more consumer confidence reflects less uncertainty about the future.


The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo Dec 2011

The Long-Term Impact Of A Loyalty Program: An Evaluation From A Las Vegas Casino Hotel, Myongjee Yoo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs are popular marketing strategies intended to attract, maintain, and enhance customer relationships. Despite the widespread usage of loyalty programs across various businesses, its effectiveness has not been well validated. Few empirical studies attempted to evaluate the value of loyalty programs but the findings have been conflicting with each other. Given the competitive climate of such a highly saturated competitive market of the hospitality industry, it is meaningful for hospitality marketers to evaluate the effectiveness of loyalty programs to increase customer retention and profitability. Therefore, the main purpose of this study was to examine the effectiveness of a hospitality …


An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw Jul 2011

An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw

Faculty Research & Creative Activity until 2018 (FCS)

The purpose of this study was to observe and analyze the consumer behaviors and commentary of the Black Friday customer. An observational instrument documented consumer in-line behavior while waiting for the stores to open, store entry behavior, and individual behavior. Findings show that the majority of the shoppers demonstrated calmness, courteousness, and happiness during the shopping experience; however, a number of shoppers exhibited negative and potentially dangerous behaviors which pose a safety concern for store personnel and other shoppers. Implications for retailers, researchers, and family and consumer sciences educators are discussed.


An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw Jul 2011

An Analysis Of Consumer Behavior On Black Friday, Linda Simpson, Lisa Taylor, Kathleen O'Rourke, Katherine Shaw

Faculty Research & Creative Activity

The purpose of this study was to observe and analyze the consumer behaviors and commentary of the Black Friday customer. An observational instrument documented consumer in-line behavior while waiting for the stores to open, store entry behavior, and individual behavior. Findings show that the majority of the shoppers demonstrated calmness, courteousness, and happiness during the shopping experience; however, a number of shoppers exhibited negative and potentially dangerous behaviors which pose a safety concern for store personnel and other shoppers. Implications for retailers, researchers, and family and consumer sciences educators are discussed.


Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades Jan 2011

Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades

Management, Marketing and Operations - Daytona Beach

While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It …


Full Cost Pricing: An Approach To Internalize The Full-Cost Of A Gallon Of Unleaded Gasoline In The U.S And The Feasibility Of Markets Sustaining This Result, Joseph Mack May 2004

Full Cost Pricing: An Approach To Internalize The Full-Cost Of A Gallon Of Unleaded Gasoline In The U.S And The Feasibility Of Markets Sustaining This Result, Joseph Mack

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.