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Full-Text Articles in Behavioral Economics
The Lure Of Musical Comfort: An Analysis Of How Consumer Preferences In Popular Music Change Depending On The State Of The U.S. Economy Using Billboard Hot 100, Spotify Api, & Economic Data, Lindsey A. Larson
CMC Senior Theses
This paper examines data from Spotify’s Web API for all songs that have been on the Billboard Hot 100 chart from the first chart’s release in August 1958 to May 2021 to determine the relationship between music misery and economic misery. Twelve dependent variables– duration, danceability, energy, key, acousticness, speechiness, mode, loudness, instrumentalness, liveness, valence, and tempo– are used to measure the impact of Arthur Okun’s U.S. economic misery index on each characteristic. Using 12 individual linear regressions– one for each dependent variable– I find that during times of increased economic hardship, consumers are likely to choose to listen to …