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Articles 241 - 270 of 447
Full-Text Articles in Economics
Does The Big Card Encourage Members To Be Loyal To Boost Sales Of Big C?, Rui Fang
Does The Big Card Encourage Members To Be Loyal To Boost Sales Of Big C?, Rui Fang
Chulalongkorn University Theses and Dissertations (Chula ETD)
Nowadays, the competition in the sales market has become increasingly fierce. How to retain old customers, develop new customers and use membership card marketing strategies to stimulate consumers' shopping frequency and enhance their single purchase ability has become the key points of industry company marketing. This report uses qualitative analysis to collect the BJC Group’s annual reports and financial report for the past three years, and conducts in-depth analysis based on the relevant academic views of the predecessors. Big C is a complete retail shopping mall with all shopping channels, and its branches cover traditional shops and online stores across …
How Was The Effect Of Thailand’S Consumer Confidence Index On The Private Consumption Index For Thailand’S Non-Durables Goods?, Dilokphat Nanta
How Was The Effect Of Thailand’S Consumer Confidence Index On The Private Consumption Index For Thailand’S Non-Durables Goods?, Dilokphat Nanta
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper studies the effect of Thailand’s consumer confidence index on the private consumption index of Thailand for non-durables goods as well as considering the control variables from Keynesian theory of consumption (1936) for the objective factors that are quantifiable as known as economic indicators and use time-series data that is obtained from secondary data research over the past 10 years since January, 2011 until December, 2020 and then applies the ordinary least squared regression to examine. The result shows the positives relationship between the overall consumer confidence index and the private consumption index for non-durables goods, moreover, the consumer …
A Case Study Of Pana Coffee Company Limited On Coffee Production Analysis, Paninee Jongwutiwes
A Case Study Of Pana Coffee Company Limited On Coffee Production Analysis, Paninee Jongwutiwes
Chulalongkorn University Theses and Dissertations (Chula ETD)
Pana Coffee Group is a Thai organic coffee manufacturer in Chiang Mai, the northern part of Thailand. Organic Sustainable Value Chain is what they adhere. They handle the organic supply chain from upstream to downstream. They grow seedlings to saplings. They plant the saplings at own lands where the altitude, temperature, and humidity suit well without using any chemical substances, for instance, herbicides, pesticides, and fertilizers. They harvest the coffee once the coffee fruits are ripe. They have the mill which is fully-equipped with cutting-edge and environmental friendly machines to produce organic coffee that is supreme in quality. They also …
Why Do Thais Choose To Do Flexible Job? A Case Study Of Grabfood, Chayada Khiannok
Why Do Thais Choose To Do Flexible Job? A Case Study Of Grabfood, Chayada Khiannok
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study is to examine why Thai people want to do flexible job by studying GrabFood as case study. Data in the study was collected from online survey which were directly responded by GrabFood workers and I use binary logistic to estimate results. The result found that preference for flexibility is the key factor workers are likely to do freelance. The result of this study is similar to other related studies in that flexibility is an important factor people go on freelance. Therefore, it can be concluded that increase in value of flexibility is a major reason for people to …
Strategic Analysis: A Case Study Of Sunsweet Public Company Limited, Panupong Senapitak
Strategic Analysis: A Case Study Of Sunsweet Public Company Limited, Panupong Senapitak
Chulalongkorn University Theses and Dissertations (Chula ETD)
This individual study investigates and describes the organizational and market factors associated with providing a management framework that has benefited Sunsweet Public Co.,Ltd. to have a disproportional share of the food and agricultural industry's overall profits, providing fuel for further market dominance. The study consists of two different studies: one study examines the market situational analysis offering a broad look at an industry that provides a comprehensive information outline of the industry overall, and it is headed. Whist the other examines the company's performance, competitive analysis, and prospect and examines the other factors associated with the outcome of being a …
Assessing The Impact Of China's Fts's On Trade Creation And Trade Diversion, Bangchu Qiu
Assessing The Impact Of China's Fts's On Trade Creation And Trade Diversion, Bangchu Qiu
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper estimates trade creation and trade diversion effects of China's effective free trade agreements (FTAs) as of 2019. The annual trade data used in this study cover 32 economies with 25-year span (1995-2019). Using gravity type of model, trade creation and trade creation effects are estimated by applying ordinary least square (OLS) and Poisson Pseudo-Maximum Likelihood (PPML) techniques with various fixed effects. PPML is applied to deal with heteroscedasticity problem. The results show a pure trade creation effect of ACFTA and a pure trade contraction effect of CPFTA in the time fixed model. In the time & pair fixed …
Middle Class And Democratization Under Capital And Land Inequality: A Theoretical Approach, Wantiwa Mannaitham
Middle Class And Democratization Under Capital And Land Inequality: A Theoretical Approach, Wantiwa Mannaitham
Chulalongkorn University Theses and Dissertations (Chula ETD)
The study revisits the relationship between the middle class, transition to democracy and inequality. This paper uses mathematical methodology to represent the role of the middle class on democratization under capital and land inequality based on Acemoglu and Robinson 2006 models. This paper extends social class from two to three class models including the rich, the middle class and the poor. Moreover, the paper also describes how capital and land inequality affect democratization. To test an impact of the middle class on democratizing process under capital and land inequality conditions, this study divides into three cases; (1) capital and land …
What Is The Impact Of Tourism Infrastructure Development On The International Tourism Inflow In Thailand During 2008 To 2019?, Wucaihong Huang
What Is The Impact Of Tourism Infrastructure Development On The International Tourism Inflow In Thailand During 2008 To 2019?, Wucaihong Huang
Chulalongkorn University Theses and Dissertations (Chula ETD)
Tourism has become a main income factor of national revenue in Thailand. Tourism infrastructure is the important foundation for Thailand to improve its attractiveness around the world. This study firstly employed a SWOT analysis to show the current insight of tourism infrastructure in Thailand. The key findings of this study showed that transport infrastructure, ICT infrastructure and medical infrastructure have positive impacts on international tourism inflows in Thailand during 2008 to 2019 by employing an extending gravity model. Thus, the tourism planners should generate ICT promote, transport development and medical tourism into policies planning. Tourism policy makers in Thailand should …
ปัจจัยที่ส่งผลต่อการเข้าร่วมมาตรฐาน Rspo ของเกษตรกรผู้ปลูกปาล์มน้ำมัน ในจังหวัดกระบี่ ประเทศไทย, ปุณศยา รอดเจริญ
ปัจจัยที่ส่งผลต่อการเข้าร่วมมาตรฐาน Rspo ของเกษตรกรผู้ปลูกปาล์มน้ำมัน ในจังหวัดกระบี่ ประเทศไทย, ปุณศยา รอดเจริญ
Chulalongkorn University Theses and Dissertations (Chula ETD)
วิทยานิพนธ์ฉบับนี้ มีจุดประสงค์เพื่อศึกษาทัศนคติโดยรวมของเกษตรกรผู้ปลูกปาล์มน้ำมันที่มีต่อมาตรฐาน RSPO ศึกษาเปรียบเทียบโครงสร้างต้นทุนในการผลิตปาล์มน้ำมันระหว่างเกษตรกรที่เข้าร่วมมาตรฐาน RSPO และเกษตรกรที่ไม่เข้าร่วมมาตรฐาน RSPO และเพื่อศึกษาปัจจัยที่ส่งผลต่อการตัดสินใจเข้าร่วมมาตรฐาน RSPO ของเกษตรกรผู้ปลูกปาล์มน้ำมัน รวมทั้ง ศึกษาถึงสาเหตุและข้อจำกัดที่เกษตรกรตัดสินใจไม่เข้าร่วมมาตรฐาน RSPO โดยการศึกษาในครั้งนี้ได้ลงพื้นที่เก็บข้อมูลเกษตรกรผู้ปลูกปาล์มน้ำมันที่เข้าร่วมมาตรฐาน RSPO (กลุ่มวิสาหกิจชุมชนผลิตปาล์มน้ำมันอย่างยั่งยืนยูนิวานิช–ปลายพระยา) จำนวน 65 ราย และเกษตรกรผู้ปลูกปาล์มน้ำมันที่ไม่เข้าร่วมมาตรฐาน RSPO จำนวน 65 ราย ในอำเภอปลายพระยา จังหวัดกระบี่ โดยใช้แบบสอบถามแล้วนำมาวิเคราะห์สถิติเชิงพรรณนาและเชิงอนุมาน ผลการศึกษาพบว่า (1) เกษตรกรที่เข้าร่วมมาตรฐาน RSPO และเกษตรกรที่ไม่เข้าร่วมมาตรฐาน RSPO มีทัศนคติต่อมาตรฐาน RSPO ที่แตกต่างกัน โดยเกษตรกรที่เข้าร่วมมาตรฐาน RSPO ค่อนข้างมีทัศนคติเชิงบวกต่อมาตรฐาน RSPO แต่เกษตรกรที่ไม่เข้าร่วมมาตรฐาน RSPO มีทัศนคติเป็นกลางต่อมาตรฐาน RSPO ไปจนถึงค่อนข้างมีทัศนคติเชิงลบต่อมาตรฐาน RSPO (2) การเปรียบเทียบโครงสร้างต้นทุนในการผลิตปาล์มน้ำมัน พบว่า ต้นทุนรวมในการทำผลิตปาล์มน้ำมันของครัวเรือนที่เข้าร่วมมาตรฐาน RSPO ต่ำกว่าครัวเรือนที่ไม่เข้าร่วมมาตรฐาน RSPO อย่างมีนัยสำคัญทางสถิติ โดยเฉพาะ ครัวเรือนที่เข้าร่วมมาตรฐาน RSPO มีสัดส่วนต้นทุนค่าปุ๋ยและต้นทุนค่ายาฆ่าหญ้าและยาฆ่าแมลงต่ำกว่าครัวเรือนที่ไม่เข้าร่วมมาตรฐาน RSPO แต่ในส่วนของต้นทุนค่าดูแลรักษาสวนปาล์มน้ำมันกลับพบว่าครัวเรือนที่เข้าร่วมมาตรฐาน RSPO มีสัดส่วนต้นทุนค่าดูแลรักษาสวนปาล์มน้ำมันสูงกว่าครัวเรือนที่ไม่เข้าร่วมมาตรฐาน RSPO (3) ปัจจัยที่ส่งผลต่อการตัดสินใจเข้าร่วมมาตรฐาน RSPO ของเกษตรกรผู้ปลูกปาล์มน้ำมัน ได้แก่ เพศของหัวหน้าครัวเรือน ระดับการศึกษาของหัวหน้าครัวเรือน ทัศนคติเชิงบวกต่อมาตรฐาน RSPO และทัศนคติเชิงลบต่อมาตรฐาน RSPO และ(4) สาเหตุที่เกษตรกรผู้ปลูกปาล์มน้ำมันตัดสินใจไม่เข้าร่วมมาตรฐาน RSPO คือ เกษตรกรบางส่วนไม่รู้จักมาตรฐาน RSPO และสำหรับเกษตรกรที่รู้จักมาตรฐาน RSPO แต่ยังคงตัดสินใจไม่เข้าร่วมเนื่องมาจากหลายสาเหตุ เช่น เกษตรกรคิดว่ามาตรฐาน RSPO มีขั้นตอนยุ่งยากและซับซ้อน เกษตรกรมีความเข้าใจผิดเกี่ยวกับมาตรฐาน RSPO ในหลายประเด็น และเกษตรกรขาดความรู้ความเข้าใจเกี่ยวกับมาตรฐาน RSPO เป็นต้น ผลการศึกษาชี้ให้เห็นว่า เกษตรกรทั้งสองกลุ่มมีทัศคติต่อมาตรฐาน RSPO ที่แตกต่างกัน โดยปัจจัยที่ทำให้เกษตรกรมีการตัดสินใจเข้าร่วมมาตรฐาน RSPO ที่แตกต่างกันเป็นผลมาจากปัจจัยด้านเศรษฐกิจและสังคมของครัวเรือนและปัจจัยด้านทัศนคติของเกษตรกร …
ปัจจัยที่ส่งผลต่อความกังวลการถูกตรวจสอบภาษีในมุมมองของผู้ขายรายย่อย, ญาณิศา เชื้อไทย
ปัจจัยที่ส่งผลต่อความกังวลการถูกตรวจสอบภาษีในมุมมองของผู้ขายรายย่อย, ญาณิศา เชื้อไทย
Chulalongkorn University Theses and Dissertations (Chula ETD)
วิทยานิพนธ์ฉบับนี้มีวัตถุประสงค์เพื่อศึกษาปัจจัยที่ส่งผลต่อความกังวลการถูกตรวจสอบภาษี กลุ่มตัวอย่างที่ใช้ในการศึกษาครั้งนี้ คือ ผู้ประกอบอาชีพค้าขายรายย่อยที่เป็นบุคคลธรรมดา จำนวน 385 คน โดยใช้แบบสอบถามออนไลน์เป็นเครื่องมือในการเก็บรวบรวมข้อมูล และใช้วิธีการศึกษาด้วยแบบจำลองถดถอยเชิงพหุ และค่าสัมประสิทธิ์สหสัมพันธ์แบบสเปียร์แมน ผลการศึกษา พบว่า ปัจจัยที่ส่งผลต่อความกังวลการถูกตรวจสอบภาษี ได้แก่ รายรับเฉลี่ยจากการขาย ลักษณะช่องทางการขาย และทัศนคติเกี่ยวกับระบบการตรวจสอบภาษี โดยรายรับเฉลี่ยจากการขายส่งผลเชิงบวกต่อความกังวลการถูกตรวจสอบภาษีเนื่องจากประเทศไทยจัดเก็บภาษีเงินได้บุคคลธรรมดาแบบอัตราก้าวหน้า รายรับเพิ่มขึ้นจะต้องจ่ายภาษีมากขึ้น และการเป็นผู้ขายที่มีช่องทางการขายเป็นออนไลน์อย่างเดียวส่งผลให้มีความกังวลการถูกตรวจสอบภาษีมากกว่าผู้ขายที่มีช่องทางการขายทั้งออนไลน์และออฟไลน์เพราะมีความเกี่ยวข้องโดยตรงกับการประกาศใช้กฎหมายภาษีอีเพย์เมนต์ นอกจากนี้ยังพบอีกว่าความกังวลใจเกี่ยวกับระบบการตรวจสอบภาษีของภาครัฐเป็นสาเหตุหลักที่ส่งผลเชิงบวกต่อความกังวลการถูกตรวจสอบภาษีของผู้ขายรายย่อย
The Strategic Development Of Tesla Motor's New Energy Vehicles In China, Longfei Zeng
The Strategic Development Of Tesla Motor's New Energy Vehicles In China, Longfei Zeng
Chulalongkorn University Theses and Dissertations (Chula ETD)
http://doi.org/10.58837/CHULA.IS.2020.44
What Is The Impact Of Monetary Policy On Local Commercial Bank Profitability In Thailand From 2002 To 2020?, Wenjun Fan
What Is The Impact Of Monetary Policy On Local Commercial Bank Profitability In Thailand From 2002 To 2020?, Wenjun Fan
Chulalongkorn University Theses and Dissertations (Chula ETD)
The paper investigated the relationship between monetary policy and commercial bank profitability in Thailand. The study used fixed effect panel model of quarterly bank data from the period of Q4/2002 to Q3/2020. The empirical results showed that changes in 14-day repurchase rate (Repo) had positive impact on the bank profitability (ROA and ROE). I also found that the size of the bank measured by total assets was only positively related to the ROE.
Impact Of Bank Competition On Bank Stability In China, Hanyang Liu
Impact Of Bank Competition On Bank Stability In China, Hanyang Liu
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study investigates the impact of bank competition on bank stability of China over the 2006–2019 period. We use unbalanced panel data from 38 Chinese commercial banks. We employ the natural logarithm of the Z-score to measure bank stability, and the NPL ratio to measure bank credit risk. Meanwhile, the competition was measured through Panzar-Rosse H-statistic. The study uses both the linear and non-linear regression models and investigates effect of the interest rate liberalization in China. The results show that the degree of bank competition in China is on a rise trend. More competition has caused a decrease in stability …
A Case Study On Financial Analysis Of Sunsweet Public Company Limited, Nuttakritta Neamaum
A Case Study On Financial Analysis Of Sunsweet Public Company Limited, Nuttakritta Neamaum
Chulalongkorn University Theses and Dissertations (Chula ETD)
Sunsweet Public Company Limited, a Thai manufacturers/export, is listed capital of 215 Million Baht and is located in Sanpatong district, Chiang Mai province. The nature of business is to manufacture and distribute processed sweet corn and agricultural products, including sourcing the food and agricultural products. Its vision is to lead a sweet corn business that operates the vertically integrated business and focuses on innovation, modern technology, and enhancement to international standards. The company had success in foreign markets in over 50 countries worldwide with more than 200 customers with the export value's market share at 4% in 2019. This paper …
Planned Retirement Age In Thai People In Aging Society, Borinya Thongmanee
Planned Retirement Age In Thai People In Aging Society, Borinya Thongmanee
Chulalongkorn University Theses and Dissertations (Chula ETD)
In the context of the aging society with the increase of life expectancy and low fertility in Thailand, there are over 30 per cent of the young-old population in Thailand who require to work even after they passed the retirement age in Thailand (NSO, 2018). Since Thailand has already entered an aging society and the effect on the aging society will impact the retirement age in Thailand, this study’s objective is to find the relationship whether if there is a relationship between the planned retirement age and the aging society awareness which it is found that there is no relationship …
Research On The Development Strategy Of Cross-Border E-Commerce Of Netease Kaola Overseas Shopping In China, Yi Chen
Chulalongkorn University Theses and Dissertations (Chula ETD)
In the rapid growth of cross-border e-commerce, China Kaola Overseas Shopping Platform adopts the developed model of "foreign warehouse + domestic bonded warehouse", which has become an important part of the current cross-border e-commerce field in China. However, it still suffers from poor after-sales service, uninsured processes and poor consumer perception during delivery. This paper takes China's Kaola Overseas Shopping Platform as the research object, comparing to other similar platforms in the industry, and analyzes its cross-border e-commerce business by using "SWOT", "PEST" and "Five Forces Model". This results show how the company adjust its strategies to solve the current …
Saoake Business Analysis, Sorravee Jariyanoppanan
Saoake Business Analysis, Sorravee Jariyanoppanan
Chulalongkorn University Theses and Dissertations (Chula ETD)
It is interesting to see the presence of traditional construction material and supply stores in a competitive market since there are many modern trade construction companies entering the market. This analysis will explore how the local store like Saoake survives and maintains the market share through two main approaches which are SWOT analysis and Porter’s 5 forces model. This research will mention the overall construction industry analysis, the specific analysis and interpretation of Saoake company, study the management of Saoake traditional store, see how Saoake handle with Covid-19 pandemic and recommendations. The study shows that Saoake has adapted well through …
Study On Financial Risk And Prevention Of Retail Chain Enterprises – The Case Of Suning Commerce Group, Jingzhao Hu
Study On Financial Risk And Prevention Of Retail Chain Enterprises – The Case Of Suning Commerce Group, Jingzhao Hu
Chulalongkorn University Theses and Dissertations (Chula ETD)
With the continuous advancement of Chinese economic system reform, Chinese retail enterprise industry has developed rapidly. At present, Chinese retail enterprises are faced with complex internal and external environment. By taking the famous retail chain enterprise Suning Commerce Group as the case study, this thesis will focus on the typical financing risk, investment risk and capital recovery risk faced by Chinese retail chain enterprises and their causes. This thesis put forward financial risk prevention measures and other technical measures from the perspective of strategy and operation.
The Effect Of Capital Structure On Profitability In Tongrentang, Ransuo Yang
The Effect Of Capital Structure On Profitability In Tongrentang, Ransuo Yang
Chulalongkorn University Theses and Dissertations (Chula ETD)
This essay focuses on the effect of different combinations of equity and debt on profitability of Tongrentang Group during the period from 2011 to 2019 quarterly in Chinese medical industry on the basis of the methods of correlation and regression examination, to prove whether the different combinations consists of the equity and debt over different periods affect the profitability. The paper collected the main financial data from related documents posted on annual report and Shanghai Stock Exchange as well as Tonghuashun iFinD. Through correlation analysis and regression analysis, the main findings tell that a positively relationship exists between debt (over …
The Impact Of Stem Workforce, Gross Capital Formation, Government Budget In Scientific Research And Development, Patent On Invention, Foreign Direct Investment And Global Competitiveness Rank Of The Nation On Thailand Gdp During 2009 And 2018, Piyapat Rujiphoch
Chulalongkorn University Theses and Dissertations (Chula ETD)
Developing human capital, fundamentally in science, technology, engineering, and mathematics (STEM), is perceived as crucial growth engine among emerging economies for encouraging R&D and escalating the third world economy status and developing nations out of the “middle income trap. Nevertheless, it is obscure whether what the Government view on investing intensively on STEM-related factors to drive the economy is sufficient. Rather than merely invest in human capital in STEM education, a number of domestic investment, the Government spending on Science and technology, invention patent, Foreign Direct Investment, and Thai global competitiveness rank should also be embraced and taken in to …
A Case Study On Marketing And Business Strategy For Sunsweet Public Company Limited Towards Ready-To-Eat Products, Nattawadee Wangcharoenpaisan
A Case Study On Marketing And Business Strategy For Sunsweet Public Company Limited Towards Ready-To-Eat Products, Nattawadee Wangcharoenpaisan
Chulalongkorn University Theses and Dissertations (Chula ETD)
Sunsweet Public Company Limited has been in sweet corn and agricultural products export industry since 1997. Sweet corn export value of Sunsweet is contributed to 6,760.49 million baht or 23.66% of sweet corn export value of Thailand to overseas. This paper mainly focuses on marketing analysis of Sunsweet. It observes the decision in which Sunsweet has made to launch ready-to-eat products in Thailand. SWOT analysis is used to analyze the company’s strengths, weaknesses, opportunities, and threats. The results of this analysis, subsequently, explain how the company has come to this business decision. The research then proceeds to define Sunsweet’s current …
The Impact Of Transportation Infrastructure On Regional Economic Development-----Based On The Circumstance Of Yangtze River Delta Area, Xiaoyu Lian
Chulalongkorn University Theses and Dissertations (Chula ETD)
The purpose of this article is to analyze the impact of transportation infrastructure investment on regional economic development in Yangtze River Delta Area, including three provinces and one city. To study the interrelationship between transport infrastructure and economic growth, we collected time series data for four regions from 2000 to 2019. Although there are some existing studies have explored the same topic, this paper has its own contribution because: ○1 it used different data and indicators for transportation and economy, ○2 it used different empirical approaches which are Granger Causality model, including panel unit root test and cointegration test. The …
The Relationship Between Foreign Exchange Rates (Usd/Thb) And Financial Market Variables, Chitchanok Lertmongkol
The Relationship Between Foreign Exchange Rates (Usd/Thb) And Financial Market Variables, Chitchanok Lertmongkol
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research was conducted to study the relationship between the USD/THB exchange rate and financial market variables. Which such variables are Thai Stock Exchange Index (SET), Dow Jones Industrial Index (DJI), Gold Spot Price and the central bank of the United States balance sheet (Federal Balance Sheet) using time series secondary data. From January 2009 to December 2019, the Ordinary Least Square (OLS) method was studied and the long-term equilibrium relationship was studied. (Cointegration) and short-term adaptation model (Error Correction Model: ECM). The results of the study showed that when using the least squares method to find the correlation of …
The Relationship Between Social Media Influencers And Travel Intention Of Thai People During Covid-19, Teeraporn Rotjanasiripong
The Relationship Between Social Media Influencers And Travel Intention Of Thai People During Covid-19, Teeraporn Rotjanasiripong
Chulalongkorn University Theses and Dissertations (Chula ETD)
The coronavirus pandemic has decreased the number of traveler of Thai people. As a part of marketing to help tourism industry, social media influencers become an important marketing tools on tourism segment to raise brand awareness and increase the number of people to travel. This research would like to study the relationship on social media influencers and other variable that relate to the travel intention of Thai people during the Covid-19 The survey collects 322 respondents from four generations of Thai people who intend to travel within Thailand. The method of research uses quantitative research collecting primary data by using …
The Relationship Of Agricultural Growth, Price, Wages And Poverty Reduction Of Thai Rice Farmers, Pitcha Pongpanstaporn
The Relationship Of Agricultural Growth, Price, Wages And Poverty Reduction Of Thai Rice Farmers, Pitcha Pongpanstaporn
Chulalongkorn University Theses and Dissertations (Chula ETD)
In recent years Thai population has increased year by year, this would also increase the demand for food as well. The sources of those foods come from agriculture. Agricultural production has been a great interest to economists studying the process of development and growth. There are many types of agricultural productivity which are interesting, I would like to focus specifically on rice which is the major economic crop in Thailand and have the largest farm area. The objective of this study is to study the relationship of agricultural growth by considering the relationship between productivity with price, wage and poverty …
The Ways Of Improving Competitiveness Of Thailand Textile Industry Enterprises, Chun Zhou
The Ways Of Improving Competitiveness Of Thailand Textile Industry Enterprises, Chun Zhou
Chulalongkorn University Theses and Dissertations (Chula ETD)
COVID-19 has spread globally at an alarming rate, bringing a strong negative impact to the world economy at a time when the global economy is in a long-term downturn and struggling to find growth drivers. The topic of this article is how to improve the international competitiveness of Thailand's traditional industry the textile industry when the tourism economy suffers a severe setback. Thailand's textile industry has grown rapidly as a typical developing country, owing to its unique geographical location and climatic conditions (Vogel & Watchravesringkan, 2019). It has developed a distinct textile culture, and its competitiveness in the international market …
Usability Of Mobile Banking Application Toward Thai Banking Customer Loyalty, Nalatporn Chaimongkol
Usability Of Mobile Banking Application Toward Thai Banking Customer Loyalty, Nalatporn Chaimongkol
Chulalongkorn University Theses and Dissertations (Chula ETD)
Mobile banking has become increase in its popularity and become more important for Thai people. Traditional banking seems to be fading out and Mobile banking application is widely used. This study consider how service usability, relationship quality, and banking image could impact banking customer loyalty. The online survey from 304 respondents was collected to investigate and explain the relationship of each factors toward Thai banking customer loyalty. The result from multiple regression analysis indicates that service usability, relationship quality, and banking image have significant effect on building customer loyalty. While other control variables such as gender, education, age, occupation, frequency, …
What Is The Impact Of Culture Fator On Tongrentang's International Marketing Strategy In Thailand?, Yijun Yue
What Is The Impact Of Culture Fator On Tongrentang's International Marketing Strategy In Thailand?, Yijun Yue
Chulalongkorn University Theses and Dissertations (Chula ETD)
Traditional Chinese medicine （ TCM）enterprises is one of the most popularnational industry in China TONG REN TANG should overcome the cultural barriersand be accepted by the people of the world, including the Thailand It not onlybegood at the revitalization of China’s national economy, but also helpful tospreadChinese excellent national culture, In reality, our Chinese enterprises for a longtimeface huge challenges due to the influences of cultural differences, in order torealizethe cross-cultural international marketing, must consider all aspects, then TongRenTang can get the correct strategies In this paper, internationalization of Tong Ren Tang would be analyzed, wecansee that pharmaceutical industry have …
What Is The Impact Of Digital Disruption On Bec World’S Advertising Revenues During 2014 – 2019?, Karnmanee Pongtiyapaiboon
What Is The Impact Of Digital Disruption On Bec World’S Advertising Revenues During 2014 – 2019?, Karnmanee Pongtiyapaiboon
Chulalongkorn University Theses and Dissertations (Chula ETD)
Recent digital disruption has negatively affected BEC World’s annual advertising revenues, especially the past six years. The company has implemented several strategies in order to maintain its business. However, it has been unclear which strategies are successful in terms of boosting up the company’s annual advertising revenues. This paper has adopted a piecewise regression model in order to see if there is a relationship between BEC World’s annual advertising revenues and digital disruption along with SWOT and Five-Force analysis so as to see if there are any relevant factors affecting the company’s annual advertising revenues. The study has revealed that …
A Research About Promotion Strategy Of Oppo Thailand, Xueyan Chen
A Research About Promotion Strategy Of Oppo Thailand, Xueyan Chen
Chulalongkorn University Theses and Dissertations (Chula ETD)
As one of the carriers of information, smartphone plays an increasingly important role during human’s daily life and even an essential part. Especially during the time of Covid-19, online activities becomes a new normal. Thus, the demand for mobile phones is also increasing. For the smartphone company, how to get more customers’ purchase intention seems to be a hot topic under the fierce market competition. OPPO, as one of the leading brands in the worldwide smartphone market, also suffers a lot from the influence of Covid-19. According to the data from IDC, the market share of OPPO in Thailand was …