Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- International Economics (32)
- Finance (31)
- Health Economics (27)
- Growth and Development (3)
- Other Economics (3)
-
- Labor Economics (2)
- Public Affairs, Public Policy and Public Administration (2)
- Agribusiness (1)
- Behavioral Economics (1)
- Business (1)
- Community Health and Preventive Medicine (1)
- Computer Engineering (1)
- Demography, Population, and Ecology (1)
- Digital Communications and Networking (1)
- Econometrics (1)
- Engineering (1)
- Health Policy (1)
- Health Services Research (1)
- Industrial Organization (1)
- Medicine and Health Sciences (1)
- Public Economics (1)
- Public Health (1)
- Public Health Education and Promotion (1)
- Social Justice (1)
- Social Policy (1)
- Social Work (1)
- Sociology (1)
- Keyword
-
- Employment (2)
- Agribusiness (1)
- COVID-19 (1)
- Cost analysis (1)
- Digital divide (1)
-
- Employee perception (1)
- External factors (1)
- Gini coefficient (1)
- Household Internet (1)
- Human immunodeficiency virus (1)
- Inequality (1)
- Integrated gender-affirming and sexual health service delivery model (1)
- KPLHS (1)
- Late life (1)
- Older persons (1)
- Operational activities (1)
- Policy implications (1)
- Propensity score matching (1)
- Self-rated depression (1)
- Tangerine Clinic (1)
- Thailand (1)
- Transgender people (1)
- Vietnam (1)
- Work type (1)
- Working decision (1)
- การเจริญเติบโตทางเศรษฐกิจ (1)
- ความสัมพันธ์เชิงเหตุเชิงผล (1)
- รายได้เฉลี่ยต่อหัว (1)
- อายุคาดเฉลี่ย (1)
- Publication Year
- Publication
- Publication Type
Articles 181 - 210 of 447
Full-Text Articles in Economics
The Marketing Factors That Have An Influence On Momo-Paradise’S Customer Loyalty In Bangkok Metropolitan Area, Apiporn Buachart
The Marketing Factors That Have An Influence On Momo-Paradise’S Customer Loyalty In Bangkok Metropolitan Area, Apiporn Buachart
Chulalongkorn University Theses and Dissertations (Chula ETD)
Momo-paradise, one of the most profitable shabu-shabu buffet types of restaurants in Thailand has gained brand love phenomenon even when the buffet prices have adjusted to increase since 2021. Therefore, this paper aims to study the effects of marketing factors that affect the retention of Momo-paradise’s loyal customers in the Bangkok area. The independent variables are categorized into two groups: namely marketing and demographic factors. The marketing factors include product quality, price perception, promotion, service quality, brand image, and physical environment. The demographic factors include age, gender, status, education level, income level, and occupation. The dependent variable is loyalty intention. …
A Market Strategy Analysis Of Luckin Coffee, Yuqing Huang
A Market Strategy Analysis Of Luckin Coffee, Yuqing Huang
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper takes Luckin Coffee as the research object. The relevant background of China's freshly ground coffee market was introduced, and it was determined that the market still has a huge space for development. Then, collect a lot of official information to summarize Luckin Coffee's marketing strategy. Through relevant analysis, this paper finds that the market environment of Luckin coffee company is relatively healthy, which is more conducive to its development. And because of Luckin's entry into the freshly ground coffee market, the entry barrier has also been raised. However, Luckin Coffee still faces fierce competition in the substitute industry, …
Financial Risk Warning Of Listed Real Estate Companies In China, Huimin Zhou
Financial Risk Warning Of Listed Real Estate Companies In China, Huimin Zhou
Chulalongkorn University Theses and Dissertations (Chula ETD)
The main methods of this analysis include principal component analysis and binary logistic regression, and the essence of the study is to predict and find out which financial factors will lead to the financial and credit risks of real estate companies. This paper examines the real estate companies listed on the main board of China in the A-share market, and the financial data analysis period is from 2014 to 2020. Through empirical analysis, it can be found that cash profit rate, sales profit rate, sales cash rate and operating profit rate have the greatest impact on the accuracy of financial …
Assessing The Access: The Significance Of Internet Penetration On Economic Output In Thailand, Anan Vichitanan
Assessing The Access: The Significance Of Internet Penetration On Economic Output In Thailand, Anan Vichitanan
Chulalongkorn University Theses and Dissertations (Chula ETD)
The COVID-19 pandemic and the digitalization of industries have emphasized the importance of Internet access in Thailand. Thai households that could not access the Internet during the COVID-19 pandemic were left behind in both education and employment. The digital divide has never become any more apparent during this moment. As such it is important to study how the Internet penetration rate, the proportion of Internet users relative to the entire population, across Thai provinces affects their economic output through productivity. The effects of the rate of Internet penetration on the growth of Gross Provincial Product will be studied. Other factors …
Factors Affecting Airline Decision To Join Alliance: Evidence Of Global Full-Service Carriers (Fscs), Thikhamporn Benyaapikul
Factors Affecting Airline Decision To Join Alliance: Evidence Of Global Full-Service Carriers (Fscs), Thikhamporn Benyaapikul
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper illustrates the determinants of airlines’ decision to join global alliances. The author adopted various models and compared a variety of literature reviews to find out supporting ideas of the advantages of forming cooperative alliances. The result shows that airlines with several passengers’ volumes and full-service airlines lead to the participation between airlines with five beneficial emphases – reduction of utility cost, driving growth opportunities through globalization, strengthening market position, improvement of service quality, and enhancing passengers’ loyalty. These all present competitive advantages compared to non-airline alliances. Most collaborations have been joined by international airlines, however, some airline alliances …
The Relationship Between Growth Rate And Outward Foreign Dierct Investment Of Thailand, Chonlakorn Kliakaew
The Relationship Between Growth Rate And Outward Foreign Dierct Investment Of Thailand, Chonlakorn Kliakaew
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper determines whether there is a relationship between the growth rate in Thailand and outward foreign direct investment from ASEAN and Europe. The variables that have been adopted are outward foreign investment in ASEAN, outward foreign investment in Europe, foreign direct investment, and gross fixed capital formation, all of which have been measured using time series data from Quarter 1 in 2005 to Quarter 3 in 2021. The two-stage least squares model was employed in this investigation. The main findings are the outward foreign direct investment from ASEAN has a relationship with GDP and it also has an effect …
The Impact Of Different Provincial Economic Activities On Local Government's Revenue: The Case Of Provincial Administrative Organizations (Paos) In Thailand, Tanut Puangnuam
Chulalongkorn University Theses and Dissertations (Chula ETD)
Fiscal decentralization is a tool for government to delegate the authority to local government organizations (LAOs) in order to reduce the income gaps across regions. The government has responsibility to transfer funds to LAOs and reshape local revenue arrangements. The Provincial Administrative Organizations (PAOs) are the higher tier of LAOs at the provincial level. The majority of PAOs’ revenue comes from locally levied revenue, surcharge and shared revenue and intergovernmental transfer. Among the change of the development of Thailand’s provincial economy in Thailand, the revenue of the PAOs is significantly linked to economic growth in each province, which comes from …
สวัสดิการทางเศรษฐกิจและผลกระทบภายนอกของนโยบายบัตรสวัสดิการแห่งรัฐ, ณิชนันทน์ ขันกสิกรรม
สวัสดิการทางเศรษฐกิจและผลกระทบภายนอกของนโยบายบัตรสวัสดิการแห่งรัฐ, ณิชนันทน์ ขันกสิกรรม
Chulalongkorn University Theses and Dissertations (Chula ETD)
จากข้อมูลของสำนักงานคณะกรรมการพัฒนาเศรษฐกิจและสังคมแห่งชาติ ชี้ว่า สัดส่วนของผู้รับผลประโยชน์ของนโยบายนี้ (ผู้ถือบัตร) เป็นคนไม่จนเกือบร้อยละ 90 ของผู้รับผลประโยชน์ทั้งหมด สะท้อนว่า นโยบายบัตรสวัสดิการแห่งรัฐมีความคลาดเคลื่อนในการเจาะจงกลุ่มเป้าหมายจริง คือ คนจนไม่จริงได้รับประโยชน์ ในขณะที่คนจนจริงกลับไม่ได้รับประโยชน์ รวมถึง ยังไม่มีการติดตามและประเมินผลของนโยบายเชิงลึกในแง่ของพฤติกรรมการใช้จ่ายผ่านบัตรสวัสดิการแห่งรัฐ ที่กำกับการใช้จ่ายเพื่อบริโภคสินค้าอุปโภคบริโภคเท่านั้น และห้ามใช้จ่ายเพื่อบริโภคสินค้าให้โทษหรือสินค้าฟุ่มเฟือย การศึกษานี้จึงศึกษามาตรการการแจกเงินภายใต้นโยบายดังกล่าว เพื่อวิเคราะห์อุปสงค์การบริโภคและคำนวณสวัสดิการเศรษฐกิจของผู้ถือบัตรสวัสดิการแห่งรัฐ รวมถึงศึกษาสวัสดิการเศรษฐกิจกรณีดำเนินนโยบายแบบจำกัดการบริโภคสินค้าให้โทษเทียบกับต้นทุนด้านสุขภาพจากการบริโภคสินค้าให้โทษ ผ่านแบบจำลอง LES (Linear Expenditure System) โดยใช้ข้อมูลการสำรวจภาวะเศรษฐกิจและสังคมของครัวเรือน พ.ศ. 2562 ทั่วราชอาณาจักร จากสำนักงานสถิติแห่งชาติ และวิเคราะห์พฤติกรรมการใช้บัตรสวัสดิการแห่งรัฐของผู้บริโภคสินค้าให้โทษจากข้อมูลการสำรวจภาคสนาม โดยใช้สถิติเชิงพรรณนา ผลการศึกษาชี้ว่า นโยบายบัตรสวัสดิการแห่งรัฐช่วยเพิ่มสวัสดิการเศรษฐกิจสูงขึ้น เนื่องจากได้รับเงินช่วยเหลือผ่านบัตร การบริโภคจึงเพิ่มขึ้น อย่างไรก็ตาม เงื่อนไขจำกัดการบริโภคสินค้าให้โทษทำให้สวัสดิการทางเศรษฐกิจของผู้ถือบัตรสูญหายไปบางส่วน ซึ่งชดเชยได้ด้วยความสูญเสียทางสุขภาพที่ลดลง แม้โดยรวม ความสูญเสียทางสุขภาพที่ลดลง (275.01 ล้านบาทต่อปี) มีมูลค่าน้อยกว่าสวัสดิการทางเศรษฐกิจที่สูญหาย (389.38 ล้านบาทต่อปี) แต่มูลค่าสวัสดิการทางเศรษฐกิจที่สูญหายของกลุ่มบริโภคผลิตภัณฑ์ยาสูบ (40.52 ล้านบาทต่อปี) น้อยกว่าความสูญเสียทางสุขภาพที่ลดลง (58.38 ล้านบาทต่อปี) นอกจากนี้ ยังพบว่า ผู้บริโภคสินค้าให้โทษทั้ง 2 ประเภทที่ถือบัตรมีพฤติกรรมสลับกระเป๋าเงินอย่างชัดเจน คือ บริโภคทั้งเครื่องดื่มแอลกอฮอล์และผลิตภัณฑ์ยาสูบเพิ่มขึ้น แสดงว่า การจำกัดการบริโภคสินค้าให้โทษมิอาจควบคุมการบริโภคสินค้าให้โทษได้ โดยเฉพาะในกลุ่มผู้บริโภคที่เสพติดสินค้าให้โทษ หรือบริโภคสินค้าให้โทษเป็นประจำ
The Determinants Of Export Performance And The Perspective To Improve International Competitiveness For Thai Fisheries Sector., Phatcharaphorn Kantasen
The Determinants Of Export Performance And The Perspective To Improve International Competitiveness For Thai Fisheries Sector., Phatcharaphorn Kantasen
Chulalongkorn University Theses and Dissertations (Chula ETD)
Thailand has been one of the major exporters in the global fish market. As globalization and economic integrations continue to increase, the Thai fisheries industry is facing increasingly tough competition from other competitors. Understanding Thailand's global competitiveness is important for the fisheries industry there to compete successfully. The study seeks to determine whether significant indicators have a significant relationship to export value and to explore ways to improve Thai fisheries sector export competitiveness. This study of export performance as the competitiveness in the fisheries sector is obtained through Porter’s diamond model and multiple regression method. The results clarify the determinants …
The Application Of Marketing Analysis : A Case Study Of Starbucks In The Us, Norke Lama Sherpa
The Application Of Marketing Analysis : A Case Study Of Starbucks In The Us, Norke Lama Sherpa
Chulalongkorn University Theses and Dissertations (Chula ETD)
Starbucks Corporation is an American multinational with coffee stores all across the world and is the leading market share in a retail coffee stores. In this Individual Study I will be assessing the marketing strategy of Starbucks in the USA by applying SWOT analysis, Marketing Mix 4ps, and Porter's 5 forces. A qualitative Literature Review of previous studies was used as a methodology to assess the marketing strategies of Starbucks. Furthermore, in order to find which marketing strategy Starbucks can implement to increase its market share, I used the Quantitative Strategic Planning Matrix (QSPM), and External and Internal Factor Evaluation …
A Case Study Of Brunch Time Co.Ltd On Marketing Analysis Toward Diamond Grain Product, Kodchakorn Trangkasan
A Case Study Of Brunch Time Co.Ltd On Marketing Analysis Toward Diamond Grain Product, Kodchakorn Trangkasan
Chulalongkorn University Theses and Dissertations (Chula ETD)
Brunch time Company Limited has been in the granola products industry since 2012. The company value contributed to 167 million baht within three years, during 2014 to 2017. This paper mainly focuses on marketing analysis of Diamond Grains Granola products. It observes the decision in which Diamond Grains has made to launch ready-to-eat products in Thailand. SWOT analysis is used to analyze the company’s strengths, weaknesses, opportunities, and threats. The results of the analysis explain how the company has come to this business decision. The study found that Diamond Grains has a strong and first brand in the Thai’s granola …
Export Competitiveness Analysis Of Thailand Plastic Resins To Chinese Market, Petcharat Kananuruk
Export Competitiveness Analysis Of Thailand Plastic Resins To Chinese Market, Petcharat Kananuruk
Chulalongkorn University Theses and Dissertations (Chula ETD)
The aim of the research was to quantitatively and qualitatively analyze Thailand’s competitiveness in exporting plastic resins to China and to develop a strategy which will help increase the nation's plastic resins export potential to China. Quantitative Analysis includes a comparative advantage analysis of Thailand's plastic resins exports to the Chinese market using the Revealed comparative advantage (RCA), as well as a Constant market share (CMS) analysis utilizing annual time series data from 2012 to 2020. The Qualitative analysis uses Porter’s diamond model, SWOT and TOWS analysis study to factors that affect the plastic resins industry's competitiveness and develop a …
Financial Statement Analysis : A Comparison Between Bangkok Dusit Medical Services Pcl, Bumrungrad Hospital Pcl And Thonburi Healthcare Group Pcl During Covid Pandemic, Phongsathorn Chuisrikaeo
Financial Statement Analysis : A Comparison Between Bangkok Dusit Medical Services Pcl, Bumrungrad Hospital Pcl And Thonburi Healthcare Group Pcl During Covid Pandemic, Phongsathorn Chuisrikaeo
Chulalongkorn University Theses and Dissertations (Chula ETD)
Many industries are suffering greatly because of the COVID pandemic, and the hospital industry is one of them that has been disrupted since the disease first spread in Thailand in early 2020. This study demonstrates the financial performance of three Thai healthcare firm groups, BDMS, BH, and THG, as a result of economic activities intervening on both the demand and supply sides. This study will examine the financial performance of BDMS, BH, and THG during the COVID pandemic in Thailand, using financial ratio analysis to compare their performance in four areas: liquidity, efficiency, profitability, and leverage. Operational statistics analysis and …
Factors Affecting Ptt Stock Price And Effects From Government Policy, Pharisa Chaisuwan
Factors Affecting Ptt Stock Price And Effects From Government Policy, Pharisa Chaisuwan
Chulalongkorn University Theses and Dissertations (Chula ETD)
PTT is one of the important listed companies on the Stock Exchange of Thailand, and PTT is Thailand’s number one energy and petrochemical business. This study intends to examine the impact of macroeconomics factors and government policy on the PTT stock price. The first part examines the macroeconomic factors, which are interest rate, consumer price index, exchange rate, and gold price, using the data from 2010 to 2020. The ordinary least square between PTT stock price and all variables show that PTT stock price and only consumer price index are positively related. If the consumer price index or price level …
Health-Conscious Pet Owner And Premium Pet Food Purchasing In Thailand, Potjaman Khongthon
Health-Conscious Pet Owner And Premium Pet Food Purchasing In Thailand, Potjaman Khongthon
Chulalongkorn University Theses and Dissertations (Chula ETD)
In Thailand, the market value of premium pet food has been significantly increasing overtime. Simultaneously, consumers also increasingly demand healthy food to satisfy healthy lifestyle which is trendy nowadays. This phenomenon seems to grow with the same direction so the purpose of this study is to investigate the influence of health-consciousness lifestyle on the food choice for pets by using the logistic regression. The questionnaire was distributed to pets’ owners who keep dogs or cats or keep both. The result shows that health-conscious pet owners are more likely to purchase premium pet food. In addition, the owners who have pet …
Does Increasing Inflation Lead To Income Inequality In Thailand And South-East Asia?, Panipuk Maneethai
Does Increasing Inflation Lead To Income Inequality In Thailand And South-East Asia?, Panipuk Maneethai
Chulalongkorn University Theses and Dissertations (Chula ETD)
Increasing income inequality has negative effects on human well-being and the nation's economic development. Understanding how income inequality is affected by various economic factors is the first step toward alleviating it. Previously, inflation, economic and technology development, and the openness to globalization have been suggested to affect income inequality in various developed nations. In this work, we are interested in developing countries in south-east asia. In Thailand, we found that the inflation rate had a positive impact on income inequality in recent years (2000-2020), yet had the opposite impact in earlier years (1980-1999). On the other hand, we found the …
Marketing Strategy Analysis Of Thailand’S Tourism During Covid-19 Pandemic: A Case Study On Phuket Sandbox, Michela Pia Di Cecco Dortona
Marketing Strategy Analysis Of Thailand’S Tourism During Covid-19 Pandemic: A Case Study On Phuket Sandbox, Michela Pia Di Cecco Dortona
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper utilizes three marketing tools in order to identify the marketing strategy of the Phuket Sandbox scheme. It aims to discover the target group of consumers, strengths and weaknesses of the scheme, and the type of tourism products that the Phuket Sandbox has to offer to tourists. The main findings are that the destination is strong in its medical and cultural tourism products but may suffer from crime events and degradation of tourism resources. Another finding suggests that tourists who visit Phuket through the Phuket sandbox scheme falls into the middle and upper class category within generations Z, Y, …
Impact Of Covid-19 Outbreak On Export Values Of Industrial Products From Thailand To China, Burapas Yotwilai
Impact Of Covid-19 Outbreak On Export Values Of Industrial Products From Thailand To China, Burapas Yotwilai
Chulalongkorn University Theses and Dissertations (Chula ETD)
The study of impact of COVID-19 outbreak on export values of industrial product from Thailand to China focused on illustrating how large the effect is and investigating the influencing factors. The monthly data during 2017 to 2021 were used in the multiple regression model to analyze factors affecting Thailand export values to China especially industrial product. This study also indicated the impact of COVID-19 pandemic on other main exported products. The findings of this study showed that the COVID-19 pandemic had no statistically significant impact on export vales for all sectors. However, the result of this study also found real …
The Effects Of Marketing Mix Factors And Brand Equity Factors On Huawei Brand's Consumer Purchasing Decision Process In Bangkok, Pakapol Uksornsuwan
The Effects Of Marketing Mix Factors And Brand Equity Factors On Huawei Brand's Consumer Purchasing Decision Process In Bangkok, Pakapol Uksornsuwan
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aims to evaluate the effects of Marketing Mix factors and Brand Equity factors on Huawei Brand's Consumer Purchasing Decision Process in Bangkok. It uses questionnaires to collect data from a sample group of 400 people using Huawei products in Bangkok from 2019 to 2022 via the Google form platform. and use statistical methods to analyze and test the hypothesis. It finds under marketing mix that respondents pay most attention to product, followed by place, price, and promotion respectively. However, under the brand equity that respondents pay most attention to brand awareness, followed by brand association, brand loyalty, and …
Impact Of New Coronavirus Pneumonia On Chinese Import And Export Trade, Hengyu Guo
Impact Of New Coronavirus Pneumonia On Chinese Import And Export Trade, Hengyu Guo
Chulalongkorn University Theses and Dissertations (Chula ETD)
Coronavirus disease 2019 or COVID-19 is an epidemic caused by a severe acute respiratory syndrome coronavirus that has led to a persistent outbreak that has become one of the terrible epidemics in human history. The epidemic has had a huge impact on the world economy and trade business. In the background of the COVID-19 pandemic, how to mitigate the negative effects of the epidemic and prevent the impact of similar diseases on import and export trade has become a major issue for the international community to address. Based on China's import trade，export trade data before the epidemic, China's import trade，export …
Does Thailand’S New Electric Vehicle Policy Affect Battery Electric Vehicle (Bev) Adoption?, Apinya Thitiphatthanawanit
Does Thailand’S New Electric Vehicle Policy Affect Battery Electric Vehicle (Bev) Adoption?, Apinya Thitiphatthanawanit
Chulalongkorn University Theses and Dissertations (Chula ETD)
Transportation accounted for about 27 per cent of the total Greenhouse gas emissions in the United States. The shift from Internal Combustion Engine vehicles (ICEs) to a cleaner vehicle type such as Battery Electric Vehicles (BEV), could potentially reduce the air pollution and Greenhouse gases released into the atmosphere, thus, slowing down the pace of global warming. However, most people still have doubts on the reliability and prices of the BEVs. Many governments in developed countries such as Norway have proved that government incentives policy can be used to incentivize the BEV adoption. This paper analyzes particularly on the case …
The Effect Of Population Aging On Household Consumption Level In China, Yifan Ma
The Effect Of Population Aging On Household Consumption Level In China, Yifan Ma
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper mainly focuses on the aging population’s effect on Chinese household spending level by using consumption tendency ratio as a dependent variable in the model with three main researching perspectives from the whole country, comparison with three main different regions, comparison before and after outbreak of COVID-19. The main data resources are obtained from the National Breau of Statistics of China with a total of thirty-one provinces for a ten-year period from 2011 to 2020. Empirical study in this paper uses an ordinary least squares model to analyze data and get the following main conclusions. Other conditions remain unchanged, …
The 7ps Marketing Mix Of Koi Thé That Affect Consumer’S Purchase Decisions In Bangkok, Varith Romyanan
The 7ps Marketing Mix Of Koi Thé That Affect Consumer’S Purchase Decisions In Bangkok, Varith Romyanan
Chulalongkorn University Theses and Dissertations (Chula ETD)
Currently, bubble tea has become some of the most famous beverages that people prefer to drink worldwide, especially in Thailand. The bubble tea shop business market has consecutively high competition, in terms of consumers having different choices of beverages to consume and also in terms of owners that have more competitors. KOI Thé is possibly one the most popular bubble tea chain in Thailand. In consequence, this paper's purpose can be classified into two categories. First, to examine the impact of components of the 7Ps marketing mix on consumers' purchasing decisions of KOI Thé. Second, to examine the influence of …
The Effect Of The Ongoing China-Us Trade War On Huawei, Evidence From 2021 Financial Report, Liping Zhang
The Effect Of The Ongoing China-Us Trade War On Huawei, Evidence From 2021 Financial Report, Liping Zhang
Chulalongkorn University Theses and Dissertations (Chula ETD)
In Jan of 2018, the U.S. had waged a trade war against China. Besides additional tariffs on Chinese products, in May of 2019, the USA is also tightening restrictions on the transfer of technology to China and the business activities of Huawei, namely the chip ban. For many companies, being sanctioned by the U.S. would be a devastating blow, a crisis that could potentially ruin the entire business. This paper has used the data from Huawei's 10-year annual report and attempted to find out Huawei's current situation after 4 years sanctions from the financial point of view. The author expects …
The Impact Of Covid-19 On Neets In Thailand Between 2019-2021, Nawathas Thasanabanchong
The Impact Of Covid-19 On Neets In Thailand Between 2019-2021, Nawathas Thasanabanchong
Chulalongkorn University Theses and Dissertations (Chula ETD)
With the completely aged society, Thailand requires young people more than ever since the young people of today are the future of tomorrow. Nonetheless, young people in Thailand currently face a painful transition for young people into an active workforce, particularly during the COVID-19 pandemic. Over 1.3 million youths or 14 percent of the youth population aged 15-24 years are not in Education, Employment, or Training (NEET). Hence, the study aims to understand the characteristics of NEETs and the impact of COVID-19 on NEETs in Thailand. The “NEET” term is more than unemployment and inactiveness. The rooted causes of being …
Marketing Analysis Of China Eastern Under The Impact Of Covid-19 How Can Cea Remain Sustainable In The Next Decade?, Ziyu Li
Chulalongkorn University Theses and Dissertations (Chula ETD)
The tourism and civil aviation sectors in China and throughout the world have been severely impacted by Covid-19. China Eastern Airlines was seriously affected by the outbreak, with total revenue declining by 60.95 billion yuan in 2020, a decrease of 52.66% from 2019. The paper examines China Eastern through pest analysis, Porter's five forces model, and swot analysis, and makes recommendations for its sustainable development in the next decade based on the results of the marketing analysis. The Chinese government attaches great importance to the recovery of China's civil aviation industry and has introduced several supportive policies. New growth opportunities …
Marketing Strategy Analysis Of K.S. Plastic Works Company, Kittiphat Temtavornkul
Marketing Strategy Analysis Of K.S. Plastic Works Company, Kittiphat Temtavornkul
Chulalongkorn University Theses and Dissertations (Chula ETD)
This individual paper takes K.S. Plastic Works Company as the research objective. In the first part of the paper, it introduces SME business in Thailand because K.S. Plastic Works Company falls into Thailand's SME business category and the plastic industry at both global and domestic level, then moves on to the history of the case study company. In the past decade, the case study company faced a decrease in sales due to the fact that they could not catch up with the market because it was moving so fast, and they did not have any marketing knowledge to stay competitive …
Strategic Marketing Analysis : A Case Study Of Spotify, Thanawat Chatsri
Strategic Marketing Analysis : A Case Study Of Spotify, Thanawat Chatsri
Chulalongkorn University Theses and Dissertations (Chula ETD)
This individual study explores and discusses the organizational and market aspects connected with creating a management framework that has enabled Spotify to have a disproportionate share of the music streaming industry's total earnings, Therefore, Spotify can continue dominate the market. The research comprises of two studies : one investigates the company's history, performance, and marketing initiatives, and another analyzes the market situation. The paper finds that the company's present shortcomings include its high royalty costs, unique selling proposition, payment to music owners, and current licensing agreements with music rights holders. Apart from that, the threats to Spotify include legal conflicts …
Marketing Analysis Of Thai Solar Energy Public Company Limited, Kuan-Chin Fuh
Marketing Analysis Of Thai Solar Energy Public Company Limited, Kuan-Chin Fuh
Chulalongkorn University Theses and Dissertations (Chula ETD)
To solve the global warming and the fluctuation of oil price, every country tries to find alternative energy. The growth of renewable energy has been growing dramatically, including Thailand. Solar energy is the one that has the highest potential in Thailand. TSE is one of the biggest solar energy companies in Thailand. We try to TSE increase their customer number and total capacity of renewable energy. By this, TSE could compete with other companies and help Thailand and Southeast Asia develop better. In this research, we conducted SWOT analysis and five forces analysis proposed by Dobbs. After the analysis, we …
Factors Influencing Trade Between China And Thailand---Based On The Coastal Areas In Eastern China, Xinxin Li
Factors Influencing Trade Between China And Thailand---Based On The Coastal Areas In Eastern China, Xinxin Li
Chulalongkorn University Theses and Dissertations (Chula ETD)
As we all know, China and Thailand establish the diplomatic relations in 1975, then the concept of "Chinese and Thais are brothers" has been rooted in the hearts of the two peoples So through comparing the import and export trade data between various provinces in China and Thailand in 2020, this paper selects the bilateral trade data between the top five coastal provinces and Thailand for analysis, in order to explore the factors affect the bilateral trade between the two countries. Furthermore, this research applied the Fixed Effect Model to do the regression analysis. Based on the analysis results, this …