Social Media Commons^™

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Assessing The Threat Of Social Media To National Security: Information Operations In The 21st Century, Brendan M. Cullen

Senior Theses

The ubiquity of social media has enabled an unprecedented amount of personal data to be accessible to various entities. Social media platforms leverage this data to optimize algorithmic recommendation systems, persuade users to engage, and promote monetization. The social media ecosystem’s business model demands continuous engagement and the relentless collection of user data to grow and scale. Not only is social media massively popular around the world, but it has integrated heavily into users’ daily lives. This integration is driven by social platforms’ deliberate architectures and affordances. The intentionality of social media can be exploited by state and non-state actors …

Exploration To Brand Communication On Tiktok, Victoria M. Priola

Student Theses and Dissertations

The purpose of this study was to explore the connection between the video-sharing social media platform TikTok and companies that use it to publish corporate branding content. The research intends to compare TikTok to other social media outlets. The motivation behind this study was fueled by the want to understand where TikTok lands within a company’s social media content planning process. Can TikTok ever become a solid foundation in social media content planning like Facebook, Instagram and Twitter have been? Most of the previous research on TikTok has proven how unique the platform is compared to other social media, but …

And The Oscar Goes To... Tiktok, Dawson Bley

Senior Honors Theses

Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …

Tiktok Battlefield: Comparative Analysis Of English And Arabic Language Representations Of The 2022 Russian Ukrainian Conflict On Tiktok, Dina Magdeldin Mahmoud Elhawary

Theses and Dissertations

This study extends the growing political communication research on TikTok platform through studying the representation of a major political conflict in modern history; the 2022 Russian Ukrainian conflict. The study is providing a cross cultural comparison by studying the perspectives of English and Arabic speakers about the conflict. The study is based on the analysis of the 500 most liked TikTok videos - in one month duration that starts with the day of the Russian invasion - with top hashtags about the conflict in order to find the common message themes. The study uses a multi-dimensional analysis approach of connective …

Researching How Excess Social Media Use And Filters Affect Trust, Ula J. Mccarthy

Honors Undergraduate Theses

In the present day, excessive social media use has become synonymous with the younger generation. Prolonged social media interaction has resulted in new terminology describing the compulsive need for internet and social media use: internet addiction. This is a new term, and while it has not been defined as a clinical addiction used in acute care settings (Zahrai et al., 2022), it is important to understand its symptoms, like excessive social media use. Given the rapid speed of social media integration in modern society, it is important to investigate how excessive social media use (ESMU), as defined by Zahrai et …

Tiktok And Civic Activity Among Young Adults, Kenneth W. Moffett, Laurie Rice

SIUE Faculty Research, Scholarship, and Creative Activity

TikTok is known for its lighthearted dance and lip-synch videos, yet videos with the hashtag #politics have garnered nearly 14 billion views. Does young adults’ politically oriented expression on TikTok lead to increased civic engagement offline? TikTok helps incorporate young adults into political social networks that may encourage additional civic activity. In addition, the playful, humorous nature of TikTok-based political expression encourages young adults to develop participatory, political selves. Using data from a 2020 survey of Americans between 18 and 25 years old, we find that posting political videos on TikTok connects with higher offline civic engagement. The results suggest …

Music Meets Algorithm: How Tiktok Is Changing The Music Industry For Independent Artists, Tatiana Krisztina Morales

Capstones

Music Meets Algorithm: How TikTok is changing the music industry for independent artists - A profile of two music artists who have had their career kick off after posting videos on TikTok that went viral. Link to Capstone Project: https://tatianakrisztina.wixsite.com/website/capstone

Tiktok As Art: Visual Culture Art Education In An Afterschool Art Program, Chloe C. Morrell

Electronic Theses and Dissertations

This research and the objective were to investigate the firsthand experience of

visual culture art education in an after-school art program. The after-school

program was focused mainly on an underserved population. We focused our

concentration on the social media app TikTok. The author investigated visual

culture theorists and discovered ideas from Terry Barrett and his use of

denotations and connotations and their relationship to art. The participants were

members of the Boys and Girls Club of Nacogdoches who analyzed TikTok

videos using annotations and denotations, then in return created their own

individual videos inspired by an original TikTok video. The …

Tiktok As A Digital Activism Space: Social Justice Under Algorithmic Control, Brittany Haslem

Institute for the Humanities Theses

TikTok, a video sharing application, has become the center of viral internet culture. The app has risen in popularity so quickly that scholarly literature investigating its vast societal impact is still nascent. TikTok is not only used to discuss popular culture topics and create trends, but also being utilized as a tool for social justice activism in the United States in the wake of a tumultuous year with major events such as the coronavirus pandemic, a resurgence of the Black Lives Matter movement, and the 2020 presidential election. TikTok activism is not without critiques, ranging from concerns of foreign government …

A Content Analysis Of The Female Tiktok Influencer: How Smis Alter Their Image And Self-Presentation Based On Their Communities., Sydney R Dotson

Electronic Theses and Dissertations

Influencer marketing is a growing industry on social media platforms, like TikTok. Influencers have the power and authority to control the purchases and habits of their audiences, however, the communities of these followers can be just as influential. According to TikTok For Business (2021), “part of the excitement of [TikTok] is derived from people having the power to choose the spaces they want to be part of, and the content they want to interact with.” The purpose of this study is to determine if social media influencers alter their image and self-presentation based on their community. The study examines the …

Tiktok Cyberbully Responses: Communicating The Narrative, Wendy Sommer Zito

Doctoral Dissertations and Projects

This study analyzed TikTok cyberbullying response videos to understand how content creators use verbal and nonverbal communication within their performance, creating audience engagement and awareness for cyberbullying and social advocacy issues. This study was conducted with 200 TikTok creator accounts analyzing communication, performance, engagement, and analytics narrative content analysis. Codes were separated into themes that represented the creator's emotional responses. These responses were analyzed to learn how the audience presented the content. The combination of narrative content analysis and analytics data was used to determine the effectiveness of the creators' ability to engage with their audience and create cyberbullying and …

The Impact Of Media Algorithms On The Habermassian Public Sphere And Discourse, Kendal Heavner

Graduate Theses and Dissertations

Media algorithms are increasing in use among popular social networking sites (Geiger, 2009).Algorithms are used to sort a users’ social media feed based on relevance and interest rather than content publish time (Geiger, 2009). Widely accepted and recognized as influential in the media sector, algorithms create a highly personalized experience for the individual viewer. However, some scholars argue the specified curation of media based on a user’s personal preferences leads to a “filter bubble,” an online-based self-fulfilling prophecy in which users’ pre-existing opinions are continually reaffirmed. Because of this, this thesis will examine the intersection of algorithms and media theory. …

Uses And Gratification Theory & How Tiktok Affects The Body Images Of Young Adults, Elizabeth Mackey

Capstone Showcase

This essay explains the Uses and Gratification Theory along with the mental effects TikTok has on young adults in terms of body image. It explores the dynamics of why and how young adults continue to utilize the application despite its harmful effects it has on them. Between hateful comments on ones own videos and comparing oneself to others, there is a lot of opportunity for TikTok to decline a persons perception of their body. However, due to the concepts of the Uses and Gratification Theory, we can see the reasoning behind why these qualities are ignored when choosing what media …