Social Media Commons^™

Constructing Fame: A Phenomenological Study Of Online Impression Management Among Indonesian Tiktok Celebrities, Vidi Sukmayadi, Dante Darmawangsa, Suffian Hadi Ayub, Sarah Annisa Fadhila

The Qualitative Report

The relevance of social media platforms in our daily lives is intensifying. Social media have become a "showcase" for our life experiences. In addition, they represent a range of dimensions of our status in the virtual and actual social world. These two factors trigger people to construct particular identities to thrive in dual social ecosystems. Subsequently, Tiktok's prominence as a current trending social media platform with a total of 500 million users globally transforms its function from a communication medium to a medium for gaining social capital. This phenomenon notably influences Indonesian society, with people being heavily invested in that …

Scaling Expertise: A Note On Homophily In Online Discourse And Content Moderation, Dylan Weber

New England Journal of Public Policy

It is now empirically clear that the structure of online discourse tends toward homophily; users strongly prefer to interact with content and other users that are similar to them. I review the evidence for the ubiquity of homophily in discourse and highlight some of its worst effects including narrowed information landscape for users and increased spread of misinformation. I then discuss the current state of moderation frameworks at large social media platforms and how they are ill-equipped to deal with structural trends in discourse such as homophily. Finally, I sketch a moderation framework based on a principal of “scaling expertise” …

Legislating The Taboo: Taboo Subcultures, Political Communication, And Public Policy, Rebecca S. Krisel

Dissertations, Theses, and Capstone Projects

This dissertation, titled "Legislating the Taboo: From Subculture to Public Policy," comprises three articles that collectively delve into the intersection of taboo subcultures, political communication, and public policy. While the fields of sociology and anthropology more thoroughly explore the concepts of "taboo" and "subcultures," political science has not given them due attention. This research seeks to bridge this gap by examining how taboo subcultures evolve into political constituencies with policy demands and how these demands are communicated through various mediums, including mainstream and social media.

The first article, "Virtual Dance Communities and The Right to the Internet," investigates how the …

Misinformation In U.S. Food And Agriculture: A Policy Analysis Of Impacts And Recommended Solutions, Jamie Woodside

Journal of Food Law & Policy

This paper aims to review the current state of play of misinformation in the U.S. food and agriculture sectors—delving into the roots of misinformation, its propagation through social media and traditional channels, and its consequences for the agricultural sector and society at large. Additionally, through an examination of existing laws, regulations, and potential legal remedies, this paper aims to shed light on the challenges posed by misinformation and offers recommendations for mitigating its harmful effects.

Social Media And The Court: Exploring Impacts, Challenges, And Legal Considerations In The Digital Age, Jordan Gruce

University Honors College

Social media has become a greater concern to the judicial system as mistrials and overturned convictions continue to take place because of internet-related juror misconduct. This paper sought to understand the implications of social media on the criminal justice system through its use by jurors, judges, attorneys, and individuals outside of the courtroom. It was found that information regarding criminal cases presented online is often negative, biased, and sensationalized, and frequently contains prejudicial evidence that can undermine a defendant’s right to a fair trial by an impartial jury. Jurors may commit misconduct by researching a case online or by communicating …

Gender Equality Threatened: A Digital Communication Analysis Of Spanish Right-Wing Political Parties, Daisy Rehbock

International and Global Studies Undergraduate Honors Theses

Spanish right-wing political parties have become incredibly active on social media within the last decade, especially with the creation of the ultra-right wing party Vox, which now has the most followers of any Spanish political party across all social media platforms. The usage of social media by right-wing political parties is a populistic approach that allows politicians to connect directly to their voter base instead of utilizing more ‘elitist’ forms of media. This paper is focused on analyzing the rhetoric of two right-wing Spanish political parties, Vox and Partido Popular, in order to gauge their stances and impacts on gender …

From Tweets To Token Sales: Assessing Ico Success Through Social Media Sentiments, Donghao Huang, S. Samuel, Quoc Toan Huynh, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

With the advent of social network technology, the influence of collective opinions has significantly impacted business, marketing, and fundraising. Particularly in the blockchain space, Initial Coin Offerings (ICOs) gain substantial exposure across various online platforms. Yet, the intricate relationships among these elements remain largely unexplored. This study aims to investigate the relationships between social media sentiment, engagement metrics, and ICO success. We hypothesize a positive correlation between favorable sentiment in ICO-related tweets and overall project success. Additionally, we recognize social media engagement indicators (mentions, retweets, likes, follower counts) as critical factors affecting ICO performance. Employing machine learning techniques, we conduct …

Talking About Aphasia: A Social Media Analysis Of What Individuals With Aphasia And Communication Partners Convey About Functional Discourse, Anna Williams

Graduate Theses and Dissertations

This study aimed to blend what we know about aphasia and functional communication. Specifically, how individuals with aphasia are functionalizing communication on the social media platform of YouTube. Extensive clinically significant literature exists on functional communication within speech-language pathology that provides practical guidance for clinical applications. Moreover, an emerging theoretical framework on functional communication and aphasia has sparked fresh insights, particularly from the perspective of individuals with aphasia. This perspective holds promise for exploring how individuals and their families leverage social media for functional communication. This study aims to integrate established clinical research findings on functional communication with the evolving …

Zeitgeist Of The 2010s And Impact On Fashion Trends, Sophie Scott Anderson

Senior Theses

The zeitgeist of the 2010s can be examined through shifts in technology, politics, economy, environment, religion, and entertainment. This research explores how fashion serves as both a mirror and a driver of societal change during this transformative decade. Trend diffusion itself evolved from the traditional theories of trickle-up and trickle-down because of the prominence of influencer culture, giving average consumers the platform to influence numerous like-minded consumers. Defining the 2010s zeitgeist requires an analysis of the significant patterns in the technological and sociocultural environment through as many sources as possible for a holistic approach. Sociologically, fashion has been accepted as …

A Four-Level Meta-Analytic Review Of The Relationship Between Social Media And Well-Being: A Fresh Perspective In The Context Of Covid-19, Joax Wong, Xin Yi Poh, Frosch Quek, Verity Lua, Nadyannam M. Majeed, Andree Hartanto

Research Collection School of Social Sciences

Social media, one of the most pervasive forms of technology, has been widely studied in relation to the mental health and well-being of individuals. However, the current literature on social media and well-being has provided mixed and inconclusive findings, thus creating a polarizing view of social media. These mixed findings continue to extend into the pandemic, with researchers debating over the effects of social media in the new norms of social isolation. In light of these inconclusive findings, the aim of our meta-analysis was to synthesize previous research data in order to have a holistic understanding of the association between …

Researcher Access To Social Media Data: Lessons From Clinical Trial Data Sharing, Christopher J. Morten, Gabriel Nicholas, Salomé Viljoen

Faculty Scholarship

For years, social media companies have sparred with lawmakers over how much independent access to platform data they should provide researchers. Sharing data with researchers allows the public to better understand the risks and harms associated with social media, including areas such as misinformation, child safety, and political polarization. Yet researcher access is controversial. Privacy advocates and companies raise the potential privacy threats of researchers using such data irresponsibly. In addition, social media companies raise concerns over trade secrecy: the data these companies hold and the algorithms powered by that data are secretive sources of competitive advantage. This Article shows …

#Getinked: An Anthropological Exploration Of Tattooing And Social Media, Delanee Taylor

Electronic Theses and Dissertations

This thesis aims to address two inquiries regarding contemporary tattooing. The first goal is to explore how social media has changed the practice of tattooing while the second goal is to examine how tattoos are used to express or explore the differing facets of a person’s identity. Identity theory, social identity theory, semiotics, and the concepts of stigma and deviancy form the theoretical framework which allows one to understand the ways in which tattoos can provide insights into the various aspects of someone’s identity as well as how social media can influence members of the tattoo community. An online survey, …

The Uses And Gratifications Of Social Audio-Focused Apps: A Case Study Of The Clubhouse Application, Dalia Abdelhamid Younes

Theses and Dissertations

Social audio has recently emerged recently as a new form of social media based on voice. It spread rapidly through the Clubhouse application, which became a significant trend during the COVID-19 pandemic. The study aims to explore Egyptian content creators' motivations to join Clubhouse, study their motivations to produce their content, and identify the gratifications obtained from using this application. It also seeks to investigate the application`s sustainability within the Egyptian context by outlining the challenges faced by the Egyptian content creators. The study employs the uses and gratifications theory, conducting in-depth interviews with 17 Egyptian content creators. The findings …

Identifying Dark Patterns In User Account Disabling Interfaces: Content Analysis Results, Dominique Kelly, Victoria L. Rubin

FIMS Publications

Dark patterns are user interface (UI) strategies deliberately designed to influence users to perform actions or make choices that benefit online service providers. This mixed methods study examines dark patterns employed by social networking sites (SNSs) with the intent to deter users from disabling accounts. We recorded our attempts to disable experimental accounts in 25 SNSs drawn from Alexa’s 2020 Top Sites list. As a result of our systematic content analysis of the recordings, we identified major types of dark patterns (Complete Obstruction, Temporary Obstruction, Obfuscation, Inducements to Reconsider, and Consequences) and unified them into a conceptual model, based on …

From Conspiracy To Normalcy: The Mainstreaming Of Qanon In “Disney Grooming” Messages Online, Daniela Peterka-Benton, Bond Benton, Joel Penney

College of Communication and Media Scholarship and Creative Works

In March of 2022, The Walt Disney Company voiced opposition to Florida’s "Parental Rights in Education" (“Don’t Say Gay”) in support of LGBTQ+ stakeholders within in the company and the public. This research studied a dataset of 68,481 tweets where the company’s stance was constructed as “grooming” children, i.e. manipulating children for sexual abuse. Tweets were collected from March 13, 2022 to May 16, 2022 representing a two month period from Disney’s stance against "Parental Rights in Education.” As grooming is a term often associated with human trafficking and Disney is a major media company, this study is interested in …

Corporate Governance Through Social Media, Christina M. Sautter

Faculty Journal Articles and Book Chapters

Retail investors and other stakeholders are vigorously and loudly taking positions regarding corporate governance issues on social media. They are gathering on social media to discuss which stocks to invest in and to debate and collectively act on corporate governance-related matters. Propelled by new technologies and social media, retail investor engagement has shifted away from traditional venues like corporate voting and shareholder proposals. Retail investors have opened tens of millions of new brokerage accounts since 2020. These new retail investors, primarily Millennials and GenZ’ers, are adept at using technology and naturally gather and obtain information on social media. A co-author …

The Parasocial Experiences Of Twitch Streamers, Ashley Adamian

Theses and Dissertations

The literature surrounding parasocial relationships (PSRs) has been expansive but lacks the perspective of how parasocial relationships can impact the media figure in certain contexts, specifically in regard to Twitch livestreamers and their communities. Previous research has examined how PSRs fulfill certain roles in the individual’s life, as well as some aspects that affect the relationship, such as the strength and development of the relationship. Previous research has concluded that stronger PSRs can develop from livestreaming platforms such as Twitch. This study investigates the relationship between Twitch livestreamers and PSRs. Through semi-structured interviews with seven participants, this study finds the …

Into The Activism: An Exploration Of Gen Z'S Political Participation, Nia J. Davis

Honors Undergraduate Theses

Gen Z is a considerably politically active generation. However, Gen Z differs from previous generations in their methodology, campaigning for change through both in person and digital activism. While both forms of activism are effective in their own way, digital poses a unique challenge. When people can be activists from the comfort of their phone, they become “slacktivists”. People whose activism does not contribute to any significant action outside of the internet (Serup Christensen).

Through interviews and focus groups, my documentary explores how Gen Z participates in activism, and what that means for the future of activism. After these discussions, …

The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin

Journal of International Technology and Information Management

Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …

Dishes Of Yesteryear: Memories, Stories, And Representations Of The Past Within Food Media, Diana Willis Bottomley

Electronic Theses & Dissertations (2024 - present)

In 1963, Julia Child revolutionized cooking television. Child’s The French Chef, which ran for ten years on the Boston public television station, WGBH, changed how American’s viewed, produced, and consumed food. And in the sixty years since Child’s debut, food media has grown in scope and popularity, increasingly altering how we communicate identity in and through food and foodways. In this dissertation, I examine the relation between food, media, and memory, with particular attention to: how the past moderates the connection between food and identity; how food media produce a sense of place integral to identity; and how food …

How Political Elite Leverage Twitter To Polarize America, Woodson Morris Hobbs V

Theses and Dissertations

While social media has changed how humans use the internet, Twitter has drastically reformed how individuals worldwide receive their news. As news outlets fail to keep up with the rapid dissemination of information online, Twitter has become a sounding board for the political elite who leverage the platform's immediacy and virality. This study, using Quantitative Ethnography's Epistemic Network Analysis, seeks to determine if the political elite, specifically members of Congress, are leveraging Twitter to spread polarizing information to strengthen their base. In this study, extensive coding of select members of the 118th Congress was completed and compared to Voteview.com's DW-Nominate …

All The Better To Hear You With: Using Social Media For Employee Listening, C. S. Ju, E. A. Liguori, N. M. Savage

Psychology Faculty Publications

The article explores the use of social media for employee listening in organizations, highlighting the importance of employee voice and its positive impact on the workplace. It suggests that social media platforms can provide a space for employees to express themselves, share ideas, and connect with others. However, caution is advised when integrating social media into formal workplace decisions and the hiring process due to concerns about fairness, privacy, and discrimination. The article also addresses the challenges faced by minority employees in voicing dissent and the potential for social media to amplify their voices. It recommends consulting the book "Social …

Beyond Binary: Revealing Variations In Islamophobic Content With Hierarchical Multi-Class Classification, Esraa Aldreabi, Khawlah M. Harahsheh, Mukul Dev Chhangani, Chung-Hao Chen, Jeremy Blackburn

Electrical & Computer Engineering Faculty Publications

In the digital age, the rise of Islamophobia-marked by an irrational fear or discrimination against Islam and Muslims-has emerged as a pressing issue, especially on social media platforms. In this paper we employs a multi-class classification system, moving beyond traditional binary models. We categorize Islamophobic content into three main classes and various subclasses, covering a range from subtle biases to explicit incitement. Comparative analysis of data from Reddit and Twitter illuminates the distinct prevalence and types of Islamophobic content specific to each platform. This paper deepens our understanding of digital Islamophobia and provides insights for crafting targeted online counter strategies. …

Toward Inclusivity: Rethinking Islamophobic Content Classification In The Digital Age, Esraa Aldreabi, Mukul Dev Chhangani, Khawlah M. Harahsheh, Justin M. Lee, Chung-Hao Chen

Electrical & Computer Engineering Faculty Publications

In this paper, we implement a comprehensive three-class system to categorize social media discussions about Islam and Muslims, enhancing the typical binary approach. These classes are: I) General Discourse About Islam and Muslims, II) Criticism of Islamic Teachings and Figures, and III) Comments Against Muslims. These categories are designed to balance the nuances of free speech while protecting diverse groups like Muslims, ex-Muslims, LGBTQ+ communities, and atheists. By utilizing machine learning and employing transformer-based models, we analyze the distribution and characteristics of these classes in social media content. Our findings reveal distinct patterns of user engagement with topics related to …

You Shall Know A Forum By The Words They Keep: Analyzing Language Use In Accessibility Forums For Blind Users, Nithiya Venkatraman, Anand Aiyer, Yash Prakash, Vikas Ashok

Computer Science Faculty Publications

Discussion forums are one of the favored platforms for knowledge sharing. Given their popularity, copious research exists on understanding linguistic and behavioral characteristics of forum conversations. However, prior investigations have mainly focused on general forums designed primarily for sighted users, and as such the applicability of their findings to the dedicated accessibility discussion forums frequented by blind individuals remains unanswered. To bridge this knowledge gap, and facilitate the development of better-informed assistive technologies for blind people, we investigated language use and identified the key semantic and cognitive characteristics of online accessibility forums. To aid our investigation, we collected a dataset …

Incidental News Exposure And Opinion Leader's Role In Spreading Climate Change Information And Environment-Friendly Behavior On Social Media, Rachela Belinda Fatharani

Informasi

Social media is the primary medium for disseminating information, including global topics such as climate change. The topic of climate change is related to the community's application of environmentally friendly habits. Social media and social media users have their characteristics in disseminating information about climate change compared to other media. Social media allows a user to be accidentally exposed to the information referred to as incidental news exposure. In addition, in disseminating information, opinion leaders have a role in disseminating information to social media users. This study aims to determine the role of opinion leaders and incidental news exposure in …

Building Social Media Literacy In The Russian Language Classroom, Kelly Knickmeier Cummings

Russian Language Journal

This article presents ways to teach media literacy (ML) skills in Russian language classrooms with particular focus on developing proficiencies to navigate social media (SM) where information disorder is a critical concern. Because of its numerous configurations and applications, SM is understood broadly as “the creation and exchange of user-generated content.” After outlining critical concerns surrounding SM use, the discussion focuses on three conditions that affect the development of ML skills when trying to engage meaningfully online: cognitive vulnerabilities, unreliable narrators, and populist rhetoric. Developing an awareness of how these three conditions on SM impact decision-making and behavior online equips …

Radicalisation And Extremism On Social Media: What Steps Can Be Taken?, Emeka Williams Etumnu, Oluchi I. Williams-Etumnu

Library Philosophy and Practice (e-journal)

Unarguably, the social media has brought the world together in an online space and as a result of this, extremist groups utilise the social media to radicalise people especially the youths who are vulnerable and fancy their ideology towards their cause. The paper was underpinned on public sphere theory and the desk research method was employed in the course of the study. It was revealed that social media plays a tremendous role towards radicalisation and extremism. The need for digital literacy, where rules can be made to assist individuals of all ages in developing critical thinking skills and building resilience …

The Needs That Instagram Satisfies For People Seeking News & How This Displaces Time Spent With Traditional Media, Madeleine Dunn

Graduate Theses and Dissertations

This paper examines how the current climate of mainstream media is changing, and how this may affect journalistic norms and practices. There are many outlets for consumers to receive news, including traditional media, such as television news, newspapers, magazines, etc. There is also social media. The future of mainstream media outlets, like television stations, newspapers, magazines and radio stations, seems to depend on the growing use of social media sites for the use of getting news. This research will focus on Instagram as an alternative to traditional media, and why people prefer to use this outlet to get their news. …

Partisan Selective Exposure On Social Media During The 2020 Presidential Election, Grayce Lemon

Communication and Theater Association of Minnesota Journal

This study examines selective exposure and selective avoidance on social media during the 2020 presidential election. 147 voters participated in the survey conducted using Qualtrics. The purpose of this study was to understand whether selective exposure and avoidance behaviors differed based on voting outcome (Trump or Biden), and to test whether political ideological polarization was reflected in news consumption through social media. Taken together, the results indicate that although both voting bases engaged in selective exposure and avoidance, the propensity was the same between Trump and Biden voters. Additionally, results confirm existing hypotheses that strength of political ideology positively correlates …