Social Media Commons^™

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Helping Smes Understand Consumers And Competitors, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

No abstract provided.

"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong

Journal of Global Initiatives: Policy, Pedagogy, Perspective

Research on media and contentious politics in the Arab world point to the vital role that social media played in the Arab Spring. For the purposes of this article, the Arab Spring is defined as a series of demonstrations and democratic uprisings—and in the cases of Libya, Syria, and Yemen armed rebel movements—that arose independently and spread across the Arab world from Tunisia and Egypt to Yemen, Bahrain, Libya, and Syria in 2010-2011 and beyond. This article advances the theoretical assumption that while not causing the Arab uprisings, New Media (defined here as all forms of digital communication technology including …

Wikia: Between Documentary Simulacra And Documented Fictions, Caroline Courbières, Sabine Roux

Proceedings from the Document Academy

Wikis are digital community spaces that have attracted high traffic but virtually no study as socio-communicational platforms. These platforms offer individuals the possibility of engaging in unique writing activities by defining a distinct material configuration and imposing a protocol of enunciation. Wikis are platforms developed through the contributions of anyone, and constitute collaborative encyclopedias dedicated to a cultural topic. This article more specifically examines the Harry Potter Wiki, which is devoted to the literary universe of J.K. Rowling. Our semio-communicational analysis concerns the structure, the authors and the contents of the French and Anglo-Saxon versions of this wiki. First we …

A Model Of Social Media Engagement: User Profiles, Gratifications, And Experiences, Lori Mccay-Peet, Anabel Quan-Haase

FIMS Publications

No abstract provided.

Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts

Media Studies Publications

In this chapter from the forthcoming Intersectional Internet: Race, Sex, Class and Culture Online (Noble and Tynes, Eds., 2016), I introduce both the concept of commercial content moderation (CCM) work and workers, as well as the ways in which this unseen work affects how users experience the Internet of social media and user-generated content (UGC). I tie it to issues of race and gender by describing specific cases of viral videos that transgressed norms and by providing examples from my interviews with CCM workers. The interventions of CCM workers on behalf of the platforms for which they labor directly contradict …

Digital Refuse: Canadian Garbage, Commercial Content Moderation And The Global Circulation Of Social Media’S Waste, Sarah T. Roberts

Media Studies Publications

The story of a rogue Canadian garbage barge attempting to offload illegal garbage in the Philippines opens this article on techno-trash, in order to underline both the relationships between countries of the Global North with countries of the Global South in matters of waste, as well as to reframe discussions of techno-trash as one fundamentally tied to material things. The definition of techno-trash is then expanded, to cover digital detritus created through an entirely digital set of practices I term “Commercial Content Moderation.” The attempt to offload mounds of e-waste and the similar ways in which a great deal of …

Challenges Of Internet And Social Media Use In Adolescents, Mandakini Sadhir, Stephanie J. Stockburger, Hatim A. Omar

Pediatrics Faculty Publications

There has been tremendous growth in use of technology in recent decades. The majority of teens now have access to a desktop/laptop computer as well as a gaming console and smartphone. With growing internet and social media use teens now face challenges including cyberbullying, sexting and problematic internet use that result in various health implications. Health care providers are in unique position to educate adolescents and families about current challenges and provide age appropriate guidance to promote healthy internet behaviors.

Empirical Analysis Of Socio-Cognitive Factors Affecting Security Behaviors And Practices Of Smartphone Users, Joseph P. Simpson

CCAC Theses and Dissertations

The overall security posture of information systems (IS) depends on the behaviors of the IS users. Several studies have shown that users are the greatest vulnerability to IS security. The proliferation of smartphones is introducing an entirely new set of risks, threats, and vulnerabilities. Smartphone devices amplify this data exposure problem by enabling instantaneous transmission and storage of personally identifiable information (PII) by smartphone users, which is becoming a major security risk. Moreover, companies are also capitalizing on the availability and powerful computing capabilities of these smartphone devices and developing a bring-your-own-device (BYOD) program, which makes companies susceptible to divulgence …

The Television Spoiler Nuisance Rationale, Lisa Glebatis Perks, Noelle Mcelrath-Hart

Communication and Media Faculty Publications

This essay explores tensions surrounding television spoilers through interviews with thirteen people who are paid to write or edit discourse about television. These professionals include television critics, editors, an entertainment reporter, a popular culture writer, and a television columnist. Analysis of interview transcripts revealed that varying attitudes toward television pleasure undergird the spoiler debate. After describing three divergent television pleasure attitudes, we present the second half of our analysis: interviewees’ statements about the timing of their publications, the content of their writing, and the packaging of their writing. Properly packaging articles so that readers need to “opt in” was the …

A Study Of The Media's Portrayal Of The Measles Outbreak, Ashley K. Lawrence

Honors College Theses

This thesis project examines how social media was used during the measles outbreak in the United States from February 1, 2015-April 30, 2015. This content analysis research project will examine social media, specifically Twitter and Facebook, on the basis of the Center for Disease Control and Prevention (CDC) and the World Health Organization (WHO). The media outlets will be observed in order to determine the context of the measles outbreak, and the responses from the public (positive and negative) about how they felt or reacted to the information. In order to examine the social media outlets, research from the CDC …

Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh

Educational Leadership & Workforce Development Faculty Publications

In the 10 years since the invention of Facebook, social media sites have become an indispensable part of the marketing and communications strategy employed by a broad spectrum of organizations, including university athletic departments. While social media is almost universally used, a review of academic literature suggests the study of deployment of social media resources, and analysis of their effectiveness, is still very much in preliminary stages. Professional literature on social media use is out in front of peer-reviewed research. Therefore, we use Funk’s framework for social media practices as a point of departure, offering a social media strategy specifically …

Viability Of Using Twitter To Support Peer Instruction In Teacher Education, Tian Luo, Danielle E. Dani, Li Cheng

STEMPS Faculty Publications

This paper reports on a case study in which Twitter served as a backchannel to mediate and support the peer-teaching activity in a face-to-face teacher education course. Surveys and interviews were utilised to understand the effectiveness of the Twitter integration and students' perceived learning in a Twitter-supported peer teaching environment. Tweets were used to determine how preservice teachers used Twitter to support peer instruction. Most students were able to use the Twitter platform to produce and retrieve peer feedback, while some encountered technical difficulties. Our current analysis suggests the Twitter-based peer feedback was moderately successful in this peer teaching activity. …

The Religion Of Social Media: When Islam Meets The Web, Zaina Salem

Williams Honors College, Honors Research Projects

The purpose of this feature article is to identify the reasons why some social media users disclose their religious beliefs through sites such as Facebook and Twitter. According to the Pew Research Center, 20 percent of Americans share their faith online. After a series of in-depth interviews, I discovered that for some, religious-related posts serve as personal religious reminders. Others share their religious views on social media to feel a sense of community, or to eliminate stereotypes and ignorance surrounding their religion.

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

College of Journalism and Mass Communications: Faculty Publications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them; …

How Health Care Professionals Use Social Media To Create Virtual Communities: An Integrative Review, K Rolls, Margaret M. Hansen Edd, Msn, Rn, D Jackson, D Elliott

Nursing and Health Professions Faculty Research and Publications

Background: Prevailing health care structures and cultures restrict intraprofessional communication, inhibiting knowledge dissemination and impacting the translation of research into practice. Virtual communities may facilitate professional networking and knowledge sharing in and between health care disciplines.

Objectives: This study aimed to review the literature on the use of social media by health care professionals in developing virtual communities that facilitate professional networking, knowledge sharing, and evidence-informed practice.

Methods: An integrative literature review was conducted to identify research published between 1990 and 2015. Search strategies sourced electronic databases (PubMed, CINAHL), snowball references, and tables of contents of 3 journals. Papers that …

Whom Should We Sense In 'Social Sensing' - Analyzing Which Users Work Best For Social Media Now-Casting, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Given the ever increasing amount of publicly available social media data, there is growing interest in using online data to study and quantify phenomena in the offline 'real' world. As social media data can be obtained in near real-time and at low cost, it is often used for 'now-casting' indices such as levels of flu activity or unemployment. The term 'social sensing' is often used in this context to describe the idea that users act as 'sensors', publicly reporting their health status or job losses. Sensor activity during a time period is then typically aggregated in a 'one tweet, one …

Confessions Of An Angry Employee: The Dark Side Of De-Identified “Confessions” On Facebook, Arunima Krishna, Soojin Kim

Research Collection Lee Kong Chian School Of Business

Employees’ communication behaviors are an important area of research for public rela-tions. In this study, employees’ communication behaviors in a de-identified context havebeen studied from the perspective of online flaming by analyzing “confessions” posted on aFacebook confessions page. The theoretical perspectives of the uses and gratification theoryand employee communication behavior in public relations literature were adopted in thisstudy. Positive and negative “confessions” were analyzed to identify employees’ motiva-tions in posting them. While negative posts expressing anger and frustration at policies,personnel, and the management in general dominated the page, positive posts indicatedexpressions of pride, nostalgia, and gratitude for social support from …

Computer Supported Collaborative Learning: A Business Simulation Activity Using Social Media, Siyoung Chung, Hichang Cho

Research Collection Lee Kong Chian School Of Business

Social media are dramatically changing the way welive and make social relationships with others. While students areso immersed in social media in their daily life, social mediaadoption in classroom has been slow. Educators who wish toexperiment with social media for CSCL struggle to find ways toincorporate the expected benefits and advantages of social mediato teaching lessons. This paper reports on the experiences ofusing social media for a business case simulation activity in ahigher learning context. Drawing on a qualitative feedback andsocial media log data of 27 teams of 135 undergraduate students,this paper discusses the advantages and disadvantages of socialmedia as …

Creating A Digital Community In Colleges Through An Interactive Theater Intervention: Guidelines For Cyberbullying Prevention During Freshmen Orientation Week, Benjamin Hindell

Graduate School of Professional Psychology: Doctoral Papers and Masters Projects

Cyberbullying has created a demand for trainings and workshops that propose “digital citizenship” in schools. These trainings focus on respect for one’s self, peers, and community on and offline (Collier, 2012). Most research in the area has been on junior-high and high-school-age students. However, studies have shown that college age youth also experience cyberbullying. Freshmen may begin college with the psychological trauma of bullying and/or cyberbullying experienced in junior high and high school. They may be perpetrators, victims or both. I propose an interactive cyberbullying prevention program designed for incoming college freshmen that addresses the dynamics of traditional and cyberbullying, …

Efficacy Of Social Media Utilization By Public Accounting Firms: Findings And Directions For Future Research, B. Eschenbrenner, Fiona Fui-Hoon Nah, V. Telaprolu

Research Collection School Of Computing and Information Systems

Social media presents a new platform for businesses to communicate and interact with others, both internally and externally. Social media may be utilized for activities such as sharing success stories and providing industry updates. Although a plethora of opportunities to achieve business objectives with social media usage exists, the efficacy of its use by public accounting firms is unclear. This article identifies the business objectives that Big 4 and second-tier firms are pursuing with social media. Primary business objectives being fulfilled by social media include Knowledge Sharing, Branding and Marketing, and Socialization and Onboarding. The findings suggest that Big 4 …

Detecting, Modeling, And Predicting User Temporal Intention, Hany M. Salaheldeen

Computer Science Theses & Dissertations

The content of social media has grown exponentially in the recent years and its role has evolved from narrating life events to actually shaping them. Unfortunately, content posted and shared in social networks is vulnerable and prone to loss or change, rendering the context associated with it (a tweet, post, status, or others) meaningless. There is an inherent value in maintaining the consistency of such social records as in some cases they take over the task of being the first draft of history as collections of these social posts narrate the pulse of the street during historic events, protest, riots, …

"All The World's A Stage:" A Social Media Project For The American Shakespeare Center, Lauren D. Ambrose

Senior Honors Projects, 2010-2019

As the nation’s only original re-creation of Shakespeare’s indoor theater, The American Shakespeare Center plays a lead role in its local area of Staunton, Virginia. The organization boasts a prominent following in the theatre and on Facebook; however, its remaining social media accounts have been stuck in the Renaissance. In November 2014, the ASC got an update in the form of a new cast member—the “What’s Your Shakespeare Personality?” quiz and web based application. Using extensive research into local demographics, audience and arts trends and social media usage, this project sought to assist the organization in the application’s launch and …

External Organizational Identification, Parasocial Relationships, And Social Media Use, Lindsey Webb Dancy

Dissertations

The pervasive use of the Internet for social purposes has led to organizational and social change, as well as social movements online throughout the world. Of particular interest in this study is commitment to organizations by patrons and stakeholders showcased via social media outlets. This research includes a review of organizational identification, parasocial relationships and social media research followed by a detailed description of the method, which included the creation and testing of a questionnaire examining the organizational identification and parasocial relationships of external publics, and their social media use. A hypothesis is put forth suggesting that there is a …

Facing Technology : Creative Solutions To Real-World Problems., Taylor Juanita Beisler

College of Arts & Sciences Senior Theses

We are shaped by technology. This simple idea has become more familiar to social scientists, technical engineers, and some tech users. The first section of this thesis finds unfavorable consequences of constant social media usage, such as unawareness, behavioral and cogitative modifications, and disconnection as societal ills. The second part of this thesis explains how these social side effects can be best ameliorated by “serious” designers, or those whose work is conceptual with real world applications (McLuhan, 8). The final section proposes a creative expression as it relates to bringing awareness to the social side effects of tech usage, linking …

Gender, Personality, And Self Esteem As Predictors Of Social Media Presentation, Heng Zhang

Electronic Theses and Dissertations

In an age when people make and maintain relationships in online environments, creating and sustaining impressions online becomes equally important. For a better understanding of social networking sites usage, the present study examines the influence of gender, personality, and selfesteem on social media presentation. The goal of this study is to investigate individuals‘ expressions through social media in order to determine if they reflect the author‘s gender, personality, and levels of self-esteem. Quantitative analysis was used in this study through survey and SPSS content analysis. The researcher found that neuroticism was related to selfpresentation, and agreeableness is related to Facebook …

Use Of Social Media To Promote Continuous Learning: A Phased Strategy For Graduate Medical Education Fellowship Implementation, Jaswant Singh Basraon, Deborah Simpson, Anjan Gupta

Journal of Patient-Centered Research and Reviews

Purpose

Clinical developments continue to grow at an accelerated rate, challenging the existing paradigm of information access, dissemination and learning by trainees. The aim of this study was to deliver relevant, concise and newly emerging information on cardiovascular disease using Twitter, and assess its impact.

Methods

A Twitter account for our institution’s cardiovascular disease fellowship program was established. All fellows and faculty were encouraged to follow tweets for clinical developments. To assess Twitter use, participation rates and the number of tweets by topics and followers were tracked longitudinally. Impact on fellows was assessed through a brief evaluation survey and an …

Logged In And Engaged: Examining How Social Media Can Develop, Maintain, And Increase College Student Engagement, Matthew Moquin

Higher Education Student Work

The purpose of this study was to examine how student affairs professionals, primarily those working in student involvement, utilized various social media technologies to increase their engagement with undergraduate college students. This study utilized Astin’s (1984) theory of student involvement, as well as a collection of literature surrounding the impact of social media on college students and their engagement in order to understand the influence social media can have when engaging with students. Since there is a limited amount of literature and research surrounding the subject of social media and its role in student engagement, a study was done that …

A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich

Senior Honors Projects

Restaurants can benefit greatly from carefully constructed public relations efforts. A strong plan and a dedicated use of both traditional and new media can help restaurants grow their business. It can be much more difficult for local, mom & pop restaurants to gain the attention that will boost their business than for large corporate chain companies who already have a well-known name. A positive public image of a restaurant is vital to its success and public relations strategies can help this to be achieved.

A solid social media presence, community involvement, local newspaper advertisements, special offers and public events can …

Social Media Good Practices, Kai Alexis Smith

Law Library Staff & Faculty Works

It was the start of summer 2014 when the University of Notre Dame (ND)’s Kresge Law Library (KLL) started to make its entry into social media with a Twitter account@NDLawLibrary. The accountgrew a following to focus on library related topics. In Fall 2014, the KLL conducted a social media survey focusing on graduate students.Participants in the survey included 355 graduate students that completed the survey out of the 629 that received it. Of the participants that responded to the question as to whether they would follow the KLL in social media,66% (212 of 320) of participantsresponded that they would. In …