Social Media | Open Access Articles | Digital Commons Network™

Crossing The #Bikinibridge: Exploring The Role Of Social Media In Propagating Body Image Trends, Jenna M. Drenten, Lauren Gurrieri

School of Business: Faculty Publications and Other Works

A book chapter written by Jenna Drenten and Lauren Gurrieri for The Dark Side of Social Media: A Consumer Psychology Perspective (2017).

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Who Steps In To Defend Online, Amanda J. Cross

Student Theses and Dissertations

This article looks at who steps in to defend people online. The article examines how the internet has changed our world, how hate groups use websites and social media to disseminate hate, and how social learning theory and collective efficacy can be used to talk about hate online. Next, the article delves into the topic of who steps in to defend people online by looking at a number of variables taken from a 2015 survey of internet users age 15-36. This article is a deep dive into the variables that impact standing up for people online including online collective efficacy, …

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An Unsupervised Multilingual Approach For Online Social Media Topic Identification, Siaw Ling Lo, Raymond Chiong, David Cornforth

Research Collection School Of Computing and Information Systems

Social media data can be valuable in many ways. However, the vast amount of content shared and the linguistic variants of languages used on social media are making it very challenging for high-value topics to be identified. In this paper, we present an unsupervised multilingual approach for identifying highly relevant terms and topics from the mass of social media data. This approach combines term ranking, localised language analysis, unsupervised topic clustering and multilingual sentiment analysis to extract prominent topics through analysis of Twitter’s tweets from a period of time. It is observed that each of the ranking methods tested has …

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Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang

School of Professional Studies

Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this …

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The Role Of Knowledge Sharing Via Organizational Social Media In The Workplace, Murad A. Moqbel, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

Although a plethora of studies have been recently conducted on organizational social media, little research has specifically examined how organizational social media can contribute to organizational workers’ performance through knowledge sharing. The objective of this research is to fill this gap by investigating the role of knowledge sharing in organizational social media use and its effect on in-role and innovative performance through the lens of social capital and social cognitive theories. Hypotheses were developed and a survey study is proposed.

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College Students And Online Political Expression During The 2016 Election, Kenneth W. Moffett, Laurie L. Rice

SIUE Faculty Research, Scholarship, and Creative Activity

While college students traditionally exhibit low levels of political participation and interest in politics, they are more likely to engage in some forms of political expression than their elders. Their greater familiarity with online forms of political expression and engagement potentially lowers their barriers for political involvement. In turn, this potentially draws more young adults into the political process. We compare the precursors of expressive forms of online political engagement to those of talking to someone offline and trying to persuade them to vote for or against a candidate or party among college students. We find that both activities are …

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The Choose H2o Challenge #Ich2oose: Piloting A Health Communication Campaign To Encourage Teens In Rural New Mexico To Drink More Water, Emily A. Lilo

Communication ETDs

This dissertation explains the process of designing, implementing, and evaluating a two-tiered health campaign on social media and in a rural New Mexico high school. The Choose H2O Challenge was an 8-week contest to engage youth in examining their beverage consumption habits, to increase awareness about the health risks of sugary beverages, the benefits of water, and the influence of beverage marketing on their choices. The goals were to change the culture of beverage consumption at the school by making it fun to drink more water, and to encourage teens to become health messengers to their families and friends. This …

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A Domain Based Approach To Social Relation Recognition, Qianru Sun, Bernt Schiele, Mario Fritz

Research Collection School Of Computing and Information Systems

Social relations are the foundation of human daily life. Developing techniques to analyze such relations from visual data bears great potential to build machines that better understand us and are capable of interacting with us at a social level. Previous investigations have remained partial due to the overwhelming diversity and complexity of the topic and consequently have only focused on a handful of social relations. In this paper, we argue that the domain-based theory from social psychology is a great starting point to systematically approach this problem. The theory provides coverage of all aspects of social relations and equally is …

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Demographics Of News Sharing In The U.S. Twittersphere, Julio C.S. Reis, Haewoon Kwak, Jisun An, Johnnatan Messias, Benevenuto Fabrıcio.

Research Collection School Of Computing and Information Systems

The widespread adoption and dissemination of online news through social media systems have been revolutionizing many segments of our society and ultimately our daily lives. In these systems, users can play a central role as they share content to their friends. Despite that, little is known about news spreaders in social media. In this paper, we provide the first of its kind in-depth characterization of news spreaders in social media. In particular, we investigate their demographics, what kind of content they share, and the audience they reach. Among our main findings, we show that males and white users tend to …

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Reconceptualizing The Work Of A Content Provider For An Online Audience: A Case Study For How Pedagogical Strategies Can Provide Models Of Engagement For Producers Of Entertainment, Diane Cooke

English Theses & Dissertations

With the interconnectivity of the Internet, and the availability of affordable media compositional tools, the proliferation of online media continues to grow exponentially. However, each day is still comprised of a fixed 24 hours, with far fewer hours spent in active media consumption. Considering the global potential for content to be found (Moreville), discovered (Cormier) or spread (Jenkins), content providers are looking for ways to attract, cultivate and hopefully expand their audiences amid all this digital clutter. In the field of entertainment, this challenge is complicated when small content providers are not aligned with an online, curated network such as …

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#Reviewbowlinggreen: Food And Attractions Guide For International Students, Kanyawee Skulsillapakorn

Mahurin Honors College Capstone Experience/Thesis Projects

Being in a different country, far away from home, surrounded by strangers that speak a different language than your mother tongue is daunting. Most international students often feel out of place when they arrive in America for the first time. What can we do to change international students’ perspective of Bowling Green from one of being a “boring, small town” to a vibrant growing community? This project will use social media platform like Facebook to promote restaurants and other attractions. Users can write reviews of restaurants, shops, and places to visit in Bowling Green. By including the hashtag #ReviewBowlingGreen on …

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Improving The Cala's Social Media Experience: The First Cala Social Media Survey, Sai Deng, Melody Leung, Anlin Yang, Chenwei Zhao

Faculty Scholarship and Creative Works

The Chinese American Librarians Association (CALA) currently uses three social media channels, CALA Facebook, WeChat, and YouTube. In order to improve their presence and better serve the CALA members, CALA's first social media survey was conducted at the end of 2016 to seek feedback from its members and friends. This poster will present the background information for the survey, its methodology, findings, recommendations and follow-up. 18 questions were compiled, added to LimeSurvey and distributed to the CALA members via its Listserv. These questions attempted to address the users' social media usage, participation level, time spent on the CALA's social media …

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What Motivates Young Adults To Talk About Physical Activity On Social Network Sites?, Ni Zhang, Shelly Campo, Jingzhen Yang, Petya Eckler, Linda Snetselaar, Kathleen Janz, Emily Leary

Faculty Research, Scholarly, and Creative Activity

Background:
Electronic word-of-mouth on social network sites has been used successfully in marketing. In social marketing, electronic word-of-mouth about products as health behaviors has the potential to be more effective and reach more young adults than health education through traditional mass media. However, little is known about what motivates people to actively initiate electronic word-of-mouth about health behaviors on their personal pages or profiles on social network sites, thus potentially reaching all their contacts on those sites.
Objective:
This study filled the gap by applying a marketing theoretical model to explore the factors associated with electronic word-of-mouth on social network …

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A Political Ecology Of Information: Media And The Dilemma Of State Power In China, Michael L. Miller

Dissertations, Theses, and Capstone Projects

In this dissertation, I employ a Weberian concept of social power in order to theorize the challenges posed by, and the varieties of state response to, the dilemma of state power: the need of all states to empower societies with social capacities that may, in turn, threaten state interests. Through a comparison of traditional and new forms of media in China, I show that rather than posing qualitatively new types of challenges to authoritarian states, new media exacerbate the dilemma of state power. They do so because along each of three dimensions of social control, new media shift the relationship …

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Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon

Communication Studies

No abstract provided.

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Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi

Communication Studies

Para-social presence is investigated in this research study to determine its effects on the consumer decision journey. Attachment styles are also taken into consideration as a possible influence on establishing para-social presence. This study specifically looks at an internet personality’s social media platforms, Twitter, Instagram, and YouTube, and her social media marketing efforts for the release of her new book, Almost Adulting. This study found statistically significant relationships between increasing level of para-social presence across Twitter, Instagram, and YouTube. Further, the study found that para-social presence has a positive correlation with consumers’ initial consideration, purchase decision, and post-purchase experience. Finally, …

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Culturally-Grounded Analysis Of Everyday Creativity In Social Media: A Case Study In Qatari Context, D. Fox Harrell, Sarah Vieweg, Haewoon Kwak, Chong-U Lim, Sercan Sengun, Ali Jahanian, Pablo. Ortiz

Research Collection School Of Computing and Information Systems

In deploying social media and other information technologies often not designed with MENA (the Middle East and North Africa) cultures in mind, users generate creative approaches to self-representation using virtual identities while preserving their cultural values. To understand and further empower such approaches, we present a mixed-method of computational and qualitative study, focusing on Qatar as a case of such communities in the MENA region. We analyzed a dataset of over 42,000 publicly available social media profiles using computational approaches (archetypal analysis) and qualitatively analyzed a separate set of 255 profiles. We augmented our descriptions with semi-structured interviews. As a …

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Promoting Beneficial Social Media Use In Lonely College Students With Film, Francesca P. Ricapito

Journalism

This study explores the relationship between loneliness and approaches to social media in relation to college students at California Polytechnic State University in San Luis Obispo. Understanding why and how individuals engage with social networks can provide avenues into which they can establish online habits that are beneficial to their overall wellbeing. Qualitative data was gathered from interviews with two members of faculty and staff as well as four students, their responses recorded and interpreted as an essay film. Respondents expressed the need for awareness and mindfulness when approaching social media by periodically assessing their own activities and feelings while …

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#Mobilephotonow: Two Art Worlds, One Hashtag, Jodi Kushins

Journal of Social Theory in Art Education

In the winter of 2015, the Columbus Museum of Art (CMA) co-curated an exhibition with the loose-knit mobile photography collective known as JJ Community. #MobilePhotoNow included images created in response to a series of prompts and shared on the photo sharing and social networking application Instagram®. The exhibition reflected a community-based curatorial practice (Keys & Ballengee-Morris, 2001) demonstrating new possibilities for participatory art and culture in the age of social media. This portrait of how the project came to be is presented as an example of how art world factions might be brought together, in both virtual and real spaces, …

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Social Media And The Voice Of The Department, Brittany N. Rios

Electronic Theses, Projects, and Dissertations

More law enforcement agencies are adopting social media as a progressive policing strategy each year. They utilize it for several reasons including, community outreach and engagement, public relations, notifying the public of safety concerns, recruitment, intelligence gathering for investigations, among other uses (IACP, 2017). This study explores Southern California Law Enforcements’ use of social media through a survey and content analysis. First, the survey results suggest that more than 93% of departments surveyed concentrate on community outreach through their social media channels. Second, the content analysis results suggest that when media (pictures/video), links, and hashtags (#), are included in posts …

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My Black Is Radical And Sensual: White Privilege And The Policing Of Black Women’S Body On Instagram, Alexis M. Franklin

Cultural Studies Capstone Papers

This project argues that the overarching idea of white supremacy as well as Black pleasure politics disportionately alienates Black women from having the same freedom online as white women. In particular, this project analyzes the public commentary on two parallel sets of Instagram images, one of Beyonce and another of Kim Kardashian, as well as those of white women using the slutwalk hashtag and images of Black women who do not use the hashtag.

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What’S Your Brand? Teaching Students To Leverage Social Media To Launch Their Careers, Alexandra Gomes, Gisela Butera, Anne Linton

Himmelfarb Library Faculty Posters and Presentations

No abstract provided.

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Student Attitudes On Social Media And Perception Of Instructor Social Media Use., Abi Mathew John

Electronic Theses and Dissertations

The purpose of this study is to understand what student attitudes are toward using social media in the classroom and if those attitudes influenced how they perceive instructors using social media in the classroom. Implementing a mixed method approach, this study conducted focus groups to gain an in-depth understanding of what student attitudes were and why they held those ideas. A survey was then distributed to the students’ in a Midwestern University to see if there was a relationship between students attitudes and their perceptions of instructors who use social media. Results showed that students do hold a positive attitude …

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Sensors Everywhere: Using Satellites And Mobile Phones To Reduce Information Uncertainty In Human Rights Crisis Research, Christoph Koettl

Genocide Studies and Prevention: An International Journal

This article critically reviews the use of ICTs for human rights crisis research. While focusing on two specific technologies—satellite imagery and mobile phone technology—it proposes a general framework for analyzing the added value of ICTs. The author suggests that their added value in mass atrocities research arises from their ability to reduce information uncertainty, a challenge that is exacerbated in the digital age. This is different from delivering “truth”, an inaccurate description that only leads to unfulfilled expectations and hopes. The article is written from a practitioner’s perspective, drawing from the work of a global human rights watchdog, thus avoiding …

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Messaging Without A Message: Executive Value And Social Media Activity, Ru Gao, Gilles Hilary, Rencheng Wang

Research Collection School Of Accountancy

We show that executives who start tweeting benefit from better career options. We motivate this finding using the well-established theory of limited attention. Consistent with this explanation, we find that content is irrelevant. Comparative statics are also consistent with our framework. In particular, the effect of Twitter is greater for executives who were largely unrecognized and who were underpaid before they started tweeting, who garner greater public attention from their social media activity, who enjoy higher professional mobility, and who operate in environments where compensation setting is less structured.

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How Facebook Is Being Used In Saudi Arabia As A News Source, Maha Ahmad Alshareef

Student Theses and Dissertations

Facebook has become a significant platform in Saudi Arabia as a news source. This study was designed to examine how Facebook is being used in Saudi Arabia as a news source. The aim of the study is to identify whether they believe Facebook, is a credible source of information compared to other social media platforms and whether Facebook is seen as a tool for citizen journalists. This research conducted an online survey and distributed it among users. A total of 550 Saudi Facebook users completed all questions in the survey. The results showed that Saudi users read the news on …

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We Don't Hope That Helps: Satirical Facebook Pages As Counter-Institutional Resistance, Gavin Lawrence Kirkwood

Masters Theses & Specialist Projects

Through the examination of a satirical Facebook page called Hope that Helps (HTH) this study filled a gap in communication research on humor and resistance within online communities. The qualitative content analysis of the HTH page showcased satire’s role in acts of resistance. Using jokes, impersonation, and ridicule HTH resisted large corporations, government institutions, messages from public figures, and entitled American consumers. HTH also used humor to resist social constructs including Whiteness, transphobia, and American nationalism. Along with page creators, HTH followers were active participants in the humor and resistance acts on the page. HTH served as a space for …

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Modeling Topics And Behavior Of Microbloggers: An Integrated Approach, Tuan Anh Hoang, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Microblogging encompasses both user-generated content and behavior. When modeling microblogging data, one has to consider personal and background topics, as well as how these topics generate the observed content and behavior. In this article, we propose the Generalized Behavior-Topic (GBT) model for simultaneously modeling background topics and users' topical interest in microblogging data. GBT considers multiple topical communities (or realms) with different background topical interests while learning the personal topics of each user and the user's dependence on realms to generate both content and behavior. This differentiates GBT from other previous works that consider either one realm only or content …

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Creating Collaborative Connections Through Conversation, Community, And Cranes, Jamie Dalbey, Caroline Mcgowan

Library Services Publications

The Common Read program at Minnesota State University, Mankato created a collaboration of cranes across campus to help connect the community. We will be discussing how we, Library Services, connected one story with a diverse population through partnerships, promotion, engagement, and art! Come learn how we took the solitary endeavor of reading and added a creative hands-on component to increase campus and community connections and participation. We created videos for promotion and education using our in-house resources – and you can do it too! Learn from our successes and also learn what didn't work. Find out more about how we …

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Act Now For A Limited Time...One Easy Session Of #Bookface, Videos And More!, Anne Stenzel, Jamie Dalbey

Library Services Publications

You can do it! Facebook, YouTube, Instagram and Twitter too. But that’s not all! We’ll double the offer. There’s hot dudes reading, tbt, cats, gifs and Pokémon Go. Wondering how the MNSU library became such social media superstars? Ok, that may be an exaggeration, but come hear about our successes. Learn from our mistakes. Not available in stores, at this session, we’ll offer easy, low-cost tips and tricks to maximize your social media campaigns. You won't want to miss out because ONE lucky winner will receive their very own #bookface! But wait, there’s more--we want to hear about your successes …

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Full-Text Articles in Social Media

Crossing The #Bikinibridge: Exploring The Role Of Social Media In Propagating Body Image Trends, Jenna M. Drenten, Lauren Gurrieri

School of Business: Faculty Publications and Other Works

Who Steps In To Defend Online, Amanda J. Cross

Student Theses and Dissertations

An Unsupervised Multilingual Approach For Online Social Media Topic Identification, Siaw Ling Lo, Raymond Chiong, David Cornforth

Research Collection School Of Computing and Information Systems

Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang

School of Professional Studies

The Role Of Knowledge Sharing Via Organizational Social Media In The Workplace, Murad A. Moqbel, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

College Students And Online Political Expression During The 2016 Election, Kenneth W. Moffett, Laurie L. Rice

SIUE Faculty Research, Scholarship, and Creative Activity

The Choose H2o Challenge #Ich2oose: Piloting A Health Communication Campaign To Encourage Teens In Rural New Mexico To Drink More Water, Emily A. Lilo

Communication ETDs

A Domain Based Approach To Social Relation Recognition, Qianru Sun, Bernt Schiele, Mario Fritz

Research Collection School Of Computing and Information Systems

Demographics Of News Sharing In The U.S. Twittersphere, Julio C.S. Reis, Haewoon Kwak, Jisun An, Johnnatan Messias, Benevenuto Fabrıcio.

Research Collection School Of Computing and Information Systems

Reconceptualizing The Work Of A Content Provider For An Online Audience: A Case Study For How Pedagogical Strategies Can Provide Models Of Engagement For Producers Of Entertainment, Diane Cooke

English Theses & Dissertations

#Reviewbowlinggreen: Food And Attractions Guide For International Students, Kanyawee Skulsillapakorn

Mahurin Honors College Capstone Experience/Thesis Projects

Improving The Cala's Social Media Experience: The First Cala Social Media Survey, Sai Deng, Melody Leung, Anlin Yang, Chenwei Zhao

Faculty Scholarship and Creative Works

What Motivates Young Adults To Talk About Physical Activity On Social Network Sites?, Ni Zhang, Shelly Campo, Jingzhen Yang, Petya Eckler, Linda Snetselaar, Kathleen Janz, Emily Leary

Faculty Research, Scholarly, and Creative Activity

A Political Ecology Of Information: Media And The Dilemma Of State Power In China, Michael L. Miller

Dissertations, Theses, and Capstone Projects

Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon

Communication Studies

Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi

Communication Studies

Culturally-Grounded Analysis Of Everyday Creativity In Social Media: A Case Study In Qatari Context, D. Fox Harrell, Sarah Vieweg, Haewoon Kwak, Chong-U Lim, Sercan Sengun, Ali Jahanian, Pablo. Ortiz

Research Collection School Of Computing and Information Systems

Promoting Beneficial Social Media Use In Lonely College Students With Film, Francesca P. Ricapito

Journalism

#Mobilephotonow: Two Art Worlds, One Hashtag, Jodi Kushins

Journal of Social Theory in Art Education

Social Media And The Voice Of The Department, Brittany N. Rios

Electronic Theses, Projects, and Dissertations

My Black Is Radical And Sensual: White Privilege And The Policing Of Black Women’S Body On Instagram, Alexis M. Franklin

Cultural Studies Capstone Papers

What’S Your Brand? Teaching Students To Leverage Social Media To Launch Their Careers, Alexandra Gomes, Gisela Butera, Anne Linton

Himmelfarb Library Faculty Posters and Presentations

Student Attitudes On Social Media And Perception Of Instructor Social Media Use., Abi Mathew John

Electronic Theses and Dissertations

Sensors Everywhere: Using Satellites And Mobile Phones To Reduce Information Uncertainty In Human Rights Crisis Research, Christoph Koettl

Genocide Studies and Prevention: An International Journal

Messaging Without A Message: Executive Value And Social Media Activity, Ru Gao, Gilles Hilary, Rencheng Wang

Research Collection School Of Accountancy

How Facebook Is Being Used In Saudi Arabia As A News Source, Maha Ahmad Alshareef

Student Theses and Dissertations

We Don't Hope That Helps: Satirical Facebook Pages As Counter-Institutional Resistance, Gavin Lawrence Kirkwood

Masters Theses & Specialist Projects

Modeling Topics And Behavior Of Microbloggers: An Integrated Approach, Tuan Anh Hoang, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Creating Collaborative Connections Through Conversation, Community, And Cranes, Jamie Dalbey, Caroline Mcgowan

Library Services Publications

Act Now For A Limited Time...One Easy Session Of #Bookface, Videos And More!, Anne Stenzel, Jamie Dalbey

Library Services Publications