Social Media Commons^™

Examining Audience Receptivity To Theatre Across Various Technological Mediums, Chingyi "Ac" Chan

Mahurin Honors College Capstone Experience/Thesis Projects

This creative project and study was proposed to investigate the impacts of online theatre on audience members’ emotions, feelings, and comprehension of the show. The Research questions asked were: RQ1: How does the viewing medium, if at all, affect the audience's response to a theatrical performance? And RQ2: Which, if any, technological mediums do audiences members prefer to use to watch theatre? Three versions of the same play were made and adapted to their respective social media platforms: YouTube, Instagram Live, and TikTok. Participants were asked to watch one of the three shows and fill out a survey. Forty participants …

Kiss Of Love Campaign: Contesting Public Morality To Counter Collective Violence, Sonia Krishna Kurup Miss

Peace and Conflict Studies

The paper studies the immense opposition to a nonviolent campaign against the practice of moral policing in Kerala to understand the dominant spaces, collective identities, and discourses that give shape to the outrage of public morality in India. The campaign through its politics specifically targeted rightwing and political groups as well as socially embedded familial and institutional structures that exercise control over individuals through patriarchal regimes. The adverse reaction to the campaign revealed that collective aggression or violence can be used to impose majoritarian values and exert social control through the authority of public morality and everyday acts of moral …

Youtube Sebagai Arena Produksi Dan Reproduksi Kultur Hip-Hop, Edra Ramadhan Praliansyah

Antropologi Indonesia

This article discusses the so-called YouTube rapper phenomenon, a new subgenre of hip-hop music whose emergence was caused by YouTube. Rap or hip-hop, which has a long history of intergroup resistance from stage to stage, has now moved to YouTube as a new battleground, producing the YouTube rapper subgenre. This article shows that the hip-hop community was very responsive to YouTube, which was their new stage, alongside Discord and Facebook as more textual media employable for debate and discussion. This article argues that YouTube has the capacity to become a center of hip-hop capitalization in Indonesia, as in elsewhere, because …

Assessment Of Cooking Matters Facebook Platform To Promote Healthy Eating Behaviors Among Low-Income Caregivers Of Young Children In The United States: A Pilot Study, Qi Zhang, Jill Panichelli, Leigh Ann Hall

Community & Environmental Health Faculty Publications

How best to deliver healthy-eating education through social media among a low-income population remains understudied. To assess the impact of the Cooking Matters (CM) Facebook page on healthy eating behaviors among low-income caregivers, we conducted a pre–post survey of new CM Facebook followers in early 2020. A convenience sample was recruited at baseline from WICShopper app users and the CM Facebook page. The recruited sample included 397 low-income caregivers of a child younger than 6 who never followed CM Facebook. Among the baseline caregivers, 184 completed the follow-up survey. Paired t-test and McNemar–Bowker tests were conducted to compare the outcomes …

Free Asynchronous Professional Development By, From, And For Instructional Designers: How Informal Learning Opportunities Shape Our Professional Learning And Design Practices, Pauline S. Muljana, Kristen Austion, Kayla Jutzi, Lora B. Pezzell, Malgorzata (Gosia) Pytel

STEMPS Faculty Publications

Instructional designers (IDs) need to maintain an understanding of the current trends and issues within the field. Pursuing professional learning informally supports IDs’ effort to keep up with current trends and issues because it is not restricted by curriculum and time. Professional development (PD) offered by Professional Development for Instructional Designers (PD4IDs) learning group can address issues related to geographical and funding limitations. This application paper presents the coordination of PD based on the conceptual framework (e.g., Community of Practice and Social Network Knowledge Construction) and reflections of several PD4IDs members with various roles. The reflections indicate the benefits of …

The Role Of The Internet In Intelligence Gathering And Spreading Propaganda, Leila Halawi

Publications

The analysis of American intelligence as an academic discipline exhibits an excellent level of integration regarding subject matter and methods from military history and strategic studies. The knowledge and information revolution steered a different online culture of sharing and oversharing. While the study of intelligence has primarily been associated with historical methods thus far, opportunities for innovation are also afforded by advances in theoretical and conceptual thinking about intelligence. Such revolutions can help intelligence history while concurrently enlightening the disputes on intelligence in the twentyfirst century. The takings from the information age consist of low cost for access to data …

Takin' Care Of Small Business: The Rise Of Stakeholder Influence, William P. Jimenez, Xiaohong (Violet) Xu, Emily D. Campion, Andrew A. Bennett

Management Faculty Publications

In this Exchange, we consider three crucial boundary conditions that Barnett, Henriques, and Husted (2020) overlooked in their model of diminished stakeholder influence. Although we agree that social media platforms have weakened stakeholder influence in certain conditions, such is not the case for all firms, all stakeholders, or all situations. Drawing from socio-cognitive and self-determination theories, we contend that (a) independent, owner-managed small firms present a context wherein information overload is rendered less of an issue because the information about the firm is more salient to locals; (b) stakeholders can be motivated to influence firms via social media platforms, which …

Teaching College Athletes Social Media Appropriateness, Christina Murray

University of the Pacific Theses and Dissertations

It may come as no surprise that Twitter is the most popular social media platform where student athletes, particularly men, post inappropriate content. Male student athletes’ inappropriate tweets have become such a problem for universities, athletic departments, and the NCAA that coaches are forced to place a ban on their players’ social media usage or hire third party monitoring systems. Unfortunately, these reactive responses have not alleviated the problem of athletes differentiating what content is appropriate or inappropriate to tweet on their Twitter accounts. Analysis of the data collected from scholarly journal articles, textbooks, and popular press articles revealed that …

Internet Memes: Leaflet Propaganda Of The Digital Age, Joshua Troy Nieubuurt

English Faculty Publications

Internet memes are one of the latest evolutions of “leaflet” propaganda and an effective tool in the arsenal of digital persuasion. In the past such items were dropped from planes, now they find their way into social media across multiple platforms and their territory is global. Internet memes can be used to target specific groups to help build and solidify tribal bonds. Due to the ease of creation, and their ability to constantly reaffirm axiomatic tribal ideas, they have become an adroit tool allowing for mass influence across international borders. This text explores the link between internet memes and their …

The Dangers Of Free Speech In The Modern World, Katie Yoak

Williams Honors College, Honors Research Projects

In our modern day individuals often feel safe being able to say whatever they want from behind a computer. The ability to say whatever we want online has both positive and negative effects. This digital form of communication can bring out both the best and worst in us. Many people in our modern age take this technology and use it to engage in aggressive behavior that may not normally occur or be seen by as many people. In this modern day of internet aggression I wish to explore how the ability to speak freely online and through social media services …

Analyzing Social Media Implementation In Hospitals In The U.S. Midwest Region, Dalsang Chung, C. Christopher Lee, David Hwang

Journal of International Technology and Information Management

The purpose of this research is to explore to what scale hospitals are adopting social media and implementing it in accordance with hospital characteristics. We reviewed hospitals’ social media activities on social networking sites such Facebook, Twitter, Instagram, and YouTube. We studied the 912 hospitals in the Midwest region reported in the 2015 American Hospital Association Annual Survey dataset. We reviewed each hospital’s social-networking page to understand the scale of social media adoption relative to the hospital’s characteristics such as bed count, state, ownership type (control), and specialty (service). We also considered whether the hospital is in a network and …

Social Media Self-Regulation And The Rise Of Vaccine Misinformation, Ana Santos Rutschman

All Faculty Scholarship

This essay examines the main characteristics and shortcomings of mainstream social media responses to vaccine misinformation and disinformation. Parts I and II contextualize the recent expansion of vaccine information and disinformation in the online environment. Part III provides a survey and taxonomy of ongoing responses to vaccine misinformation adopted by mainstream social media. It further notes the limitations of current self-regulatory modes and illustrates these limitations by presenting a short case study on Facebook—the largest social media vehicle for vaccine-specific misinformation, currently estimated to harbor approximately half of the social media accounts linked to vaccine misinformation. Part IV examines potential …

The Impact Of Social Media On Teenage Females Self-Esteem, Amanda C. Perkovich

All Graduate Theses, Dissertations, and Other Capstone Projects

Social media has become the way we connect with the world. Social networking sites, including Facebook, Instagram, Snapchat, Twitter and TikTok, allow users to share intimate details of their lives, upload photographs, initiate and maintain relationships, plan social gatherings, observe the lives of others and express beliefs, values and emotions. In the last ten years, numerous articles have focused on the relationship between social media use and mental health however, very few studies have concentrated on self-esteem, especially in teenage females. The purpose of this literature review is to explore the associations between increased social media activity (greater than 2 …

Twitter Content Analysis Of The Australian Bushfires Disaster 2019-2020: Futures Implications, Gregory Willson, Violetta Wilk, Ruth Sibson, Ashlee Morgan

Research outputs 2014 to 2021

Purpose: This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach: A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that mentioned the bushfires and wildlife are explored. Findings: The devastation of wildlife through the Australian bushfire disaster elicited emotionally charged Twitter content from both Australian and overseas users. Positive sentiment focused on offering support to areas impacted …

Chronic Customers Or Increased Awareness? The Dynamics Of Social Media Customer Service, Shujing Sun, Yang Gao, Huaxia Rui

Research Collection School Of Computing and Information Systems

Despite that social media has become a promising alternative to traditional call centers, managers hesitate to fully harness its power because they worry that active service intervention may encourage excessive use of the channel by disgruntled customers. This paper sheds light on such a concern by examining the dynamics between brand-level customer complaints and service interventions on social media. Using details of customer-brand interactions of 40 airlines on Twitter, we find that more service interventions indeed cause more customer complaints, accounting for the online customer population and service quality. However, the increased complaints are primarily driven by the awareness enhancement …

Analyzing Tweets On New Norm: Work From Home During Covid-19 Outbreak, Swapna Gottipati, Kyong Jin Shim, Hui Hian Teo, Karthik Nityanand, Shreyansh Shivam

Research Collection School Of Computing and Information Systems

The COVID-19 pandemic triggered a large-scale work-from-home trend globally in recent months. In this paper, we study the phenomenon of “work-from-home” (WFH) by performing social listening. We propose an analytics pipeline designed to crawl social media data and perform text mining analyzes on textual data from tweets scrapped based on hashtags related to WFH in COVID-19 situation. We apply text mining and NLP techniques to analyze the tweets for extracting the WFH themes and sentiments (positive and negative). Our Twitter theme analysis adds further value by summarizing the common key topics, allowing employers to gain more insights on areas of …

Implementation Of Green Marketing Concept Throughsocial Media Activities: A Systematic Literature Review, Elnur Nabivi

Journal of Marketing and Consumer Behaviour in Emerging Markets

The last century’s industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using “green marketing” strategies. Green marketing refers to the development and marketing of products that are considered environmentally safe. Furthermore, the extensive use of the Internet and increasing social media’s importance in recent years forced brands to communicate with consumers in this way. In this study, these two mega-trends influencing contemporary consumer behavior were combined: social media and green marketing. …

How Museum Utilize Social Media On Communication, Jiake Han

School of Professional Studies

With the development of Internet, social media became more and more popular among people. Many industries realize the importance of social media in business. Traditionally, museum concentrates more on personal visual experience, which is hard to be replaced by online media. However, museums now also put more concentrate on social media platform because it expands the way of engagement. Especially, for Coronavirus, many organizations including museums have to close. Therefore, museums have to depend more on social media platforms to communicate with audiences. This research aims at finding how different kind of social media help museum communicate and engage with …

What's On Job Seekers' Social Media Sites? A Content Analysis And Effects Of Structure On Recruiter Judgments And Predictive Validity, Liwen Zhang, Chad H. Van Iddekinge, John D. Arnold, Philip L. Roth, Filip Lievens, Stephen E. Lanivich, Samantha L. Jordan

Research Collection Lee Kong Chian School Of Business

Many organizational representatives review social media (SM) information (e.g., Facebook, Twitter) when recruiting and assessing job applicants. Despite this, very little empirical data exist concerning the SM information available to organizations or whether assessments of such information are a valid predictor of work outcomes. This multi-study investigation examines several critical issues in this emerging area. In Study 1, we conducted a content analysis of job seekers’ Facebook sites (n = 266) and found that these sites often provide demographic variables that U.S. employment laws typically prohibit organizations from using when making personnel decisions (e.g., age, ethnicity, religion), as well as …

Digital Social Listening On Conversations About Sexual Harassment, Xuesi Sim, Ern Rae Chang, Yu Xiang Ong, Jie Ying Yeo, Christine Bai Shuang Yan, Eugene Wen Jia Choy, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

In light of the #MeToo movement and publicized sexual harassment incidents in Singapore in recent years, we built an analytics pipeline for performing digital social listening on conversations about sexual harassment for AWARE (Association of Women for Action and Research). Our social network analysis results identified key influencers that AWARE can engage for sexual harassment awareness campaigns. Further, our analysis results suggest new hashtags that AWARE can use to run social media campaigns and achieve greater reach.

Social Media Analytics: A Case Study Of Singapore General Election 2020, Sebastian Zhi Tao Khoo, Leong Hock Ho, Ee Hong Lee, Danston Kheng Boon Goh, Zehao Zhang, Swee Hong Ng, Haodi Qi, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

The 2020 Singaporean General Election (GE2020) was a general election held in Singapore on July 10, 2020. In this study, we present an analysis on social conversations about GE2020 during the election period. We analyzed social conversations from popular platforms such as Twitter, HardwareZone, and TR Emeritus.

Patrons And The Pandemic: How We Are Serving, Connecting, And Communicating With Library Patrons During The Covid-19 Pandemic, Lauren Puzier

University Libraries Faculty Scholarship

The COVID-19 pandemic has forced many libraries in the United States to focus on providing remote services and reimagine in-person services. At the same time, many library users are not or cannot visit physical buildings and may not be easy to reach. Libraries are communicating new service methods, protocols for health and safety, new and changing hours, policies, and more. This article discusses how libraries are communicating with patrons during the COVID-19 pandemic.

FacebookʼS Latest Attempt To Address Vaccine Misinformation — And Why ItʼS Not Enough, Ana Santos Rutschman

All Faculty Scholarship

On October 13, 2020 Facebook announced the adoption of a series of measures to promote vaccine trust “while prohibiting ads with misinformation that could harm public health efforts.” In the post written by Kang-Xing Jin (head of health) and Rob Leathern (director of product management), the company explained that the new measures were designed with an emphasis on encouraging widespread use of this yearʼs flu vaccine, as well as in anticipation of potential COVID-19 vaccines becoming available in the near future.

The changes focus mainly on the establishment of a multiprong informational campaign about the seasonal flu vaccine, which includes …

Palestinian - Israeli Cyber Conflict: An Analytical Study Of The Israeli Propaganda On Facebook Adraei's Page As An Example, Said Abu Mualla

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

The way social networks are used in Palestine often mirrors and incorporates the ongoing political and military conflict in the region; another episode which inflames this long-lasting conflict. The cyber battle has deepened and taken on new dimensions, especially on Facebook, the most widely used network in Palestine. Through a case study, this article explores the Israeli official propaganda on social networks, the most important cyber space platforms, by analyzing the official page of the Israeli Military Spokesman, Ofajaa Adraei. The study is descriptive studies and utilizes the Survey Method and Content Analysis Method (both quantitatively and qualitatively). The study …

Social Media Is Causing A Threat To Our Democracy, Chloe Krempasky

English Department: Research for Change - Wicked Problems in Our World

Division between political parties in The United States of America is increasing daily, causing a serious threat to the future of our democracy. People form their own opinions and decide which political party to affiliate with based on childhood experiences or through media outlets. It is more common as technology is advancing that people get their political information through social media. This is starting to become a serious problem. Social media companies are the cause of this, as they create Echo Chambers that only allow people to view content that relates to their political view. There is also Fake news …

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

Front Liners Fighting Fake News: Global Perspectives On Mobilising Young People As Media Literacy Advocates, Sun Sun Lim, Kai Ryn Tan

Research Collection College of Integrative Studies

With young people at the vanguard of technology adoption and media consumption, many governments are actively incorporating young people into their public education campaigns, and young people are enlisting themselves as media literacy advocates. This article reviews a selection of such media literacy programmes to unpack their key thrusts and components so as to identify best practices and learning points. It will also closely investigate one particular youth-led effort and chart its conception, execution and development.

Message Appeals On An Instagram Account Promoting Seat Belt Use That Attract Adolescents And Young Adults: Elaboration-Likelihood Perspective Study, Ni Zhang, Stacy A. Drake, Kele Ding

Faculty Research, Scholarly, and Creative Activity

Background:
Adolescents and young adults demonstrate the highest rate of unrestrained motor vehicle fatalities, making the promotion of seat belt restraint a priority for public health practitioners. Because social media use among adolescents and young adults has proliferated in recent years, it is critical to explore how to use this tool to promote seat belt use among this population. Social media posts can contain various types of information within each post and this information can be communicated using different modalities.
Objective:
In this study, based on the elaboration likelihood model, we aimed to examine how adolescents and young adults reacted …

Misinformation More Likely To Use Non-Specific Authority References: Twitter Analysis Of Two Covid-19 Myths, Joseph Mcglynn, Maxim Baryshevtsev, Zane A. Dayton

Communication Graduate Research

This research examines the content, timing, and spread of COVID-19 misinformation and subsequent debunking efforts for two COVID-19 myths. COVID-19 misinformation tweets included more non-specific authority references (e.g., “Taiwanese experts”, “a doctor friend”), while debunking tweets included more specific and verifiable authority references (e.g., the CDC, the World Health Organization, Snopes). Findings illustrate a delayed debunking response to COVID-19 misinformation, as it took seven days for debunking tweets to match the quantity of misinformation tweets. The use of non-specific authority references in tweets was associated with decreased tweet engagement, suggesting the importance of citing specific sources when refuting health misinformation.

Is Social Media A Reliable Source For Information? An Examination Of Social Media Use Among Saudi Journalist, Mesfer Alharethi

Student Theses and Dissertations

Social media usage has changed the methods of communication between individuals, the way people interact, and more importantly it changed the pace of work in the field of media and journalism. Due to that, this study sought to investigate Saudi journalists’ pattern of social media use, their perception regarding the credibility and reliability of social media contents in the field of journalism. Also, this study sought to explore the motives and gratifications behind Saudi journalists use of social media. An online survey was distributed utilizing the snowball distribution technique. 104 participants responded to the survey expressing their perception of social …