Social Media Commons^™

Music Meets Algorithm: How Tiktok Is Changing The Music Industry For Independent Artists, Tatiana Krisztina Morales

Capstones

Music Meets Algorithm: How TikTok is changing the music industry for independent artists - A profile of two music artists who have had their career kick off after posting videos on TikTok that went viral. Link to Capstone Project: https://tatianakrisztina.wixsite.com/website/capstone

To Be Not So Lonely: Support And Community Through Twitter Fan Accounts In The Harry Styles Fandom, Abigail Garrett

Honors College Theses

This study aims to examine the ways that fan accounts on social media foster community and fill the void of emotional engagement when the artist is not as active. It also looks at how fans’ parasocial relationships change when the subject of their emotional connection disappears. This study adds to previous research done on fandom, parasocial relationships, and social media. To perform this study, a close content analysis was done, focusing on one specific Harry Styles fan account on Twitter, @hsdaily. Two time periods were defined, one being a time of low activity from Harry Styles and one being high …

Strangers Switching Their Identities: Cultural Identity Management And Performance On Social Media A Qualitative Analysis Of International Students’ Intercultural (Ex)Change Processes And Perceptions Regarding Their Stay In The United States And Countries Of Origin, Vivian Kretzschmar

All Theses

In this globalized world, cross-country travel for education has been a prevalent (5.6 million students identified as international students in 2020) and ever-increasing (with a predicted increase of 250% by 2030) trend through the past decades. The sojourn impacts the students’ experience of the new culture and the ensuing shocks and adaptations. The understanding of something as complicated as culture, trying to be integrated into a new culture, and its perception to individuals, of course, have their ways of distinct communication trends through social media.

The struggle of maintaining and changing one’s cultural identity and adaptation across cultures has been …

Social Media Impact On Small Brick And Mortar Businesses, David N. Bowles

University Honors Theses

This thesis examines the implementation of various strategies and goals for small to medium brick-and-mortar enterprises regarding their use of social media. Drawing from primary data collection with small brick-and-mortar businesses within the greater metro area of Portland, Oregon, the value of social media is the ability of an organization to create a sense of value for their consumers while promoting positive relations and enhancing the consumer's ability to interact with an organization on a more personal level. Focusing on the implementation of various strategies and promotional efforts to increase the success of these small businesses and align their organizational …

"Why This Post Now?" : Dramaturging Politics And Social Media, Kennedy Kemmerer

Student Scholar Symposium Abstracts and Posters

Political events have always been influenced by the media, but social media has provided a much stronger influence than the typical newspaper or radio. Users of social media accounts (Instagram, Twitter, Facebook, TikTok, etc.) have the opportunity to share whatever they want, to whoever they want, whenever they want. While social media has given immense opportunity for artists and creators alike, it has also given way for creators to participate in uninformed performance, whether intended or not, with their content. Are social media consumers considering whether content, specifically political content, is actually true or are they accepting it at face …

Qualitative Analysis Of A Twitter-Disseminated Survey Reveals New Patient Perspectives On The Impact Of Urinary Tract Infection, Marissa Valentine-King, Lindsey Laytner, Casey Hines-Munson, Kiara Olmeda, Barbara Trautner, Sheryl Justice, Christina Ching, Larissa Grigoryan

Faculty, Staff and Students Publications

Few studies have harnessed social media to explore patients’ experiences with urinary tract infection (UTI); therefore, we captured UTI experiences and future research suggestions through a Twitter-disseminated survey. The survey posed three qualitative questions inquiring about the impact of UTIs, greatest UTI management hurdle, and research suggestions. We also asked participants to rate how seriously others perceive UTIs and the importance of UTIs in their life (scale: 1–100 (highest)). The study period spanned from January to June 2021. Coding was performed in duplicate, followed by thematic analysis. Of 466 participants from 22 countries, 128 considered their UTIs recurrent (n …

A Preview Of Post Amnesty Twitter: Analysis Of “Groomer” On Twitter After The Colorado Springs Shooting, Bond Benton, Yi Luo, Jin-A Choi, Keith Strudler, Keith Green

College of Communication and Media Scholarship and Creative Works

On November 24, 2022 Elon Musk stated that “general amnesty” would be given to Twitter accounts previously suspended for violent threats, harassment and misinformation. This appears to reflect Musk’s previously stated intent to run the platform as a “free speech absolutist.” The question in many people’s minds is what such an incarnation of Twitter will look like. The tragic shooting at an LGBTQIA+ nightclub in Colorado Springs, Colorado on Nov. 19-20 and the reaction the event generated on the platform provide a case that demonstrates the tensions that will come with reduced platform moderation. “Groomer,” a previously Twitter restricted slur …

Social Media & Agenda Melding: Understanding Trump’S Proposed Border Wall, Anthony Spencer, Stephen Croucher

Open Access Publishing Support Funded Articles

This study explores how belief in social media outlets is an important aspect of agenda melding in an online environment. In this study, the researchers employ agenda melding as a theoretical lens to explore how belief in social media outlet can predict support for the proposed Border Wall. The researchers surveyed 232 people to find out how belief in media outlet contributes to building an online media agenda in the context of immigration. Social media networks continue to grow in influence when it comes to understanding important political issues and the way they manifest themselves in mainstream United States immigration …

Hate Speech Spikes On Twitter After Elon Musk Acquires The Platform, Bond Benton, Jin-A Choi, Yi Luo, Keith Green

College of Communication and Media Scholarship and Creative Works

Unmoderated social media platforms frequently become a haven for misinformation, extremism, and hate. There are challenges unique to unmoderated social media platforms that make the removal of such content and the users who spread it particularly difficult (Artime et al., 2020). When a platform’s focus is unrestricted expression from users, those looking to share and spread antisocial content will presumably use such spaces to share perspectives that would likely be restricted on other platforms. Historically, examples of such “free speech absolutist” spaces suggest that this threat is very real. Specifically, 4chan serves as a space where online anonymity coupled with …

Bounded Confidence: How Ai Could Exacerbate Social Media’S Homophily Problem, Dylan Weber, Scott Atran, Rich Davis

New England Journal of Public Policy

The advent of the Internet was heralded as a revolutionary development in the democratization of information. It has emerged, however, that online discourse on social media tends to narrow the information landscape of its users. This dynamic is driven by the propensity of the network structure of social media to tend toward homophily; users strongly prefer to interact with content and other users that are similar to them. We review the considerable evidence for the ubiquity of homophily in social media, discuss some possible mechanisms for this phenomenon, and present some observed and hypothesized effects. We also discuss how the …

A Study On Tourist Guides’ Use Of Social Media Platforms, Ozge Gudu Demirbulat

University of South Florida (USF) M3 Publishing

In this research, which was carried out to determine how and for what purposes tourist guides use social media platforms; the Facebook and Instagram accounts of 42 active tourist guides registered with the Trabzon Regional Chamber of Tourist Guides, which was established in accordance with the Profession Law of Tourist Guide numbered 6326, were examined. In the research, it was determined what kind of posts the tourist guides make on their Facebook and Instagram accounts, to what extent they use the relevant platforms as a personal promotional element, and to promote the relevant platforms in the tourism sector. In order …

International Migrants And Coronavirus Disease 2019 Vaccinations: Social Media, Motivated Information Management, And Vaccination Willingness, Hyunjin Seo, Yuchen Liu, Muhammad Ittefaq, Fatemeh Shayesteh, Ursula Kamanga, Annalise Baines

School of Communication Studies - Faculty Scholarship

Objective

This study examines how those who were born outside the United States and migrated to the country in the past decade used social media and other online sites to deal with uncertainties around the coronavirus disease 2019 pandemic. In particular, we examine how they used digital communication technologies to tap into online resources and social connections both in the United States and their origin country and how various aspects of online information management were associated with their willingness to get vaccinated against the virus.

Method

We conducted an online survey and in-depth interviews with international migrants aged 18–64 years …

Social Media Impact Of Articles Published By Dermatology Residents During Medical School: Cross-Sectional Study, Austin Huang, Harrison Zhu, Kelvin Zhou, R Parker Kirby, Nina Dasari, Gianmarco A Calderara, Kathryn Cordova, Ryan Sorensen, Anshul Bhatnagar, Soo Jung Kim

Faculty, Staff and Students Publications

BACKGROUND: The Altmetric score (AS) is a novel measure of publication impact that is calculated by the number of mentions across various social media websites. This method may have advantages over traditional bibliometrics in the context of research by medical students.

OBJECTIVE: This study aimed to determine whether dermatology matriculants who graduated from higher-ranked medical schools published more articles with greater impact (ie, a higher AS) than those from lower-ranked institutions.

METHODS: A PubMed search for articles published by dermatology residents who started medical school in 2020 was conducted. Demographic information and Altmetric data were collected, and medical schools were …

Use Of Twitter Among College Students For Academics: A Mixed-Methods Approach, Stefanie Amiruzzaman, Md Amiruzzaman

Languages & Cultures Faculty Publications

For almost a decade, Twitter use and its impact on students' academic performance have been explored by many researchers. Despite growing scholarly interest, studies have been mostly quantitative in nature. The findings of previous studies are conflicting; thus, an in-depth study is needed to determine how and what impacts college students' academic performance (i.e., GPA) when they spend time on Twitter. The purpose of this study was to understand the effects of Twitter use on college students' academic performance. The present study shows that individual analysis techniques, such as quantitative or qualitative tools, are not enough to understand the underlying …

Problematic Social Media Use, Social Comparison, And Defeat: An Intensive Longitudinal Investigation, Natalia Macrynikola

Dissertations, Theses, and Capstone Projects

Self-injurious thoughts and behaviors (SITBs) have steadily risen over the past two decades. The simultaneous dramatic increase in social media use has fueled concerns that using social media may be contributing to suicide risk. Although an emerging body of evidence reveals associations between certain patterns of social media use and SITBs, most research studies have not been designed to assess the temporal order of these variables and have neglected to investigate mechanisms underlying such associations. As a result, whether and how social media use may be conferring suicide risk remains unclear. To address this gap, the present study examined a …

Does Social Media Accelerate Product Recalls? Evidence From The Pharmaceutical Industry, Yang Gao, Wenjing Duan, Huaxia Rui

Research Collection School Of Computing and Information Systems

Social media has become a vital platform for voicing product-related experiences that may not only reveal product defects but also impose pressure on firms to act more promptly than before. This study scrutinizes the rarely-studied relationship between these voices and the speed of product recalls in the context of the pharmaceutical industry where social media pharmacovigilance is becoming increasingly important for the detection of drug safety signals. Using Federal Drug Administration (FDA) drug enforcement reports and social media data crawled from online forums and Twitter, we investigate whether social media can accelerate the product recall process in the context of …

Analyzing Fluctuation Of Topics And Public Sentiment Through Social Media Data, Haoyue Liu

Dissertations

Over the past decade years, Internet users were expending rapidly in the world. They form various online social networks through such Internet platforms as Twitter, Facebook and Instagram. These platforms provide a fast way that helps their users receive and disseminate information and express personal opinions in virtual space. When dealing with massive and chaotic social media data, how to accurately determine what events or concepts users are discussing is an interesting and important problem.

This dissertation work mainly consists of two parts. First, this research pays attention to mining the hidden topics and user interest trend by analyzing real-world …

A Thematic Review On Digital Storytelling (Dst) In Social Media, Ameer Fathima Musfira, Nurulhuda Ibrahim, Harryizman Harun

The Qualitative Report

Digital Storytelling (DST) is defined as telling stories using digital means. It has been initially applied for diverse purposes, including in community development, therapeutic benefits, and as an aid in teaching and learning. DST has recently been broadly used on social media platforms for marketing, running campaigns, journalism, and much more. However, no comprehensive systematic or thematic review of DST in social media has been conducted. Accordingly, this paper aims to provide a thematic review of DST in social media. The thematic review was carried out on 50 articles published from 2016 to 2021. These 50 discrete studies were selected …

Instructional Designers Conducting Professional Learning Using Social Media: A Phenomenological Study Of Their Experiences Through A Self-Regulated Learning Lens, Pauline S. Muljana

STEMPS Theses & Dissertations

Because the instructional design and technology field is dynamic (Sharif & Cho, 2015; Wang et al., 2021), instructional designers need to pursue continuous, just-in-time professional learning (Carliner, 2018) to improve knowledge, skills, and abilities (Sharif & Cho, 2015; Ritzhaupt & Martin, 2015), without being constrained by location, budget, and time (Muljana et al., 2020; Muljana et al., 2021). On the one hand, the omnipresent social media technologies offer affordances for facilitating this type of professional learning. Such technologies allow instructional designers to reach out to colleagues, search for ready-to-implement strategies, and find relevant, timely information. On the other hand, conducting …

The Pandemic Is Not Killing Us, The Police Are Killing Us: How The Change In The Subjective Reality Of Nigerian Citizens Brought About The #Endsars Protests, Olabode Adefemi Lawal

Electronic Theses, Projects, and Dissertations

Using the theory of the social construction of reality, I researched the multiple roles of social media in the Nigerian #EndSARS protests. I interviewed 16 Nigerian protesters from the #EndSARS movement for this study: eight participated in-person while eight protested in-person and digitally (hybrid). Participants were asked a series of scripted questions regarding the #EndSARS protests to understand the roles social media played in shaping the subjective reality of Nigerians during that time. Using thematic analysis, this thesis proposes that the change in the subjective reality of some Nigerians contributed to the October 2020 #EndSARS protests. This thesis also compares …

The Effectiveness Of Facebook As A Social Network Intervention To Increase Physical Activity In Chinese Young Adults, Patrick W.C. Lau, J. J. Wang, Lynda B. Ransdell, Lei Shi

Kinesiology Faculty Publications and Presentations

Introduction: Facebook, one of the worlds' most popular online social networks, is easy to access and cost-effective. Its use to enhance individual's physical activity (PA) participation should be examined. This research reviews the effectiveness and successful features of Facebook for influencing PA behaviors in young adults (Study 1), and empirically examines the efficacy of the features purported in increase PA via a Facebook intervention (Study 2).

Methods: In Study 1, PubMed, Medline, SPORT Discus, ERIC, and Embase were searched for articles that identified successful features and effectiveness of Facebook PA interventions published between January 2005 and February 2022. In Study …

The Impact Of Hpv Vaccine Narratives On Social Media: Testing Narrative Engagement Theory With A Diverse Sample Of Young Adults, Amy E. Leader, Michelle Miller-Day, Rikishi T. Rey, Preethi Selvan, Anne E. Pezalla, Michael L. Hecht

Communication Faculty Articles and Research

Rates of human papillomavirus (HPV) infection are highest in young adults, who can be vaccinated against HPV if they were not vaccinated as adolescents. Since young adults increasingly access health information on social media, we tested the impact of a social media campaign with narrative-based health information on intentions related to HPV vaccination. We also aimed to understand which ads resonated most with young adults and led to higher survey completion rates. We created social media posts featuring videos promoting HPV vaccination. We launched a sponsored ad campaign on Facebook to reach young women, ages 18–26, across the country. Participants …

Parasocial Relationships With Online Influencers, Sydney Reynolds

LSU Master's Theses

Current research on parasocial relationships has a focus on the media consumer and the media personae in television or film where the media consumer exerts time and emotional energy into the relationship while the character is unaware of their existence. The purpose of this study is to explore the Influencers and further conceptualize the term parasocial relationship to include these online mediated relationships and interactions. This study explores parasocial relationships and what is associated with them in the context of social media with respondents who consistently engage with social media Influencers. Social media Influencers address their audiences personally and share …

Understanding The Impact Of Emotional Support On Mental Health Resilience Of The Community In The Social Media In Covid-19 Pandemic, Xuan Hu, Yanqing Song, Ruilin Zhu, Shuang He, Bowen Zhou, Xuelian Li, Han Bao, Shan Shen, Bingsheng Liu

Research Collection Lee Kong Chian School Of Business

Background: Emotional support in social media can act as a buffer against the negative impact of affective disorders. However, empirical evidence relating to emotional support in social media and how it influences the wider public remains scanty. The objective of this study is therefore to conduct a prototype investigation into the translation mechanism of emotional support in social media, providing empirical evidence for practitioners to use to tackle mental health issues for the wider public. Methods: A regression model is proposed to examine the relationship between perceived and received emotional support. Received emotional support is set as the dependent variable …

Facebook For Law Enforcement, Stephen Carlisle

Certified Public Manager® Applied Research

This article introduces what some law enforcement agencies have done to mitigate trust issues by utilizing social media as a form of community policing. There is a silent majority out there that support law enforcement. As a pioneer of using Facebook as a platform for community policing, taking criticism from my law enforcement peers was unavoidable. However, these same peers would turn to Facebook shortly after for personal and professional use. The key is to reach out and to educate the public to help gain trust in law enforcement, and using modern social media platforms to reach the masses only …

Through A Glass Too Brightly: A Long History Of Media, Social Expectations And Loneliness, Edward Brennan

Conference Papers

This paper looks at how media, social expectations, and chronic loneliness are intertwined. It uses a historical and cultural approach. Loneliness—a painful gap between the social connections that people have and those they expect to have—has always existed. However, modern life and new media technologies have changed how loneliness feels. Using examples from the telephone, radio, television, and social media, the paper shows that society regularly has greeted new technologies through a polarised hopes and fears discourse. A more long-term history, however, reveals that while media may have positive and negative effects on social connection, the relationship between media and …

Governmental Persuasion Strategies On Social Media During Covid-19: A Comparative Study Of The Us And China, Fan Wang

Hatfield Graduate Journal of Public Affairs

This study compared persuasive strategies of the governments of the U.S. and China during a public health crisis using social media messages. Collecting data with R and Python from two national public health sectors' official accounts on Twitter (N = 1,630) and Sina Weibo (N = 3,554), the researcher investigated how the organizations' messages reflected Cialdini's seven principles of persuasion and whether other emergent messaging patterns occurred. According to the different phases that the two countries had gone through during the pandemic, the researcher also conducted a pooled times series analysis to investigate the relationship between the frequency of daily …

How Do Information Specialists Keep Up To Date?, Aaron Tay

Research Collection Library

The working environment of information specialists is undergoing profound changes. This is primarily due to rapid advances in digitalization and automation. New databases are being set up or new functions added to established databases. At the same time, data processing and analysis have reached a new level (e.g. through machine learning). In addition, many new software tools to support daily work are being developed. But how do information specialists find out about new developments and assess the practical suitability of new tools?

Nowadays, an abundance of information on new developments in information retrieval can be found on the Internet. In …

Using Social Media In Kenya To Quantify Road Safety: An Analysis Of Novel Data, J. Austin Lee, Lyndsey Armes, Benjamin Wachira

Emergency Medicine, East Africa

Background: Road trafc injuries are a large and growing cause of morbidity and mortality in low- and middleincome countries, especially in Africa. Systematic data collection for trafc incidents in Kenya is lacking and in many low- and middle-income countries available data sources are disparate or missing altogether. Many Kenyans use social media platforms, including Twitter; many road trafc incidents are publicly reported on the microblog platform. This study is a prospective cohort analysis of all tweets related to road trafc incidents in Kenya over a 24-month period (February 2019 to January 2021).

Results: A substantial number of unique …

Social Media Marketing And Insurance: An Analysis Of The Impact Of Social Media Marketing On Small Independent Brokerages Of Property And Casualty Insurance, Kaylee B. Brucker

University Honors Theses

Property and casualty insurance is an intangible service. It is a large industry within the US that in most regard is perpetual. Marketing for insurance is not similar to marketing for most other services or products. The agent must relay the value to the consumer prior to them purchasing it. Further, when considering social media marketing, we find a separate strategy of marketing. Social media marketing is becoming increasingly popular, it has shown as a successful strategy for obtaining consumers' attention and their business. This success has been seen in many industries, including insurance. However, there is a lack of …