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2024

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Full-Text Articles in Social Media

Mapping The Jurisprudence Of The Facebook Court, Tao Huang Mar 2024

Mapping The Jurisprudence Of The Facebook Court, Tao Huang

Buffalo Law Review

The Oversight Board of Facebook (now Meta) has been described as a “court.” Acting like a judicial body, it adjudicates disputes about content moderation decisions of Meta. In some sense, the Board is a great experiment: it enables us, for the first time, to observe, analyze, and assess how private platforms can borrow the model of judicial review to enhance their governance, how the new platform laws have differed from and interacted with the old State laws, and what new principles, rules, and methods will emerge in this process of interaction, accommodation, and innovation. These developments constitute a crucial part …


Centennials Information Ecosystem: A Portrait Of Gen Z As Potential Information Consumers Of Mainstream Media, Andalusia Neneng Permatasari, Ratri Rizki Kusumalestari, Arbaiyah Satriani, Yuki Jauza Hasna Afyadi, Sarry Shafina Saraswati Mar 2024

Centennials Information Ecosystem: A Portrait Of Gen Z As Potential Information Consumers Of Mainstream Media, Andalusia Neneng Permatasari, Ratri Rizki Kusumalestari, Arbaiyah Satriani, Yuki Jauza Hasna Afyadi, Sarry Shafina Saraswati

JURNAL KOMUNIKASI INDONESIA

Generation Z, also known as the centennials, has been widely discussed in various studies. Gen Z's behavior in consuming news and information is shown in the way they access information, choose news topics and media platforms, and determine which media they will frequently go to specifically. The purpose of this study is to explore Gen Z's consumption of news on mainstream media and the factors that influence it, and to delve into their perceptions of the function of mainstream media in exercising social control and being a trusted source of information. The method used in the research is qualitative with …


When The Opposition Dominates The Conversation (Twitter Network Analysis About The Controversial Indonesian Constitutional Court Decision), Rifki Nur Priyansyah, Rudi Reynal Sulaiman, Ferdi Raihan Firdaus Mar 2024

When The Opposition Dominates The Conversation (Twitter Network Analysis About The Controversial Indonesian Constitutional Court Decision), Rifki Nur Priyansyah, Rudi Reynal Sulaiman, Ferdi Raihan Firdaus

JURNAL KOMUNIKASI INDONESIA

The Constitutional Court of Indonesia decided to grant a request of the Deputy Chairman of the Corruption Eradication Commission (KPK) to extend the term of office of the KPK from 4 years to 5 years. This brought up public attention on Twitter, including members of the House of Representatives (DPR). Social network analysis was used to discover how the discussion appeared on the Twitter network and the actors involved (using indegree, outdegree, and betweenness centrality derived from graph theory). The Netlytic program recorded 6,195 uploads from May 25, 2023, to June 1, 2023. the Gephi application detects 3377 nodes and …


توظيف اللوبي الفلسطيني في أمريكا لمنصة فيسبوك في هندسة الجمهور الأمريكي, Aseel Abu Fardi, Omar Abu Arqoub Mar 2024

توظيف اللوبي الفلسطيني في أمريكا لمنصة فيسبوك في هندسة الجمهور الأمريكي, Aseel Abu Fardi, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

هدف المقال تحليل خطاب مؤسسات اللوبي الفلسطيني في أمريكا المستخدم لهندسة الجمهور الأمريكي من خلال صفحات فيسبوك، والتعرف على الأطر التي وظفها لتأطير موضوعاته وقضاياه، بالاستناد إلى نظرية التأطير الإعلامي. تنتمي هذه الدراسة إلى حقل الدراسات الوصفية التحليلية، باستخدام أداة تحليل المضمون لعينة الدراسة المكونة من 247 منشوراً من منشورات صفحات مؤسسات اللوبي الفلسطيني على منصة فيسبوك خلال النصف الثاني من العام 2021. وخلصت الدراسة إلى مجموعة من النتائج أبرزها، تركيز خطاب اللوبي على الموضوعات الإنسانية والسياسية والحقوقية القانونية، يليها الموضوعات الثقافية الأكاديمية، كما أن الأطر الإعلامية الأكثر توظيفاً في خطاب اللوبي هي: إطار المسؤولية، وإطار الصراع، وإطار الاهتمامات الإنسانية. …


Queer Rural Youth Online: A Digital Ethnography, Joseph Robert Burns Mar 2024

Queer Rural Youth Online: A Digital Ethnography, Joseph Robert Burns

Dissertations and Theses

This thesis is based on digital ethnographic fieldwork conducted in 2023 within Queer subcommunities on the social media sites Reddit and Twitter (now known as X) and data collected from interviews with Queer rural youth members of these communities. The data reveal that social media use directly influences the lives and actions of Queer rural youth, who use the space to build social connections, shape their personal identities, and seek advice pertaining to their in-person lives and decisions. By using these spaces, Queer rural youth build both bonding and bridging social capital, learn to subvert restrictions to their Internet access, …


#Getinked: An Anthropological Exploration Of Tattooing And Social Media, Delanee Taylor Mar 2024

#Getinked: An Anthropological Exploration Of Tattooing And Social Media, Delanee Taylor

Electronic Theses and Dissertations

This thesis aims to address two inquiries regarding contemporary tattooing. The first goal is to explore how social media has changed the practice of tattooing while the second goal is to examine how tattoos are used to express or explore the differing facets of a person’s identity. Identity theory, social identity theory, semiotics, and the concepts of stigma and deviancy form the theoretical framework which allows one to understand the ways in which tattoos can provide insights into the various aspects of someone’s identity as well as how social media can influence members of the tattoo community. An online survey, …


Utilisation Of Whatsapp For Emergency Medical Services In Garissa, Kenya., Austin Lee, Benjamin Wachira, John Kennedy, Nicholas Asselin, Nee-Kofi Mould-Millman Mar 2024

Utilisation Of Whatsapp For Emergency Medical Services In Garissa, Kenya., Austin Lee, Benjamin Wachira, John Kennedy, Nicholas Asselin, Nee-Kofi Mould-Millman

Emergency Medicine, East Africa

Garissa county, Kenya is a geographically large county with a mobile pastoralist population that has developed a method for emergency medical services (EMS) coordination using the WhatsApp communication platform. This work was based on a site visit, to better understand and describe the current operations, strengths, and weaknesses of the EMS communication system in Garissa. The use of WhatsApp in Garissa county seems to work well in the local context and has the potential to serve as a cost-effective solution for other EMS systems in Kenya, Africa, and other LMICs.


Sappling: An Interactive Platform For Creative Expression And Collaboration, Alex Aquino Mar 2024

Sappling: An Interactive Platform For Creative Expression And Collaboration, Alex Aquino

Graphic Communication

Sappling is a new application that aims to tackle some of the shortcomings of traditional social media, which currently dominates the way we interact with friends and other users online. In its initial phase, we plan to target a certain demographic of people that we feel would benefit most from the platform, such as engineers or musicians. As a part of my project, I plan to help identify which group we want to target in this development stage, using survey data and other metrics to measure different groups and their likelihood to benefit from this new platform. As some research …


Green Fame On Tiktok Analyzing Digital Persuasion Appeals On Climate Change Discourse Among The Public And Youth., Sherry Ayad Feb 2024

Green Fame On Tiktok Analyzing Digital Persuasion Appeals On Climate Change Discourse Among The Public And Youth., Sherry Ayad

Theses and Dissertations

In a constantly changing media ecosystem, TikTok is gaining prominence and attention, particularly among youth and Gen Z. The platform’s unique affordances are recently being utilized by young voices to promote self-expression and social activism. Consequently, TikTok’s changing nature is giving space for serious social and political issues impacting the future of young generations on topics such as climate change. By analyzing the top N=400 TikTok videos from the 27th Conference of the Parties (COP27) to the 28th Conference of the Parties (COP28), this study contributes to rare knowledge of utilizing TikTok’s affordances in scientific and political topics such as …


“Eres Un No Sabo Kid”: How Linguistic Discrimination Online Is Shaping Young Heritage Spanish Speakers’ Language Attitudes, Identities, And Community Connections, Diana Camberos, Claudia Pozzobon Potratz Feb 2024

“Eres Un No Sabo Kid”: How Linguistic Discrimination Online Is Shaping Young Heritage Spanish Speakers’ Language Attitudes, Identities, And Community Connections, Diana Camberos, Claudia Pozzobon Potratz

11th National Symposium on Spanish as a Heritage Language (Archived)

We explore how a social media phenomenon impacts the identity, language development, ideologies, and sense of community and self among Heritage Spanish Speakers (HSS) at a PWI in the Midwest. The data reveals the unique experiences and challenges faced by HSS and their perspective on language ideologies and identity.


Organizational Communication In The Wnba, Paris Fierkelepp Feb 2024

Organizational Communication In The Wnba, Paris Fierkelepp

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

There are over 42,000 organizations in the world, each of which has their own style and practice of organization communication. Out of all those organizations, the one that I chose as the subject of my research paper is the Women’s National Basketball Association, better known as the WNBA. Throughout this paper, I will provide a brief history of the WNBA, patterns that I have identified regarding communication in the WNBA, connections between communication in the WNBA and the course content, some problems I identified regarding the communication in the WNBA, and my recommendations for fixing those problems.


The Uses And Gratifications Of Social Audio-Focused Apps: A Case Study Of The Clubhouse Application, Dalia Abdelhamid Younes Feb 2024

The Uses And Gratifications Of Social Audio-Focused Apps: A Case Study Of The Clubhouse Application, Dalia Abdelhamid Younes

Theses and Dissertations

Social audio has recently emerged recently as a new form of social media based on voice. It spread rapidly through the Clubhouse application, which became a significant trend during the COVID-19 pandemic. The study aims to explore Egyptian content creators' motivations to join Clubhouse, study their motivations to produce their content, and identify the gratifications obtained from using this application. It also seeks to investigate the application`s sustainability within the Egyptian context by outlining the challenges faced by the Egyptian content creators. The study employs the uses and gratifications theory, conducting in-depth interviews with 17 Egyptian content creators. The findings …


The Camera Eats First: What Foodstagramming Reveals About Personal Behavior, Xiaoxiao Fu Feb 2024

The Camera Eats First: What Foodstagramming Reveals About Personal Behavior, Xiaoxiao Fu

Rosen Research Review

Some chefs may try to ban it, but 'foodstagramming'—diners taking photographs of food to post on social media—is a valuable tool that can boost both restaurants' and diners' public image. That's the conclusion of new research led by UCF Rosen College of Hospitality Management's Associate Professor Xiaoxiao Fu. The study takes a psychological perspective and finds that foodstagramming helps both individuals' self-efficacy—the belief that if individuals act in specific ways they can achieve certain goals—and provides opportunities for restaurants to promote their businesses in new and exciting ways.


An Analysis Of Online Perceptions In Response To Microsoft’S And Google’S Scandals., Roxana Maiorescu Feb 2024

An Analysis Of Online Perceptions In Response To Microsoft’S And Google’S Scandals., Roxana Maiorescu

Emerson Authors, Researchers, & Creators

This study contributes to the literature on corporate diversity and crisis management by analyzing stakeholder perceptions in the aftermath of Google’s and Microsoft’s sexual harassment scandals. The results reveal that both scandals were construed from the perspective of activism, an inherent feature of social media communication. While users made demands for additional corrective action from both companies, Google’s scandal was predominantly defined from the frames of controllability and perceived injustice, possibly eroding corporate reputation. By contrast, the frame of severity prevailed in the online discourse around Microsoft and showed a delineation between perceptions of senior leadership and HR. The findings …


Algorithmic Love: Twenty-First Century Organizations Of The Romantic, Sandra Moyano Ariza Feb 2024

Algorithmic Love: Twenty-First Century Organizations Of The Romantic, Sandra Moyano Ariza

Dissertations, Theses, and Capstone Projects

This dissertation investigates the highly computed and accelerated experiences of digital love as well as their cultural and artistic representations in order to shed light on the human and more-than-human entanglements producing the algorithmic love experience. The recent turn to love in critical theory and cultural studies examines how love circulates in neoliberal societies and in the subjective processes of the users, foregrounding the control of populations and the very much lamented “end of love” (Illouz 2019). My study of love supplements the neoliberalist critique of algorithmic love with a posthuman and media theory approach that attends to the material …


No Ela Without Ella: Understanding The Naming And Crafting Of Gendered Subjectivities In Puerto Rico, Carmín Quijano Seda Feb 2024

No Ela Without Ella: Understanding The Naming And Crafting Of Gendered Subjectivities In Puerto Rico, Carmín Quijano Seda

Dissertations, Theses, and Capstone Projects

At the beginning of the 20th century, the official metadiscourses about gendered job titles sedimented the idea that names or indexes pointing to women should be interpreted as unskilled, cheap, or even free labor in Puerto Rico (Azize, 1985; Muñiz Mas, 1998; Baerga-Santini, 1999). For this reason, Puerto Rican women organized and fought for equality in work settings. Furthermore, they became more active in politics and the government. Nevertheless, the Estado Libre Asociado (ELA) and local media discourses and interpretations about women’s labor discouraged them from participating in more senior positions (Acevedo Gaud, 2012).

However, this interpretation seemed to have …


From The Outside Looking In: Transmasculine Narrative Identity, Experiences, And Larger Narratives On Social Media, Micah Roldan Feb 2024

From The Outside Looking In: Transmasculine Narrative Identity, Experiences, And Larger Narratives On Social Media, Micah Roldan

Dissertations, Theses, and Capstone Projects

Narrative identity development is an essential process in how individuals perceive themselves and the world around them. Often, narrative identity is studied in cisgender heterosexual individuals and applied to others without the acknowledgment of individuals that fall outside of these categories. Drawing upon existing literature and autoethnography, this thesis aims to meaningfully bridge this gap by studying the narrative identity development of transmasculine individuals through the lens of social media. This thesis proposes that the use of social media to share gender transition journeys has created a new digital trans and queer narrative for users and viewers. This narrative is …


When And Why Do Arabs Verify? Predicting Online News Verification Intention During The 2023 Gaza War, Menna Elhosary Jan 2024

When And Why Do Arabs Verify? Predicting Online News Verification Intention During The 2023 Gaza War, Menna Elhosary

Theses and Dissertations

Guided by the network gatekeeping and secondary gatekeeping theoretical frameworks, this study employed a 2 (news headlines: pro-Palestine/anti-Palestine) x 2 (news sources: the Times of Israel/Al-Jazeera English) experiment embedded in an online survey on a purposive sample of Arab social media users (N= 452), aiming to understand the antecedents of online news verification during the 2023 Gaza War1. The study investigated the motives that might have encouraged or discouraged Arabs from verifying the war-related news circulated on social media. A model was proposed to examine the role of confirmation bias in shaping perceptions about sources and messages, thereby impacting online …


The Role Of Social Media In Raising Awareness Against Green Crimes : An Applied Study On Naif University Students, Munahi Bin Shari Jan 2024

The Role Of Social Media In Raising Awareness Against Green Crimes : An Applied Study On Naif University Students, Munahi Bin Shari

Journal of Police and Legal Sciences

Social media platforms are considered among the most important modern tools for raising awareness against green crimes in the Arab world. These platforms have a significant impact on environmental awareness and the advancement of the nation through education and guidance. They play a vital role in influencing various segments of society and drawing attention to various environmental issues. This research aims to explore the role of social media in raising awareness against green crimes.

To achieve these objectives, the researcher employed a descriptive survey methodology and conducted a questionnaire survey among a sample of 591 students at Naif University in …


Identifying Dark Patterns In User Account Disabling Interfaces: Content Analysis Results, Dominique Kelly, Victoria L. Rubin Jan 2024

Identifying Dark Patterns In User Account Disabling Interfaces: Content Analysis Results, Dominique Kelly, Victoria L. Rubin

FIMS Publications

Dark patterns are user interface (UI) strategies deliberately designed to influence users to perform actions or make choices that benefit online service providers. This mixed methods study examines dark patterns employed by social networking sites (SNSs) with the intent to deter users from disabling accounts. We recorded our attempts to disable experimental accounts in 25 SNSs drawn from Alexa’s 2020 Top Sites list. As a result of our systematic content analysis of the recordings, we identified major types of dark patterns (Complete Obstruction, Temporary Obstruction, Obfuscation, Inducements to Reconsider, and Consequences) and unified them into a conceptual model, based on …


Digital Phobia: An Inquiry For Mapping The Unseen Dimension Of New Digital Anxiety, The ‘Digiphobia’, Amarjit Kumar Singh ,Library Assistant, Md. Arshad Ali , Professional Assistant, Dr. Pankaj Mathur, Deputy Librarian, Jan 2024

Digital Phobia: An Inquiry For Mapping The Unseen Dimension Of New Digital Anxiety, The ‘Digiphobia’, Amarjit Kumar Singh ,Library Assistant, Md. Arshad Ali , Professional Assistant, Dr. Pankaj Mathur, Deputy Librarian,

Library Philosophy and Practice (e-journal)

Background: As technology continues to advance, individuals' interactions with digital platforms have become integral to daily life. Amidst this technological evolution, a novel concern emerges—Digital Phobia, hereafter referred to as “Digiphobia.” This phenomenon, although not previously explored in scholarly literature, necessitates an in-depth investigation due to its potential impact on individuals' well-being. Our research employs a two-step methodology to investigate its existence, implications, and manifestations.

Introduction: This research paper introduces and proposes the term "Digiphobia" as a comprehensive conceptualization of anxiety arising from interactions with digital spaces, applications, and environments. The proliferation of digital technologies has led to the emergence …


Critical Multimodal Discourse Analysis: A Case Of A Palestinian Movement, Mohammedwesam Amer Jan 2024

Critical Multimodal Discourse Analysis: A Case Of A Palestinian Movement, Mohammedwesam Amer

An-Najah University Journal for Research - B (Humanities)

The paper examines digital discourses of and on the Palestinian movement, Hamas on Twitter. The data corpus contains tweets and retweets by Shehab News Agency (Hamas’s agency), and all tweets associated with the hashtag #hamas and produced by any tweeter. The data resources were extracted in January 2022. The paper uses Kress and Van Leeuwen’s (1996 & 2006) social semiotic approach and critical discourse tools to examine online, textual and visual features of tweets. The findings show that the word occupation الاحتلال is the most frequent word in the tweets of Shehab News Agency, and it is associated with hashtags …


The Impact Of Loneliness Post-Pandemic And Immersed In The Upcoming Political Election, Regina M. Luttrell Ph.D., Gwen Pratt, Abigail Kludt, Amy Barone, Kwadwo Osei-Poku, Lihan Wang Jan 2024

The Impact Of Loneliness Post-Pandemic And Immersed In The Upcoming Political Election, Regina M. Luttrell Ph.D., Gwen Pratt, Abigail Kludt, Amy Barone, Kwadwo Osei-Poku, Lihan Wang

Real Chemistry Emerging Insights Lab

The Real Chemistry Emerging Insights Lab emerged with a partnership between Real Chemistry and the Public Relations department at the S.I. Newhouse School of Public Communication and serves as a multidisciplinary research center focusing on analytics, artificial intelligence, digital and emerging media for a number of organizations regarding communications.

Healthcare professionals and organizations are interested in identifying how mental health impacts different U.S. generational groups after the COVID-19 pandemic and the intersectionality of U.S. Politics. Our team focused on two generational cohorts – Generation X (1965-1980) and Generation Z (1997-2012) – as an entry point into navigating the impact of …


An Analysis: Interpersonal Conflict Resolution In Children's Television, Molly Griffith, Yared Alemu Jan 2024

An Analysis: Interpersonal Conflict Resolution In Children's Television, Molly Griffith, Yared Alemu

Concordia Journal of Communication Research

Children in the United States today are consuming television at a vastly higher rate than we have seen before (Sigman, 2012). Due to this hands off approach, there has been an increase in parents' cognition of what television their children are consuming which includes both entertainment television or educational television. The researchers highlighted the importance of teaching proper interpersonal conflict resolution to children through the television they are consuming as they learn through all observations. We highlighted the types of conflicts that are depicted in the children's show Bluey which is an educational children's television series produced in Australia. Researchers …


An Analysis Of The Relationship Between The Workload And Stress Of Colleg Athletes, Sadie Voss Jan 2024

An Analysis Of The Relationship Between The Workload And Stress Of Colleg Athletes, Sadie Voss

Concordia Journal of Communication Research

College students attending a university were asked to participate in a study regarding course workload and stress. It was found that student-athletes tend to carry more stress due to the time commitment to their sport. The researchers asked questions from a stress test to evaluate how stress impacted these students. In the survey, they factored in major, minor, credits per semester, internships, and jobs. All of these factors had a part in determining the amount of stress a student had. The study addressed in depth the relationship between a student’s course workload and the amount of stress they have which …


An Analysis Of The College Choice Process From The Eyes Of College Students, Evan Galchutt, Kao Nou Yang, Malena D. Jeffrey Jan 2024

An Analysis Of The College Choice Process From The Eyes Of College Students, Evan Galchutt, Kao Nou Yang, Malena D. Jeffrey

Concordia Journal of Communication Research

For many, the process of choosing a college marks the beginning of a period of emerging adolescence and adulthood. Although exciting, the college choice process can be daunting, as students are flooded with information to inform a choice that has ripples across multiple facets of their lives. The researchers chose to investigate what factors are most important to students during their college search process and how they impacted their ultimate choice. Moreover, the researchers honed in on how specific factors such as financial considerations and family influence impacted how they approached their decision. The participants of this study are mostly …


Social Media Management Strategies In Influencer Marketing: Lessons For Building Stakeholder Relations And Brand Crisis Management, Julia Hurt, Mary E. Beadle, Sejung Park Jan 2024

Social Media Management Strategies In Influencer Marketing: Lessons For Building Stakeholder Relations And Brand Crisis Management, Julia Hurt, Mary E. Beadle, Sejung Park

2024 Faculty Bibliography

Based on the two-step flow model, this study examines how social media influencers manage brands through three aspects, including content strategies, engagement, and interactivity. A content analysis was conducted to compare content marketing strategies and levels of engagement and interactivity between popular and unpopular creators. The results show popular creators post more often, post more promotional content, interact less, but receive positive praise from their followers. Their followers are more engaged. The Instagram posts tend to imitate celebrity sites and often use professional photographers rather than photos from mobile devices. Less popular creators used Instagram in a more personal fashion, …


My Heart Returns To Kashmir: The Ongoing Conflict Between India And Pakistan In The Kasmiri Information Environment, Adrian Colaianni, Malia Fairbanks, Kylie Gilbert, Jonathon Greco, Janna Gubanich, Parker Hundley, Ella Kea, Darren L. Linvill, Ethan May, Sarah Meadows, Connor Pridnia, Matthew Rippy, Miles Rockow, Steven Sheffield, Kate Tesh, Patrick Warren, Phebe Webb, Timothy Wilson Jan 2024

My Heart Returns To Kashmir: The Ongoing Conflict Between India And Pakistan In The Kasmiri Information Environment, Adrian Colaianni, Malia Fairbanks, Kylie Gilbert, Jonathon Greco, Janna Gubanich, Parker Hundley, Ella Kea, Darren L. Linvill, Ethan May, Sarah Meadows, Connor Pridnia, Matthew Rippy, Miles Rockow, Steven Sheffield, Kate Tesh, Patrick Warren, Phebe Webb, Timothy Wilson

Media Forensics Hub Creative Inquiry Reports

In September of 2023, The Washington Post wrote of an ongoing coordinated, inauthentic social media coordinated influence operation (CIO) conducted by the Indian Army.[1] The Post argued India’s Modi administration “is setting an example for how authoritarian governments can dictate to American social media platforms what content they must preserve and what they must remove.” Previous reports in 2022 from the Australian Strategic Policy Institute[2] and Stanford’s Internet Observatory[3], both using data supplied to them by Twitter (now X) detailed influence campaigns targeting an Indian domestic audience and working to influence attitudes around Kashmir, Pakistan, and the Indian Army. While …


She Speaks For Millions: The Emergence Of Female Diplomatic Voices In The Russo-Ukrainian War, Amber Brittain-Hale, Amber Brittain-Hale Jan 2024

She Speaks For Millions: The Emergence Of Female Diplomatic Voices In The Russo-Ukrainian War, Amber Brittain-Hale, Amber Brittain-Hale

Education Division Scholarship

This research critically investigates the public diplomacy strategies deployed by a cohort of influential female European leaders on Twitter during the Russo-Ukrainian War of 2022-2023. The study comprises eight leaders - Kallas (Estonia), Marin (Finland), von der Leyen (President of the European Commission), Metsola (President of the European Parliament), Sandu (Moldova), Simonyte (Lithuania), Zourabichvili (Georgia), and Meloni (Italy) - representing millions of constituents. By mirroring the analytical attention given to Ukraine's President, Volodymyr Zelenskyy, this study scrutinizes the distinct approaches and dif erences in emotional, cognitive, and structural language use between these influential female figures and President Zelenskyy in their …


Method Of Product Placement In Computer Games. Qualitative Research Amongst Polish Players, Magdalena Hofman-Kohlmeyer Jan 2024

Method Of Product Placement In Computer Games. Qualitative Research Amongst Polish Players, Magdalena Hofman-Kohlmeyer

Journal of Marketing and Consumer Behaviour in Emerging Markets

Nowadays, new technologies enable practitioners to create brand experience in the virtual world of computer games. Marketers use product placement to reach potential and current customers. In the meantime, computer games have become an attractive medium because they attract an increasingly wider audience of different genders and various age groups. Therefore, an important issue is to know and systematize current methods of brand placement in computer games. For the purpose, the author carried out 20 in-depth interviews with players of chosen computer games, Second Life, Euro Truck Simulator 2 and The Sims. According to the analysis, it can be distinguished …