Social Media Commons^™

Role Of Celebrities In Creating Brand Advocacy: An Analysis Of Social Media Users In Pakistan, Syeda Batool Abbas, Usamah Iyyaz Billah

Business Review

The purpose of this research study is to investigate the role of celebrities in creating brand advocacy for mobile phones amongst social media users of Pakistan. The role of celebrities has been tested through the constructs of celebrity attractiveness, trustworthiness and expertise while brand trust has been added as a mediator. The study variables of the research have been empirically tested for the first time for the mobile phone industry and from social media users. The theoretical framework was developed based on relevant research on the study topic. Research design of the study is Quantitative, one-shot, cross-sectional in nature. Data …

The Influence Of Institutional Social Media And College Students' Choice, Anna Fishbein

Masters Theses

Social media has become a way of personal communication as well as a way for brands and businesses to connect with consumers. In the past twenty years, the expansion of technology into everyday life has impacted the way we interact and communication. There is a lack of information surrounding how social media is influencing prospective students’ college choice. There are studies focused on student college choice, and studies focused on how social media impacts consumers, but there is limited research focused on bridging the two concepts. This quantitative study utilized a causal-comparative survey to explore the influence of institutional social …

Media And Peer Culture: Young People Sharing Norms And Collective Identities With And Through Media, Sun Sun Lim

Research Collection College of Integrative Studies

When young people interact, they absorb the peer culture that underpins and sustains their relationships with each other. Peer culture encompasses norms and conventions, shared interests and activities, and the unique modes of communication deployed in the afore-mentioned elements. The ways in which young people integrate their media consumption into their peer culture is the focus of this chapter. Specifically, it examines how young people incorporate media content into their peer interactions and appropriate a variety of communication platforms to socialize with their peers, thus generating distinctive traits, norms, practices, codes and shared identities that make up their unique peer …

Digital News Literacy And Social Work: Core Competencies, Cynthia H. Nover

The Journal of Sociology & Social Welfare

Digital news refers to online news, television news, and other electronic sources where individuals can gather information about the world around them. As college students increasingly get their news from online sources and comedy television, it is important for students to have appropriate media literacy skills to evaluate content. The relationship between news literacy skills and core competencies of social work education is discussed in this paper, with recommendations for incorporating news literacy in the classroom.

Jitim Front Cover Vol 31 1 2022

Journal of International Technology and Information Management

Table of Content JITIM Vol 31. issue 1, 2022

Exploring How Online Responses Change In Response To Debunking Messages About Covid-19 On Whatsapp, Xingyu Ken Chen, Jin-Cheon Na, Luke Kien-Weng Tan, Mark Chong, Murphy Choy

Research Collection Lee Kong Chian School Of Business

Purpose: The COVID-19 pandemic has spurred a concurrent outbreak of false information online. Debunking false information about a health crisis is critical as misinformation can trigger protests or panic, which necessitates a better understanding of it. This exploratory study examined the effects of debunking messages on a COVID-19-related public chat on WhatsApp in Singapore. Design/methodology/approach: To understand the effects of debunking messages about COVID-19 on WhatsApp conversations, the following was studied. The relationship between source credibility (i.e. characteristics of a communicator that affect the receiver's acceptance of the message) of different debunking message types and their effects on the length …

Dark Social Influencer Engagement In Brand Communication, Jason Shi-Yang Lim, Claresta Si Ya Yeo, Weihui Leow, Xian Hui Ng, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Increasingly, consumers are seeking immediate and personalized communication with businesses (Facebook, 2018) and organizations are expected to engage customers in a two-way dialogue. Engagement encapsulates “high relevance of brands to consumers and the development of an emotional connection between consumers and brands” (Rappaport, 2007, p. 138). Online engagement connotes commitment to a relationship, “personified by the website or other computer-mediated entities designed to communicate brand value” (Mollen & Wilson, 2010, p. 923). To engage consumers, businesses are turning to social media influencers (SMIs), who have their own social networks online (Khamis et al., 2016). Growing concerns over privacy and control …

Trending Tubes: A Social Media Analysis Of Tympanostomy Tubes In Children, Nicholas A Rossi, Katherine R French, Chad L Evans, Jason F Ohlstein, Luis D Neve, Shiva Daram, Dayton L Young, Brian J Mckinnon, Harold S Pine

Faculty, Staff and Student Publications

OBJECTIVE: To investigate the popular social media platforms Instagram and Facebook for public posts related to tympanostomy tubes in children, to discern attitudes and perceptions surrounding tympanostomy tubes, and to evaluate the content of social media posts related to tympanostomy tubes.

STUDY DESIGN: Qualitative study.

SETTING: Instagram and Facebook social media platforms.

METHODS: Instagram and Facebook were searched for public posts from 2018 and 2019 including the search terms "ear tubes,""ear tube surgery,""tympanostomy," and "myringotomy." Posts were excluded if they were unrelated to pediatric tympanostomy tubes or written in a non-English language. Relevant posts underwent subgroup analysis based on 6 …

Canceling Vs. #Cancel Culture: An Analysis On The Surveillance And Discipline Of Social Media Behavior Through Competing Discourses Of Power, Julia G. Bezio

Graduate Student Theses, Dissertations, & Professional Papers

Canceling and #cancelculture have become the topic of many debates over free speech and accountability for oppressive behaviors in social media discourse. This thesis examines Twitter discourse from two recent racism-based cancel cases. Using Foss and Gill’s (1987) adapted epistemic rhetoric framework and emphasizing elements of Foucauldian surveillance and discipline in the discourse, I conduct a comparative qualitative examination of Gina Rodriguez’s and Chris Harrison’s cancel discourse. I contend that in the cancel process, Twitter users engage in surveillance to discipline one another on multiple levels: first, as cancelers use the practice to discipline oppressive behaviors on social media, and …

Positive Family Relationships In A Digital Age: Hearing The Voice Of Young People, Nicola F. Johnson, Zoe Francis

Research outputs 2022 to 2026

This study focused on young people's perspectives about family relationships and how they can be strengthened or weakened through digital media practices. Located in Melbourne, Australia, 20 participants aged between 13 and 17 years were interviewed about how digital devices and practices shaped the way they interacted with family. The thematic analysis points to the young people's commitment to family cohesion. This was demonstrated through responsible use of social media, admitting the need for device-free time, acknowledging the challenges of being online, and their sense of responsibility as a family member, which informed and shaped the way they individually acted.