Social Media Commons^™

Climate Change Frames And Emotional Responses On Reddit, Isabel Iruani Villanueva

Graduate Theses and Dissertations

Climate change remains a highly polarized topic in the United States. Research suggests that the divide in climate change beliefs is partly a result of news media’s representation of select aspects of the problem, or framing. Frames influence individuals’ attitudes, emotions, and behaviors towards climate change. Overwhelming representation of certain climate change frames has led to a lack of emotional connection to the issue, resulting in inaction or dismissal. Climate change researchers have investigated the presence and effects of frames on both news media and select social media sites, particularly Twitter. However, little research has investigated the climate change conversation …

Investigating The Role Of Social Capital And Everyday Communication In Campus Community Resilience During The Covid-19 Pandemic, Kaleb A. Turner

Graduate Theses and Dissertations

This thesis investigated the role of social capital and everyday communication in campus community resilience capacities during the COVID-19 pandemic. This study conceptualized the university community as a micro-community that experienced sharp disruption as a result of the COVID-19 pandemic. In the same way that traditionally conceptualized communities harness communication to build resilience, this study provides evidence that micro-communities, such as the university campus, have the same potential. Focus groups with students, faculty, and staff, as well as one-on-one semi-structured interviews with students, resulted in 557 pages of single-spaced transcripts that provided rich data to understand this community resilience context. …

More Kawaii Than A Real-Person Live Streamer: Understanding How The Otaku Community Engages With And Perceives Virtual Youtubers, Zhicong Lu, Chenxinran Shen, Jiannan Li, Hong Shen, Daniel Wigdor

Research Collection School Of Computing and Information Systems

Live streaming has become increasingly popular, with most streamers presenting their real-life appearance. However, Virtual YouTubers (VTubers), virtual 2D or 3D avatars that are voiced by humans, are emerging as live streamers and attracting a growing viewership in East Asia. Although prior research has found that many viewers seek real-life interpersonal interactions with real-person streamers, it is currently unknown what makes VTuber live streams engaging or how they are perceived differently than real-person streamers. We conducted an interview study to understand how viewers engage with VTubers and perceive the identities of the voice actors behind the avatars (i.e., Nakanohito). The …

Angrybert: Joint Learning Target And Emotion For Hate Speech Detection, Md Rabiul Awal, Rui Cao, Roy Ka-Wei Lee, Sandra Mitrović

Research Collection School Of Computing and Information Systems

Automated hate speech detection in social media is a challenging task that has recently gained significant traction in the data mining and Natural Language Processing community. However, most of the existing methods adopt a supervised approach that depended heavily on the annotated hate speech datasets, which are imbalanced and often lack training samples for hateful content. This paper addresses the research gaps by proposing a novel multitask learning-based model, AngryBERT, which jointly learns hate speech detection with sentiment classification and target identification as secondary relevant tasks. We conduct extensive experiments to augment three commonly-used hate speech detection datasets. Our experiment …

Lethal, Viral, Global: The Role Of Mobile Media And The Growing International Scourge Of Fake News, Gordon Kuo Siong Tan, Sun Sun Lim, Roy Kheng

Research Collection College of Integrative Studies

The rising ubiquity of mobile-enabled devices has greatly accelerated the spread of online disinformation. Media production and dissemination capabilities are within easy reach of consumers, who may become key nodes in sharing fabricated information. Social media platforms’ advertisement-driven revenue models have encouraged the proliferation of viral and inflammatory content, where journalistic best practices are de-emphasized. Furthermore, opaque algorithms favor fake stories that elicit greater emotional responses from users. Increased deregulation has given mobile media companies considerable freedom over content moderation policies. Finally, emerging mobile technologies have enabled more sophisticated and richer forms of fabricated content to be circulated among a …

Fake News, Epistemic Coverage And Trust, Shane Ryan

Research Collection School of Social Sciences

This article makes the case that a deficit or absence of trust in media sources to report on newsworthy items facilitates acceptance of fake news. The article begins by identifying the sort of fake news that is of interest for the purposes of this article. Epistemic coverage is then explained-in particular, how an individual's expectations about their epistemic environment can lead them to accepting or rejecting claims. The article explains that when an individual believes that mainstream media report on what is deemed newsworthy, it follows that an individual will have grounds to dismiss a newsworthy claim that has not …

How Risk-Related Statistics, As Reported In News And Social Media, Are Linked To The Use Of The Public Transit System, Prashiddhi Pokhrel

Thinking Matters Symposium

Due to the pandemic, people have started relying more on televisions, news, social media, and other news outlets for guidance. Moreover, with the increasing amount of news, data, and information there is also an increase in the amount of misleading statistics. People’s opinions and decisions significantly depend on the data, statistics, and information that they are exposed to, as well as their sources. For this project, we want to look at how information and its sources are affecting the decision made by the general public for the usage of the Portland Transit System. It is very important to know why …

The Impacts Of Social Media Sites Such As Instagram And Facebook On Emerging Adult’S Perceptions Of Self-Esteem And Body Satisfaction, Wynne Cushing, Samantha Shandorf, Courtney Piccirillo, Abby Frazier

Thinking Matters Symposium

This study investigated the impacts of social media use, specifically Facebook and Instagram, on emerging adults’ perceptions of self-esteem and body satisfaction. Limited research exists regarding the influence of demographic variables, such as gender, race, and geographic location, on the relationship between social media use and negative outcome variables. The researchers utilized a cross-sectional survey design with a target population of University of Southern Maine students. Researchers hypothesize that emerging adults who spend more time on Facebook and Instagram are more likely to have lower self-esteem and body satisfaction than emerging adults who spend little to no time on Facebook …

Impact Of Viewing Fatphobic Messages On Facebook In Generation X, Emily Gobi, Anna Biasin, Emily Baronfeld

Thinking Matters Symposium

Social media has been found to directly affect body image dissatisfaction (BID), which is defined as a discrepancy between how a person views their weight, shape and size, and what is indicated by objective measures (Silva et al., 2011). Previous studies on body image and social media have mostly been limited to women and girls (Ginsberg et al., 2015), and little research is available for individuals past early adulthood. The current study surveyed individuals from Generation X, defined as anyone born between 1965 and 1980. In addition, this study recruited participants from all genders, asking participants to self-identify as male, …

A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab

Honors Theses

By comparing the controversies that stemmed from Papa John’s John Schnatter and CrossFit’s Greg Glassman, some obvious public relations strategies stand out, including but not limited to understanding an audience, adapting to a changing environment, establishing a crisis communications plan, and taking controversial stands on issues close to the audience’s hearts. Most importantly though, if companies preach messages of social change, they must follow up on their stances with corrective action to do their best to help facilitate it in society.

While examining the history of corporate activism, it is clear why and how some corporations become the victims of …

Regulatory Goldilocks: Finding The Just And Right Fit For Content Moderation On Social Platforms, Nina Brown

Texas A&M Law Review

Social media is a valuable tool that has allowed its users to connect and share ideas in unprecedented ways. But this ease of communication has also opened the door for rampant abuse. Indeed, social networks have become breeding grounds for hate speech, misinformation, terrorist activities, and other harmful content. The COVID-19 pandemic, growing civil unrest, and the polarization of American politics have exacerbated the toxicity in recent months and years.

Although social platforms engage in content moderation, the criteria for determining what constitutes harmful content is unclear to both their users and employees tasked with removing it. This lack of …

Controversy, Coverage And Cancel Culture: The Daily Mississippian's Reporting Of The 2018 Ed Meek Controversy, And Related Findings, Mason Thomas Scioneaux

Honors Theses

As this thesis reflects a body of work completed by a journalism student near the conclusion of a journalism education at the University of Mississippi, I approached research and writing in that way. I interviewed three people, for an hour each, and the things I learned in those interviews greatly affected the conclusions I reached with this thesis. My full transcripts from those interviews are located in Appendices A-C. I also did a lot of scouring through articles of The Daily Mississippian from fall 2018 and otherwise; I looked at every single edition of the paper from that semester, both …

Navigating Conversations Of Environmentalism On Social Media: From The Apocalyptic To The Aesthetic, Megan Provenzale

All HCAS Student Capstones, Theses, and Dissertations

This project examines environmental discourse and rhetorical appeals used on Instagram by environmental influencers and addresses the lack of scholarship about social mobile commerce, Instagram, and the popularity of “eco-influencers.” My research applies post-composition studies, circulation, and visual rhetoric to two eco-influencers, Greta Thunberg (@gretathunbeerg) and Jessica Clifton (@impactforgood). I argue that Thunberg and Clifton employ aesthetic and apocalyptic rhetoric to educate and communicate with their following about reducing their carbon footprint and reversing climate change. By collecting three months of Instagram posts employed by each influencer, I identify patterns related to environmentalism, stylistic choices in captions, and presentation of …

Social Media Usage And Self-Esteem Of College Students In Los Angeles Vs. Other American Cities, Emily Tortora

Global Tides

This study examines self-esteem levels of college students in accordance with their social media behaviors and residential cities. An online survey was used to compare Instagram behaviors and their Heatherton Self-Esteem scores between 51 college students from the Los Angeles area and 148 students from alternate American cities. It was hypothesized that college students from the Los Angeles area would report higher levels of social media activity and lower levels of self-esteem. Results did not show any significant trend in one’s residential location dictating social media behaviors, nor did one’s social media usage predict their levels of self-esteem. The study …

The Impact Of Social Media Use On Well-Being And Stress In Adolescents And Young Adults, Elisabeth Moeller

ONU Student Research Colloquium

Over the past couple of decades, as technology has become more readily available to individuals, social media sites such as Facebook and Instagram have had an impact on how adolescents and young adults communicate with peers. There has been much debate on whether social media usage negatively impacts the lives of adolescents and adults or not. The present literary review examines findings from 20 studies that investigated the effect of social media usage on the well-being and stress levels of adolescents and young adults. The conclusion of this literary review is that there are many mixed findings in studies examining …

The Fear Of Missing Out Phenomenon On Belongingness In Secondary Students, Minnie Mcbride

Scholarly and Creative Works Conference (2015 - 2021)

The popularity of social media use by teens has come into question with the 2013 discovery of a phenomenon called the Fear of Missing Out (FOMO). FOMO is defined as “a pervasive apprehension that others might be having rewarding experiences from which one is absent” (Przybylski, Murayama, DeHaan, & Gladwell, 2013). According to the literature, FOMO can impact learning, health, and safety. The purpose of this qualitative study is to examine how FOMO on social media impacts students of color at one independent secondary school in Northern California. The researcher conducted personal interviews with six students of color in grades …

Best Practices For Voter Engagement Within Higher Education, Alyssa Tomins

Honors Projects

It is imperative that higher education institutions learn more about how to recruit members of younger generations to participate in future elections. Young people have historically voted at low rates, but that trend has started to change in recent years as more resources are being devoted to voter engagement among young people. This leads to the interest of understanding what best practices and strategies have academic institutions utilized to advance voter engagement on their campuses. This qualitative study analyzes these best practices and strategies at 84 colleges and universities, all of whom are members of The Andrew Goodman Foundation Vote …

Objectifying The Body Positive Movement: The Effects Of Sexualizing And Digitally Modifying Body-Positive Images On Instagram, Megan A. Vendemia, David C. Deandrea, Kyla N. Brathwaite

Communication Faculty Articles and Research

The body positive movement on social media seeks to challenge narrow conceptualizations of beauty that media outlets traditionally perpetuate and reinforce. Through a 2 × 2 between-subjects online experiment, we examined how the nature and authenticity of body-positive imagery on social media affects female viewers and their evaluations of body-positive content (N = 425, M_age = 35.47, SD_age = 13.52). Specifically, participants viewed and reacted to a series of 10 body-positive images of women on social media varying in their degree of sexualization (sexualized vs. non-sexualized) and evidence of digital photo modifications (modification icons vs. no modification …

Becoming A Youtuber, Johanna Bruhn

Undergraduate Research Conference

No abstract provided.

Nabisco Oreo Social Media Campaign: Be Oreoriginal, Abigail Adams

Undergraduate Research Conference

Be OREOriginal is an inspiring idea that encourages consumers to not only be true to themselves and their passions but create things that reflect their imaginations and creativity in any form that feels right to them. This campaign aims to involve today’s teenagers in something that will give them an opportunity to find a creative outlet and inspire them to follow their passions. In addition, this campaign hopes to help these young people connect with each other on a more personal level through the shared passions of art.

Tik Tok University: Rusche College Of Business, Johanna Bruhn

Undergraduate Research Conference

Across the country, universities have incorporated the use of social media platforms to target prospective students, keep current students in the loop, and create a stronger online presence overall In a world where certain platforms may rise to the top and others may just be a fading trend, it is even more important for these universities to determine what social media platforms to utilize and perform well on For the last two years, TikTok has become an increasingly popular social media application, particularly in regard to students Although its popularity seemed to only be temporary, the last year has shown …

#Clickbait: Social Media, Attraction, And Relational Development, Albani I. Berryhill

Honors College Theses

In the age of social media networking and online dating, interpersonal communication has evolved. Today’s young adults have grown up during the evolution of social media. Social Penetration Theory (SPT) proposes that interpersonal relationships develop through self-disclosure (Punyanunt-Carter, 2019). As we move from public to more private information in the process of self-disclosure, we develop deeper and closer interpersonal relationships. The purpose of this study is to analyze attraction, perceived authenticity, and relational development on social media through the SPT lens. I argue that Twitter is a popular social media platform that encourages user authenticity and that social media users …

The New Open Forum: Social Media Use In Georgia Gubernatorial Elections, John Mack

Honors College Theses

In 2018, Georgia saw one of the most contested elections in recent memory with Brian Kemp narrowly defeating Stacey Abrams. As a part of that election, social media would play a critical role in how campaigns are run. This thesis takes a look at previous literature on voter turnout and social media. This thesis asks: How did the campaigns use social media to spread their message, and in what stage of the election was social media most effective? To answer that question this thesis features a content analysis of Facebook posts and Tweets from the 2018 elections compared to posts …

Looking Into The Effects Of The Age Of The Internet, Sarah Schaefer

English Department: Research for Change - Wicked Problems in Our World

The internet has grown to play a large part in our society in the past couple decades, but with the rapid change in technology we have been ill prepared for the effects of our reliance on digital content. Looking into how different demographics and age groups are affected, we come to a conclusion that the general population needs to work to better educate themselves on the impact caused from an overuse of the internet.

Love The Customer: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles

Showcase of Osprey Advancements in Research and Scholarship (SOARS)

Social media has changed the way virtually all of us communicate and its influence is far-reaching. Companies have even adapted and tweaked their marketing strategies to more personal approaches to reach their audiences. This is especially evident in recent years. We can see, for example, fast-food Twitter accounts attracting the attention of online users through witty personas and sarcastic tweets. Observing this phenomenon is what motivated me to look into relationships between brands and followers. Here, I refer to interpersonal relationship theories to uncover what encourages these kinds of relationships as well as discover which methods deliver the most positive …

Educating And Motivating Students To Get The Covid Vaccine, Ady Dewey

Strategic Public Relations Projects

The 2020-2021 academic year was one of many different challenges as the COVID pandemic ravaged the world. Classes at Bridgewater College were HyFlex, which meant some students were present, in-person, masked, while other students participated online via Zoom. This split arrangement presented significant challenges for everyone – those on campus and those remote. The college experience, needless to say, was totally rewritten and this importantly included communication efforts.

The 2021 Strategic Public Relations class (COMM 347) identified the need of educating their peers about the availability—and advantages—of getting the COVID vaccine. (At this point in March, the College had not …

What Makes A Successful Social Media Influencer?, Catherine Jokela

Honors Projects in Communication

Social media have changed the way people communicate and live their lives. And as might be imagined, with new platforms come new opportunities. One of those opportunities is becoming a social media influencer. Social media influencers can earn fame and fortune, but how is that success measured? In depth interviews with Katy Bellotte and Mikayla Nogueira, two successful social media influencers, will be analyzed to answer the question, “What makes a social media influencer successful?”

Found Media: Interactivity And Community In Online Horror Media 2021, Jax Mello

Master's Theses

Being isolated is a common fear. The fear can take many forms, from the fear of being the last one alive in a horrific situation to being completely deserted by everyone you love. This is a fear that has been showcased many different times in movies, novels, and every other piece of media imaginable. Although not always tied to the horror genre, the fear of being isolated is tightly intertwined with many horror stories. Therefore, it is interesting when a horror production goes out of their way to encourage interactivity within its audience. This goes beyond an artist’s desire for …

For [Redacted], Lalini Shanela Ranaraja

Vázquez-Valarezo Poetry Award

This poem was written following the attempts of a close friend and myself to create awareness for the ongoing genocide in Tigray, Ethiopia in particular, and in reaction to activism in the age of social media in general. The digital age and related phenomena, such as hashtag activism and cancel culture, has enabled certain social justice movements to gain rapid traction while other equally worthy movements struggle to find a foothold. Simultaneously, standards of accountability and ethics continue to decline among global news media, with non-Western countries such as Ethiopia and my own home country of Sri Lanka bearing the …

Escape From An Echo Chamber, Kuan-Chieh Lo, Shih-Chieh Dai, Aiping Xiong, Jing Jiang, Lun-Wei Ku

Research Collection School Of Computing and Information Systems

An echo chamber effect refers to the phenomena that online users revealed selective exposure and ideological segregation on political issues. Prior studies indicate the connection between the spread of misinformation and online echo chambers. In this paper, to help users escape from an echo chamber, we propose a novel news-analysis platform that provides a panoramic view of stances towards a particular event from different news media sources. Moreover, to help users better recognize the stances of news sources which published these news articles, we adopt a news stance classification model to categorize their stances into “agree”, “disagree”, “discuss”, or “unrelated” …