Social Media Commons^™

Recommending Who To Follow In The Software Engineering Twitter Space, Abhabhisheksh Sharma, Yuan Tian, Agus Sulistya, Dinusha Wijedasa, David Lo

Research Collection School Of Computing and Information Systems

With the advent of social media, developers are increasingly using it in their software development activities. Twitter is one of the popular social mediums used by developers. A recent study by Singer et al. found that software developers use Twitter to “keep up with the fast-paced development landscape.” Unfortunately, due to the general-purpose nature of Twitter, it’s challenging for developers to use Twitter for their development activities. Our survey with 36 developers who use Twitter in their development activities highlights that developers are interested in following specialized software gurus who share relevant technical tweets.To help developers perform this task, in …

Effects Of Cultural Tightness-Looseness And Social Network Density On Expression Of Positive And Negative Emotions: A Large-Scale Study Of Impression Management By Facebook Users, Pan Liu, David Chan, Lin Qiu, William Tov, Victor Joo Chuan Tong

Research Collection School of Social Sciences

Using data from 13,789 Facebook users across U.S. states, this study examined the main effects of societal-level cultural tightness–looseness and its interaction effects with individuals’ social network density on impression management (IM) in terms of online emotional expression. Results showed that individuals from culturally tight (vs. loose) states were more likely to express positive emotions and less likely to express negative emotions. Meanwhile, for positive emotional expression, there was a tightness–looseness by social network density interaction effect. In culturally tight states, individuals with dense (vs. sparse) networks were more likely to express positive emotions, while in culturally loose states this …

Linky: Visualizing User Identity Linkage Results For Multiple Online Social Networks (Demo), Roy Ka-Wei Lee, Ming Shan Hee, Philips Kokoh Prasetyo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

User identity linkage across online social networks is an emerging research topic that has attracted attention in recent years. Many user identity linkage methods have been proposed so far and most of them utilize user profile, content and network information to determine if two social media accounts belong to the same person. In most cases, user identity linkage methods are evaluated by performing some prediction tasks with the results presented using some overall accuracy measures. However, the methods are rarely compared at the individual user level where a predicted matched (or linked) pair of user identities from different online social …

Improving Multi-Label Emotion Classification Via Sentiment Classification With Dual Attention Transfer Network, Jianfei Yu, Luis Marujo, Jing Jiang, Pradeep Karuturi, William Brendel

Research Collection School Of Computing and Information Systems

In this paper, we target at improving the performance of multi-label emotion classification with the help of sentiment classification. Specifically, we propose a new transfer learning architecture to divide the sentence representation into two different feature spaces, which are expected to respectively capture the general sentiment words and the other important emotion-specific words via a dual attention mechanism. Extensive experimental results demonstrate that our transfer learning approach can outperform several strong baselines and achieve the state-of-the-art performance on two benchmark datasets.

Imaginary People Representing Real Numbers: Generating Personas From Online Social Media Data, Jisun An, Haewoon Kwak, Soongyo Jung, Joni Salminen, M. Admad, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We develop a methodology to automate creating imaginary people, referred to as personas, by processing complex behavioral and demographic data of social media audiences. From a popular social media account containing more than 30 million interactions by viewers from 198 countries engaging with more than 4,200 online videos produced by a global media corporation, we demonstrate that our methodology has several novel accomplishments, including: (a) identifying distinct user behavioral segments based on the user content consumption patterns; (b) identifying impactful demographics groupings; and (c) creating rich persona descriptions by automatically adding pertinent attributes, such as names, photos, and personal characteristics. …

Tweeting The Ir, Paul Royster

DC-HUG '18

Social media has become an important means of keeping up to date for busy IR managers. Limited to short, pithy messages, but permitting linking and re-tweeting, the Twitter medium is both handy and powerful … when used appropriately. Alternatively, it can become a portal to fascinating, entertaining, horrifying, and time-consuming off-topic content and even an avenue for online harrassment. The presentation for DC-HUG will involve audience participation, and will include discussions of appropriate forms of identity, good and bad avatars, who to follow for scholarly communications subjects, whom to avoid for greater peace of mind, what are appropriate subjects, how …

Social Media For Good? A Survey On Millennials’ Inspirational Social Media Use, Sophie Janicke-Bowles, Ava Nayaran, Anja Seng

Communication Faculty Articles and Research

There is no doubt about the extensive use of social media by the millennial generation, but the study of the effects of such use is only in its infancy. Though most studies so far focus on the negative effects of overall time spent on social media, the current study investigated the relationship between exposure to a specific type of content on social media and well-being outcomes: namely, inspirational content. Results of an online survey with a total of 146 students revealed that inspiring social media and online video use, but not overall time spent on social media was related to …

Millennials And The Increasing Use Of Social Media: Impact On The Employee Life Cycle, Sarah M. Pryor

Student Publications

The millennial generation is a generation of society that values technology, media, and connections, all three being equally important. This paper studies and theorizes the implications that social media has had on the workplace throughout the employee life cycle and how the traditional processes of this cycle have been altered. In the workforce, this aspect of the employee life cycle incorporates all different stages an employee goes through. From networking to being hired, to forming connections with co-workers, to working hard and performing well, to being fired, social media has impacted each stage of this cycle. Social media is a …

The Media Effect And The Implications For Racial Minority Groups, Hailey E. Hoffman

Student Publications

The Media Effects Theory explains the impact media exposure can have on both the individual and societal level. Recent studies have shown that the increase in media consumption influences the perceptions an individual develops about their self and of other groups. The attitudes individuals develop become more susceptible to media influence when they are given smart technology starting in early childhood. The lack of diversity and negative stereotypes portrayed within the media magnifies the media effect experienced by minority users. The news, entertainment, fashion, and beauty industries are areas of the media that society has become particularly fixed on. These …

Transforming Library And Information Services Delivery Using Innovation Technologies, Ogar Christopher Eje Mr, Tangkat Yusuf Dushu Mr.

Library Philosophy and Practice (e-journal)

In todays’ world, library and information services delivery are being transformed from their manual operations to new ways using technology. The study identified the paradigm shift in libraries and information services as a direct consequence of innovation technologies. The key concepts in the study are discussed. The new technology and communication tools are employed in rendering services to the patrons through appropriate channels for access to information with cluster of technologies referred to as the internet. Information technology has brought in sweeping changes in the way libraries function. Libraries need to access, evaluate, and measure the impact of information technology …

The Role Of Snapchat In The Dynamics Of E-Commerce And Communication In Saudi Arabia, Hessah Alqahtani

Student Theses and Dissertations

This online survey sought to identify how Saudi Arabians use Snapchat as an e-commerce and communication tool. The Uses and Gratifications, and Diffusion of Innovation Theories were used to reach the study’s goals. The “Snowball” sampling method was used to target 486 participants. Saudi Snapchat users use it as a communication tool, as opposed to other social media that are used for online shopping and e-commerce. The majority of participants aged between 18 and 30 years (66.9%) use Snapchat. With advancing age, its use declines. A few Saudi people see Snapchat as an effective e-commerce platform. 20.9% use it for …

Operating A Digital Marketing Agency Out Of China, Singapore Management University

Perspectives@SMU

Mobile Now has to contend with the Great Firewall of China but the opportunities for growth outweigh the technical obstacles

Building Classifiers With Gmdh For Health Social Networks (Bd Askapatient), John Cardiff, Liliya Akhtyamova, Mikhail Alexandrov

Conference Papers

Health social media offer useful data for patients and doctors concerning both various medicines and treatments. Usually, these data are accompanied by their assessments in 5- star scale. But such a detail classification has small usefulness because patients and doctors, first of all, want to know about negative cases and to study in detail the extreme ones. In the paper we build classifiers of texts just for these cases using combined classes as negative, all others and worst, satisfactory, best. For this, we study possibilities of different GMDH-based algorithms and compare them with the results of other methods. The selection …

Qualitative Research On Youths’ Social Media Use: A Review Of The Literature, Mardi Schmeichel, Hilary E. Hughes, Mel Kutner

Department of Teaching, Learning, and Teacher Education: Faculty Publications

In this article we explore how educational researchers report empirical qualitative research about young people’s social media use. We frame the overall study with an understanding that social media sites contribute to the production of neoliberal subjects, and we draw on Foucauldian discourse theories and the understanding that how researchers explain topics and concepts produces particular ways of thinking about the world while excluding others. Findings include that: (1) there is an absence of attention to the structure and function of social media platforms; (2) adolescents are positioned in problematic, developmental ways; and (3) the over-representation of girls and young …

Classifying Misogynistic Tweets Using A Blended Model: The Ami Shared Task In Ibereval 2018, John Cardiff, Elena Shushkevich

Conference Papers

This article describes a possible solution for Automatic Misogyny Identification (AMI) Shared Task at IBEREVAL-2018. The proposed technique is based on combining several simpler classifiers into one more complex blended model, which classified the data taking into account the probabilities of belonging to classes calculated by simpler models. We used the Logistic Regression, Naive Bayes, and SVM classifiers. The experimental results show that blended model works better than simpler models for all three type of classification, for both binomial classification (Misogyny Identifivation, Target Classification) and multinomial classification (Misogynistic Behavior).

Implicit Linking Of Food Entities In Social Media, Wen Haw Chong, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Dining is an important part in people’s lives and this explains why food-related microblogs and reviews are popular in social media. Identifying food entities in food-related posts is important to food lover profiling and food (or restaurant) recommendations. In this work, we conduct Implicit Entity Linking (IEL) to link food-related posts to food entities in a knowledge base. In IEL, we link posts even if they do not contain explicit entity mentions. We first show empirically that food venues are entity-focused and associated with a limited number of food entities each. Hence same-venue posts are likely to share common food …

Diversity In Online Advertising: A Case Study Of 69 Brands On Social Media, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Lack of diversity in advertising is a long-standing problem. Despite growing cultural awareness and missed business opportunities, many minorities remain under- or inappropriately represented in advertising. Previous research has studied how people react to culturally embedded ads, but such work focused mostly on print media or television using lab experiments. In this work, we look at diversity in content posted by 69 U.S. brands on two social media platforms, Instagram and Facebook. Using face detection technology, we infer the gender, race, and age of both the faces in the ads and of the users engaging with ads. Using this dataset, …

Empowering With Prep (E-Prep), A Peer-Led Social Media–Based Intervention To Facilitate Hiv Preexposure Prophylaxis Adoption Among Young Black And Latinx Gay And Bisexual Men: Protocol For A Cluster Randomized Controlled Trial, Viraj V. Patel, Zoë Ginsburg, Sarit A. Golub, Keith J. Horvath, Nataly Rios, Kenneth H. Mayer, Ryunh S. Kim, Julia H. Arnsten

Publications and Research

Background: Young black and Latinx, gay, bisexual, and other men who have sex with men (YBLGBM, aged 18-29 years) have among the highest rates of new HIV infections in the United States and are not consistently reached by existing prevention interventions. Preexposure prophylaxis (PrEP), an oral antiretroviral regimen taken daily by HIV-uninfected individuals to prevent HIV acquisition, is highly efficacious in reducing HIV acquisition and could help stop the HIV epidemic in YBLGBM. Use of social media (eg, Facebook, Twitter, online dating sites) is ubiquitous among young people, providing an efficient avenue to engage YBLGBM to facilitate PrEP adoption.

Objective: …

Miss Representación: An Analysis Of Latino Feminism And Men, Isabel M. Velez

WRIT: Journal of First-Year Writing

Analysis of why feminism brings forth negative connotations and how feminism effects men from a latino standpoint. I've sought out to determine what are the causes of negativity towards different forms of feminism, understand what feminism is, and how to resolve the issue of misrepresentation in the media.

Architecture Of Aggression In Cyberspace. Testing Cyber Aggression In Young Adults In Hungary, Katalin Parti, Tibor Kiss, Gergely Koplányi

International Journal of Cybersecurity Intelligence & Cybercrime

In order to test whether and how violence is exacerbated in online social networking sites, we utilized the BryantSmith Aggression Scale (Bryant & Smith, 2001), and included examples in the questionnaire offering solutions for 7 different hypothetical cases occurring online (Kiss, 2017). The questionnaire was sent to social work and law school students in Hungary. Prevalence and levels of aggression and its manifestation as violence online proved to be not more severe than in offline social relations. Law students were more aware than students of social work that online hostile acts are discrediting. Students of social work were significantly more …

Theatrical Genre Prediction Using Social Network Metrics, Manisha Shukla

Graduate Theses and Dissertations

With the emergence of digitization, large text corpora are now available online that provide humanities scholars an opportunity to perform literary analysis leveraging the use of computational techniques. This work is focused on applying network theory concepts in the field of literature to explore correlations between the mathematical properties of the social networks of plays and the plays’ dramatic genre, specifically how well social network metrics can identify genre without taking vocabulary into consideration. Almost no work has been done to study the ability of mathematical properties of network graphs to predict literary features. We generated character interaction networks of …

Facebook Intensity Use Related To Gender Identity And Self-Esteem Among Female College Students, Li Zhang

Masters Theses

As a popular social media platform, Facebook has already become a vital part of college students’ social lives. The purpose of this study is to explore the relationships among Facebook use, gender identity and the level of self-esteem among young female college students (from age 18 to 23). Previous studies have argued that Facebook has the ability to enhance or reshape gender identity by providing control over online self-presentation. In addition, by using Facebook intensively and frequently, users gain popularity (a larger network of Facebook friends), which also increases users’ self-esteem and the feeling of being connected with others. In …

Essays On Performance Implications Of Social Media For Established And Nascent Firms, Alireza Golmohammadi

Graduate Theses and Dissertations

The possibility of large-scale communication with stakeholders brought about by social media has made these new channels of communication an important arena for spending marketing budgets. Despite the increasing share of social media in firms’ marketing budget, there is significant heterogeneity in firms’ social media communication practices even within the same venue and among firms from the same industry. As such, there is need for more research on how firms can leverage social media to achieve better performance. In order to address this broad question, two essays have been designed and executed.

The first essay utilizes integrated marketing communication as …

Offline Versus Online: A Meaningful Categorization Of Ties For Retweets, Felicia Natali, Feida Zhu

Research Collection School Of Computing and Information Systems

With the recent proliferation of news being shared through online social networks, it is crucial to determine how news is spread and what drives people to share certain stories. In this paper, we focus on the social networking site Twitter and analyse user’s retweets. We study retweeting patterns between offline and online friends, particularly, how tweet novelty and tweet topic differ between tweets retweeted by offline friends and those retweeted by online friends.

Politics In The Social Media Era: The Relationship Between Social Media Use And Political Participation During The 2016 United States Presidential Election, Kevin Everett Curry

Dissertations and Theses

The growth of social media use raises significant questions related to political information and its effect on political knowledge and participation. One issue is whether social media delivers news and political information in a similar manner as traditional news media sources, like newspapers, TV, and radio, by contributing to political knowledge, which is linked to voter turnout. This dissertation examines the relationship between an individual's social media use, their use of traditional news media sources, and whether they turn out to vote. It utilizes American National Election Survey data from the 2016 U.S. Presidential election to complete three studies. First, …

"Tindersluts" & "Tinderellas:" Examining Young Women's Construction And Negotiation Of Modern Sexual Scripts Within A Digital Hookup Culture, Mackenzie A. Christensen

Dissertations and Theses

While a growing body of literature exists examining how intersecting social identities and structural organizations shape the on-campus hookup script, research examining the impact of technology on the hookup culture has been virtually nonexistent. Addressing this gap, this study adds to a current body of literature on the hookup culture and online dating by exploring how a diverse sample of young women and non-binary, femme individuals understand and negotiate interpersonal sexual scripts through the mobile dating app Tinder. Ultimately, findings from 25 in-depth interviews reveal how Tinder has shaped the sexual scripts of young adult dating into a "hybrid hookup …

The Fortnite Phenomenon: Should Christians Be Wary? (Part I), Donald Roth

Faculty Work Comprehensive List

"Evidence shows that video game addiction is much more of a concern among young people using video games to escape or cope with challenges in their lives."

Posting about ­­­­­­­­parental responsibility in managing children's leisure activities from In All Things - an online journal for critical reflection on faith, culture, art, and every ordinary-yet-graced square inch of God’s creation.

https://inallthings.org/the-fortnite-phenomenon-should-christians-be-wary-part-i/

“All Of Our Skinfolk Ain’T Our Kinfolk;” A Triangulation Study Of The Impact Of Black Racial Identity On The Discourse Of Media Practitioners’ Coverage Of Social Justice, Political And Celebrity News, Gheni Nicole Platenburg

LSU Doctoral Dissertations

Since its inception, in 1827, the black press worked to “plead [its] own cause.”[i] Following the 1968 Kerner Commission report, white newsrooms desegregated, and the number of black newsrooms sharply declined. Black journalists transitioning to the white press faced new editorial and psychological challenges.

Today’s black press functions as a shell of its former self, creating a vacancy for media that represent the needs and interests of the black community. Mainstream cable news programs possibly provide a solution to this void -- black journalists and pundits. Using a triangulation approach, this dissertation explores this possibility by examining the impact …

#Drugfree: Using Social Media Advertisements To Spread Health On A College Campus, Amy M. Fanous, Benjamin D. Aronson, Jessica L. Hinson, Lindsey M. Peters, Breanna R. Meinzer, Zachary T. Woods, Michael J. Rush

Pharmacy Faculty Scholarship

No abstract provided.

Fake News And Editing: Marketing Techniques Used To Spin Controversies In Video Mediums, Alexandra Brand

Honors College Theses

This thesis explores the topic of fake news in today's digital landscape by analyzing how young adults (18-2) form and change prior opinions based on the media they consume. I measured this by showing respondents one of two bias montages in response to Google's Project Owl initiative. Project Owl is Google's controversial attempt to regulate false or abusive news by launching new feedback forms in addition to altering their algorithm in a way the company has not yet disclosed to the public (Sullivan). Each self-edited montage is two minutes in length and together they cover two radically different responses to …